{"id":13522,"date":"2024-02-20T10:46:00","date_gmt":"2024-02-20T10:46:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/3-raisons-douvrir-un-pop-up-store-en-b2b\/"},"modified":"2026-07-17T16:09:39","modified_gmt":"2026-07-17T16:09:39","slug":"3-raisons-douvrir-un-pop-up-store-en-b2b","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/3-raisons-douvrir-un-pop-up-store-en-b2b\/","title":{"rendered":"3 raisons d&rsquo;ouvrir un pop-up store en B2B !\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/3-raisons-douvrir-un-pop-up-store-en-b2b\/#1-_Le_pop-up_store_en_B2B_pour%E2%80%A6_Presenter_une_nouvelle_offre\" title=\"1- Le pop-up store en B2B pour&#8230; Pr\u00e9senter une nouvelle offre !\">1- Le pop-up store en B2B pour&#8230; Pr\u00e9senter une nouvelle offre !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/3-raisons-douvrir-un-pop-up-store-en-b2b\/#2-_Le_pop-up_store_en_B2B_pour%E2%80%A6_Renforcer_ses_liens_avec_ses_partenaires\" title=\"2- Le pop-up store en B2B pour&#8230; Renforcer ses liens avec ses partenaires !\">2- Le pop-up store en B2B pour&#8230; Renforcer ses liens avec ses partenaires !<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/3-raisons-douvrir-un-pop-up-store-en-b2b\/#Pret_a_lancer_votre_pop-up\" title=\"Pr\u00eat \u00e0 lancer votre pop-up ?\">Pr\u00eat \u00e0 lancer votre pop-up ?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/3-raisons-douvrir-un-pop-up-store-en-b2b\/#3-_Le_pop-up_store_en_B2B_pour%E2%80%A6_Renouveler_le_concept_du_showroom\" title=\"3- Le pop-up store en B2B pour&#8230; Renouveler le concept du showroom !\">3- Le pop-up store en B2B pour&#8230; Renouveler le concept du showroom !<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/3-raisons-douvrir-un-pop-up-store-en-b2b\/#Trouvez_votre_espace_ephemere_sur_Space_to_Pop_et_reservez-le_en_3_clics\" title=\"Trouvez votre espace \u00e9ph\u00e9m\u00e8re sur Space to Pop et r\u00e9servez-le en 3 clics !\u00a0\">Trouvez votre espace \u00e9ph\u00e9m\u00e8re sur Space to Pop et r\u00e9servez-le en 3 clics !\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/3-raisons-douvrir-un-pop-up-store-en-b2b\/#Nicholas_Roberts-Moore\" title=\"Nicholas Roberts-Moore\">Nicholas Roberts-Moore<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Le pop-up store est une solution efficace et non-engageante pour communiquer sur sa marque, sur un produit. Si cette strat\u00e9gie a largement \u00e9t\u00e9 d\u00e9montr\u00e9e et utilis\u00e9e en B2C, elle est \u00e9galement extr\u00eamement pertinente dans une optique B2B. On vous donne 3 raisons d&rsquo;utiliser un <strong>espace \u00e9ph\u00e9m\u00e8re en B2B<\/strong> avec des exemples \u00e0 l&rsquo;appui !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/09\/ba571961aabfe341981eb17b25f166ef-1.jpg\" alt=\"b2B pop ups\" class=\"wp-image-12526\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-le-pop-up-store-en-b2b-pour-presenter-une-nouvelle-offre\"><span class=\"ez-toc-section\" id=\"1-_Le_pop-up_store_en_B2B_pour%E2%80%A6_Presenter_une_nouvelle_offre\"><\/span>1- Le pop-up store en B2B pour&#8230; Pr\u00e9senter une nouvelle offre !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le lancement d&rsquo;un nouveau produit ou d&rsquo;une nouvelle offre n&rsquo;est pas r\u00e9serv\u00e9 qu&rsquo;aux particuliers, mais aussi aux professionnels ! Profitez d&rsquo;un espace \u00e9ph\u00e9m\u00e8re comme d&rsquo;un espace \u00e9v\u00e9nementiel pour r\u00e9unir vos clients et introduire vos nouveaut\u00e9s.<\/p>\n\n\n\n<p>L&rsquo;exemple de Sodexo :&nbsp;Utiliser le Pop-Up Store comme showroom commercial, c\u2019est l\u2019id\u00e9e brillante et innovante qu\u2019a eu&nbsp;Sodexo&nbsp;pour faire d\u00e9couvrir sa nouvelle offre de restauration collective&nbsp;<em>\u00ab Signature \u00bb<\/em>&nbsp;\u00e0 ses futurs clients.&nbsp;Sogeres,&nbsp;la deuxi\u00e8me marque de restauration du groupe Sodexo en France, a fait appel \u00e0&nbsp;Space to Pop&nbsp;pour trouver l\u2019espace id\u00e9al o\u00f9 pr\u00e9senter un menu <a href=\"https:\/\/thehealthyconsultant.com\/\" data-type=\"URL\" data-id=\"https:\/\/thehealthyconsultant.com\/\">healthy<\/a>, green et francovore \u00e0 ses potentiels clients pour une dur\u00e9e de 2 mois.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/09\/5cb93ebf5da49e9e707a27aa0e685605-1.jpg\" alt=\"\" class=\"wp-image-12527\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sodexo-ou-le-pop-up-store-comme-outil-de-communication-b-to-b\/\">Voir plus<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-le-pop-up-store-en-b2b-pour-renforcer-ses-liens-avec-ses-partenaires\"><span class=\"ez-toc-section\" id=\"2-_Le_pop-up_store_en_B2B_pour%E2%80%A6_Renforcer_ses_liens_avec_ses_partenaires\"><\/span>2- Le pop-up store en B2B pour&#8230; Renforcer ses liens avec ses partenaires !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans un contexte o\u00f9 la comp\u00e9tition fait rage et o\u00f9 il est important d&rsquo;avoir des relations privil\u00e9gi\u00e9es avec ses partenaires, il est essentiel de penser constamment \u00e0 la mani\u00e8re de renforcer ces liens.<\/p>\n\n\n\n<p>Dans un contexte o\u00f9 la comp\u00e9tition fait rage et o\u00f9 il est important d&rsquo;avoir des relations privil\u00e9gi\u00e9es avec ses partenaires, il est essentiel de penser constamment \u00e0 la mani\u00e8re de renforcer ces liens.<\/p>\n\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Pret_a_lancer_votre_pop-up\"><\/span>Pr\u00eat \u00e0 lancer votre pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Trouvez et r\u00e9servez votre boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris avec Space to Pop.<\/p>\n<a href=\"\/fr\/project\/location-pop-up-store-boutique-ephemere\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Trouver un espace<\/a>\n<\/div>\n\n\n\n\n\n<p><strong>L&rsquo;exemple de l&rsquo;\u00c9motion Gaz :<\/strong>&nbsp;Inviter les parisiens \u00e0 repenser leur int\u00e9rieur \u00e0 l\u2019occasion d\u2019un&nbsp;Pop-Up Store am\u00e9nag\u00e9 comme un appartement, telle est l\u2019ambition de l\u2019\u00c9motion GAZ, le r\u00e9seau cr\u00e9\u00e9 \u00e0 l\u2019initiative d\u2019un collectif de fabricants et de partenaires qui vise \u00e0 promouvoir les chemin\u00e9es et po\u00eales \u00e0 gaz.&nbsp;La boutique \u00e9ph\u00e9m\u00e8re fut l&rsquo;occasion de r\u00e9unir une vingtaine de fabricants accompagn\u00e9s de leurs partenaires cheministes et professionnels du gaz, afin de proposer un large panel de chemin\u00e9es au gaz et l\u2019accompagnement qui va avec.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/09\/e95efb9d4566889e835d004fb6071ae8-1.jpg\" alt=\"\" class=\"wp-image-12524\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/lemotion-gaz-par-grdf-dans-les-coulisses-dun-pop-up-store-prepare-avec-soin\/\" class=\"ek-link\">Voir plus<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-le-pop-up-store-en-b2b-pour-renouveler-le-concept-du-showroom\"><span class=\"ez-toc-section\" id=\"3-_Le_pop-up_store_en_B2B_pour%E2%80%A6_Renouveler_le_concept_du_showroom\"><\/span>3- Le pop-up store en B2B pour&#8230; Renouveler le concept du showroom !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Historiquement, les marques organisent un ou plusieurs \u00e9v\u00e9nements ponctuels dans l&rsquo;ann\u00e9e pour pr\u00e9senter \u00e0 des potentiels acheteurs les produits qu&rsquo;elles commercialisent. Il est temps de casser l&rsquo;image du showroom traditionnel en proposant aux acheteurs une nouvelle image de cet espace de pr\u00e9sentation, plus dans l&rsquo;\u00e8re du temps<\/p>\n\n\n\n<p><strong>L&rsquo;exemple de Knotel :<\/strong> Knotel, la start-up qui con\u00e7oit, construit et exploite des espaces de travail personnalis\u00e9s pour les jeunes marques, a lanc\u00e9 un showroom pour pr\u00e9senter son produit \u2018Agile HQ\u2019. En utilisant un showroom \u00e9ph\u00e9m\u00e8re comme moyen pour les clients potentiels de d\u00e9couvrir les espaces de bureau flexibles, Knotel a lanc\u00e9 un espace interactif et attrayant \u00e0 NoHo, \u00e0 NYC. Un projet \u00e9ph\u00e9m\u00e8re qui a g\u00e9n\u00e9r\u00e9 un trafic impressionnant et qui a pouss\u00e9 Knotel \u00e0 prolonger son bail !<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"trouvez-votre-espace-ephemere-sur-storefront-et-reservez-le-en-3-clics\"><span class=\"ez-toc-section\" id=\"Trouvez_votre_espace_ephemere_sur_Space_to_Pop_et_reservez-le_en_3_clics\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\" class=\"ek-link\">Trouvez votre espace \u00e9ph\u00e9m\u00e8re sur Space to Pop et r\u00e9servez-le en 3 clics !\u00a0<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\" class=\"ek-link\"><strong>Comment ouvir un Pop-Up Store?<\/strong><br><\/a><strong><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/\" class=\"ek-link\">Qu\u2019est-ce qu\u2019un Pop-Up Store ?<\/a><\/strong><\/p>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/81a334e8fd6a5f1a536f76a4b7ac02be?s=96&#038;d=mm&#038;r=g\" alt=\"Nicholas Roberts-Moore\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Nicholas_Roberts-Moore\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Nicholas Roberts-Moore<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Nicholas Roberts-Moore est Chief Marketing Officer de Space to Pop. Sp\u00e9cialiste du marketing augment\u00e9 par l&#x27;IA et des march\u00e9s europ\u00e9ens du retail et de l&#x27;immobilier, il aide les marques \u00e0 transformer le retail \u00e9ph\u00e9m\u00e8re en croissance mesurable. Ancien journaliste, il \u00e9crit sur la strat\u00e9gie pop-up et l&#x27;avenir du commerce physique.<\/p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Nicholas Roberts-Moore &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez 3 raisons strat\u00e9giques d\u2019utiliser un pop-up store en B2B : lancement d\u2019offre, renforcement des partenariats et modernisation du showroom traditionnel.<\/p>\n","protected":false},"author":67,"featured_media":13524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1607,1519],"tags":[],"class_list":["post-13522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to-fr","category-inspiration-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",484,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2-300x198.jpg",300,198,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2-768x507.jpg",768,507,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",810,535,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",484,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",140,92,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/02\/B2B2.jpg",120,79,false]},"qubely_author":{"display_name":"Nicholas Roberts-Moore","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"D\u00e9couvrez 3 raisons strat\u00e9giques d\u2019utiliser un pop-up store en B2B : lancement d\u2019offre, renforcement des partenariats et modernisation du showroom 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