{"id":13690,"date":"2018-10-25T14:07:33","date_gmt":"2018-10-25T14:07:33","guid":{"rendered":"http:\/\/blog.thestorefront.test\/classic-football-shirts-teams-up-with-storefront-to-launch-london-pop-up-store\/"},"modified":"2026-07-16T21:19:48","modified_gmt":"2026-07-16T21:19:48","slug":"classic-football-shirts-pop-up-store-londres","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/classic-football-shirts-pop-up-store-londres\/","title":{"rendered":"Classic Football Shirts fait \u00e9quipe avec Space to Pop pour lancer son pop-up store londonien"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/classic-football-shirts-pop-up-store-londres\/#Votre_pop-up_a_Londres\" title=\"Votre pop-up \u00e0 Londres ?\">Votre pop-up \u00e0 Londres ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/classic-football-shirts-pop-up-store-londres\/#Nicholas_Roberts-Moore\" title=\"Nicholas Roberts-Moore\">Nicholas Roberts-Moore<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><strong><a href=\"https:\/\/www.classicfootballshirts.co.uk\/\">Classic Football Shirts<\/a><\/strong> ouvre depuis quelques mois une s\u00e9rie de boutiques pour exposer son offre pl\u00e9thorique. Ce retailer culte d\u00e9di\u00e9 au football a ainsi lanc\u00e9 des pop-up stores dans tout Londres, \u00e0 grand renfort d\u2019animations et de publicit\u00e9. Son plus r\u00e9cent,\u00a0sur le site d\u2019Old Truman Brewery et r\u00e9serv\u00e9 sur Space to Pop, propose des milliers de maillots vintage incontournables et des p\u00e9pites introuvables ailleurs.\n\nLa marque, qui existe depuis 2006, est une r\u00e9f\u00e9rence parmi les collectionneurs, que ce soit pour des originaux certifi\u00e9s ou des mod\u00e8les neufs. Dans l\u2019optique de faire parler de ses gammes streetwear et foot \u00e0 l\u2019international, Classic Football Shirts a profit\u00e9 de la Coupe du monde pour vendre ses maillots dans toute la capitale britannique, et m\u00eame outre-Atlantique avec un <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/showroom\">showcase \u00e0 New York<\/a>. La marque vise aujourd\u2019hui avant tout \u00e0 d\u00e9velopper sa pr\u00e9sence \u00e0 Londres et Manchester.\n\n<img decoding=\"async\" class=\"aligncenter wp-image-10171\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/pop-up-store-29.jpg\" alt=\"classic football shirts pop up\" width=\"558\" height=\"558\" \/>\n\nSi son intention \u00e9tait initialement de capitaliser sur l\u2019arriv\u00e9e du Mondial, Classic Football Shirts a poursuivi l\u2019exp\u00e9rience pop-up bien apr\u00e8s la fin de celui-ci. La raison de cela\u00a0: le succ\u00e8s rencontr\u00e9 par les boutiques physiques. Ces derni\u00e8res proposent des maillots du monde entier, organis\u00e9s par cat\u00e9gories\u00a0: \u00e9quipe nationale, classiques de la Premier League, clubs \u00e9trangers et bonnes affaires, pour en citer quelques-unes.\n\nLe lieu, trouv\u00e9 sur <a href=\"https:\/\/www.thestorefront.com\/fr\">Space to Pop<\/a>, est situ\u00e9 sur Dray Walk, au c\u0153ur d\u2019Old Truman Brewery. Classic Football Shirts entend y proposer \u00ab\u00a0le meilleur de ce qui fait la renomm\u00e9e du site\u00a0\u00bb et \u00ab\u00a0des classiques nationaux et internationaux, des mod\u00e8les pour l\u2019entra\u00eenement et des cr\u00e9ations hyper visuelles venues des quatre coins du monde et pr\u00e9sent\u00e9es en exclusivit\u00e9.\u00a0\u00bb\n\n<img decoding=\"async\" class=\"aligncenter wp-image-10172 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Dm1Nrd6X4AAu1_0-1024x1024.jpg\" alt=\"classic football shirts london pop up\" width=\"649\" height=\"649\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Dm1Nrd6X4AAu1_0-1024x1024.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Dm1Nrd6X4AAu1_0-150x150.jpg 150w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Dm1Nrd6X4AAu1_0-300x300.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Dm1Nrd6X4AAu1_0-768x768.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Dm1Nrd6X4AAu1_0-810x810.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/Dm1Nrd6X4AAu1_0.jpg 1080w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/>\n\nL\u2019espace, quant \u00e0 lui,\u00a0est au c\u0153ur du quartier artistique et cr\u00e9atif d\u2019East London, qui accueille aujourd\u2019hui galeries d\u2019art de renomm\u00e9e mondiale, restaurants et magasins. Le pop-up store se trouve dans Old Truman Brewery, entour\u00e9 de centaines de boutiques et sites \u00e9v\u00e9nementiels qui attirent les foules.\n\n<a href=\"https:\/\/www.thestorefront.com\/fr\/search\/london\">Vous aussi, trouvez votre pop-up store id\u00e9al \u00e0 Londres !<\/a>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Votre_pop-up_a_Londres\"><\/span>Votre pop-up \u00e0 Londres ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Trouvez votre espace \u00e9ph\u00e9m\u00e8re \u00e0 Londres avec Space to Pop.<\/p>\n<a href=\"\/fr\/search\/london\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Trouver un espace<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/81a334e8fd6a5f1a536f76a4b7ac02be?s=96&#038;d=mm&#038;r=g\" alt=\"Nicholas Roberts-Moore\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Nicholas_Roberts-Moore\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Nicholas Roberts-Moore<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Nicholas Roberts-Moore est Chief Marketing Officer de Space to Pop. Sp\u00e9cialiste du marketing augment\u00e9 par l&#x27;IA et des march\u00e9s europ\u00e9ens du retail et de l&#x27;immobilier, il aide les marques \u00e0 transformer le retail \u00e9ph\u00e9m\u00e8re en croissance mesurable. Ancien journaliste, il \u00e9crit sur la strat\u00e9gie pop-up et l&#x27;avenir du commerce physique.<\/p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Nicholas Roberts-Moore &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Avec ses pop-up stores londoniens, Classic Football Shirts met en sc\u00e8ne une collection unique de maillots de football vintage dans des lieux \u00e0 forte affluence. Une strat\u00e9gie \u00e9ph\u00e9m\u00e8re efficace pour d\u00e9velopper sa visibilit\u00e9 et engager une communaut\u00e9 de passionn\u00e9s.<\/p>\n","protected":false},"author":67,"featured_media":13691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1518,1620],"tags":[],"class_list":["post-13690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-success-stories-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",1200,900,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",1000,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",427,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y-300x225.jpg",300,225,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y-768x576.jpg",768,576,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",1200,900,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",1200,900,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",1000,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",427,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",133,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/DnSORzpXcAEk90Y.jpg",120,90,false]},"qubely_author":{"display_name":"Nicholas Roberts-Moore","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/non-classifiee\/\" rel=\"category tag\">Non classifi\u00e9(e)<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a>","qubely_excerpt":"Avec ses pop-up stores londoniens, Classic Football Shirts met en sc\u00e8ne une collection unique de maillots de football vintage dans des lieux \u00e0 forte affluence. Une strat\u00e9gie \u00e9ph\u00e9m\u00e8re efficace pour d\u00e9velopper sa visibilit\u00e9 et engager une communaut\u00e9 de passionn\u00e9s.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13690"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13691"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}