{"id":13251,"date":"2026-01-21T23:45:00","date_gmt":"2026-01-21T23:45:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/5-e-commerce-brands-who-recently-launched-a-pop-up-store-with-storefront\/"},"modified":"2026-02-06T14:39:24","modified_gmt":"2026-02-06T14:39:24","slug":"5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/","title":{"rendered":"5 marques e-commerce qui ont lanc\u00e9 un pop-up store pour acc\u00e9l\u00e9rer leur croissance"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/#1_Rue_Saint_Paul\" title=\"1. Rue Saint Paul\">1. Rue Saint Paul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/#2_Amazon\" title=\"2. Amazon\">2. Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/#3_MMLaFleur\" title=\"3. MM.LaFleur\">3. MM.LaFleur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/#4_Reset\" title=\"4. Reset\">4. Reset<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/#5-_Code8\" title=\"5- Code8\">5- Code8<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/#Et_apres_linspiration_structurer_son_propre_pop-up_store\" title=\"Et apr\u00e8s l\u2019inspiration : structurer son propre pop-up store\">Et apr\u00e8s l\u2019inspiration : structurer son propre pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-ecommerce-qui-ont-lance-un-pop-up-store-avec-space-to-pop\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Les marques <strong>e-commerce et DTC (Digital Native Vertical Brands)<\/strong> sont de plus en plus nombreuses \u00e0 franchir le pas du <strong>retail physique<\/strong>. Longtemps per\u00e7u comme contraignant, le magasin s\u2019est r\u00e9invent\u00e9 gr\u00e2ce au <strong>pop-up store<\/strong>, un format flexible, mesurable et parfaitement adapt\u00e9 aux marques n\u00e9es en ligne.<\/p>\n\n\n\n<p>Pour ces marques, le pop-up store permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rencontrer leurs clients en face \u00e0 face,<\/li>\n\n\n\n<li>cr\u00e9er de la notori\u00e9t\u00e9 et du contenu,<\/li>\n\n\n\n<li>tester un march\u00e9 ou une ville,<\/li>\n\n\n\n<li>et renforcer la performance de leur e-commerce.<\/li>\n<\/ul>\n\n\n\n<p>Depuis plusieurs ann\u00e9es, <strong><a href=\"https:\/\/www.thestorefront.com\/fr\">Space to Pop<\/a><\/strong>, la plus grande marketplace mondiale de retail de courte dur\u00e9e, accompagne des marques e-commerce dans leur transition vers le physique, \u00e0 Paris comme \u00e0 l\u2019international.<\/p>\n\n\n\n<p>Pour d\u00e9couvrir les bases du format, consultez <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/\">qu\u2019est-ce qu\u2019un pop-up store<\/a><\/strong> et <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\">comment ouvrir un pop-up store<\/a><\/strong>.<\/p>\n\n\n\n<p>Voici <strong>5 marques e-commerce<\/strong> qui ont utilis\u00e9 le pop-up store comme levier strat\u00e9gique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Rue_Saint_Paul\"><\/span><strong>1. Rue Saint Paul<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/IMG_2212-1024x768.jpg\" alt=\"DTC pop up\" class=\"wp-image-13257\" style=\"width:422px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/IMG_2212-1024x768.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/IMG_2212-300x225.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/IMG_2212-768x576.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/IMG_2212-810x608.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/IMG_2212-1140x855.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u00a0<strong>Rue Saint Paul<\/strong> est une marque lifestyle f\u00e9minine positionn\u00e9e sur le haut de gamme, proposant des pi\u00e8ces fabriqu\u00e9es en petites s\u00e9ries avec des mat\u00e9riaux durables. N\u00e9e en ligne, la marque a choisi le pop-up store pour raconter son histoire, expliquer son savoir-faire et observer les r\u00e9actions clients en situation r\u00e9elle.<\/p>\n\n\n\n<p>Le pop-up store lui a permis de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>valider son positionnement prix et produit.<\/li>\n\n\n\n<li>cr\u00e9er une relation directe avec sa client\u00e8le,<\/li>\n\n\n\n<li>tester sa strat\u00e9gie retail avant un engagement plus long,<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Amazon\"><\/span><strong>2. Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1327-1024x683.jpg\" alt=\"Amazon pop up\" class=\"wp-image-13252\" style=\"width:518px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1327-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1327-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1327-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1327-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1327-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/201811_lewensztain_AMAZON_POPUP_AMS-lr-1327-272x182.jpg 272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>M\u00eame les g\u00e9ants du e-commerce utilisent le pop-up store comme outil d\u2019apprentissage. <strong>Amazon<\/strong> a test\u00e9 le format pour mieux comprendre les attentes de ses clients locaux et cr\u00e9er un point de contact physique avec sa communaut\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_MMLaFleur\"><\/span><strong>3. MM.LaFleur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/showroom\"><img decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/MMLaFleur_SF_MaidenLn_1796rt-1024x611.jpg\" alt=\"mm LeFLeur pop up shop\" class=\"wp-image-13256\" style=\"width:656px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/MMLaFleur_SF_MaidenLn_1796rt-1024x611.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/MMLaFleur_SF_MaidenLn_1796rt-300x179.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/MMLaFleur_SF_MaidenLn_1796rt-768x459.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/MMLaFleur_SF_MaidenLn_1796rt-810x484.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/MMLaFleur_SF_MaidenLn_1796rt-1140x681.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La marque am\u00e9ricaine <strong>MM.LaFleur<\/strong>, sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter pour femmes actives, a construit une partie de sa strat\u00e9gie retail autour de <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/showroom\" class=\"ek-link\">showrooms \u00e9ph\u00e9m\u00e8res<\/a><\/strong>.<\/p>\n\n\n\n<p>Chaque pop-up est con\u00e7u comme un espace de rendez-vous personnalis\u00e9, o\u00f9 les clientes b\u00e9n\u00e9ficient de conseils stylistiques. La marque rappelle qu\u2019un pop-up store doit cr\u00e9er un sentiment d\u2019urgence et apporter une vraie valeur au client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Reset\"><\/span><strong>4. Reset<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Reset<\/strong> est une marque de v\u00eatements essentiels n\u00e9e en ligne. Elle a utilis\u00e9 des pop-up stores dans des quartiers business pour accro\u00eetre sa visibilit\u00e9, tester des emplacements et affiner son discours de marque.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.thestorefront.com\/fr\/paris\/retail\"><img decoding=\"async\" width=\"998\" height=\"1024\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/TheResetFillmore-998x1024.jpg\" alt=\"Reset pop up\" class=\"wp-image-13255\" style=\"width:538px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/TheResetFillmore-998x1024.jpg 998w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/TheResetFillmore-293x300.jpg 293w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/TheResetFillmore-768x788.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/TheResetFillmore-810x831.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/TheResetFillmore-1140x1169.jpg 1140w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/a><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-_Code8\"><\/span><strong>5- Code8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>La marque de beaut\u00e9 <strong>Code8<\/strong> a utilis\u00e9 le pop-up store comme acc\u00e9l\u00e9rateur de notori\u00e9t\u00e9, en misant sur des exp\u00e9riences en magasin et une forte proximit\u00e9 avec les consommateurs dans des environnements premium.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Et_apres_linspiration_structurer_son_propre_pop-up_store\"><\/span>Et apr\u00e8s l\u2019inspiration : structurer son propre pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ces exemples montrent comment des marques e-commerce utilisent le pop-up store pour tester le retail physique, cr\u00e9er de la proximit\u00e9 et acc\u00e9l\u00e9rer leur croissance.<\/p>\n\n\n\n<p>La question suivante est donc naturelle :<br><strong>comment structurer efficacement un premier pop-up store quand on est une marque digitale ?<\/strong><\/p>\n\n\n\n<p>Pour passer des exemples \u00e0 l\u2019action, d\u00e9couvrez notre guide strat\u00e9gique : <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-pour-marques-ecommerce-guide-strategique\/\" class=\"ek-link\">Pop-up store et e-commerce : le guide strat\u00e9gique pour les marques DTC<\/a><\/strong><\/p>\n\n\n\n<p>Vous y trouverez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les objectifs \u00e0 d\u00e9finir avant de se lancer,<\/li>\n\n\n\n<li>les formats les plus adapt\u00e9s aux marques e-commerce,<\/li>\n\n\n\n<li>les crit\u00e8res de choix d\u2019un emplacement,<\/li>\n\n\n\n<li>et les indicateurs pour mesurer le succ\u00e8s d\u2019un pop-up.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le <strong>pop-up store pour marques e-commerce<\/strong> n\u2019est plus un simple outil de communication. Il s\u2019impose comme un v\u00e9ritable levier strat\u00e9gique pour relier digital et physique.<\/p>\n\n\n\n<p>Vous envisagez de lancer un pop-up store ?<br>D\u00e9couvrez des <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\">pop-up shops \u00e0 Paris<\/a><\/strong>, explorez une <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-pop-up-store-boutique-ephemere\">location de pop-up store \/ boutique \u00e9ph\u00e9m\u00e8re<\/a><\/strong>, ou recherchez un espace partout dans le monde via <strong><a href=\"https:\/\/www.thestorefront.com\/fr\" class=\"ek-link\">Space to Pop<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De plus en plus de marques e-commerce lancent des pop-up stores pour tester le retail physique, rencontrer leurs clients et acc\u00e9l\u00e9rer leur croissance.<\/p>\n","protected":false},"author":19,"featured_media":13253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a>","qubely_excerpt":"De plus en plus de marques e-commerce lancent des pop-up stores pour tester le retail physique, rencontrer leurs clients et acc\u00e9l\u00e9rer leur croissance.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13251"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13253"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}