{"id":13656,"date":"2025-11-07T11:53:00","date_gmt":"2025-11-07T11:53:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/"},"modified":"2026-02-10T23:01:38","modified_gmt":"2026-02-10T23:01:38","slug":"le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/","title":{"rendered":"Under Armour : un Pop-Up Store exp\u00e9rientiel pour acc\u00e9l\u00e9rer sa visibilit\u00e9 en France"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/#Le_Pop-Up_Store_comme_accelerateur_de_rencontre_et_de_visibilite\" title=\"Le Pop-Up Store comme acc\u00e9l\u00e9rateur de rencontre et de visibilit\u00e9\">Le Pop-Up Store comme acc\u00e9l\u00e9rateur de rencontre et de visibilit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/#Un_choix_demplacement_strategique_au_coeur_de_Paris\" title=\"Un choix d\u2019emplacement strat\u00e9gique au c\u0153ur de Paris\">Un choix d\u2019emplacement strat\u00e9gique au c\u0153ur de Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/#Un_espace_pense_comme_une_experience_immersive_et_connectee\" title=\"Un espace pens\u00e9 comme une exp\u00e9rience immersive et connect\u00e9e\">Un espace pens\u00e9 comme une exp\u00e9rience immersive et connect\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/#Pourquoi_ouvrir_un_Pop-Up_Store_a_la_rentree_est_un_choix_gagnant\" title=\"Pourquoi ouvrir un Pop-Up Store \u00e0 la rentr\u00e9e est un choix gagnant\">Pourquoi ouvrir un Pop-Up Store \u00e0 la rentr\u00e9e est un choix gagnant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/#Physique_et_digital_une_strategie_pleinement_complementaire\" title=\"Physique et digital : une strat\u00e9gie pleinement compl\u00e9mentaire\">Physique et digital : une strat\u00e9gie pleinement compl\u00e9mentaire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/#Les_cles_dun_lancement_reussi_selon_lequipe_projet\" title=\"Les cl\u00e9s d\u2019un lancement r\u00e9ussi selon l\u2019\u00e9quipe projet\">Les cl\u00e9s d\u2019un lancement r\u00e9ussi selon l\u2019\u00e9quipe projet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-dunder-armour-a-la-conquete-du-marche-francais\/#Under_Armour_un_exemple_inspirant_de_retail_ephemere_a_grande_echelle\" title=\"Under Armour, un exemple inspirant de retail \u00e9ph\u00e9m\u00e8re \u00e0 grande \u00e9chelle\">Under Armour, un exemple inspirant de retail \u00e9ph\u00e9m\u00e8re \u00e0 grande \u00e9chelle<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"352\" data-end=\"756\">Marque iconique du sport et de la performance, <strong data-start=\"399\" data-end=\"415\">Under Armour<\/strong> n\u2019a plus besoin d\u2019\u00eatre pr\u00e9sent\u00e9e \u00e0 l\u2019\u00e9chelle mondiale. Connue pour ses innovations textiles, son positionnement ax\u00e9 sur l\u2019entra\u00eenement et son ADN r\u00e9solument tourn\u00e9 vers la technologie, la marque am\u00e9ricaine a choisi le <strong data-start=\"634\" data-end=\"660\">format du pop-up store<\/strong> pour renforcer sa pr\u00e9sence sur le march\u00e9 fran\u00e7ais et aller \u00e0 la rencontre de ses consommateurs.<\/p>\n<p data-start=\"758\" data-end=\"975\">\u00c0 travers une activation \u00e9ph\u00e9m\u00e8re \u00e0 Paris, Under Armour a d\u00e9montr\u00e9 comment une grande marque internationale peut utiliser le retail temporaire comme <strong data-start=\"907\" data-end=\"974\">levier strat\u00e9gique de notori\u00e9t\u00e9, d\u2019exp\u00e9rience et de test march\u00e9<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10498\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/under-armour.jpg\" alt=\"Under Armour pop up shop\" width=\"495\" height=\"330\" \/><\/p>\n<h3 data-start=\"982\" data-end=\"1050\"><span class=\"ez-toc-section\" id=\"Le_Pop-Up_Store_comme_accelerateur_de_rencontre_et_de_visibilite\"><\/span>Le Pop-Up Store comme acc\u00e9l\u00e9rateur de rencontre et de visibilit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1052\" data-end=\"1179\">Pour une marque de l\u2019envergure d\u2019Under Armour, le pop-up store est avant tout un <strong data-start=\"1133\" data-end=\"1178\">outil de connexion directe avec le public<\/strong>.<\/p>\n<blockquote data-start=\"1181\" data-end=\"1365\">\n<p data-start=\"1183\" data-end=\"1365\">\u00ab L\u2019\u00e9ph\u00e9m\u00e8re permet de faire d\u00e9couvrir une marque et ses produits, de rencontrer ses clients et de tester la maturit\u00e9 d\u2019un march\u00e9 avant d\u2019envisager des implantations plus p\u00e9rennes. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"1367\" data-end=\"1722\">L\u2019objectif \u00e9tait clair : <strong data-start=\"1392\" data-end=\"1439\">rendre Under Armour plus tangible en France<\/strong>, un march\u00e9 o\u00f9 la marque restait moins visible physiquement que certains de ses concurrents, malgr\u00e9 une forte notori\u00e9t\u00e9 internationale.<br data-start=\"1574\" data-end=\"1577\" \/>Le pop-up a ainsi permis de cr\u00e9er un point de contact fort, immersif et diff\u00e9renciant, centr\u00e9 sur l\u2019entra\u00eenement, la performance et l\u2019innovation.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10499\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/under-armour-1.jpg\" alt=\"paris pop up under armour\" width=\"498\" height=\"332\" \/><\/p>\n<h3 data-start=\"1729\" data-end=\"1784\"><span class=\"ez-toc-section\" id=\"Un_choix_demplacement_strategique_au_coeur_de_Paris\"><\/span>Un choix d\u2019emplacement strat\u00e9gique au c\u0153ur de Paris<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1786\" data-end=\"2023\">Pour maximiser l\u2019impact, le choix de l\u2019emplacement s\u2019est r\u00e9v\u00e9l\u00e9 d\u00e9terminant. Le pop-up store a \u00e9t\u00e9 install\u00e9 dans l\u2019un des quartiers les plus fr\u00e9quent\u00e9s et accessibles de la capitale, \u00e0 <strong data-start=\"1971\" data-end=\"1994\">Ch\u00e2telet\u2013Les Halles<\/strong>, un carrefour urbain majeur.<\/p>\n<blockquote data-start=\"2025\" data-end=\"2144\">\n<p data-start=\"2027\" data-end=\"2144\">\u00ab Nous voulions un espace central, extr\u00eamement passant et facile d\u2019acc\u00e8s, capable de capter un flux large et vari\u00e9. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"2146\" data-end=\"2334\">Ce secteur, au croisement de la rue de Rivoli, des transports et des zones commerciales, offrait une <strong data-start=\"2247\" data-end=\"2276\">visibilit\u00e9 exceptionnelle<\/strong>, id\u00e9ale pour une op\u00e9ration de notori\u00e9t\u00e9 \u00e0 grande \u00e9chelle.<\/p>\n<p data-start=\"2336\" data-end=\"2459\">D\u00e9couvrir les <strong data-start=\"2353\" data-end=\"2404\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/1er-75001\/chatelet-les-halles\/retail\">pop-up stores disponibles \u00e0 Ch\u00e2telet\u2013Les Halles<\/a><br \/>\n<\/strong>Explorer l\u2019ensemble des <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\"><strong data-start=\"2434\" data-end=\"2459\">pop-up stores \u00e0 Paris<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/\"><img decoding=\"async\" class=\"aligncenter wp-image-10500\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/under-armour-2.jpg\" alt=\"pop up paris\" width=\"481\" height=\"321\" \/><\/a><\/p>\n<h3 data-start=\"2466\" data-end=\"2529\"><span class=\"ez-toc-section\" id=\"Un_espace_pense_comme_une_experience_immersive_et_connectee\"><\/span>Un espace pens\u00e9 comme une exp\u00e9rience immersive et connect\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2531\" data-end=\"2687\">Loin d\u2019un simple point de vente, ce pop-up Under Armour a \u00e9t\u00e9 con\u00e7u comme un <strong data-start=\"2608\" data-end=\"2641\">v\u00e9ritable espace exp\u00e9rientiel<\/strong>.<br data-start=\"2642\" data-end=\"2645\" \/>Chaque niveau avait une fonction pr\u00e9cise :<\/p>\n<ul>\n<li data-start=\"2691\" data-end=\"2750\">pr\u00e9sentation des collections et de l\u2019univers de la marque<\/li>\n<li data-start=\"2753\" data-end=\"2823\">mise en avant de programmes d\u2019entra\u00eenement et de challenges sportifs<\/li>\n<li data-start=\"2826\" data-end=\"2879\">interactions digitales et exp\u00e9riences chronom\u00e9tr\u00e9es<\/li>\n<li data-start=\"2882\" data-end=\"2957\">immersion dans les valeurs de performance, de d\u00e9passement et d\u2019innovation<\/li>\n<\/ul>\n<blockquote data-start=\"2959\" data-end=\"3149\">\n<p data-start=\"2961\" data-end=\"3149\">\u00ab L\u2019id\u00e9e n\u2019\u00e9tait pas de vendre pour vendre, mais de faire vivre la marque, de permettre aux visiteurs de toucher les mati\u00e8res, d\u2019essayer les produits et de comprendre l\u2019ADN Under Armour. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"3151\" data-end=\"3290\">Dans cette logique, l\u2019achat se faisait via des dispositifs digitaux, renfor\u00e7ant le lien entre <strong data-start=\"3245\" data-end=\"3289\">exp\u00e9rience physique et parcours en ligne<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10497\" src=\"https:\/\/blog-content.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147.jpg\" alt=\"sportswear pop up store paris\" width=\"515\" height=\"343\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147.jpg 5472w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0147-272x182.jpg 272w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<h3 data-start=\"3297\" data-end=\"3366\"><span class=\"ez-toc-section\" id=\"Pourquoi_ouvrir_un_Pop-Up_Store_a_la_rentree_est_un_choix_gagnant\"><\/span>Pourquoi ouvrir un Pop-Up Store \u00e0 la rentr\u00e9e est un choix gagnant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3368\" data-end=\"3526\">Le timing joue un r\u00f4le cl\u00e9 dans le succ\u00e8s d\u2019un pop-up store. La rentr\u00e9e est un moment particuli\u00e8rement propice, notamment pour les marques sport et lifestyle.<\/p>\n<blockquote data-start=\"3528\" data-end=\"3694\">\n<p data-start=\"3530\" data-end=\"3694\">\u00ab La rentr\u00e9e est synonyme de nouvelles r\u00e9solutions, de reprise du sport et de renouveau. Un \u00e9v\u00e9nement court, bien cibl\u00e9, permet de marquer les esprits rapidement. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"3696\" data-end=\"3884\">Ce positionnement temporel a permis \u00e0 Under Armour de s\u2019inscrire naturellement dans les usages et intentions du public, tout en cr\u00e9ant un <strong data-start=\"3834\" data-end=\"3883\">sentiment d\u2019urgence li\u00e9 au caract\u00e8re \u00e9ph\u00e9m\u00e8re<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13657\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1.jpg\" alt=\"boutique under armour\" width=\"504\" height=\"336\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1.jpg 5472w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/IMG_0132-1-272x182.jpg 272w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<h3 data-start=\"3891\" data-end=\"3956\"><span class=\"ez-toc-section\" id=\"Physique_et_digital_une_strategie_pleinement_complementaire\"><\/span>Physique et digital : une strat\u00e9gie pleinement compl\u00e9mentaire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3958\" data-end=\"4139\">Pour Under Armour, qui dispose d\u2019une forte pr\u00e9sence en ligne mais de peu de boutiques physiques en France, le pop-up store a jou\u00e9 un r\u00f4le cl\u00e9 dans la <strong data-start=\"4108\" data-end=\"4138\">compl\u00e9mentarit\u00e9 des canaux<\/strong>.<\/p>\n<blockquote data-start=\"4141\" data-end=\"4333\">\n<p data-start=\"4143\" data-end=\"4333\">\u00ab Un espace enti\u00e8rement d\u00e9di\u00e9 \u00e0 la marque permet aux consommateurs de mieux s\u2019approprier l\u2019univers, d\u2019essayer, de comparer et de s\u2019immerger \u2014 ce que le digital seul ne permet pas toujours. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"4335\" data-end=\"4462\">Cette approche phygitale renforce la cr\u00e9dibilit\u00e9, la m\u00e9morisation et l\u2019engagement, tout en nourrissant les performances online.<\/p>\n<h3 data-start=\"4469\" data-end=\"4525\"><span class=\"ez-toc-section\" id=\"Les_cles_dun_lancement_reussi_selon_lequipe_projet\"><\/span>Les cl\u00e9s d\u2019un lancement r\u00e9ussi selon l\u2019\u00e9quipe projet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4527\" data-end=\"4583\">Plusieurs enseignements ressortent de cette activation :<\/p>\n<ul>\n<li data-start=\"4587\" data-end=\"4696\"><strong data-start=\"4587\" data-end=\"4630\">Une communication multicanale coh\u00e9rente<\/strong>, port\u00e9e par les marques partenaires et des influenceurs align\u00e9s<\/li>\n<li data-start=\"4699\" data-end=\"4767\"><strong data-start=\"4699\" data-end=\"4722\">Un \u00e9v\u00e9nement presse<\/strong> pour donner une r\u00e9sonance m\u00e9diatique forte<\/li>\n<li data-start=\"4770\" data-end=\"4846\"><strong data-start=\"4770\" data-end=\"4802\">Des exp\u00e9riences interactives<\/strong> pour g\u00e9n\u00e9rer du trafic et de l\u2019engagement<\/li>\n<li data-start=\"4849\" data-end=\"4920\"><strong data-start=\"4849\" data-end=\"4871\">Une vision commune<\/strong> entre partenaires pour parler d\u2019une seule voix<\/li>\n<\/ul>\n<blockquote data-start=\"4922\" data-end=\"5041\">\n<p data-start=\"4924\" data-end=\"5041\">\u00ab La r\u00e9ussite repose aussi sur l\u2019alignement des objectifs et une collaboration fluide entre les marques impliqu\u00e9es. \u00bb<\/p>\n<\/blockquote>\n<h3 data-start=\"5048\" data-end=\"5122\"><span class=\"ez-toc-section\" id=\"Under_Armour_un_exemple_inspirant_de_retail_ephemere_a_grande_echelle\"><\/span>Under Armour, un exemple inspirant de retail \u00e9ph\u00e9m\u00e8re \u00e0 grande \u00e9chelle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5124\" data-end=\"5347\">Avec ce pop-up store, Under Armour illustre parfaitement comment une <strong data-start=\"5193\" data-end=\"5225\">grande marque internationale<\/strong> peut utiliser le format \u00e9ph\u00e9m\u00e8re pour <strong data-start=\"5264\" data-end=\"5346\">tester, engager, surprendre et acc\u00e9l\u00e9rer sa pr\u00e9sence sur un march\u00e9 strat\u00e9gique<\/strong>.<\/p>\n<p data-start=\"5349\" data-end=\"5549\">D\u00e9couvrir <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\"><strong data-start=\"5362\" data-end=\"5407\">d\u2019autres success stories de pop-up stores<\/strong><\/a><br data-start=\"5407\" data-end=\"5410\" \/>Trouver un espace pour votre projet via <a href=\"https:\/\/www.thestorefront.com\/fr\"><strong data-start=\"5453\" data-end=\"5469\">Space to Pop<\/strong><\/a>, la plus grande s\u00e9lection d\u2019espaces \u00e9ph\u00e9m\u00e8res, \u00e0 Paris et partout dans le monde<\/p>\n<p data-start=\"5349\" data-end=\"5549\"><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/boutique-ephemere-paris-guide-strategique-operationnel\/\"><span data-sheets-root=\"1\">Ouvrir une boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris : guide strat\u00e9gique et op\u00e9rationnel<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under Armour a choisi le format du pop-up store pour aller \u00e0 la rencontre du public parisien. Une activation immersive et strat\u00e9gique qui illustre la puissance du retail \u00e9ph\u00e9m\u00e8re pour une marque internationale.<\/p>\n","protected":false},"author":19,"featured_media":13658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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