{"id":13557,"date":"2019-01-17T09:43:15","date_gmt":"2019-01-17T09:43:15","guid":{"rendered":"http:\/\/blog.thestorefront.test\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/"},"modified":"2019-03-15T22:49:57","modified_gmt":"2019-03-15T22:49:57","slug":"5-marques-de-mode-qui-ont-lance-un-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/","title":{"rendered":"5 marques de mode qui ont lanc\u00e9 un pop-up store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/#Nike_un_pop-up_store_pendant_le_All-Star_Weekend\" title=\"Nike : un pop-up store pendant le All-Star Weekend\">Nike : un pop-up store pendant le All-Star Weekend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/#Kenzo_un_aquarium_digital_pour_la_bonne_cause\" title=\"Kenzo : un aquarium digital pour la bonne cause\">Kenzo : un aquarium digital pour la bonne cause<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/#H_M_deux_pop-up_stores_pour_la_collection_sport\" title=\"H&amp;M : deux pop-up stores pour la collection sport\">H&amp;M : deux pop-up stores pour la collection sport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/#Zara_le_test_dune_nouvelle_solution_digitale_avec_un_espace_physique\" title=\"Zara : le test d&rsquo;une nouvelle solution digitale avec un espace physique\">Zara : le test d&rsquo;une nouvelle solution digitale avec un espace physique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/#Aigle_le_bar_a_bottes_ephemere_fait_le_tour_du_monde\" title=\"Aigle : le bar \u00e0 bottes \u00e9ph\u00e9m\u00e8re fait le tour du monde\u00a0\">Aigle : le bar \u00e0 bottes \u00e9ph\u00e9m\u00e8re fait le tour du monde\u00a0<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-marques-de-mode-qui-ont-lance-un-pop-up-store\/#A_la_recherche_dun_espace_evenementiel_ou_dune_boutique_pour_une_experience_hors_du_commun_Decouvrez_nos_10_000_espaces_a_travers_le_monde\" title=\"\u00c0 la recherche d&rsquo;un espace \u00e9v\u00e9nementiel ou d&rsquo;une boutique pour une exp\u00e9rience hors du commun ? D\u00e9couvrez nos\u00a0+10 000 espaces \u00e0 travers le monde !\">\u00c0 la recherche d&rsquo;un espace \u00e9v\u00e9nementiel ou d&rsquo;une boutique pour une exp\u00e9rience hors du commun ? D\u00e9couvrez nos\u00a0+10 000 espaces \u00e0 travers le monde !<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><strong>L&rsquo;industrie de la mode<\/strong>, soumise \u00e0 une concurrence accrue et \u00e0 une grande digitalisation, a constamment besoin d&rsquo;exister et de se renouveler. Le format \u00e9ph\u00e9m\u00e8re, espace \u00e9v\u00e9nementiel temporaire ou pop-up store, est particuli\u00e8rement sollicit\u00e9 par cette industrie, en recherche de nouvelles exp\u00e9riences client. Nike, Kenzo, H&amp;M, Zara, Aigle, petit tour d&rsquo;horizon des pop-up stores mode les plus remarqu\u00e9s ces derni\u00e8res ann\u00e9es !<\/p>\n<p><span style=\"color: #ffffff;\">&#8211;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nike_un_pop-up_store_pendant_le_All-Star_Weekend\"><\/span><b>Nike : un pop-up store pendant le All-Star Weekend<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div><\/div>\n<div>\n<figure id=\"attachment_11818\" aria-describedby=\"caption-attachment-11818\" style=\"width: 652px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-13558\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion1.jpg\" alt=\"\" width=\"652\" height=\"489\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion1.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion1-300x225.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion1-768x576.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion1-810x608.jpg 810w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><figcaption id=\"caption-attachment-11818\" class=\"wp-caption-text\">\u00a9 Presse Nike<\/figcaption><\/figure>\n<\/div>\n<div><\/div>\n<div><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<div><strong>Nike<\/strong> profit\u00e9 de l&rsquo;effervescence du NBA All Star Weekend plac\u00e9 sous le signe du basketball pour lancer un tout nouveau concept \u00e9ph\u00e9m\u00e8re sur 4 jours. Une bo\u00eete \u00e0 chaussures g\u00e9ante a pris possession du quartier de<strong> Soho \u00e0 New York<\/strong> afin de promouvoir la nouvelle application Nike SNKRS qui permettra \u00e0 la fois de personnaliser ses chaussures, d&rsquo;\u00eatre averti en avant-premi\u00e8re de la disponibilit\u00e9 de ses mod\u00e8les pr\u00e9f\u00e9r\u00e9s mais \u00e9galement d&rsquo;\u00eatre incollable sur l&rsquo;histoire des sneakers. Une op\u00e9ration de communication qui fait un joli clin d&rsquo;oeil \u00e0 l&rsquo;inspiration premi\u00e8re de Nike : le sport.<\/div>\n<div><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Kenzo_un_aquarium_digital_pour_la_bonne_cause\"><\/span><b>Kenzo : un aquarium digital pour la bonne cause<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div><\/div>\n<div style=\"text-align: center;\">\n<figure id=\"attachment_11819\" aria-describedby=\"caption-attachment-11819\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-13559 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg\" alt=\"\" width=\"640\" height=\"424\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg 640w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-11819\" class=\"wp-caption-text\">\u00a9 Presse Kenzo<\/figcaption><\/figure>\n<\/div>\n<div><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<div><strong>Kenzo<\/strong> s&rsquo;est install\u00e9e le temps d&rsquo;une semaine dans un espace du <strong>Marais \u00e0 Paris<\/strong> pour transmettre un message qui lui tenait \u00e0 coeur :<em> \u00ab\u00a0No Fish No Nothing\u00a0\u00bb<\/em>. Cette phrase fait \u00e9cho \u00e0 l&rsquo;un de ses d\u00e9fil\u00e9s et t\u00e9moigne son soutien \u00e0 la Blue Marine Foundation, une ONG qui lutte pour la protection des oc\u00e9ans. Pour chaque produit issus de leur collaboration \u00ab\u00a0No Fish No Nothing\u00a0\u00bb achet\u00e9 au sein de ce pop-up store, un petit poisson voyait le jour dans cet oc\u00e9an digital qui recouvrait le magasin. La griffe renforce ici son ADN de marque et se positionne clairement dans l&rsquo;esprit de ses clients.<\/div>\n<div><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<h4><span class=\"ez-toc-section\" id=\"H_M_deux_pop-up_stores_pour_la_collection_sport\"><\/span><b>H&amp;M : deux pop-up stores pour la collection sport<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/46681691\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/vimeo.com\/46681691\">H&amp;M The Locker Room<\/a> par\u00a0<a href=\"https:\/\/vimeo.com\/beatwax\">Beatwax Agency<\/a>\u00a0sur\u00a0<a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<div style=\"text-align: center;\"><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<div style=\"text-align: left;\">C&rsquo;est \u00e0 <strong>Londres<\/strong>, pendant les Jeux Olympiques que le g\u00e9ant su\u00e9dois <strong>H&amp;M<\/strong> a lanc\u00e9 un pop-up store sous le signe du sport pendant 10 semaines dans le quartier de <strong>Covent Garden<\/strong>. Au programme : une collection capsule 100% sportswear en rouge blanc bleu ! L&rsquo;autre id\u00e9e de g\u00e9nie d&rsquo;H&amp;M pour booster sa collection sport, toujours \u00e0 Londres dans le quartier de Covent Garden, un vestiaire g\u00e9ant qui propulsait le consommateur dans une ambiance gymnase, le temps d&rsquo;une journ\u00e9e. La marque a organis\u00e9 divers jeux autours du sport, dont les m\u00e9dailles repr\u00e9sentaient un bon de r\u00e9duction.<br \/>\nUn bon moyen de cr\u00e9er du trafic en magasin !<\/div>\n<div><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Zara_le_test_dune_nouvelle_solution_digitale_avec_un_espace_physique\"><\/span><b>Zara : le test d&rsquo;une nouvelle solution digitale avec un espace physique<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<div>\n<figure id=\"attachment_11820\" aria-describedby=\"caption-attachment-11820\" style=\"width: 739px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-11820\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/Fashion4.jpg\" alt=\"\" width=\"739\" height=\"519\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/Fashion4.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/Fashion4-300x211.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/Fashion4-768x539.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/Fashion4-810x569.jpg 810w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/a><figcaption id=\"caption-attachment-11820\" class=\"wp-caption-text\">\u00a9 Presse Zara<\/figcaption><\/figure>\n<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\"><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<div style=\"text-align: left;\">Avant de lancer une nouvelle id\u00e9e, il est toujours n\u00e9cessaire de la tester ! C&rsquo;est ce que <strong>Zara<\/strong> a fait en lan\u00e7ant un pop-up store exclusivement d\u00e9di\u00e9 \u00e0 ses commandes online au coeur de <strong>Londres<\/strong>. Un large espace blanc de 200m\u00b2 qui leur a servi de point relais pour toute commande pass\u00e9e en ligne. Mais pas que ! Ce pop-up store a surtout \u00e9t\u00e9 un haut lieu de l&rsquo;exp\u00e9rience pour Zara qui v\u00e9hicule ici une nouvelle mani\u00e8re de faire les boutiques. Les clients de la marque ont pu passer commande au sein du pop-up store \u00e0 l&rsquo;aide de tablettes tactiles, scanner les v\u00eatements de leur choix pour obtenir plus d&rsquo;informations et enfin les essayer \u00e0 l&rsquo;aide de miroirs connect\u00e9s. C&rsquo;est l&rsquo;av\u00e8nement d&rsquo;un shopping hybride : entre le physique et l&rsquo;online.<\/div>\n<div><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Aigle_le_bar_a_bottes_ephemere_fait_le_tour_du_monde\"><\/span><b>Aigle : le bar \u00e0 bottes \u00e9ph\u00e9m\u00e8re fait le tour du monde\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<div><\/div>\n<div style=\"text-align: center;\">\n<figure id=\"attachment_11821\" aria-describedby=\"caption-attachment-11821\" style=\"width: 333px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-11821 size-full\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion5.gif\" alt=\"\" width=\"333\" height=\"500\" \/><\/a><figcaption id=\"caption-attachment-11821\" class=\"wp-caption-text\">\u00a9 Presse Aigle<\/figcaption><\/figure>\n<\/div>\n<div style=\"text-align: left;\"><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<div style=\"text-align: left;\">D\u00e9j\u00e0 install\u00e9 de mani\u00e8re \u00e9ph\u00e9m\u00e8re dans plusieurs villes du monde, le bar \u00e0 bottes d&rsquo;<strong>Aigle<\/strong> a pris ses quartiers au coeur d&rsquo;<strong>Hong Kong<\/strong>, au sein du fameux centre commercial IFC dans le quartier de <strong>Central<\/strong>. La marque est partie \u00e0 la conqu\u00eate du march\u00e9 asiatique, en pr\u00e9sentant ses bottes color\u00e9es comme dans un mus\u00e9e, entour\u00e9es de photographies de Vincent Leroux qui retracent les \u00e9tapes de fabrication de la botte. Un premier pop-up store remarqu\u00e9 \u00e0 Hong Kong !<\/div>\n<div style=\"text-align: left;\"><span style=\"color: #ffffff;\">&#8211;<\/span><\/div>\n<h5 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"A_la_recherche_dun_espace_evenementiel_ou_dune_boutique_pour_une_experience_hors_du_commun_Decouvrez_nos_10_000_espaces_a_travers_le_monde\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\">\u00c0 la recherche d&rsquo;un espace \u00e9v\u00e9nementiel ou d&rsquo;une boutique pour une exp\u00e9rience hors du commun ? D\u00e9couvrez nos\u00a0+10 000 espaces \u00e0 travers le monde !<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<div style=\"text-align: center;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;industrie de la mode, soumise \u00e0 une concurrence accrue et \u00e0 une grande digitalisation, a constamment besoin d&rsquo;exister et de se renouveler. Le format \u00e9ph\u00e9m\u00e8re, espace \u00e9v\u00e9nementiel temporaire ou pop-up store, est particuli\u00e8rement sollicit\u00e9 par cette industrie, en recherche de nouvelles exp\u00e9riences client. Nike, Kenzo, H&amp;M, Zara, Aigle, petit tour d&rsquo;horizon des pop-up stores mode [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":13559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1519],"tags":[1575],"class_list":["post-13557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr","tag-aigle-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",483,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2-300x199.jpg",300,199,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",640,424,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",483,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/01\/fashion2.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"L&rsquo;industrie de la mode, soumise \u00e0 une concurrence accrue et \u00e0 une grande digitalisation, a constamment besoin d&rsquo;exister et de se renouveler. Le format \u00e9ph\u00e9m\u00e8re, espace \u00e9v\u00e9nementiel temporaire ou pop-up store, est particuli\u00e8rement sollicit\u00e9 par cette industrie, en recherche de nouvelles exp\u00e9riences client. Nike, Kenzo, H&amp;M, Zara, Aigle, petit tour d&rsquo;horizon des pop-up stores mode\u2026","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13557"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13559"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}