{"id":13621,"date":"2021-11-26T14:22:00","date_gmt":"2021-11-26T14:22:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite\/"},"modified":"2026-02-10T23:23:54","modified_gmt":"2026-02-10T23:23:54","slug":"le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite\/","title":{"rendered":"Le Pop-Up Store de Molly Bracken : Une exp\u00e9rience parisienne in\u00e9dite"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite\/#Un_pop-up_store_a_Paris_la_ou_la_marque_na_pas_de_point_de_vente_en_propre\" title=\"Un pop-up store \u00e0 Paris, l\u00e0 o\u00f9 la marque n&rsquo;a pas de point de vente en propre\">Un pop-up store \u00e0 Paris, l\u00e0 o\u00f9 la marque n&rsquo;a pas de point de vente en propre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite\/#Lendroit_ideal_pour_un_pop-up_store\" title=\"L&rsquo;endroit id\u00e9al pour un pop-up store\">L&rsquo;endroit id\u00e9al pour un pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite\/#Faire_la_difference_creer_du_lien_avec_un_espace_physique\" title=\"Faire la diff\u00e9rence, cr\u00e9er du lien avec un espace physique\">Faire la diff\u00e9rence, cr\u00e9er du lien avec un espace physique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite\/#Une_communication_a_360%C2%B0_pour_un_pop-up_store_qui_fait_le_buzz\" title=\"Une communication \u00e0 360\u00b0 pour un pop-up store qui fait le buzz\">Une communication \u00e0 360\u00b0 pour un pop-up store qui fait le buzz<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-molly-bracken-une-experience-parisienne-inedite\/#Vous_aussi_trouvez_votre_espace_ideal_pour_lancer_un_pop-up_store_en_plein_coeur_de_Paris\" title=\"Vous aussi, trouvez votre espace id\u00e9al pour lancer un pop-up store en plein coeur de Paris !\">Vous aussi, trouvez votre espace id\u00e9al pour lancer un pop-up store en plein coeur de Paris !<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><strong>Molly Bracken<\/strong> nous emm\u00e8ne dans son univers de marque au sein d&rsquo;un <strong>Pop-Up Store r\u00e9tro<\/strong>, comme un vrai voyage dans le temps. Si vous passez dans le quartier d&rsquo;<strong>\u00c9tienne Marcel<\/strong> \u00e0 <strong>Paris<\/strong> pendant <strong>la p\u00e9riode des F\u00eates<\/strong>, vous ne pourrez manquer ses vitrines travaill\u00e9es sur 3 d\u00e9cennies\u00a0les 60&rsquo;s, les 70&rsquo;s et les 80&rsquo;s et sa sc\u00e9nographie\u00a0immersive, interactive et parfaitement <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/promouvoir-pop-up-store-sur-reseaux-sociaux\/\">instagrammable<\/a>. <strong>Pendant 2 mois<\/strong>, ce pop-up store est l&rsquo;occasion r\u00eav\u00e9e pour la marque d&rsquo;asseoir sa notori\u00e9t\u00e9 sur le territoire fran\u00e7ais, \u00e0 l&rsquo;aube de No\u00ebl. <strong>Rencontre avec l&rsquo;\u00e9quipe Molly Bracken<\/strong> qui nous livre ses secrets de pr\u00e9paration pour un pop-up store r\u00e9ussi.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11067\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/molly-bracken-5.jpg\" alt=\"molly bracken pop up\" width=\"508\" height=\"315\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Un_pop-up_store_a_Paris_la_ou_la_marque_na_pas_de_point_de_vente_en_propre\"><\/span>Un pop-up store \u00e0 Paris, l\u00e0 o\u00f9 la marque n&rsquo;a pas de point de vente en propre<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nous voulions cr\u00e9er une exp\u00e9rience de marque in\u00e9dite et <strong>tester notre pr\u00e9sence en nom propre en France<\/strong>. \u00c0 l&rsquo;heure actuelle Molly Bracken est une marque vendue \u00e0 l&rsquo;international (plus de 5000 points de vente dans le monde), distribu\u00e9e dans les magasins multimarques, et pr\u00e9sente dans des magasins tels que les Galeries Lafayette en France ou El Corte Ingl\u00e9s en Espagne. \u00c0 part en Italie, au Portugal et en Estonie la marque n&rsquo;a pas de magasin en nom propre. Le projet pop-up store est une mani\u00e8re id\u00e9ale d\u2019asseoir notre notori\u00e9t\u00e9 en France et nous avons \u00e9galement d&rsquo;autres id\u00e9es\u00a0\u00e0 l&rsquo;international dans des lieux strat\u00e9giques.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11064\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/molly-bracken-6.jpg\" alt=\"molly bracken paris pop up\" width=\"379\" height=\"483\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Lendroit_ideal_pour_un_pop-up_store\"><\/span>L&rsquo;endroit id\u00e9al pour un pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cette localisation est, de toute \u00e9vidence un atout. Pour une premi\u00e8re boutique, il fallait absolument que nous ayons un trafic dense, dans une rue facilement accessible, avec une belle vitrine. L&rsquo;espace, assez grand pour accueillir\u00a0nos 2 collections, avoir une belle sc\u00e9nographie et un coin d\u00e9tente\u00a0et animation avec bien s\u00fbr une r\u00e9serve \u00e0 disposition. Les vitrines sont des \u00e9l\u00e9ments tr\u00e8s\u00a0importants, car nous savons que c&rsquo;est un facteur d\u00e9cisionnel\u00a0pour les potentiels acheteurs. Ces 3 facteurs \u00e9tant\u00a0r\u00e9unis\u00a0nous avons choisi cet espace de la rue Pierre Lescot, <strong>id\u00e9alement\u00a0situ\u00e9\u00a0entre les\u00a0stations\u00a0Ch\u00e2telet\u00a0les Halles et Etienne Marcel<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11063\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/molly-bracken-7.jpg\" alt=\"molly bracken space to pop \" width=\"365\" height=\"508\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Faire_la_difference_creer_du_lien_avec_un_espace_physique\"><\/span>Faire la diff\u00e9rence, cr\u00e9er du lien avec un espace physique<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Les clientes ont besoin de renouveau, d&rsquo;immersion, d&rsquo;exp\u00e9rience et nous l&rsquo;avons compris. Aujourd\u2019hui, une grande partie des consommateurs\u00a0suivent les tendances derri\u00e8res\u00a0leurs \u00e9crans, via des \u00ab\u00a0mod\u00e8les\u00a0\u00bb ou des moodboard trouv\u00e9s\u00a0sur instagram. Ils partagent, recommandent, prennent des photos&#8230; Ils sont \u00e0 la recherche de l&rsquo;in\u00e9dit.\u00a0En tant que marque, l\u00e0 o\u00f9 nous pouvons faire la diff\u00e9rence, c&rsquo;est justement en cr\u00e9ant\u00a0<strong>un espace o\u00f9 le virtuel devient r\u00e9el<\/strong>, o\u00f9 une boutique devient ainsi une nouvelle source d&rsquo;inspiration, une source de curiosit\u00e9. <strong>La mode pour cela est une industrie id\u00e9ale, qui se pr\u00eate particuli\u00e8rement bien \u00e0 l&rsquo;exp\u00e9rience<\/strong>.\u00a0\u00bb<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11068\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-72.jpg\" alt=\"pop up molly bracken paris brand\" width=\"381\" height=\"572\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-72.jpg 1333w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-72-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-72-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-72-682x1024.jpg 682w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-72-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-72-1140x1710.jpg 1140w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Une_communication_a_360%C2%B0_pour_un_pop-up_store_qui_fait_le_buzz\"><\/span>Une communication \u00e0 360\u00b0 pour un pop-up store qui fait le buzz<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Le projet de pop-up store est une mani\u00e8re id\u00e9ale d\u2019asseoir notre notori\u00e9t\u00e9.\u00a0Nous connaissons le pouvoir des <strong>RP<\/strong> et des\u00a0<strong>r\u00e9seaux sociaux<\/strong>, ils seront donc nos principaux atouts pour communiquer sur ce projet. Nous avons\u00a0\u00e9galement\u00a0organis\u00e9\u00a0<strong>une\u00a0soir\u00e9e\u00a0de lancement avec la presse et les influenceurs<\/strong>, une belle\u00a0mani\u00e8re\u00a0de <strong>faire passer le message<\/strong> \u00e0 toutes les parisiennes que nous avons ouvert une boutique\u00a0\u00e9ph\u00e9m\u00e8re\u00a0! Nous incitons les clientes \u00e0 faire des photos et les partager sur les r\u00e9seaux\u00a0(\u00e0 la cl\u00e9, des bons d&rsquo;achats offerts toutes les semaines) mais nous leur proposons \u00e9galement des animations tous les samedis gr\u00e2ce \u00e0 nos influenceurs partenaires, pour cr\u00e9er\u00a0du drive to store. Cette dynamique en boutique nous permet de\u00a0fid\u00e9liser\u00a0une\u00a0client\u00e8le\u00a0en lui offrant <strong>un moment\u00a0in\u00e9dit et\u00a0une vraie\u00a0exp\u00e9rience\u00a0de marque<\/strong>.<\/p>\n<p><strong>Un conseil :<\/strong> mettez vous\u00a0toujours\u00a0\u00e0 la place du client. Quel accueil aimeriez-vous avoir, qu&rsquo;est ce qui vous donne envie de rentrer dans une boutique, qu&rsquo;avez vous envie d&rsquo;y d\u00e9couvrir ? <strong>Il ne faut pas avoir peur de voir les choses en grand<\/strong>. L&rsquo;objectif d&rsquo;une boutique \u00e9ph\u00e9m\u00e8re\u00a0est de\u00a0marquer les esprits et de parvenir \u00e0 <strong>perdurer dans le coeur des consommateurs, m\u00eame\u00a0apr\u00e8s\u00a0sa fermeture<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-11062  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1.jpg\" alt=\"pop up storefront molly bracken paris\" width=\"648\" height=\"432\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1.jpg 2000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-1-272x182.jpg 272w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Vous_aussi_trouvez_votre_espace_ideal_pour_lancer_un_pop-up_store_en_plein_coeur_de_Paris\"><\/span><a href=\"https:\/\/www.thestorefront.com\/search\/paris\/retail\">Vous aussi, trouvez votre espace id\u00e9al pour lancer un pop-up store en plein coeur de Paris !<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molly Bracken a imagin\u00e9 un pop-up store immersif \u00e0 Paris pour renforcer sa notori\u00e9t\u00e9 et cr\u00e9er une v\u00e9ritable exp\u00e9rience de marque aupr\u00e8s du public fran\u00e7ais.<\/p>\n","protected":false},"author":14,"featured_media":13623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2471],"tags":[],"class_list":["post-13621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-france-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",1838,1093,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",1200,714,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",538,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61-300x178.jpg",300,178,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61-768x457.jpg",768,457,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61-1024x609.jpg",1024,609,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",1536,913,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",1838,1093,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",1200,714,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",538,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",140,83,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/POP-UP-MOLLYBRACKEN-LESBANDITS-61.jpg",120,71,false]},"qubely_author":{"display_name":"admin","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/admin\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Molly Bracken a imagin\u00e9 un pop-up store immersif \u00e0 Paris pour renforcer sa notori\u00e9t\u00e9 et cr\u00e9er une v\u00e9ritable exp\u00e9rience de marque aupr\u00e8s du public fran\u00e7ais.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13621"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13623"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}