{"id":13651,"date":"2018-11-07T14:52:24","date_gmt":"2018-11-07T14:52:24","guid":{"rendered":"http:\/\/blog.thestorefront.test\/why-fashion-brand-teym-pops-up-in-amsterdam-every-year\/"},"modified":"2026-02-10T23:10:12","modified_gmt":"2026-02-10T23:10:12","slug":"teym-pop-up-store-amsterdam","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/teym-pop-up-store-amsterdam\/","title":{"rendered":"Le pop-up store de Teym : un rendez-vous annuel \u00e0 Amsterdam !"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/teym-pop-up-store-amsterdam\/#Pourquoi_ce_lancement_en_pop-up_store\" title=\"Pourquoi ce lancement en pop-up store\u00a0?\">Pourquoi ce lancement en pop-up store\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/teym-pop-up-store-amsterdam\/#Pourquoi_avoir_choisi_cet_espace_plus_particulierement\" title=\"Pourquoi avoir choisi cet espace plus particuli\u00e8rement\u00a0?\">Pourquoi avoir choisi cet espace plus particuli\u00e8rement\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/teym-pop-up-store-amsterdam\/#Parlez-nous_de_la_conception_de_ce_pop-up_store\" title=\"Parlez-nous de la conception de ce pop-up store.\">Parlez-nous de la conception de ce pop-up store.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/teym-pop-up-store-amsterdam\/#En_quoi_ce_pop-up_store_a-t-il_ete_reussi\" title=\"En quoi ce pop-up store a-t-il \u00e9t\u00e9 r\u00e9ussi\u00a0?\">En quoi ce pop-up store a-t-il \u00e9t\u00e9 r\u00e9ussi\u00a0?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/teym-pop-up-store-amsterdam\/#Des_conseils_pour_les_createurs_de_mode_qui_hesitent_a_ouvrir_un_pop-up\" title=\"Des conseils pour les cr\u00e9ateurs de mode qui h\u00e9sitent \u00e0 ouvrir un pop-up\u00a0?\">Des conseils pour les cr\u00e9ateurs de mode qui h\u00e9sitent \u00e0 ouvrir un pop-up\u00a0?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/teym-pop-up-store-amsterdam\/#Vous_aussi_lancez_votre_pop-up_store_au_coeur_dAmsterdam\" title=\"Vous aussi, lancez votre pop-up store au coeur d&rsquo;Amsterdam !\">Vous aussi, lancez votre pop-up store au coeur d&rsquo;Amsterdam !<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>La marque de v\u00eatement <strong>Teym<\/strong>, n\u00e9e \u00e0 <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/amsterdam\"><strong>Amsterdam<\/strong><\/a>, s\u2019est donn\u00e9e pour mission de cr\u00e9er la garde-robe id\u00e9ale en ajoutant chaque ann\u00e9e \u00e0 sa collection un beau classique.<\/p>\n<p><strong>Chaque ann\u00e9e, Teym ouvre un <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/amsterdam\/retail\">pop-up store \u00e0 Amsterdam<\/a><\/strong> pour y faire venir ses clients, en attirer de nouveau, faire de l\u2019\u0153il aux passants et leur pr\u00e9senter \u00e0 tous ses derni\u00e8res pi\u00e8ces, et l\u2019approche de la marque en g\u00e9n\u00e9ral.<b> Nous avons rencontr\u00e9 Joy Rikkers, Cr\u00e9atrice de contenus chez Teym pour \u00e9voquer l\u2019\u00e9dition 2018 de l\u2019\u00e9v\u00e9nement.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10359 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-1024x683.jpg\" alt=\"amsterdam pop up\" width=\"548\" height=\"366\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1052-272x182.jpg 272w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_ce_lancement_en_pop-up_store\"><\/span><b>Pourquoi ce lancement en pop-up store\u00a0?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Teym a \u00e9t\u00e9 fond\u00e9 en 2015. Depuis, nous vendons en ligne sur notre site. Notre base de client\u00e8le est tr\u00e8s large. Certains favorisent le shopping en ligne, mais <b>la majorit\u00e9 pr\u00e9f\u00e8re venir en magasin pour toucher les tissus et essayer les v\u00eatements.<\/b> C\u2019est pour cela que nous r\u00e9pondons pr\u00e9sents chaque ann\u00e9e au c\u0153ur d\u2019Amsterdam.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-10288  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4.jpg\" alt=\"amsterdam pop up boutique\" width=\"551\" height=\"378\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4.jpg 960w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-300x206.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-768x526.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-810x555.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-145x100.jpg 145w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Teym_Staalstraat_20_4-380x260.jpg 380w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_avoir_choisi_cet_espace_plus_particulierement\"><\/span><b>Pourquoi avoir choisi cet espace plus particuli\u00e8rement\u00a0?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Staalstraat<\/strong>, dans laquelle se trouve notre pop-up store, est une tr\u00e8s jolie rue. Nous avons pour voisins d\u2019autres cr\u00e9ateurs de mode n\u00e9erlandais. On y vient pour faire du shopping\u00a0: cela nous permet de toucher de nouvelles personnes. Beaucoup de touristes poussent par exemple notre porte et d\u00e9couvrent notre marque.<b> Nous sommes toujours en r\u00e9flexion sur l\u2019emplacement id\u00e9al pour ouvrir une boutique \u00e0 l\u2019ann\u00e9e. Les pop-up stores nous permettent de tester diff\u00e9rents lieux et de nous faire une id\u00e9e.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10360\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-1024x683.jpg\" alt=\"pop up amsterdam space to pop\" width=\"524\" height=\"350\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1054-272x182.jpg 272w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Parlez-nous_de_la_conception_de_ce_pop-up_store\"><\/span><b>Parlez-nous de la conception de ce pop-up store.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u2019est une jolie boutique, d\u00e9j\u00e0. Nous n\u2019avons pas vraiment eu besoin de la brander \u00e0 nos couleurs. Teym s\u2019est fix\u00e9 pour objectif de constituer la garde-robe id\u00e9ale. Pi\u00e8ce par pi\u00e8ce, nous cr\u00e9ons ce qui nous a manqu\u00e9 pendant tant d\u2019ann\u00e9es. Nous d\u00e9veloppons nos cr\u00e9ations \u00e0 Amsterdam et les faisons produire en Europe. Nous proposons de la cr\u00e9ation haut de gamme, une qualit\u00e9 experte et un mode de production honn\u00eate. Avec ces valeurs en t\u00eate, nous avons imagin\u00e9 un int\u00e9rieur impeccable et transparent pour notre pop-up store.\u00a0<b>Nous avons juste orn\u00e9 la vitrine de pois rouges pour lui donner une identit\u00e9 en \u00e9cho \u00e0 la n\u00f4tre.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10361 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-1024x683.jpg\" alt=\"pop up store amsterdam boutique street\" width=\"625\" height=\"417\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1058-272x182.jpg 272w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_quoi_ce_pop-up_store_a-t-il_ete_reussi\"><\/span><b>En quoi ce pop-up store a-t-il \u00e9t\u00e9 r\u00e9ussi\u00a0?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Parce que nous avons rencontr\u00e9 nos clients, \u00e9cout\u00e9 leurs avis. Pouvoir recueillir les opinions de chacun sur nos v\u00eatements est vraiment ce qu\u2019il y a de mieux avec un pop-up store.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Des_conseils_pour_les_createurs_de_mode_qui_hesitent_a_ouvrir_un_pop-up\"><\/span><b>Des conseils pour les cr\u00e9ateurs de mode qui h\u00e9sitent \u00e0 ouvrir un pop-up\u00a0?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Faites-le ! Envisagez cela comme une enqu\u00eate terrain, pour d\u00e9couvrir le quartier qui correspond le mieux \u00e0 votre marque.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Vous_aussi_lancez_votre_pop-up_store_au_coeur_dAmsterdam\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/amsterdam\/\">Vous aussi, lancez votre pop-up store au coeur d&rsquo;Amsterdam !<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e, Teym investit Amsterdam avec un pop-up store pour rencontrer ses clients et incarner ses valeurs de marque.<\/p>\n","protected":false},"author":23,"featured_media":13653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2564],"tags":[1651,1621,1523,1652,1610,1553],"class_list":["post-13651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-netherlands-fr","tag-amsterdam-fr","tag-clothing-fr","tag-fashion-fr","tag-pop-up-space-fr","tag-short-term-retail-fr","tag-space-to-pop-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",2160,1440,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/IMG_1048.jpg",120,80,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-netherlands-fr\/\" rel=\"category tag\">Success Stories Netherlands<\/a>","qubely_excerpt":"Chaque ann\u00e9e, Teym investit Amsterdam avec un pop-up store pour rencontrer ses clients et incarner ses valeurs de marque.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13651"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13653"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}