{"id":13670,"date":"2021-11-05T15:58:00","date_gmt":"2021-11-05T15:58:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/"},"modified":"2026-08-17T14:10:23","modified_gmt":"2026-08-17T14:10:23","slug":"caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/","title":{"rendered":"Wandertea : de l\u2019online au Pop-Up Store au c\u0153ur de Saint-Germain-des-Pr\u00e9s"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/#De_la_vente_en_ligne_a_lexperience_physique\" title=\"De la vente en ligne \u00e0 l\u2019exp\u00e9rience physique\">De la vente en ligne \u00e0 l\u2019exp\u00e9rience physique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/#Un_Pop-Up_Store_pense_pour_la_periode_des_fetes\" title=\"Un Pop-Up Store pens\u00e9 pour la p\u00e9riode des f\u00eates\">Un Pop-Up Store pens\u00e9 pour la p\u00e9riode des f\u00eates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/#Limportance_strategique_du_lieu\" title=\"L\u2019importance strat\u00e9gique du lieu\">L\u2019importance strat\u00e9gique du lieu<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/#Pret_a_lancer_votre_pop-up\" title=\"Pr\u00eat \u00e0 lancer votre pop-up ?\">Pr\u00eat \u00e0 lancer votre pop-up ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/#Les_conseils_de_lequipe_Wandertea_pour_reussir_son_Pop-Up_Store\" title=\"Les conseils de l\u2019\u00e9quipe Wandertea pour r\u00e9ussir son Pop-Up Store\">Les conseils de l\u2019\u00e9quipe Wandertea pour r\u00e9ussir son Pop-Up Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/caroline-receveur-ouvre-un-pop-up-store-wanderdea-pendant-les-fetes\/#Un_format_agile_au_service_de_la_marque\" title=\"Un format agile, au service de la marque\">Un format agile, au service de la marque<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>Marque de bien-\u00eatre devenue incontournable dans l\u2019univers du th\u00e9, Wandertea a choisi de franchir une \u00e9tape cl\u00e9 de son d\u00e9veloppement en ouvrant une <strong data-start=\"492\" data-end=\"521\">boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris<\/strong>, dans le tr\u00e8s pris\u00e9 quartier de <strong data-start=\"554\" data-end=\"580\">Saint-Germain-des-Pr\u00e9s<\/strong>.<br data-start=\"581\" data-end=\"584\" \/>Un projet strat\u00e9gique, pens\u00e9 comme une extension naturelle de son ADN digital, et un excellent exemple de <strong data-start=\"690\" data-end=\"730\">pop-up store lanc\u00e9 pendant les f\u00eates<\/strong>, p\u00e9riode particuli\u00e8rement propice aux exp\u00e9riences de marque immersives (voir aussi <a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/bonnes-raisons-ouvrir-pop-up-store-noel\/\" target=\"_new\" rel=\"noopener\" data-start=\"814\" data-end=\"933\">pourquoi ouvrir un pop-up store \u00e0 No\u00ebl<\/a>).\n\n<img decoding=\"async\" class=\"aligncenter wp-image-10398 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.13.png\" alt=\"Caroline Receveur pop up\" width=\"257\" height=\"351\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.13.png 526w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-14.52.13-220x300.png 220w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/>\n<h3 data-start=\"942\" data-end=\"990\"><span class=\"ez-toc-section\" id=\"De_la_vente_en_ligne_a_lexperience_physique\"><\/span>De la vente en ligne \u00e0 l\u2019exp\u00e9rience physique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"992\" data-end=\"1238\">Jusqu\u2019alors distribu\u00e9e via son site e-commerce et un r\u00e9seau de partenaires, Wandertea a vu dans le format \u00e9ph\u00e9m\u00e8re une opportunit\u00e9 id\u00e9ale pour <strong data-start=\"1135\" data-end=\"1163\">rencontrer sa communaut\u00e9<\/strong>, tester la vente physique et proposer une exp\u00e9rience sensorielle compl\u00e8te.<\/p>\n\n<blockquote data-start=\"1240\" data-end=\"1504\">\n<p data-start=\"1242\" data-end=\"1504\">\u00ab C\u2019\u00e9tait la premi\u00e8re fois que Wandertea ouvrait une boutique physique en nom propre. Le pop-up store nous permettait de comparer le trafic d\u2019un lieu physique \u00e0 celui de notre site, d\u2019organiser des \u00e9v\u00e9nements et surtout d\u2019offrir une vraie exp\u00e9rience de marque. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"1506\" data-end=\"1753\">Dans cet espace, les visiteurs pouvaient <strong data-start=\"1547\" data-end=\"1568\">d\u00e9guster les th\u00e9s<\/strong>, d\u00e9couvrir les diff\u00e9rentes gammes bien-\u00eatre et b\u00e9n\u00e9ficier de conseils personnalis\u00e9s \u2014 un avantage cl\u00e9 pour une marque dont les produits reposent sur le go\u00fbt, les rituels et les usages.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-10396\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2024\/05\/wandertea-1.jpg\" alt=\"wandertea pop up\" width=\"336\" height=\"448\" \/>\n<h3 data-start=\"1760\" data-end=\"1811\"><span class=\"ez-toc-section\" id=\"Un_Pop-Up_Store_pense_pour_la_periode_des_fetes\"><\/span>Un Pop-Up Store pens\u00e9 pour la p\u00e9riode des f\u00eates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1813\" data-end=\"2023\">Le choix du calendrier ne doit rien au hasard. Les f\u00eates repr\u00e9sentent un moment fort pour les marques lifestyle et bien-\u00eatre, \u00e0 la fois en termes de <strong data-start=\"1962\" data-end=\"1972\">ventes<\/strong>, de <strong data-start=\"1977\" data-end=\"1991\">visibilit\u00e9<\/strong> et de <strong data-start=\"1998\" data-end=\"2022\">d\u00e9couverte de marque<\/strong>.<\/p>\n\n<blockquote data-start=\"2025\" data-end=\"2270\">\n<p data-start=\"2027\" data-end=\"2270\">\u00ab Ouvrir un pop-up pendant les f\u00eates \u00e9tait une \u00e9vidence. Cela permettait d\u2019offrir une vraie exp\u00e9rience shopping, de proposer des id\u00e9es cadeaux attentionn\u00e9es, des produits exclusifs et de toucher une nouvelle client\u00e8le gr\u00e2ce aux d\u00e9gustations. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"2272\" data-end=\"2422\">Le pop-up devient alors un <strong data-start=\"2299\" data-end=\"2323\">levier d\u2019acquisition<\/strong>, mais aussi un outil de narration de marque, particuli\u00e8rement efficace \u00e0 cette p\u00e9riode de l\u2019ann\u00e9e.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-10394\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/wandertea.jpg\" alt=\"tea pop up paris\" width=\"338\" height=\"450\" \/>\n<h3 data-start=\"2429\" data-end=\"2465\"><span class=\"ez-toc-section\" id=\"Limportance_strategique_du_lieu\"><\/span>L\u2019importance strat\u00e9gique du lieu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2467\" data-end=\"2635\">Pour Wandertea, le choix de l\u2019espace \u00e9tait central. L\u2019objectif : cr\u00e9er un lieu <strong data-start=\"2546\" data-end=\"2583\">chaleureux, intimiste et immersif<\/strong>, en parfaite coh\u00e9rence avec l\u2019univers de la marque.<\/p>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Pret_a_lancer_votre_pop-up\"><\/span>Pr\u00eat \u00e0 lancer votre pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Trouvez et r\u00e9servez votre boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris avec Space to Pop.<\/p>\n<a href=\"\/fr\/project\/location-pop-up-store-boutique-ephemere\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Trouver un espace<\/a>\n<\/div>\n\n\n\n\n<blockquote data-start=\"2637\" data-end=\"2861\">\n<p data-start=\"2639\" data-end=\"2861\">\u00ab Nous recherchions une boutique de petite superficie, pour renforcer le c\u00f4t\u00e9 cosy et l\u2019attention port\u00e9e aux clients. Le quartier de Saint-Germain-des-Pr\u00e9s \u00e9tait essentiel pour offrir une v\u00e9ritable exp\u00e9rience parisienne. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"2863\" data-end=\"3262\">Le pop-up, situ\u00e9 sur une place pleine de charme, a permis \u00e0 la marque de b\u00e9n\u00e9ficier d\u2019un <strong data-start=\"2952\" data-end=\"2973\">trafic qualitatif<\/strong>, compos\u00e9 aussi bien de riverains que de visiteurs fran\u00e7ais et internationaux.<br data-start=\"3051\" data-end=\"3054\" \/>D\u00e9couvrir les <strong data-start=\"3071\" data-end=\"3131\">boutiques \u00e9ph\u00e9m\u00e8res disponibles \u00e0 Saint-Germain-des-Pr\u00e9s<\/strong> :\u00a0<a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/6e-75006\/saint-germain-des-pres\/retail\" target=\"_new\" rel=\"noopener\" data-start=\"3136\" data-end=\"3262\">Pop-up stores \u00e0 Saint-Germain-des-Pr\u00e9s<\/a><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-10401 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.43.png\" alt=\"pop up paris tea\" width=\"337\" height=\"452\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.43.png 534w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/11\/Capture-d\u2019\u00e9cran-2018-11-05-\u00e0-16.37.43-224x300.png 224w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/>\n<h3 data-start=\"3269\" data-end=\"3337\"><span class=\"ez-toc-section\" id=\"Les_conseils_de_lequipe_Wandertea_pour_reussir_son_Pop-Up_Store\"><\/span>Les conseils de l\u2019\u00e9quipe Wandertea pour r\u00e9ussir son Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3339\" data-end=\"3378\"><strong data-start=\"3339\" data-end=\"3376\">Soigner la communication en amont<\/strong><\/p>\n\n<blockquote data-start=\"3379\" data-end=\"3547\">\n<p data-start=\"3381\" data-end=\"3547\">\u00ab Un pop-up ne dure que quelques semaines. Il faut donc teaser en amont sur les r\u00e9seaux sociaux, activer la presse et informer sa communaut\u00e9 bien avant l\u2019ouverture. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"3549\" data-end=\"3590\"><strong data-start=\"3549\" data-end=\"3588\">Anticiper au maximum l\u2019organisation<\/strong><\/p>\n\n<blockquote data-start=\"3591\" data-end=\"3734\">\n<p data-start=\"3593\" data-end=\"3734\">\u00ab Le temps est le principal d\u00e9fi. Une fois le lieu trouv\u00e9, tout s\u2019encha\u00eene tr\u00e8s vite : devis, d\u00e9coration, stock, recrutement, signal\u00e9tique\u2026 \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"3736\" data-end=\"3769\"><strong data-start=\"3736\" data-end=\"3767\">Visiter plusieurs quartiers<\/strong><\/p>\n\n<blockquote data-start=\"3770\" data-end=\"3916\">\n<p data-start=\"3772\" data-end=\"3916\">\u00ab On a souvent un quartier pr\u00e9cis en t\u00eate, mais il faut se d\u00e9placer, visiter et se projeter. Certaines belles surprises se r\u00e9v\u00e8lent sur place. \u00bb<\/p>\n<\/blockquote>\n<p data-start=\"3918\" data-end=\"3958\"><strong data-start=\"3918\" data-end=\"3956\">Optimiser les co\u00fbts intelligemment<\/strong><\/p>\n\n<blockquote data-start=\"3959\" data-end=\"4081\">\n<p data-start=\"3961\" data-end=\"4081\">\u00ab Les collaborations, le pr\u00eat de mobilier et l\u2019entraide permettent de limiter les frais tout en cr\u00e9ant un lieu unique. \u00bb<\/p>\n<\/blockquote>\n<h3 data-start=\"4088\" data-end=\"4132\"><span class=\"ez-toc-section\" id=\"Un_format_agile_au_service_de_la_marque\"><\/span>Un format agile, au service de la marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4134\" data-end=\"4376\">Ce pop-up store a permis \u00e0 Wandertea de <strong data-start=\"4174\" data-end=\"4184\">tester<\/strong>, <strong data-start=\"4186\" data-end=\"4199\">apprendre<\/strong>, <strong data-start=\"4201\" data-end=\"4212\">engager<\/strong> et <strong data-start=\"4216\" data-end=\"4229\">convertir<\/strong>, tout en renfor\u00e7ant le lien \u00e9motionnel avec sa communaut\u00e9. Une d\u00e9monstration concr\u00e8te de la puissance du retail \u00e9ph\u00e9m\u00e8re lorsqu\u2019il est bien pens\u00e9.<\/p>\n<p data-start=\"4378\" data-end=\"4591\">Vous souhaitez, vous aussi, lancer un pop-up store \u00e0 Paris ?<br data-start=\"4441\" data-end=\"4444\" \/>Explorez les <strong data-start=\"4457\" data-end=\"4500\">espaces commerciaux disponibles \u00e0 Paris<\/strong> :\u00a0<a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" target=\"_new\" rel=\"noopener\" data-start=\"4505\" data-end=\"4591\">Voir les pop-up stores \u00e0 Paris<\/a><\/p>\n<p data-start=\"4593\" data-end=\"4738\">Avec <strong data-start=\"4598\" data-end=\"4614\">Space to Pop<\/strong>, les marques trouvent des lieux adapt\u00e9s \u00e0 leur ADN, en toute simplicit\u00e9, pour transformer une id\u00e9e en exp\u00e9rience m\u00e9morable.<\/p>\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><div style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A;font-weight:700\"><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><\/div><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat est Chief Revenue Officer et cofondateur de Space to Pop. Fort de plus de 10 ans dans l&#x27;immobilier commercial, il est expert du march\u00e9 fran\u00e7ais et du retail \u00e9ph\u00e9m\u00e8re en Europe. Bas\u00e9 \u00e0 Bordeaux et souvent \u00e0 Paris, il \u00e9crit sur la strat\u00e9gie pop-up, l&#x27;emplacement commercial et le paysage du retail en France.<\/p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Wandertea a choisi d\u2019ouvrir sa premi\u00e8re boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris, \u00e0 Saint-Germain-des-Pr\u00e9s, pour offrir une exp\u00e9rience sensorielle autour du th\u00e9 et rencontrer sa communaut\u00e9. Un pop-up store strat\u00e9gique, pens\u00e9 pour les f\u00eates, entre d\u00e9gustation, bien-\u00eatre et immersion de marque.<\/p>\n","protected":false},"author":19,"featured_media":13672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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