{"id":13646,"date":"2018-11-08T11:32:50","date_gmt":"2018-11-08T11:32:50","guid":{"rendered":"http:\/\/blog.thestorefront.test\/le-pop-up-store-de-spotify-pour-le-lancement-du-nouvel-album-daya-nakamura\/"},"modified":"2026-02-10T23:17:22","modified_gmt":"2026-02-10T23:17:22","slug":"le-pop-up-store-de-spotify-pour-le-lancement-du-nouvel-album-daya-nakamura","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-spotify-pour-le-lancement-du-nouvel-album-daya-nakamura\/","title":{"rendered":"Le pop-up store de Spotify pour c\u00e9l\u00e9brer une artiste iconique"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-spotify-pour-le-lancement-du-nouvel-album-daya-nakamura\/#Une_experience_immersive_au_service_de_la_musique\" title=\"Une exp\u00e9rience immersive au service de la musique\">Une exp\u00e9rience immersive au service de la musique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-spotify-pour-le-lancement-du-nouvel-album-daya-nakamura\/#Un_evenement_a_fort_impact_culturel\" title=\"Un \u00e9v\u00e9nement \u00e0 fort impact culturel\">Un \u00e9v\u00e9nement \u00e0 fort impact culturel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-spotify-pour-le-lancement-du-nouvel-album-daya-nakamura\/#Vous_aussi_lancez_votre_pop-up_store_avec_Space_to_Pop_sans_plus_attendre\" title=\"Vous aussi, lancez votre pop-up store avec Space to Pop sans plus attendre !\">Vous aussi, lancez votre pop-up store avec Space to Pop sans plus attendre !<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><div>\n<p data-start=\"607\" data-end=\"937\">Pour accompagner un moment cl\u00e9 de la carri\u00e8re de l\u2019une de ses artistes majeures, Spotify a imagin\u00e9 un \u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re immersif au c\u0153ur de Paris. Le service de streaming musical a investi un espace Space to Pop pour cr\u00e9er un pop-up store exp\u00e9rientiel, pens\u00e9 comme un v\u00e9ritable lieu de rencontre entre l\u2019artiste et sa communaut\u00e9.<\/p>\n<p data-start=\"939\" data-end=\"1285\">Transform\u00e9 en salon de beaut\u00e9 \u00e9ph\u00e9m\u00e8re, l\u2019espace proposait une exp\u00e9rience r\u00e9solument lifestyle, m\u00ealant musique, esth\u00e9tique et proximit\u00e9 avec l\u2019univers artistique c\u00e9l\u00e9br\u00e9. Les visiteurs ont pu profiter d\u2019animations sur mesure, telles qu\u2019un bar \u00e0 ongles, des ateliers maquillage et un showcase exclusif, dans une atmosph\u00e8re intimiste et engageante.<\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-10531\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/pop-up-event-4.jpg\" alt=\"spotify paris space to pop\" width=\"347\" height=\"520\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\n<h3 data-start=\"1287\" data-end=\"1340\"><span class=\"ez-toc-section\" id=\"Une_experience_immersive_au_service_de_la_musique\"><\/span>Une exp\u00e9rience immersive au service de la musique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1342\" data-end=\"1647\">\u00c0 travers ce pop-up store, Spotify d\u00e9montre la puissance du retail exp\u00e9rientiel pour renforcer le lien entre artistes et fans. En sortant du cadre digital, la plateforme cr\u00e9e une exp\u00e9rience physique m\u00e9morable, capable de prolonger l\u2019\u00e9motion musicale et de f\u00e9d\u00e9rer une communaut\u00e9 autour d\u2019un moment unique.<\/p>\n<h3 data-start=\"1649\" data-end=\"1688\"><span class=\"ez-toc-section\" id=\"Un_evenement_a_fort_impact_culturel\"><\/span>Un \u00e9v\u00e9nement \u00e0 fort impact culturel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1690\" data-end=\"1977\">Ce pop-up store illustre parfaitement la capacit\u00e9 des marques culturelles \u00e0 utiliser les espaces \u00e9ph\u00e9m\u00e8res comme leviers de visibilit\u00e9, d\u2019engagement et de storytelling. En associant musique, exp\u00e9rience et lieu, Spotify transforme un lancement artistique en v\u00e9ritable \u00e9v\u00e9nement de marque.<\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-10537\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/pop-up-event-5.jpg\" alt=\"spotify pop up event paris\" width=\"518\" height=\"345\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-10535\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/pop-up-event-6.jpg\" alt=\"Spotify pop up\" width=\"334\" height=\"594\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\n<p data-start=\"1984\" data-end=\"2052\"><strong data-start=\"1984\" data-end=\"2025\">Conception &amp; production : YARD Agency<\/strong><br data-start=\"2025\" data-end=\"2028\" \/><strong data-start=\"2028\" data-end=\"2052\">Photos : YARD Agency<\/strong><\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-10533\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070.jpg\" alt=\"SPotify pop up paris\" width=\"560\" height=\"373\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070.jpg 5000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_6070-272x182.jpg 272w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/div>\n<div>\n<div>\n<h3 data-start=\"2054\" data-end=\"2134\"><span class=\"ez-toc-section\" id=\"Vous_aussi_lancez_votre_pop-up_store_avec_Space_to_Pop_sans_plus_attendre\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\">Vous aussi, lancez votre pop-up store avec Space to Pop sans plus attendre !<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00e9couvrez d\u2019autres <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\">success stories de pop-up stores inspirants sur notre page d\u00e9di\u00e9e aux success stories.<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify a imagin\u00e9 un pop-up store immersif pour cr\u00e9er une exp\u00e9rience physique forte autour de la musique et du lien entre artiste et fans.<\/p>\n","protected":false},"author":36,"featured_media":13648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2471],"tags":[],"class_list":["post-13646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-france-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",5000,3333,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/MEL_5466-compressed.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Spotify a imagin\u00e9 un pop-up store immersif pour cr\u00e9er une exp\u00e9rience physique forte autour de la musique et du lien entre artiste et fans.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13646"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13648"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}