{"id":13547,"date":"2025-01-24T16:50:00","date_gmt":"2025-01-24T16:50:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/5-pop-up-stores-qui-nous-en-font-boire-de-toutes-les-couleurs\/"},"modified":"2026-02-11T22:51:00","modified_gmt":"2026-02-11T22:51:00","slug":"beverage-brand-pop-up-store-exemples-guide","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/","title":{"rendered":"Beverage brand pop-ups : 5 exemples inspirants et guide strat\u00e9gique pour lancer le v\u00f4tre"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#1_Nespresso_tester_un_marche_avant_implantation\" title=\"1. Nespresso : tester un march\u00e9 avant implantation\">1. Nespresso : tester un march\u00e9 avant implantation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#2_Ruinart_raconter_son_histoire_a_travers_lart\" title=\"2. Ruinart : raconter son histoire \u00e0 travers l\u2019art\">2. Ruinart : raconter son histoire \u00e0 travers l\u2019art<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#2_Ruinart_raconter_son_histoire_a_travers_lart-2\" title=\"2. Ruinart : raconter son histoire \u00e0 travers l\u2019art\">2. Ruinart : raconter son histoire \u00e0 travers l\u2019art<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#3_Wandertea_passer_dInstagram_au_retail\" title=\"3. Wandertea : passer d\u2019Instagram au retail\">3. Wandertea : passer d\u2019Instagram au retail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#4_1664_capitaliser_sur_la_saisonnalite\" title=\"4. 1664 : capitaliser sur la saisonnalit\u00e9\">4. 1664 : capitaliser sur la saisonnalit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#5_Coca-Cola_lancer_un_nouveau_produit_avec_impact\" title=\"5. Coca-Cola : lancer un nouveau produit avec impact\">5. Coca-Cola : lancer un nouveau produit avec impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Pourquoi_les_beverage_brand_pop-ups_fonctionnent\" title=\"Pourquoi les beverage brand pop-ups fonctionnent\">Pourquoi les beverage brand pop-ups fonctionnent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Comment_lancer_un_pop-up_store_pour_votre_marque_de_boisson\" title=\"Comment lancer un pop-up store pour votre marque de boisson\">Comment lancer un pop-up store pour votre marque de boisson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Questions_frequentes_sur_les_beverage_brand_pop-ups\" title=\"Questions fr\u00e9quentes sur les beverage brand pop-ups\">Questions fr\u00e9quentes sur les beverage brand pop-ups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Quest-ce_quun_beverage_brand_pop-up\" title=\"Qu\u2019est-ce qu\u2019un beverage brand pop-up ?\">Qu\u2019est-ce qu\u2019un beverage brand pop-up ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Pourquoi_ouvrir_un_pop-up_pour_une_marque_de_boisson\" title=\"Pourquoi ouvrir un pop-up pour une marque de boisson ?\">Pourquoi ouvrir un pop-up pour une marque de boisson ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Quelle_est_la_duree_ideale_dun_pop-up_pour_une_marque_de_boissons\" title=\"Quelle est la dur\u00e9e id\u00e9ale d\u2019un pop-up pour une marque de boissons ?\">Quelle est la dur\u00e9e id\u00e9ale d\u2019un pop-up pour une marque de boissons ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Un_pop-up_est-il_rentable_pour_une_marque_de_boissons\" title=\"Un pop-up est-il rentable pour une marque de boissons ?\">Un pop-up est-il rentable pour une marque de boissons ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Ou_ouvrir_un_pop-up_pour_une_marque_de_boisson\" title=\"O\u00f9 ouvrir un pop-up pour une marque de boisson ?\">O\u00f9 ouvrir un pop-up pour une marque de boisson ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/beverage-brand-pop-up-store-exemples-guide\/#Lancez_votre_beverage_brand_pop-up\" title=\"Lancez votre beverage brand pop-up\">Lancez votre beverage brand pop-up<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"778\" data-end=\"925\">Dans l\u2019industrie des boissons (caf\u00e9, th\u00e9, champagne, bi\u00e8re, sodas, jus\u2026), l\u2019exp\u00e9rience client est devenue aussi importante que le produit lui-m\u00eame.<\/p>\n<p data-start=\"927\" data-end=\"1035\">Dans un march\u00e9 ultra concurrentiel, les <strong data-start=\"967\" data-end=\"993\">beverage brand pop-ups<\/strong> sont devenus un levier strat\u00e9gique pour :<\/p>\n<ul>\n<li data-start=\"1039\" data-end=\"1065\">Tester un nouveau march\u00e9<\/li>\n<li data-start=\"1068\" data-end=\"1087\">Lancer un produit<\/li>\n<li data-start=\"1090\" data-end=\"1118\">Cr\u00e9er un moment saisonnier<\/li>\n<li data-start=\"1121\" data-end=\"1148\">G\u00e9n\u00e9rer du contenu social<\/li>\n<li data-start=\"1151\" data-end=\"1175\">Renforcer la notori\u00e9t\u00e9<\/li>\n<\/ul>\n<p data-start=\"1177\" data-end=\"1278\">Le pop-up store permet aux marques de boissons de transformer la d\u00e9gustation en exp\u00e9rience immersive.<\/p>\n<p data-start=\"1280\" data-end=\"1348\">Voici 5 exemples qui illustrent parfaitement la puissance du format.<\/p>\n<h2 data-start=\"1355\" data-end=\"1408\"><span class=\"ez-toc-section\" id=\"1_Nespresso_tester_un_marche_avant_implantation\"><\/span>1. Nespresso : tester un march\u00e9 avant implantation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13548 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson1.jpg\" alt=\"Nespresso pop up\" width=\"499\" height=\"369\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson1.jpg 600w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson1-300x222.jpg 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<p data-start=\"1410\" data-end=\"1512\">Avant d\u2019ouvrir des boutiques permanentes en Australie, Nespresso a lanc\u00e9 trois <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/sydney\/retail\">pop-up stores \u00e0 Sydney<\/a>.<\/p>\n<p data-start=\"1514\" data-end=\"1524\">Objectif :<\/p>\n<ul>\n<li data-start=\"1527\" data-end=\"1557\">Tester la r\u00e9action du public<\/li>\n<li data-start=\"1560\" data-end=\"1587\">Mesurer la demande locale<\/li>\n<li data-start=\"1590\" data-end=\"1672\">Cr\u00e9er une exp\u00e9rience physique pour une marque jusque-l\u00e0 majoritairement digitale<\/li>\n<\/ul>\n<p data-start=\"1674\" data-end=\"1802\">Les visiteurs pouvaient notamment recycler leurs capsules sur place \u2014 une activation align\u00e9e avec la strat\u00e9gie RSE de la marque.<\/p>\n<p data-start=\"1804\" data-end=\"1935\"><strong data-start=\"1804\" data-end=\"1852\">Le\u00e7on strat\u00e9gique pour les beverage brands :<\/strong><br \/>\nLe pop-up est un outil de validation de march\u00e9 avant un investissement long terme.<\/p>\n<h2 data-start=\"1804\" data-end=\"1935\"><span class=\"ez-toc-section\" id=\"2_Ruinart_raconter_son_histoire_a_travers_lart\"><\/span>2. Ruinart : raconter son histoire \u00e0 travers l\u2019art<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11878\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/boissons.jpg\" alt=\"Ruinart beverage pop up store\" width=\"688\" height=\"380\" \/><\/p>\n<h2 data-start=\"1942\" data-end=\"1995\"><span class=\"ez-toc-section\" id=\"2_Ruinart_raconter_son_histoire_a_travers_lart-2\"><\/span>2. Ruinart : raconter son histoire \u00e0 travers l\u2019art<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1997\" data-end=\"2109\">La maison de champagne Ruinart a ouvert une galerie <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/7e-75007\/retail\">\u00e9ph\u00e9m\u00e8re dans le 7e arrondissement de Paris<\/a> pendant la FIAC.<\/p>\n<p data-start=\"2111\" data-end=\"2125\">Au programme :<\/p>\n<ul>\n<li data-start=\"2128\" data-end=\"2165\">Exposition photographique exclusive<\/li>\n<li data-start=\"2168\" data-end=\"2208\">Immersion dans l\u2019histoire de la maison<\/li>\n<li data-start=\"2211\" data-end=\"2235\">D\u00e9gustations de cuv\u00e9es<\/li>\n<\/ul>\n<p data-start=\"2237\" data-end=\"2320\"><strong data-start=\"2237\" data-end=\"2256\">Strat\u00e9gie cl\u00e9 :<\/strong><br \/>\nTransformer un pop-up en exp\u00e9rience culturelle et patrimoniale.<\/p>\n<p data-start=\"2322\" data-end=\"2415\">Pour les marques premium de boissons, le storytelling est aussi important que la d\u00e9gustation.<\/p>\n<h2 data-start=\"2422\" data-end=\"2468\"><span class=\"ez-toc-section\" id=\"3_Wandertea_passer_dInstagram_au_retail\"><\/span>3. Wandertea : passer d\u2019Instagram au retail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"aligncenter wp-image-10399 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.26.png\" alt=\"wandertea pop up store paris\" width=\"445\" height=\"461\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.26.png 541w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.26-289x300.png 289w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/a><\/p>\n<p data-start=\"2470\" data-end=\"2576\">Wandertea, marque n\u00e9e sur Instagram, a ouvert son premier pop-up store \u00e0 Paris, dans le 6e arrondissement.<\/p>\n<p data-start=\"2578\" data-end=\"2629\">Timing parfait : les deux derniers mois de l\u2019ann\u00e9e.<\/p>\n<p data-start=\"2631\" data-end=\"2642\">Objectifs :<\/p>\n<ul>\n<li data-start=\"2645\" data-end=\"2688\">Cr\u00e9er un lieu physique pour la communaut\u00e9<\/li>\n<li data-start=\"2691\" data-end=\"2727\">Stimuler les ventes de fin d\u2019ann\u00e9e<\/li>\n<li data-start=\"2730\" data-end=\"2761\">Proposer des coffrets cadeaux<\/li>\n<\/ul>\n<p data-start=\"2763\" data-end=\"2878\"><strong data-start=\"2763\" data-end=\"2782\">Strat\u00e9gie cl\u00e9 :<\/strong><br \/>\nLe pop-up permet aux marques digitales de tester le retail physique sans engagement long terme.<\/p>\n<p data-start=\"2880\" data-end=\"3014\">D\u00e9couvrez d\u2019autres activations r\u00e9ussies dans nos <a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"2929\" data-end=\"3013\">Success Stories<\/a>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/\">Pour en savoir plus sur le pop-up store Wandertea trouv\u00e9 sur Space to Pop.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_1664_capitaliser_sur_la_saisonnalite\"><\/span>4. 1664 : capitaliser sur la saisonnalit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11879\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/boissons-1.jpg\" alt=\"1664 pop up store\" width=\"636\" height=\"424\" \/><\/p>\n<p data-start=\"3067\" data-end=\"3134\">La marque de bi\u00e8re 1664 a lanc\u00e9 un pop-up estival de 800m\u00b2 \u00e0 Paris.<\/p>\n<p data-start=\"3136\" data-end=\"3145\">Concept :<\/p>\n<ul>\n<li data-start=\"3148\" data-end=\"3164\">Barbecue g\u00e9ant<\/li>\n<li data-start=\"3167\" data-end=\"3181\">Food pairing<\/li>\n<li data-start=\"3184\" data-end=\"3193\">DJ sets<\/li>\n<li data-start=\"3196\" data-end=\"3202\">Yoga<\/li>\n<li data-start=\"3205\" data-end=\"3231\">Exp\u00e9rience communautaire<\/li>\n<\/ul>\n<p data-start=\"3233\" data-end=\"3303\">Le pop-up devient ici un lieu de vie, pas seulement un point de vente.<\/p>\n<p data-start=\"3305\" data-end=\"3391\"><strong data-start=\"3305\" data-end=\"3324\">Strat\u00e9gie cl\u00e9 :<\/strong><br \/>\nCapitaliser sur les pics saisonniers pour maximiser la visibilit\u00e9.<\/p>\n<h2 data-start=\"3398\" data-end=\"3453\"><span class=\"ez-toc-section\" id=\"5_Coca-Cola_lancer_un_nouveau_produit_avec_impact\"><\/span>5. Coca-Cola : lancer un nouveau produit avec impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13549 size-full\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg\" alt=\"Coca-Cola Life pop up store\" width=\"596\" height=\"334\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg 596w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4-300x168.jpg 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/p>\n<p data-start=\"3455\" data-end=\"3561\">Pour le lancement de Coca-Cola Life au Royaume-Uni, la marque a ouvert un <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/london\/retail\">pop-up store au c\u0153ur de Londres<\/a><\/strong>.<\/p>\n<p data-start=\"3563\" data-end=\"3573\">Objectif :<\/p>\n<ul>\n<li data-start=\"3576\" data-end=\"3608\">Introduire la nouvelle recette<\/li>\n<li data-start=\"3611\" data-end=\"3644\">G\u00e9n\u00e9rer de la couverture presse<\/li>\n<li data-start=\"3647\" data-end=\"3687\">Cr\u00e9er un \u00e9v\u00e9nement autour du lancement<\/li>\n<\/ul>\n<p data-start=\"3689\" data-end=\"3782\">Un pop-up bien positionn\u00e9 permet de transformer un lancement produit en \u00e9v\u00e9nement m\u00e9diatique.<\/p>\n<h2 data-start=\"3789\" data-end=\"3839\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_beverage_brand_pop-ups_fonctionnent\"><\/span>Pourquoi les beverage brand pop-ups fonctionnent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3841\" data-end=\"3916\">Les marques de boissons b\u00e9n\u00e9ficient particuli\u00e8rement du format pop-up car :<\/p>\n<ul>\n<li data-start=\"3920\" data-end=\"3960\">Le produit est exp\u00e9rientiel par nature<\/li>\n<li data-start=\"3963\" data-end=\"3999\">La d\u00e9gustation cr\u00e9e un lien direct<\/li>\n<li data-start=\"4002\" data-end=\"4029\">L\u2019univers visuel est fort<\/li>\n<li data-start=\"4032\" data-end=\"4066\">La saisonnalit\u00e9 joue un r\u00f4le cl\u00e9<\/li>\n<\/ul>\n<p data-start=\"4068\" data-end=\"4095\">Un pop-up permet de cr\u00e9er :<\/p>\n<ul>\n<li data-start=\"4098\" data-end=\"4114\">De la viralit\u00e9<\/li>\n<li data-start=\"4117\" data-end=\"4137\">Du trafic physique<\/li>\n<li data-start=\"4140\" data-end=\"4158\">Des partenariats<\/li>\n<li data-start=\"4161\" data-end=\"4188\">De la collecte de donn\u00e9es<\/li>\n<\/ul>\n<h2 data-start=\"4195\" data-end=\"4256\"><span class=\"ez-toc-section\" id=\"Comment_lancer_un_pop-up_store_pour_votre_marque_de_boisson\"><\/span>Comment lancer un pop-up store pour votre marque de boisson<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4258\" data-end=\"4299\">Avant d\u2019ouvrir votre pop-up, d\u00e9finissez :<\/p>\n<ol>\n<li data-start=\"4304\" data-end=\"4371\">Votre objectif (lancement, test march\u00e9, activation saisonni\u00e8re ?)<\/li>\n<li data-start=\"4375\" data-end=\"4418\">Votre dur\u00e9e (1 semaine, 1 mois, 3 mois ?)<\/li>\n<li data-start=\"4422\" data-end=\"4453\">Votre emplacement strat\u00e9gique<\/li>\n<li data-start=\"4457\" data-end=\"4485\">Votre exp\u00e9rience immersive<\/li>\n<\/ol>\n<p data-start=\"4487\" data-end=\"4623\">Guide complet \u00e9tape par \u00e9tape :\u00a0<a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\" target=\"_new\" rel=\"noopener\" data-start=\"4521\" data-end=\"4623\"><strong>Comment ouvrir un pop-up store<\/strong><\/a><\/p>\n<p data-start=\"4625\" data-end=\"4773\">D\u00e9finition et fondamentaux :\u00a0<strong><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/\" target=\"_new\" rel=\"noopener\" data-start=\"4656\" data-end=\"4773\">Qu\u2019est-ce qu\u2019un pop-up store ?<\/a><\/strong><\/p>\n<p data-start=\"4775\" data-end=\"4915\">Pour trouver votre espace id\u00e9al dans les plus grandes villes :\u00a0<strong><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_new\" rel=\"noopener\" data-start=\"4840\" data-end=\"4915\">Rechercher des espaces sur Space to Pop<\/a><\/strong><\/p>\n<h2 data-start=\"4922\" data-end=\"4975\"><span class=\"ez-toc-section\" id=\"Questions_frequentes_sur_les_beverage_brand_pop-ups\"><\/span>Questions fr\u00e9quentes sur les beverage brand pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"4977\" data-end=\"5020\"><span class=\"ez-toc-section\" id=\"Quest-ce_quun_beverage_brand_pop-up\"><\/span>Qu\u2019est-ce qu\u2019un beverage brand pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5021\" data-end=\"5175\">Un beverage brand pop-up est une boutique \u00e9ph\u00e9m\u00e8re lanc\u00e9e par une marque de boissons pour promouvoir, tester ou vendre ses produits sur une dur\u00e9e limit\u00e9e.<\/p>\n<h3 data-start=\"5177\" data-end=\"5235\"><span class=\"ez-toc-section\" id=\"Pourquoi_ouvrir_un_pop-up_pour_une_marque_de_boisson\"><\/span>Pourquoi ouvrir un pop-up pour une marque de boisson ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5236\" data-end=\"5343\">Pour tester un march\u00e9, lancer un produit, cr\u00e9er de la visibilit\u00e9 ou capitaliser sur une saison strat\u00e9gique.<\/p>\n<h3 data-start=\"5345\" data-end=\"5417\"><span class=\"ez-toc-section\" id=\"Quelle_est_la_duree_ideale_dun_pop-up_pour_une_marque_de_boissons\"><\/span>Quelle est la dur\u00e9e id\u00e9ale d\u2019un pop-up pour une marque de boissons ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5418\" data-end=\"5513\">Entre 1 semaine (lancement \u00e9v\u00e9nementiel) et 2 \u00e0 3 mois (test march\u00e9 ou activation saisonni\u00e8re).<\/p>\n<h3 data-start=\"5515\" data-end=\"5574\"><span class=\"ez-toc-section\" id=\"Un_pop-up_est-il_rentable_pour_une_marque_de_boissons\"><\/span>Un pop-up est-il rentable pour une marque de boissons ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5575\" data-end=\"5701\">Oui, s\u2019il est align\u00e9 avec un moment fort (\u00e9t\u00e9, No\u00ebl, festival, Fashion Week) et soutenu par une strat\u00e9gie marketing coh\u00e9rente.<\/p>\n<h3 data-start=\"5703\" data-end=\"5755\"><span class=\"ez-toc-section\" id=\"Ou_ouvrir_un_pop-up_pour_une_marque_de_boisson\"><\/span>O\u00f9 ouvrir un pop-up pour une marque de boisson ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5756\" data-end=\"5871\">Dans des zones \u00e0 fort trafic, pr\u00e8s d\u2019\u00e9v\u00e9nements culturels ou dans des quartiers lifestyle correspondant \u00e0 la cible.<\/p>\n<h2 data-start=\"5878\" data-end=\"5914\"><span class=\"ez-toc-section\" id=\"Lancez_votre_beverage_brand_pop-up\"><\/span>Lancez votre beverage brand pop-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5916\" data-end=\"6006\">Trouvez votre espace id\u00e9al d\u00e8s aujourd\u2019hui et cr\u00e9ez votre prochaine activation immersive :<\/p>\n<p data-start=\"6008\" data-end=\"6082\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_new\" rel=\"noopener\" data-start=\"6008\" data-end=\"6082\">Rechercher un espace pour votre pop-up<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment les marques de boissons utilisent les pop-up stores pour lancer un produit, tester un march\u00e9 et cr\u00e9er une exp\u00e9rience immersive forte.<\/p>\n","protected":false},"author":36,"featured_media":13549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1607,1519],"tags":[],"class_list":["post-13547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to-fr","category-inspiration-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",596,334,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",596,334,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",540,303,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",596,334,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",596,334,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",596,334,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",596,334,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",596,334,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",540,303,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",140,78,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/boisson4.jpg",120,67,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"D\u00e9couvrez comment les marques de boissons utilisent les pop-up stores pour lancer un produit, tester un march\u00e9 et cr\u00e9er une exp\u00e9rience immersive forte.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13547"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13549"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}