Cocotutti Leverages Holiday Foot Traffic

Two stores in 5 months generates 13x rent in revenue


In the Spring of 2010, Elyce Zahn started Cocotutti in the chocolate capital of the United States, San Francisco. Originally an event seller, Zahn started to take Cocotutti offline at trade shows, but wanted an actual short-term store to sell her artisan chocolates. Cocotutti had built a big following amongst chocolate lovers in the bay area and wanted to engage with her loyal customers face to face.


Zahn first brought Cocotutti to the Storefront Holiday Pop-Up at Westfield San Francisco Centre. Storefront’s unique foot traffic tracker showed that her store saw over 10,000 people enter the store in only two days. This early success moved her to join another collaborative pop-up shop at the W San Francisco hotel celebrating Mother’s Day.


The pop-ups generated 13x rent in revenue and more importantly, Elyce was able to expose her brand to new customers and holiday foot traffic.

“My pop-up shop experience was amazing. I was open for two days before Christmas and was still making sales up until 6:15pm on Christmas Eve."

Elyce Zahn Owner, Cocotutti