{"id":11493,"date":"2025-12-17T11:47:00","date_gmt":"2025-12-17T11:47:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=11493"},"modified":"2026-02-10T23:45:25","modified_gmt":"2026-02-10T23:45:25","slug":"le-salon-international-du-meuble-grande-messe-du-design-a-milan","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/","title":{"rendered":"Le Salone del Mobile de Milan : le rendez-vous international du design et de la cr\u00e9ation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Un_salon_structure_autour_de_plusieurs_univers\" title=\"Un salon structur\u00e9 autour de plusieurs univers\">Un salon structur\u00e9 autour de plusieurs univers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Fuorisalone_Milan_devient_un_terrain_dexpression_creative\" title=\"Fuorisalone : Milan devient un terrain d\u2019expression cr\u00e9ative\">Fuorisalone : Milan devient un terrain d\u2019expression cr\u00e9ative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Marques_mode_et_pop-up_stores_Milan_capitale_de_lexperience_de_marque\" title=\"Marques, mode et pop-up stores : Milan, capitale de l\u2019exp\u00e9rience de marque\">Marques, mode et pop-up stores : Milan, capitale de l\u2019exp\u00e9rience de marque<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Et_si_vous_lanciez_votre_pop-up_store_a_Milan_pendant_le_Salone_del_Mobile\" title=\"Et si vous lanciez votre pop-up store \u00e0 Milan pendant le Salone del Mobile ?\">Et si vous lanciez votre pop-up store \u00e0 Milan pendant le Salone del Mobile ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Questions_frequentes_sur_le_Salone_del_Mobile_de_Milan\" title=\"Questions fr\u00e9quentes sur le Salone del Mobile de Milan\">Questions fr\u00e9quentes sur le Salone del Mobile de Milan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Quest-ce_que_le_Salone_del_Mobile_de_Milan\" title=\"Qu\u2019est-ce que le Salone del Mobile de Milan ?\">Qu\u2019est-ce que le Salone del Mobile de Milan ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Quand_a_lieu_le_Salone_del_Mobile\" title=\"Quand a lieu le Salone del Mobile ?\">Quand a lieu le Salone del Mobile ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Quelle_est_la_difference_entre_le_Salone_del_Mobile_et_le_Fuorisalone\" title=\"Quelle est la diff\u00e9rence entre le Salone del Mobile et le Fuorisalone ?\">Quelle est la diff\u00e9rence entre le Salone del Mobile et le Fuorisalone ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Qui_visite_le_Salone_del_Mobile\" title=\"Qui visite le Salone del Mobile ?\">Qui visite le Salone del Mobile ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Pourquoi_louer_un_showroom_a_Milan_pendant_le_Salone_del_Mobile\" title=\"Pourquoi louer un showroom \u00e0 Milan pendant le Salone del Mobile ?\">Pourquoi louer un showroom \u00e0 Milan pendant le Salone del Mobile ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Ou_louer_un_showroom_pendant_la_Design_Week_de_Milan\" title=\"O\u00f9 louer un showroom pendant la Design Week de Milan ?\">O\u00f9 louer un showroom pendant la Design Week de Milan ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Peut-on_ouvrir_un_pop-up_store_pendant_le_Salone_del_Mobile\" title=\"Peut-on ouvrir un pop-up store pendant le Salone del Mobile ?\">Peut-on ouvrir un pop-up store pendant le Salone del Mobile ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Quels_types_despaces_sont_adaptes_pour_une_activation_pendant_le_Salone_del_Mobile\" title=\"Quels types d\u2019espaces sont adapt\u00e9s pour une activation pendant le Salone del Mobile ?\">Quels types d\u2019espaces sont adapt\u00e9s pour une activation pendant le Salone del Mobile ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-salon-international-du-meuble-grande-messe-du-design-a-milan\/#Le_Salone_del_Mobile_est-il_reserve_aux_marques_de_mobilier\" title=\"Le Salone del Mobile est-il r\u00e9serv\u00e9 aux marques de mobilier ?\">Le Salone del Mobile est-il r\u00e9serv\u00e9 aux marques de mobilier ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"358\" data-end=\"782\">Depuis sa cr\u00e9ation en 1961, le <strong data-start=\"389\" data-end=\"420\">Salone del Mobile di Milano<\/strong>, aussi connu comme l\u2019International Furniture Fair, s\u2019est impos\u00e9 comme l\u2019\u00e9v\u00e9nement incontournable pour les professionnels du mobilier, du design et de l\u2019am\u00e9nagement int\u00e9rieur. Chaque ann\u00e9e, designers, marques, architectes, acheteurs et cr\u00e9atifs du monde entier se donnent rendez-vous \u00e0 Milan pour d\u00e9couvrir les tendances qui fa\u00e7onneront les int\u00e9rieurs de demain.<\/p>\n<p data-start=\"784\" data-end=\"1132\">Organis\u00e9 par <strong data-start=\"797\" data-end=\"824\">FederlegnoArredo Eventi<\/strong> (anciennement Cosmit), le salon rassemble plusieurs centaines de milliers de visiteurs internationaux et des milliers d\u2019exposants venus de dizaines de pays. Bien plus qu\u2019un simple salon professionnel, le Salone del Mobile est aujourd\u2019hui un v\u00e9ritable catalyseur d\u2019innovation, de cr\u00e9ativit\u00e9 et de rencontres.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/showroom\"><img decoding=\"async\" class=\"wp-image-11497  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.49.png\" alt=\"milan furniture fair\" width=\"489\" height=\"325\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.49.png 801w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.49-300x199.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.49-768x510.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.49-272x182.png 272w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/a><\/p>\n<h2 data-start=\"1134\" data-end=\"1184\"><span class=\"ez-toc-section\" id=\"Un_salon_structure_autour_de_plusieurs_univers\"><\/span>Un salon structur\u00e9 autour de plusieurs univers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1186\" data-end=\"1509\">Le c\u0153ur du Salone del Mobile se tient au parc des expositions <strong data-start=\"1248\" data-end=\"1268\">Fiera Milano Rho<\/strong>, o\u00f9 sont pr\u00e9sent\u00e9es chaque ann\u00e9e des collections de mobilier, de design et de d\u00e9coration, allant des pi\u00e8ces iconiques aux prototypes les plus avant-gardistes. Le salon s\u2019articule autour de plusieurs univers compl\u00e9mentaires, parmi lesquels :<\/p>\n<ul>\n<li data-start=\"1513\" data-end=\"1605\"><strong data-start=\"1513\" data-end=\"1552\">Le Salone Internazionale del Mobile<\/strong>, consacr\u00e9 au mobilier et \u00e0 l\u2019am\u00e9nagement int\u00e9rieur<\/li>\n<li data-start=\"1608\" data-end=\"1699\"><strong data-start=\"1608\" data-end=\"1620\">Euroluce<\/strong>, d\u00e9di\u00e9 au design de l\u2019\u00e9clairage et aux innovations technologiques du secteur<\/li>\n<li data-start=\"1702\" data-end=\"1806\"><strong data-start=\"1702\" data-end=\"1731\">Workplace \/ SaloneUfficio<\/strong>, centr\u00e9 sur les nouveaux usages du travail et les espaces professionnels<\/li>\n<li data-start=\"1809\" data-end=\"1897\"><strong data-start=\"1809\" data-end=\"1828\">SaloneSatellite<\/strong>, v\u00e9ritable tremplin pour les jeunes designers et talents \u00e9mergents<\/li>\n<\/ul>\n<p data-start=\"1899\" data-end=\"2086\">Au total, ce sont plusieurs milliers d\u2019exposants qui investissent des centaines de milliers de m\u00e8tres carr\u00e9s, faisant du Salone del Mobile l\u2019un des plus grands \u00e9v\u00e9nements design au monde.<\/p>\n<h2 data-start=\"2088\" data-end=\"2152\"><span class=\"ez-toc-section\" id=\"Fuorisalone_Milan_devient_un_terrain_dexpression_creative\"><\/span>Fuorisalone : Milan devient un terrain d\u2019expression cr\u00e9ative<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2154\" data-end=\"2528\">Pendant la semaine du Salone, l\u2019\u00e9v\u00e9nement d\u00e9passe largement les murs du parc des expositions. Toute la ville de Milan vibre au rythme du <strong data-start=\"2291\" data-end=\"2306\">Fuorisalone<\/strong>, une programmation foisonnante n\u00e9e spontan\u00e9ment dans les ann\u00e9es 1980. Expositions, installations artistiques, soir\u00e9es, lancements de produits et exp\u00e9riences immersives investissent les quartiers embl\u00e9matiques de la ville.<\/p>\n<p data-start=\"2530\" data-end=\"2822\">Designers, marques de luxe, maisons de mode, artistes et acteurs culturels s\u2019approprient galeries, appartements, cours int\u00e9rieures et anciens sites industriels. Le Fuorisalone est devenu un laboratoire cr\u00e9atif \u00e0 ciel ouvert, o\u00f9 les fronti\u00e8res entre design, art, mode et lifestyle s\u2019estompent.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11505 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-12.33.39.png\" alt=\"Milan furniture fair showroom\" width=\"537\" height=\"358\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-12.33.39.png 794w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-12.33.39-300x200.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-12.33.39-768x512.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-12.33.39-272x182.png 272w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<h2 data-start=\"2824\" data-end=\"2902\"><span class=\"ez-toc-section\" id=\"Marques_mode_et_pop-up_stores_Milan_capitale_de_lexperience_de_marque\"><\/span>Marques, mode et pop-up stores : Milan, capitale de l\u2019exp\u00e9rience de marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2904\" data-end=\"3315\">Au fil des \u00e9ditions, le Salone del Mobile a attir\u00e9 bien au-del\u00e0 du secteur du mobilier. Des maisons de mode et des marques lifestyle y trouvent une plateforme id\u00e9ale pour exprimer leur univers \u00e0 travers des exp\u00e9riences physiques fortes. Installations \u00e9ph\u00e9m\u00e8res, showrooms temporaires et pop-up stores se multiplient dans toute la ville, confirmant Milan comme un terrain strat\u00e9gique pour l\u2019activation de marque.<\/p>\n<p data-start=\"3317\" data-end=\"3750\">De nombreuses enseignes profitent de cette effervescence pour ouvrir des <strong data-start=\"3390\" data-end=\"3423\">showrooms temporaires \u00e0 Milan<\/strong>, afin de pr\u00e9senter leurs collections dans un cadre exclusif et immersif. Pour les marques souhaitant s\u2019inscrire dans cette dynamique, il est possible de d\u00e9couvrir une s\u00e9lection de <strong data-start=\"3604\" data-end=\"3683\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/milan\/showroom\" target=\"_new\" rel=\"noopener\" data-start=\"3606\" data-end=\"3681\">showrooms \u00e0 Milan<\/a><\/strong> adapt\u00e9s aux lancements, pr\u00e9sentations presse et \u00e9v\u00e9nements priv\u00e9s.<\/p>\n<p data-start=\"3752\" data-end=\"4148\">Parall\u00e8lement, le format du pop-up store conna\u00eet un succ\u00e8s croissant pendant la Design Week. C\u2019est l\u2019occasion id\u00e9ale de rencontrer un public international, tester un march\u00e9 ou renforcer sa notori\u00e9t\u00e9. Les marques peuvent ainsi explorer des <strong data-start=\"3991\" data-end=\"4089\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/milan\/retail\" target=\"_new\" rel=\"noopener\" data-start=\"3993\" data-end=\"4087\">espaces retail et pop-up shops \u00e0 Milan<\/a><\/strong> situ\u00e9s dans les quartiers les plus dynamiques de la ville.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11498 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.57.png\" alt=\"milan design furniture showroom\" width=\"478\" height=\"318\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.57.png 801w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.57-300x200.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.57-768x511.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/Capture-d\u2019\u00e9cran-2018-12-17-\u00e0-11.46.57-272x182.png 272w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/p>\n<h3 data-start=\"4150\" data-end=\"4230\"><span class=\"ez-toc-section\" id=\"Et_si_vous_lanciez_votre_pop-up_store_a_Milan_pendant_le_Salone_del_Mobile\"><\/span>Et si vous lanciez votre pop-up store \u00e0 Milan pendant le Salone del Mobile ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4232\" data-end=\"4557\">Chaque ann\u00e9e, le Salone del Mobile transforme Milan en une vitrine mondiale de la cr\u00e9ation contemporaine. Pour les marques, designers et acteurs du lifestyle, c\u2019est une opportunit\u00e9 unique de s\u2019inscrire dans un \u00e9cosyst\u00e8me cr\u00e9atif, de capter l\u2019attention d\u2019un public qualifi\u00e9 et de faire rayonner leur univers \u00e0 l\u2019international.<\/p>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Questions_frequentes_sur_le_Salone_del_Mobile_de_Milan\"><\/span>Questions fr\u00e9quentes sur le Salone del Mobile de Milan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_Salone_del_Mobile_de_Milan\"><\/span>Qu\u2019est-ce que le Salone del Mobile de Milan ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le Salone del Mobile de Milan est le salon international de r\u00e9f\u00e9rence d\u00e9di\u00e9 au mobilier, au design et \u00e0 l\u2019am\u00e9nagement int\u00e9rieur. Cr\u00e9\u00e9 en 1961, il r\u00e9unit chaque ann\u00e9e \u00e0 Milan des marques, designers, architectes et professionnels du monde entier pour pr\u00e9senter les derni\u00e8res innovations et tendances du secteur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quand_a_lieu_le_Salone_del_Mobile\"><\/span>Quand a lieu le Salone del Mobile ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le Salone del Mobile se tient g\u00e9n\u00e9ralement chaque ann\u00e9e au printemps, sur plusieurs jours. Il se d\u00e9roule principalement au parc des expositions Fiera Milano Rho, tandis que de nombreux \u00e9v\u00e9nements parall\u00e8les ont lieu dans toute la ville pendant la Design Week.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quelle_est_la_difference_entre_le_Salone_del_Mobile_et_le_Fuorisalone\"><\/span>Quelle est la diff\u00e9rence entre le Salone del Mobile et le Fuorisalone ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le Salone del Mobile correspond au salon officiel organis\u00e9 au sein du parc des expositions. Le Fuorisalone d\u00e9signe l\u2019ensemble des \u00e9v\u00e9nements, expositions, installations et activations organis\u00e9s librement dans Milan pendant la m\u00eame p\u00e9riode, dans des quartiers comme Brera, Tortona ou Isola.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qui_visite_le_Salone_del_Mobile\"><\/span>Qui visite le Salone del Mobile ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le salon attire un public international compos\u00e9 de professionnels du design, acheteurs, architectes, d\u00e9corateurs, marques, m\u00e9dias, mais aussi de cr\u00e9atifs et d\u2019amateurs de design. Pendant la Design Week, Milan accueille des visiteurs venus de dizaines de pays.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_louer_un_showroom_a_Milan_pendant_le_Salone_del_Mobile\"><\/span>Pourquoi louer un showroom \u00e0 Milan pendant le Salone del Mobile ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Louer un showroom \u00e0 Milan pendant le Salone del Mobile permet de b\u00e9n\u00e9ficier d\u2019une visibilit\u00e9 exceptionnelle aupr\u00e8s d\u2019un public international qualifi\u00e9. C\u2019est un format id\u00e9al pour pr\u00e9senter une collection, organiser des rendez-vous presse, accueillir des clients ou cr\u00e9er une exp\u00e9rience immersive en dehors du cadre du salon officiel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ou_louer_un_showroom_pendant_la_Design_Week_de_Milan\"><\/span>O\u00f9 louer un showroom pendant la Design Week de Milan ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les showrooms temporaires peuvent \u00eatre lou\u00e9s dans diff\u00e9rents quartiers strat\u00e9giques de Milan, proches des flux du Fuorisalone. Il est possible de d\u00e9couvrir une s\u00e9lection de <strong>showrooms \u00e0 louer \u00e0 Milan<\/strong> adapt\u00e9s aux pr\u00e9sentations de marque, lancements et \u00e9v\u00e9nements professionnels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Peut-on_ouvrir_un_pop-up_store_pendant_le_Salone_del_Mobile\"><\/span>Peut-on ouvrir un pop-up store pendant le Salone del Mobile ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Oui, de nombreuses marques choisissent d\u2019ouvrir un pop-up store \u00e0 Milan pendant le Salone del Mobile et la Design Week. Ce format permet de toucher un public plus large, de cr\u00e9er un point de contact direct avec les visiteurs et de s\u2019inscrire pleinement dans l\u2019effervescence cr\u00e9ative de la ville.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quels_types_despaces_sont_adaptes_pour_une_activation_pendant_le_Salone_del_Mobile\"><\/span>Quels types d\u2019espaces sont adapt\u00e9s pour une activation pendant le Salone del Mobile ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Selon les objectifs, les marques peuvent opter pour des showrooms, des espaces retail, des galeries ou des lieux atypiques. Les <strong>espaces pop-up et retail \u00e0 Milan<\/strong> sont particuli\u00e8rement adapt\u00e9s aux activations \u00e9ph\u00e9m\u00e8res, aux exp\u00e9riences de marque et aux lancements produits pendant la Design Week.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_Salone_del_Mobile_est-il_reserve_aux_marques_de_mobilier\"><\/span>Le Salone del Mobile est-il r\u00e9serv\u00e9 aux marques de mobilier ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Non, m\u00eame si le mobilier et le design sont au c\u0153ur de l\u2019\u00e9v\u00e9nement, le Salone del Mobile attire aujourd\u2019hui des marques issues de la mode, du luxe, de la technologie, de l\u2019art et du lifestyle, qui utilisent ce contexte pour renforcer leur image et exp\u00e9rimenter de nouveaux formats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Salone del Mobile de Milan est le rendez-vous mondial du design, o\u00f9 innovation, cr\u00e9ation et exp\u00e9riences de marque transforment la ville chaque ann\u00e9e.<\/p>\n","protected":false},"author":19,"featured_media":11506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1607],"tags":[],"class_list":["post-11493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",5670,3780,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/12\/michael-browning-246513-unsplash.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Le Salone del Mobile de Milan est le rendez-vous mondial du design, o\u00f9 innovation, cr\u00e9ation et exp\u00e9riences de marque transforment la ville chaque ann\u00e9e.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/11493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=11493"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/11493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/11506"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=11493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=11493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=11493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}