{"id":13628,"date":"2021-11-14T16:11:00","date_gmt":"2021-11-14T16:11:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/"},"modified":"2026-08-17T14:10:21","modified_gmt":"2026-08-17T14:10:21","slug":"4-marques-beaute-qui-reussissent-leur-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/4-marques-beaute-qui-reussissent-leur-pop-up-store\/","title":{"rendered":"Pourquoi les marques de cosm\u00e9tiques misent sur les pop-up stores"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/4-marques-beaute-qui-reussissent-leur-pop-up-store\/#Yves_Saint_Laurent\" title=\"Yves Saint Laurent\">Yves Saint Laurent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/4-marques-beaute-qui-reussissent-leur-pop-up-store\/#AHC\" title=\"AHC\">AHC<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/4-marques-beaute-qui-reussissent-leur-pop-up-store\/#Pret_a_lancer_votre_pop-up\" title=\"Pr\u00eat \u00e0 lancer votre pop-up ?\">Pr\u00eat \u00e0 lancer votre pop-up ?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/4-marques-beaute-qui-reussissent-leur-pop-up-store\/#Giorgio_Armani_Beauty\" title=\"Giorgio Armani Beauty\">Giorgio Armani Beauty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/4-marques-beaute-qui-reussissent-leur-pop-up-store\/#Byredo\" title=\"Byredo\">Byredo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/4-marques-beaute-qui-reussissent-leur-pop-up-store\/#Le_pop-up_store_un_levier_cle_pour_les_marques_de_cosmetiques\" title=\"Le pop-up store, un levier cl\u00e9 pour les marques de cosm\u00e9tiques\">Le pop-up store, un levier cl\u00e9 pour les marques de cosm\u00e9tiques<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"428\" data-end=\"698\">L\u2019industrie cosm\u00e9tique est en pleine transformation. Les marques d\u00e9veloppent d\u00e9sormais des gammes plus inclusives, pens\u00e9es pour des publics plus vastes et plus divers, et participent \u00e0 red\u00e9finir l\u2019image du maquillage et du soin, longtemps r\u00e9serv\u00e9 \u00e0 une client\u00e8le cibl\u00e9e.<\/p>\n<p data-start=\"700\" data-end=\"1012\">Pour accompagner cette \u00e9volution et <strong data-start=\"736\" data-end=\"776\">faire conna\u00eetre de nouveaux produits<\/strong>, les marques ont d\u00fb repenser leur mani\u00e8re de communiquer et de rencontrer leurs consommateurs. R\u00e9sultat : l\u2019exp\u00e9rience prend le pas sur le discours, et le <strong data-start=\"932\" data-end=\"976\">pop-up store s\u2019impose comme un outil cl\u00e9<\/strong> de cette nouvelle strat\u00e9gie retail.<\/p>\n<p data-start=\"1014\" data-end=\"1370\">Les boutiques \u00e9ph\u00e9m\u00e8res \u00e9veillent la curiosit\u00e9, cr\u00e9ent de l\u2019engagement et offrent un avantage d\u00e9cisif : <strong data-start=\"1118\" data-end=\"1182\">permettre aux clients de tester les produits avant d\u2019acheter<\/strong>. \u00c0 l\u2019heure o\u00f9 les grands magasins et leurs corners beaut\u00e9 perdent en influence, le pop-up store devient un moyen privil\u00e9gi\u00e9 de renouer avec une relation directe, personnalis\u00e9e et humaine.<\/p>\n<p data-start=\"1372\" data-end=\"1542\">Les exemples suivants montrent comment certaines marques de cosm\u00e9tiques ont su exploiter le potentiel du retail \u00e9ph\u00e9m\u00e8re pour cr\u00e9er des exp\u00e9riences uniques et m\u00e9morables.<\/p>\n\n<h2 data-start=\"1549\" data-end=\"1570\"><span class=\"ez-toc-section\" id=\"Yves_Saint_Laurent\"><\/span>Yves Saint Laurent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"aligncenter wp-image-13629\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel-1024x682.jpg\" alt=\"Yves Saint Laurent\" width=\"479\" height=\"319\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/YSL-Hotel.jpg 2000w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a>\n<p data-start=\"1572\" data-end=\"1813\">Avec le <strong data-start=\"1580\" data-end=\"1593\">YSL Hotel<\/strong>, Yves Saint Laurent a imagin\u00e9 une exp\u00e9rience pop-up immersive, pens\u00e9e comme un v\u00e9ritable parcours client. Chaque \u00e9tape du pop-up \u00e9tait con\u00e7ue pour susciter l\u2019excitation et placer les visiteurs au centre de l\u2019exp\u00e9rience.<\/p>\n<p data-start=\"1815\" data-end=\"2127\">D\u00e9ploy\u00e9 dans plusieurs villes \u00e0 travers le monde, le concept a gagn\u00e9 en notori\u00e9t\u00e9 \u00e0 chaque nouvelle installation, devenant un rendez-vous tr\u00e8s attendu. Sur place, les visiteurs pouvaient participer \u00e0 des shootings photo, tenter de remporter des cadeaux et d\u00e9couvrir les nouveaut\u00e9s de la marque en avant-premi\u00e8re.<\/p>\n<p data-start=\"2129\" data-end=\"2515\">Des maquilleurs professionnels \u00e9taient pr\u00e9sents pour conseiller les clientes et les aider \u00e0 choisir les teintes les plus adapt\u00e9es. Gravure personnalis\u00e9e sur rouge \u00e0 l\u00e8vres, d\u00e9cors iconiques, accessoires sigl\u00e9s : tout \u00e9tait pens\u00e9 pour offrir une <strong data-start=\"2374\" data-end=\"2409\">exp\u00e9rience beaut\u00e9 personnalis\u00e9e<\/strong>, et repartir avec un souvenir \u00e0 la fois physique et digital, pr\u00eat \u00e0 \u00eatre partag\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"AHC\"><\/span>AHC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-10717\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/AHC-pop-up.jpg\" alt=\"AHC pop up\" width=\"411\" height=\"324\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/AHC-pop-up.jpg 520w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/AHC-pop-up-300x237.jpg 300w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/a>\n<p data-start=\"2547\" data-end=\"2864\">our son lancement sur le march\u00e9 chinois, <strong data-start=\"2589\" data-end=\"2628\">AHC (Aesthetic Hydration Cosmetics)<\/strong> a choisi de marquer les esprits avec un pop-up store spectaculaire, install\u00e9 au c\u0153ur de Shanghai. La marque a opt\u00e9 pour une structure en verre sur deux \u00e9tages, \u00e0 la fois lumineuse, moderne et imm\u00e9diatement visible dans l\u2019espace urbain.<\/p>\n<p data-start=\"2866\" data-end=\"2914\">Chaque niveau r\u00e9pondait \u00e0 un objectif pr\u00e9cis :<\/p>\n\n<ul>\n \t<li data-start=\"2917\" data-end=\"2999\">au rez-de-chauss\u00e9e, la vente de produits et la d\u00e9couverte des r\u00e9f\u00e9rences phares,<\/li>\n \t<li data-start=\"2917\" data-end=\"2999\">\u00e0 l\u2019\u00e9tage, un espace d\u00e9di\u00e9 au conseil personnalis\u00e9.<\/li>\n<\/ul>\n<p data-start=\"3055\" data-end=\"3381\">Les experts AHC accompagnaient les visiteurs dans le choix de soins adapt\u00e9s \u00e0 leur type de peau, transformant la visite en v\u00e9ritable moment d\u2019\u00e9change. Ce pop-up a ainsi permis \u00e0 la marque de <strong data-start=\"3246\" data-end=\"3325\">s\u00e9duire de nouveaux clients tout en renfor\u00e7ant la relation avec les fid\u00e8les<\/strong>, gr\u00e2ce \u00e0 une approche \u00e0 la fois p\u00e9dagogique et experte.<\/p>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Pret_a_lancer_votre_pop-up\"><\/span>Pr\u00eat \u00e0 lancer votre pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Trouvez et r\u00e9servez votre boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris avec Space to Pop.<\/p>\n<a href=\"\/fr\/project\/location-pop-up-store-boutique-ephemere\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Trouver un espace<\/a>\n<\/div>\n\n\n\n\n<h2 data-start=\"3388\" data-end=\"3412\"><span class=\"ez-toc-section\" id=\"Giorgio_Armani_Beauty\"><\/span>Giorgio Armani Beauty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_10716\" aria-describedby=\"caption-attachment-10716\" style=\"width: 505px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-10716 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Giorgio-Armani-Beauty-Box-Uri-the-gorilla-768x650.jpg\" alt=\" Giorgio Armani Beauty pop up\" width=\"505\" height=\"427\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Giorgio-Armani-Beauty-Box-Uri-the-gorilla-768x650.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Giorgio-Armani-Beauty-Box-Uri-the-gorilla-768x650-300x254.jpg 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/a><figcaption id=\"caption-attachment-10716\" class=\"wp-caption-text\">Photo : \u00a9 Giorgio Armani Beauty<\/figcaption><\/figure>\n<p data-start=\"3449\" data-end=\"3731\">Giorgio Armani Beauty a fait le choix d\u2019un lieu inattendu pour son pop-up store : <strong data-start=\"3531\" data-end=\"3560\">un a\u00e9roport international<\/strong>, celui de Sydney. Un emplacement strat\u00e9gique, o\u00f9 les passagers disposent souvent de temps et sont particuli\u00e8rement r\u00e9ceptifs \u00e0 l\u2019id\u00e9e de se faire plaisir avant un voyage.<\/p>\n<p data-start=\"3733\" data-end=\"3969\">Le pop-up se distinguait par une esth\u00e9tique \u00e9l\u00e9gante et contemporaine, fid\u00e8le \u00e0 l\u2019ADN de la marque. \u00c0 l\u2019int\u00e9rieur, une s\u00e9lection de produits \u00e9tait propos\u00e9e, dont une teinte de rouge \u00e0 l\u00e8vres exclusive, renfor\u00e7ant le sentiment de raret\u00e9.<\/p>\n<p data-start=\"3971\" data-end=\"4257\">Des experts beaut\u00e9, appel\u00e9s \u00ab Face Designers \u00bb, \u00e9taient pr\u00e9sents pour conseiller et maquiller les clientes. Le cadre duty free, combin\u00e9 \u00e0 l\u2019exp\u00e9rience personnalis\u00e9e, a permis de transformer l\u2019attente en <strong data-start=\"4174\" data-end=\"4195\">moment privil\u00e9gi\u00e9<\/strong>, tout en associant la marque \u00e0 l\u2019id\u00e9e de voyage et d\u2019\u00e9vasion.<\/p>\n\n<h2 data-start=\"3971\" data-end=\"4257\"><span class=\"ez-toc-section\" id=\"Byredo\"><\/span>Byredo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_10718\" aria-describedby=\"caption-attachment-10718\" style=\"width: 476px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-10718\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Byredo.jpg\" alt=\"Byredo pop up\" width=\"476\" height=\"250\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Byredo.jpg 780w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Byredo-300x158.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Byredo-768x404.jpg 768w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a><figcaption id=\"caption-attachment-10718\" class=\"wp-caption-text\">Photo : \u00a9 Byredo<\/figcaption><\/figure>\n<p data-start=\"4295\" data-end=\"4562\">Avec Byredo, le pop-up store devient un terrain d\u2019exp\u00e9rimentation sensorielle. Pour le lancement d\u2019une fragrance aux notes de poivre, de figue et de f\u00e8ve tonka, la marque a imagin\u00e9 un <strong data-start=\"4479\" data-end=\"4521\">pop-up inspir\u00e9 de l\u2019univers du camping<\/strong>, invitant la nature au c\u0153ur de la ville.<\/p>\n<p data-start=\"4564\" data-end=\"4870\">Dans cet espace inattendu, les visiteurs d\u00e9couvraient non seulement des parfums et soins, mais aussi des \u00e9l\u00e9ments \u00e9voquant le plein air : hamacs, objets lifestyle et m\u00eame des \u00e9chantillons de muesli. Une approche d\u00e9cal\u00e9e et rafra\u00eechissante dans un secteur souvent domin\u00e9 par le glamour et le luxe classique.<\/p>\n<p data-start=\"4872\" data-end=\"5252\">L\u2019exp\u00e9rience a \u00e9t\u00e9 enrichie par des collaborations cr\u00e9atives, notamment avec le chef Jean Imbert pour des mets \u00e0 emporter, et avec la marque Our Legacy pour des sacs de week-end et v\u00eatements. \u00c0 travers ce pop-up, Byredo a su rappeler l\u2019importance de la simplicit\u00e9 et pr\u00e9senter ses produits comme des <strong data-start=\"5172\" data-end=\"5203\">indispensables du quotidien<\/strong>, en phase avec un art de vivre plus authentique.<\/p>\n\n<h2 data-start=\"5259\" data-end=\"5324\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_un_levier_cle_pour_les_marques_de_cosmetiques\"><\/span>Le pop-up store, un levier cl\u00e9 pour les marques de cosm\u00e9tiques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5326\" data-end=\"5643\">Ces exemples illustrent parfaitement le r\u00f4le central du <strong data-start=\"5382\" data-end=\"5465\">retail \u00e9ph\u00e9m\u00e8re dans les strat\u00e9gies de d\u00e9veloppement des marques de cosm\u00e9tiques<\/strong>. Chaque pop-up store devient un espace d\u2019expression, de test et de rencontre, permettant de s\u00e9duire de nouvelles audiences tout en renfor\u00e7ant le lien avec les clients existants.<\/p>\n<p data-start=\"5645\" data-end=\"5746\">Le pop-up n\u2019est plus seulement un point de vente : c\u2019est une <strong data-start=\"5706\" data-end=\"5745\">exp\u00e9rience de marque \u00e0 part enti\u00e8re<\/strong>.<\/p>\n<p data-start=\"5748\" data-end=\"5832\">Vous aussi, trouvez l\u2019espace id\u00e9al pour <a href=\"https:\/\/www.thestorefront.com\/fr\">lancer votre pop-up store<\/a> en quelques clics.<\/p>\n\n<h5><\/h5>\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/9a63129094d3e9cfddf65c57a762ddeb?s=96&#038;d=mm&#038;r=g\" alt=\"Tom Coleman\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><div style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A;font-weight:700\"><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/tom-coleman\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Tom Coleman<\/a><\/div><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/tom-coleman\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Tom Coleman &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Inclusifs, immersifs et exp\u00e9rientiels, les pop-up stores permettent aux marques de cosm\u00e9tiques de cr\u00e9er un lien fort avec leurs clients et de valoriser leurs produits autrement.<\/p>\n","protected":false},"author":31,"featured_media":13630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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