{"id":13701,"date":"2021-10-15T15:47:00","date_gmt":"2021-10-15T15:47:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/"},"modified":"2026-02-06T10:23:00","modified_gmt":"2026-02-06T10:23:00","slug":"influenceuse-beaute-pop-up-store-double-concept-soho","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/influenceuse-beaute-pop-up-store-double-concept-soho\/","title":{"rendered":"Un concept store \u00e9ph\u00e9m\u00e8re pour une influenceuse beaut\u00e9 : pourquoi c&rsquo;est une bonne id\u00e9e !"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/influenceuse-beaute-pop-up-store-double-concept-soho\/#Pouvez-vous_detailler_ce_que_represente_ce_double_concept_modebeaute_Pourquoi_etait-ce_important_de_faire_ce_lancement_physique_avant_louverture_des_ventes_en_ligne\" title=\"Pouvez-vous d\u00e9tailler ce que repr\u00e9sente ce double concept mode\/beaut\u00e9\u00a0? Pourquoi \u00e9tait-ce important de faire ce lancement physique avant l\u2019ouverture des ventes en ligne\u00a0?\">Pouvez-vous d\u00e9tailler ce que repr\u00e9sente ce double concept mode\/beaut\u00e9\u00a0? Pourquoi \u00e9tait-ce important de faire ce lancement physique avant l\u2019ouverture des ventes en ligne\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/influenceuse-beaute-pop-up-store-double-concept-soho\/#Quel_genre_despace_envisagiez-vous_pour_mettre_en_lumiere_vos_creations_Et_en_quoi_celui-ci_repond-il_a_vos_attentes\" title=\"Quel genre d\u2019espace envisagiez-vous pour mettre en lumi\u00e8re vos cr\u00e9ations\u00a0? Et en quoi celui-ci r\u00e9pond-il \u00e0 vos attentes\u00a0?\">Quel genre d\u2019espace envisagiez-vous pour mettre en lumi\u00e8re vos cr\u00e9ations\u00a0? Et en quoi celui-ci r\u00e9pond-il \u00e0 vos attentes\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/influenceuse-beaute-pop-up-store-double-concept-soho\/#Quelles_ont_ete_les_reactions_des_clientes_qui_ont_pousse_la_porte_de_la_boutique\" title=\"Quelles ont \u00e9t\u00e9 les r\u00e9actions des clientes qui ont pouss\u00e9 la porte de la boutique\u00a0?\">Quelles ont \u00e9t\u00e9 les r\u00e9actions des clientes qui ont pouss\u00e9 la porte de la boutique\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/influenceuse-beaute-pop-up-store-double-concept-soho\/#Quelle_a_ete_votre_inspiration_pour_votre_collection_de_vetements_En_quoi_ce_pop-up_store_sen_est-il_fait_le_reflet\" title=\"Quelle a \u00e9t\u00e9 votre inspiration pour votre collection de v\u00eatements\u00a0? En quoi ce pop-up store s\u2019en est-il fait le reflet\u00a0?\">Quelle a \u00e9t\u00e9 votre inspiration pour votre collection de v\u00eatements\u00a0? En quoi ce pop-up store s\u2019en est-il fait le reflet\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/influenceuse-beaute-pop-up-store-double-concept-soho\/#Pourquoi_avoir_choisi_douvrir_uniquement_sur_4_jours_et_non_pas_durant_plusieurs_semaines_ou_mois\" title=\"Pourquoi avoir choisi d\u2019ouvrir uniquement sur 4 jours, et non pas durant plusieurs semaines ou mois\u00a0?\">Pourquoi avoir choisi d\u2019ouvrir uniquement sur 4 jours, et non pas durant plusieurs semaines ou mois\u00a0?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/influenceuse-beaute-pop-up-store-double-concept-soho\/#Vous_aussi_trouvez_votre_espace_ideal_a_NYC_et_reservez-le_en_3_clics\" title=\"Vous aussi, trouvez votre espace id\u00e9al \u00e0 NYC et r\u00e9servez-le en 3 clics !\">Vous aussi, trouvez votre espace id\u00e9al \u00e0 NYC et r\u00e9servez-le en 3 clics !<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>Marlena Stell, influenceuse et fondatrice de la marque culte de maquillage Makeup Geek, a ouvert un <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\"><strong data-start=\"241\" data-end=\"267\">pop-up shop \u00e0 New York<\/strong><\/a>, au c\u0153ur de Soho. Elle y a pr\u00e9sent\u00e9 sa premi\u00e8re ligne de v\u00eatements, Marst\u00e9. Pens\u00e9e pour s\u2019adapter \u00e0 toutes les morphologies, la collection a \u00e9t\u00e9 d\u00e9voil\u00e9e \u00e0 ses followers et aux New-Yorkais dans ce <strong data-start=\"465\" data-end=\"521\">pop-up shop situ\u00e9 sur la tr\u00e8s passante Greene Street<\/strong>, en plein c\u0153ur de Manhattan.<\/p>\n<p>Marlena nous a re\u00e7us le temps de parler de son concept, de cet espace qu\u2019elle adore et de sa nouvelle activit\u00e9 mode.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pouvez-vous_detailler_ce_que_represente_ce_double_concept_modebeaute_Pourquoi_etait-ce_important_de_faire_ce_lancement_physique_avant_louverture_des_ventes_en_ligne\"><\/span>Pouvez-vous d\u00e9tailler ce que repr\u00e9sente ce double concept mode\/beaut\u00e9\u00a0? Pourquoi \u00e9tait-ce important de faire ce lancement physique avant l\u2019ouverture des ventes en ligne\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Avec Makeup Geek,<strong> nous vendons en ligne depuis 2011<\/strong>. Marst\u00e9 est son pendant mode. Faire ce lancement conjoint \u00e9tait id\u00e9al, cela permet \u00e0 nos clientes de pouvoir coordonner look et make-up. Je tenais \u00e0 lancer la boutique en premier pour que cet impressionnant public new-yorkais puisse d\u00e9couvrir les v\u00eatements, les toucher. <strong>En ligne, il est impossible de transcrire la douceur et la qualit\u00e9 exceptionnelle de nos tissus<\/strong>. Et c\u2019est toujours sympa de venir tester de belles tenues en boutique\u00a0!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Quel_genre_despace_envisagiez-vous_pour_mettre_en_lumiere_vos_creations_Et_en_quoi_celui-ci_repond-il_a_vos_attentes\"><\/span>Quel genre d\u2019espace envisagiez-vous pour mettre en lumi\u00e8re vos cr\u00e9ations\u00a0? Et en quoi celui-ci r\u00e9pond-il \u00e0 vos attentes\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Je voulais <strong>un espace haut de gamme et un emplacement de choix comme Soho<\/strong>.\u00a0Cet espace d\u00e9passe de loin toutes mes attentes.\u00a0Le lieu dispose d\u2019un \u00e9clairage optimal et donne du galon \u00e0 la marque.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\"><img decoding=\"async\" class=\"aligncenter wp-image-9699\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-1024x683.jpg\" alt=\"Makeup Geek pop up shop\" width=\"585\" height=\"390\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002.jpg 1800w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Quelles_ont_ete_les_reactions_des_clientes_qui_ont_pousse_la_porte_de_la_boutique\"><\/span>Quelles ont \u00e9t\u00e9 les r\u00e9actions des clientes qui ont pouss\u00e9 la porte de la boutique\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left;\">Elles ont clairement eu des paillettes dans les yeux. Les hauts plafonds, le marbre blanc, de beaux luminaires\u2026 De quoi <strong>favoriser une exp\u00e9rience shopping de luxe<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\"><img decoding=\"async\" class=\"aligncenter wp-image-9701\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/beauty.jpg\" alt=\"Make up geek\" width=\"632\" height=\"421\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Quelle_a_ete_votre_inspiration_pour_votre_collection_de_vetements_En_quoi_ce_pop-up_store_sen_est-il_fait_le_reflet\"><\/span>Quelle a \u00e9t\u00e9 votre inspiration pour votre collection de v\u00eatements\u00a0? En quoi ce pop-up store s\u2019en est-il fait le reflet\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Marst\u00e9 Fashion a \u00e9t\u00e9 inspir\u00e9e de mes propres courbes et de mon envie d\u2019\u00eatre bien habill\u00e9e, avec des tissus certes agr\u00e9ables au toucher, mais aussi d\u2019excellente qualit\u00e9. Les looks incarnent une certaine force, sans transiger sur l\u2019\u00e9l\u00e9gance, et avec un twist sexy. <strong>Ce lieu est tout \u00e0 fait dans la m\u00eame veine<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\"><img decoding=\"async\" class=\"aligncenter wp-image-9700\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/beauty-1.jpg\" alt=\"Make up geek new york pop up\" width=\"608\" height=\"405\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pourquoi_avoir_choisi_douvrir_uniquement_sur_4_jours_et_non_pas_durant_plusieurs_semaines_ou_mois\"><\/span>Pourquoi avoir choisi d\u2019ouvrir uniquement sur 4 jours, et non pas durant plusieurs semaines ou mois\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Nos clientes vivent aux quatre coins du monde<\/strong>. Il est plus pertinent de lancer des pop-up stores un peu partout que de se concentrer uniquement sur NYC.\u00a0Notre client\u00e8le est par ailleurs majoritairement une client\u00e8le de week-end. Ce choix a donc \u00e9t\u00e9 le plus judicieux.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Vous_aussi_trouvez_votre_espace_ideal_a_NYC_et_reservez-le_en_3_clics\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\">Vous aussi, trouvez votre espace id\u00e9al \u00e0 NYC et r\u00e9servez-le en 3 clics !<\/a><span class=\"ez-toc-section-end\"><\/span><\/h5>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 New York, Marlena Stell ouvre un pop-up store \u00e0 Soho pour d\u00e9voiler Marst\u00e9, sa marque de mode, aux c\u00f4t\u00e9s de Makeup Geek dans une exp\u00e9rience immersive.<\/p>\n","protected":false},"author":23,"featured_media":13703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2472],"tags":[1608,1520,1523],"class_list":["post-13701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-usa-fr","tag-beauty-fr","tag-branding-fr","tag-fashion-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1800,1200,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1800,1200,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",120,80,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-usa-fr\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"\u00c0 New York, Marlena Stell ouvre un pop-up store \u00e0 Soho pour d\u00e9voiler Marst\u00e9, sa marque de mode, aux c\u00f4t\u00e9s de Makeup Geek dans une exp\u00e9rience immersive.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13701"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13703"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}