{"id":13553,"date":"2025-06-22T11:34:00","date_gmt":"2025-06-22T11:34:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/4-pop-up-stores-sur-le-theme-du-sport\/"},"modified":"2026-02-11T23:00:46","modified_gmt":"2026-02-11T23:00:46","slug":"sportswear-pop-up-store-exemples-guide","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/","title":{"rendered":"4 pop-up stores sur le th\u00e8me du sport !\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#1_%E2%80%93_Under_Armour_conquerir_un_marche_grace_au_pop-up\" title=\"1 \u2013 Under Armour : conqu\u00e9rir un march\u00e9 gr\u00e2ce au pop-up\">1 \u2013 Under Armour : conqu\u00e9rir un march\u00e9 gr\u00e2ce au pop-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#2_%E2%80%93_Valentino_le_sport_comme_levier_pour_rajeunir_la_marque\" title=\"2 \u2013 Valentino : le sport comme levier pour rajeunir la marque\">2 \u2013 Valentino : le sport comme levier pour rajeunir la marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#3_%E2%80%93_Vans_celebrer_la_culture_skate\" title=\"3 \u2013 Vans : c\u00e9l\u00e9brer la culture skate\">3 \u2013 Vans : c\u00e9l\u00e9brer la culture skate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#4_%E2%80%93_Nike_Air_Max_Day_et_exclusivite_data-driven\" title=\"4 \u2013 Nike : Air Max Day et exclusivit\u00e9 data-driven\">4 \u2013 Nike : Air Max Day et exclusivit\u00e9 data-driven<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Pourquoi_les_sportswear_pop-up_stores_fonctionnent\" title=\"Pourquoi les sportswear pop-up stores fonctionnent\">Pourquoi les sportswear pop-up stores fonctionnent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Comment_lancer_un_pop-up_store_pour_une_marque_de_sport\" title=\"Comment lancer un pop-up store pour une marque de sport\">Comment lancer un pop-up store pour une marque de sport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Questions_frequentes_sur_les_sportswear_pop-up_stores\" title=\"Questions fr\u00e9quentes sur les sportswear pop-up stores\">Questions fr\u00e9quentes sur les sportswear pop-up stores<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Quest-ce_quun_sportswear_pop-up_store\" title=\"Qu\u2019est-ce qu\u2019un sportswear pop-up store ?\">Qu\u2019est-ce qu\u2019un sportswear pop-up store ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Pourquoi_les_marques_de_sport_utilisent-elles_les_pop-up_stores\" title=\"Pourquoi les marques de sport utilisent-elles les pop-up stores ?\">Pourquoi les marques de sport utilisent-elles les pop-up stores ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Quelle_est_la_duree_ideale_dun_pop-up_sport\" title=\"Quelle est la dur\u00e9e id\u00e9ale d\u2019un pop-up sport ?\">Quelle est la dur\u00e9e id\u00e9ale d\u2019un pop-up sport ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Un_pop-up_store_est-il_rentable_pour_une_marque_de_sport\" title=\"Un pop-up store est-il rentable pour une marque de sport ?\">Un pop-up store est-il rentable pour une marque de sport ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Ou_ouvrir_un_pop-up_sport\" title=\"O\u00f9 ouvrir un pop-up sport ?\">O\u00f9 ouvrir un pop-up sport ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/sportswear-pop-up-store-exemples-guide\/#Lancez_votre_sportswear_pop-up_store\" title=\"Lancez votre sportswear pop-up store\">Lancez votre sportswear pop-up store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"781\" data-end=\"954\">Dans l\u2019industrie du sportswear, la concurrence est permanente. Les marques ne vendent plus seulement un produit : elles vendent une culture, une performance, une communaut\u00e9.<\/p>\n<p data-start=\"956\" data-end=\"1026\">Le <strong data-start=\"959\" data-end=\"986\">sportswear pop-up store<\/strong> est devenu un levier strat\u00e9gique pour :<\/p>\n<ul>\n<li data-start=\"1030\" data-end=\"1062\">Lancer une nouvelle collection<\/li>\n<li data-start=\"1065\" data-end=\"1094\">Conqu\u00e9rir un nouveau march\u00e9<\/li>\n<li data-start=\"1097\" data-end=\"1128\">Activer une communaut\u00e9 locale<\/li>\n<li data-start=\"1131\" data-end=\"1163\">Cr\u00e9er une exp\u00e9rience immersive<\/li>\n<li data-start=\"1166\" data-end=\"1188\">Collecter de la data<\/li>\n<\/ul>\n<p data-start=\"1190\" data-end=\"1355\">Qu\u2019il s\u2019agisse de performance, de streetwear ou de luxe sportif, la boutique \u00e9ph\u00e9m\u00e8re permet aux marques de sport de transformer leur univers en exp\u00e9rience physique.<\/p>\n<p data-start=\"1357\" data-end=\"1406\">Voici 4 activations particuli\u00e8rement inspirantes.<\/p>\n<h2 data-start=\"1357\" data-end=\"1406\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Under_Armour_conquerir_un_marche_grace_au_pop-up\"><\/span>1 \u2013 Under Armour : conqu\u00e9rir un march\u00e9 gr\u00e2ce au pop-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11846\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/sport.jpg\" alt=\"under armour pop up shop\" width=\"540\" height=\"360\" \/><\/p>\n<p data-start=\"1472\" data-end=\"1588\">Under Armour a ouvert un <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\">pop-up store \u00e0 Paris<\/a><\/strong> pendant trois jours pour renforcer sa pr\u00e9sence sur le march\u00e9 fran\u00e7ais.<\/p>\n<p data-start=\"1590\" data-end=\"1709\">Le concept : un espace enti\u00e8rement d\u00e9di\u00e9 au training, transformant l\u2019entra\u00eenement en exp\u00e9rience immersive et connect\u00e9e.<\/p>\n<p data-start=\"1711\" data-end=\"1733\">Objectif strat\u00e9gique :<\/p>\n<ul>\n<li data-start=\"1736\" data-end=\"1773\">Faire conna\u00eetre la marque en France<\/li>\n<li data-start=\"1776\" data-end=\"1803\">Tester l\u2019engagement local<\/li>\n<li data-start=\"1806\" data-end=\"1843\">Cr\u00e9er une exp\u00e9rience physique forte<\/li>\n<\/ul>\n<p data-start=\"1845\" data-end=\"1975\"><strong data-start=\"1845\" data-end=\"1882\">Le\u00e7on pour les marques de sport :<\/strong><br \/>\nUn pop-up store permet d\u2019entrer sur un nouveau march\u00e9 sans ouvrir imm\u00e9diatement un flagship.<\/p>\n<p data-start=\"1977\" data-end=\"2111\">D\u00e9couvrez d\u2019autres activations r\u00e9ussies dans nos <a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"2026\" data-end=\"2110\">Success Stories<\/a>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/\">En savoir plus sur ce pop-up store trouv\u00e9 sur Space to Pop<\/a><\/p>\n<h2 data-start=\"2118\" data-end=\"2182\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Valentino_le_sport_comme_levier_pour_rajeunir_la_marque\"><\/span>2 \u2013 Valentino : le sport comme levier pour rajeunir la marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13554 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/sport1.jpg\" alt=\"Valentino pop up store\" width=\"509\" height=\"340\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/sport1.jpg 650w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/sport1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/sport1-272x182.jpg 272w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p data-start=\"2184\" data-end=\"2316\">Pour promouvoir sa collection \u201cVLTN\u201d, Valentino a lanc\u00e9 une s\u00e9rie de pop-up stores sportifs dans plusieurs grandes villes mondiales.<\/p>\n<p data-start=\"2318\" data-end=\"2355\">Sc\u00e9nographie inspir\u00e9e du basketball :<\/p>\n<ul>\n<li data-start=\"2358\" data-end=\"2376\">Parquets color\u00e9s<\/li>\n<li data-start=\"2379\" data-end=\"2406\">Codes graphiques sportifs<\/li>\n<li data-start=\"2409\" data-end=\"2487\">Activation coh\u00e9rente avec la campagne mettant en sc\u00e8ne l\u2019athl\u00e8te Torie Bowie<\/li>\n<\/ul>\n<p data-start=\"2489\" data-end=\"2499\">Objectif :<\/p>\n<ul>\n<li data-start=\"2502\" data-end=\"2536\">Attirer une client\u00e8le plus jeune<\/li>\n<li data-start=\"2539\" data-end=\"2559\">Moderniser l\u2019image<\/li>\n<li data-start=\"2562\" data-end=\"2595\">Fusionner luxe et culture sport<\/li>\n<\/ul>\n<p data-start=\"2597\" data-end=\"2704\"><strong data-start=\"2597\" data-end=\"2619\">Enseignement cl\u00e9 :<\/strong><br \/>\nLe pop-up permet de repositionner une marque gr\u00e2ce \u00e0 un univers immersif temporaire.<\/p>\n<h2 data-start=\"2711\" data-end=\"2750\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Vans_celebrer_la_culture_skate\"><\/span>3 \u2013 Vans : c\u00e9l\u00e9brer la culture skate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11845\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/sport-1.jpg\" alt=\"Vans pop up store\" width=\"461\" height=\"307\" \/><\/p>\n<p data-start=\"2752\" data-end=\"2843\">Dans le <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/10e-75010\/retail\">10e arrondissement de Paris, Vans a ouvert un pop-up<\/a> en hommage \u00e0 la culture skate.<\/p>\n<p data-start=\"2845\" data-end=\"2865\">L\u2019espace proposait :<\/p>\n<ul>\n<li data-start=\"2868\" data-end=\"2885\">Vid\u00e9os de skate<\/li>\n<li data-start=\"2888\" data-end=\"2908\">Expositions photos<\/li>\n<li data-start=\"2911\" data-end=\"2926\">Sessions live<\/li>\n<li data-start=\"2929\" data-end=\"2961\">Collection compl\u00e8te Vans Skate<\/li>\n<\/ul>\n<p data-start=\"2963\" data-end=\"3019\">R\u00e9sultat : une immersion totale dans l\u2019ADN de la marque.<\/p>\n<p data-start=\"3021\" data-end=\"3128\"><strong data-start=\"3021\" data-end=\"3040\">Strat\u00e9gie cl\u00e9 :<\/strong><br \/>\nUn sportswear pop-up store doit incarner la culture, pas seulement vendre des produits.<\/p>\n<h2 data-start=\"3135\" data-end=\"3187\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Nike_Air_Max_Day_et_exclusivite_data-driven\"><\/span>4 \u2013 Nike : Air Max Day et exclusivit\u00e9 data-driven<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3189\" data-end=\"3338\">Pour c\u00e9l\u00e9brer les 30 ans de la Air Max, Nike a lanc\u00e9 une s\u00e9rie de pop-up stores en Am\u00e9rique du Nord accessibles uniquement via inscription pr\u00e9alable.<\/p>\n<p data-start=\"3340\" data-end=\"3361\">Concept \u201cSneakeasy\u201d :<\/p>\n<ul>\n<li data-start=\"3364\" data-end=\"3381\">Acc\u00e8s sur liste<\/li>\n<li data-start=\"3384\" data-end=\"3411\">Installations artistiques<\/li>\n<li data-start=\"3414\" data-end=\"3435\">\u00c9v\u00e9nements musicaux<\/li>\n<li data-start=\"3438\" data-end=\"3460\">Exp\u00e9rience intimiste<\/li>\n<\/ul>\n<p data-start=\"3462\" data-end=\"3525\"><strong data-start=\"3462\" data-end=\"3481\">Strat\u00e9gie cl\u00e9 :<\/strong><br \/>\nCr\u00e9er de la raret\u00e9 et collecter de la data.<\/p>\n<p data-start=\"3527\" data-end=\"3579\">Le pop-up devient ici un outil CRM et communautaire.<\/p>\n<h2 data-start=\"3586\" data-end=\"3638\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_sportswear_pop-up_stores_fonctionnent\"><\/span>Pourquoi les sportswear pop-up stores fonctionnent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3640\" data-end=\"3712\">Les marques de sport b\u00e9n\u00e9ficient particuli\u00e8rement du format pop-up car :<\/p>\n<ul>\n<li data-start=\"3716\" data-end=\"3754\">Le sport est exp\u00e9rientiel par nature<\/li>\n<li data-start=\"3757\" data-end=\"3785\">La communaut\u00e9 est centrale<\/li>\n<li data-start=\"3788\" data-end=\"3828\">Les lancements produits sont fr\u00e9quents<\/li>\n<li data-start=\"3831\" data-end=\"3869\">Les collaborations sont strat\u00e9giques<\/li>\n<\/ul>\n<p data-start=\"3871\" data-end=\"3898\">Un pop-up sport permet de :<\/p>\n<ul>\n<li data-start=\"3902\" data-end=\"3919\">G\u00e9n\u00e9rer du buzz<\/li>\n<li data-start=\"3922\" data-end=\"3948\">Organiser des \u00e9v\u00e9nements<\/li>\n<li data-start=\"3951\" data-end=\"3969\">Tester une ville<\/li>\n<li data-start=\"3972\" data-end=\"3997\">Cr\u00e9er du contenu social<\/li>\n<\/ul>\n<h2 data-start=\"4004\" data-end=\"4061\"><span class=\"ez-toc-section\" id=\"Comment_lancer_un_pop-up_store_pour_une_marque_de_sport\"><\/span>Comment lancer un pop-up store pour une marque de sport<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4063\" data-end=\"4110\">Avant de lancer votre sportswear pop-up store :<\/p>\n<ol>\n<li data-start=\"4115\" data-end=\"4194\">D\u00e9finissez votre objectif (lancement, test march\u00e9, \u00e9v\u00e9nement communautaire ?)<\/li>\n<li data-start=\"4198\" data-end=\"4271\">Choisissez le bon timing (comp\u00e9tition, Fashion Week, saison estivale ?)<\/li>\n<li data-start=\"4275\" data-end=\"4316\">S\u00e9lectionnez un emplacement strat\u00e9gique<\/li>\n<li data-start=\"4320\" data-end=\"4357\">Concevez une sc\u00e9nographie immersive<\/li>\n<\/ol>\n<p data-start=\"4359\" data-end=\"4479\">Guide complet :\u00a0<strong><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\" target=\"_new\" rel=\"noopener\" data-start=\"4377\" data-end=\"4479\">Comment ouvrir un pop-up store<\/a><\/strong><\/p>\n<p data-start=\"4481\" data-end=\"4629\">D\u00e9finition et fondamentaux :\u00a0<strong><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/\" target=\"_new\" rel=\"noopener\" data-start=\"4512\" data-end=\"4629\">Qu\u2019est-ce qu\u2019un pop-up store ?<\/a><\/strong><\/p>\n<p data-start=\"4631\" data-end=\"4769\">Pour trouver votre espace id\u00e9al dans les plus grandes villes :\u00a0<a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_new\" rel=\"noopener\" data-start=\"4696\" data-end=\"4769\"><strong>Rechercher un espace sur Space to Pop<\/strong><\/a><\/p>\n<h2 data-start=\"4776\" data-end=\"4831\"><span class=\"ez-toc-section\" id=\"Questions_frequentes_sur_les_sportswear_pop-up_stores\"><\/span>Questions fr\u00e9quentes sur les sportswear pop-up stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"4833\" data-end=\"4878\"><span class=\"ez-toc-section\" id=\"Quest-ce_quun_sportswear_pop-up_store\"><\/span>Qu\u2019est-ce qu\u2019un sportswear pop-up store ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4879\" data-end=\"5007\">Une boutique \u00e9ph\u00e9m\u00e8re lanc\u00e9e par une marque de sport pour promouvoir une collection, activer une communaut\u00e9 ou tester un march\u00e9.<\/p>\n<h3 data-start=\"5009\" data-end=\"5078\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_marques_de_sport_utilisent-elles_les_pop-up_stores\"><\/span>Pourquoi les marques de sport utilisent-elles les pop-up stores ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5079\" data-end=\"5161\">Pour cr\u00e9er une exp\u00e9rience immersive, g\u00e9n\u00e9rer du buzz et renforcer leur communaut\u00e9.<\/p>\n<h3 data-start=\"5163\" data-end=\"5213\"><span class=\"ez-toc-section\" id=\"Quelle_est_la_duree_ideale_dun_pop-up_sport\"><\/span>Quelle est la dur\u00e9e id\u00e9ale d\u2019un pop-up sport ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5214\" data-end=\"5278\">Entre quelques jours (\u00e9v\u00e9nementiel) et 2 \u00e0 3 mois (test march\u00e9).<\/p>\n<h3 data-start=\"5280\" data-end=\"5342\"><span class=\"ez-toc-section\" id=\"Un_pop-up_store_est-il_rentable_pour_une_marque_de_sport\"><\/span>Un pop-up store est-il rentable pour une marque de sport ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5343\" data-end=\"5417\">Oui, s\u2019il est align\u00e9 avec un lancement strat\u00e9gique ou un \u00e9v\u00e9nement majeur.<\/p>\n<h3 data-start=\"5419\" data-end=\"5450\"><span class=\"ez-toc-section\" id=\"Ou_ouvrir_un_pop-up_sport\"><\/span>O\u00f9 ouvrir un pop-up sport ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5451\" data-end=\"5537\">Dans des quartiers lifestyle, proches d\u2019\u00e9v\u00e9nements sportifs ou de zones \u00e0 fort trafic.<\/p>\n<h2 data-start=\"5544\" data-end=\"5582\"><span class=\"ez-toc-section\" id=\"Lancez_votre_sportswear_pop-up_store\"><\/span>Lancez votre sportswear pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5584\" data-end=\"5658\">Trouvez votre espace id\u00e9al et cr\u00e9ez votre prochaine activation immersive :<\/p>\n<p data-start=\"5660\" data-end=\"5734\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_new\" rel=\"noopener\" data-start=\"5660\" data-end=\"5734\">Rechercher un espace pour votre pop-up<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Under Armour, Valentino, Vans et Nike utilisent les pop-up stores pour lancer des collections, conqu\u00e9rir de nouveaux march\u00e9s et cr\u00e9er des exp\u00e9riences sport immersives.<\/p>\n","protected":false},"author":36,"featured_media":13554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"D\u00e9couvrez comment Under Armour, Valentino, Vans et Nike utilisent les pop-up stores pour lancer des collections, conqu\u00e9rir de nouveaux march\u00e9s et cr\u00e9er des exp\u00e9riences sport immersives.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13553"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13554"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}