{"id":13787,"date":"2018-09-06T11:25:15","date_gmt":"2018-09-06T11:25:15","guid":{"rendered":"http:\/\/blog.thestorefront.test\/clarins-le-phygital-au-coeur-dune-boutique-ephemere-dans-le-marais\/"},"modified":"2026-02-10T19:39:12","modified_gmt":"2026-02-10T19:39:12","slug":"clarins-le-phygital-au-coeur-dune-boutique-ephemere-dans-le-marais","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/clarins-le-phygital-au-coeur-dune-boutique-ephemere-dans-le-marais\/","title":{"rendered":"Clarins : Le phygital au c\u0153ur d\u2019une boutique \u00e9ph\u00e9m\u00e8re dans le Marais"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/clarins-le-phygital-au-coeur-dune-boutique-ephemere-dans-le-marais\/#Le_concept_de_cet_espace_ephemere\" title=\"Le concept de cet espace \u00e9ph\u00e9m\u00e8re\">Le concept de cet espace \u00e9ph\u00e9m\u00e8re<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/clarins-le-phygital-au-coeur-dune-boutique-ephemere-dans-le-marais\/#Clarins_na_rien_vendu_dans_ce_Pop-Up_Store%E2%80%A6\" title=\"Clarins n\u2019a rien vendu dans ce Pop-Up Store\u2026\u00a0\">Clarins n\u2019a rien vendu dans ce Pop-Up Store\u2026\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/clarins-le-phygital-au-coeur-dune-boutique-ephemere-dans-le-marais\/#Un_projet_physique_pour_dynamiser_une_presence_digitale\" title=\"Un projet physique pour dynamiser une pr\u00e9sence digitale\">Un projet physique pour dynamiser une pr\u00e9sence digitale<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/clarins-le-phygital-au-coeur-dune-boutique-ephemere-dans-le-marais\/#Envie_de_surprendre_vos_clients_Lephemere_nattend_que_vous_sur_Space_to_Pop\" title=\"Envie de surprendre vos clients ? L&rsquo;\u00e9ph\u00e9m\u00e8re n&rsquo;attend que vous sur Space to Pop !\">Envie de surprendre vos clients ? L&rsquo;\u00e9ph\u00e9m\u00e8re n&rsquo;attend que vous sur Space to Pop !<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Baptis\u00e9 le <em>\u00ab Color Garden \u00bb<\/em>, l\u2019espace \u00e9ph\u00e9m\u00e8re de 175 m<\/span><span style=\"font-weight: 400;\">\u00b2 trouv\u00e9 par Space to Pop et\u00a0<\/span><span style=\"font-weight: 400;\">am\u00e9nag\u00e9 par <strong>Clarins <\/strong><\/span><span style=\"font-weight: 400;\">sur deux niveaux a s\u00e9duit des milliers de visiteurs gr\u00e2ce \u00e0 une sc\u00e9nographie color\u00e9e, estivale et riche en surprises. Plusieurs zones avaient ainsi \u00e9t\u00e9 d\u00e9cor\u00e9es pour le plus grand bonheur des aficionados d\u2019Instagram : <\/span><span style=\"font-weight: 400;\">la zone <em>\u00ab Green \u00bb<\/em> qui introduisait l\u2019univers v\u00e9g\u00e9tal de Clarins, <em>\u00ab Yellow \u00bb<\/em> un concentr\u00e9 de soins pour l\u2019\u00e9t\u00e9, <em>\u00ab White \u00bb<\/em> et son atelier DIY floral, <em>\u00ab Rose \u00bb<\/em> pour des conseils beaut\u00e9 et <em>\u00ab Purple \u00bb<\/em>, celle du maquillage flash.<\/span><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-7360 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2970Listing_25118-1024x683.jpg\" alt=\"Clarins space to pop\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2970Listing_25118-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2970Listing_25118-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2970Listing_25118-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2970Listing_25118-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2970Listing_25118-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2970Listing_25118-272x182.jpg 272w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-7362 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2989-HDRListing_25118-1024x683.jpg\" alt=\"Claring pop up store\" width=\"623\" height=\"416\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2989-HDRListing_25118-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2989-HDRListing_25118-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2989-HDRListing_25118-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2989-HDRListing_25118-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2989-HDRListing_25118-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2989-HDRListing_25118-272x182.jpg 272w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7363 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2997Listing_25118-1024x683.jpg\" alt=\"Clarins Green pop up shop\" width=\"653\" height=\"436\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2997Listing_25118-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2997Listing_25118-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2997Listing_25118-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2997Listing_25118-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2997Listing_25118-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2997Listing_25118-272x182.jpg 272w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Le_concept_de_cet_espace_ephemere\"><\/span><b>Le concept de cet espace \u00e9ph\u00e9m\u00e8re<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Clarins a invit\u00e9 pendant quelques jours les passants \u00e0 s\u2019immerger dans un univers v\u00e9g\u00e9tal qui refl\u00e8te le soin apport\u00e9 \u00e0 la fabrication de leurs produits. Une zone \u00ab Green \u00bb, par exemple, avait \u00e9t\u00e9 am\u00e9nag\u00e9e pour faire d\u00e9couvrir en toute transparence les v\u00e9g\u00e9taux utilis\u00e9s par Clarins \u00e0 travers un film ou bien en mettant soi-m\u00eame des plantes en terre.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7359 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2952-HDRListing_25118-1024x683.jpg\" alt=\"clarins pop up purple\" width=\"539\" height=\"360\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2952-HDRListing_25118-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2952-HDRListing_25118-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2952-HDRListing_25118-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2952-HDRListing_25118-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2952-HDRListing_25118-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_2952-HDRListing_25118-272x182.jpg 272w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clarins_na_rien_vendu_dans_ce_Pop-Up_Store%E2%80%A6\"><\/span><b>Clarins n\u2019a rien vendu dans ce Pop-Up Store\u2026\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En effet, ce Pop-Up Store n\u2019\u00e9tait pas une boutique commerciale, mais un lieu d\u00e9di\u00e9 \u00e0 l\u2019exp\u00e9rience appr\u00e9hend\u00e9 comme un outil de communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En plus de pr\u00e9senter aux clients de nouveaux produits \u00e0 l\u2019approche de l\u2019\u00e9t\u00e9, dont ils ont pu r\u00e9cup\u00e9rer des \u00e9chantillons gr\u00e2ce \u00e0 un amusant jeu de pince, ce projet a offert la possibilit\u00e9 \u00e0 la marque de rencontrer leurs clients pour mieux comprendre leurs go\u00fbts et leurs attentes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il \u00e9tait primordial de communiquer efficacement sur leur savoir-faire, de faire d\u00e9couvrir leurs produits et de proposer un parcours client unifi\u00e9, avec un suivi avant, pendant et apr\u00e8s l\u2019acte d\u2019achat. Un objectif difficile \u00e0 atteindre en se limitant \u00e0 une exp\u00e9rience en ligne !<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_projet_physique_pour_dynamiser_une_presence_digitale\"><\/span><b>Un projet physique pour dynamiser une pr\u00e9sence digitale<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pour gommer les fronti\u00e8re entre le digital et le physique, il fallait que cet espace \u00e9ph\u00e9m\u00e8re ait un ADN digital. Parmi les moyens utilis\u00e9s pour atteindre cet objectif, on compte un drive-to-store ou encore une application de gaming. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soigner la d\u00e9coration leur a \u00e9galement permis de faire le buzz ! Le succ\u00e8s des diff\u00e9rentes zones du Pop-up Store, color\u00e9es et ludique, a \u00e9t\u00e9 tel que les visiteurs ont pris \u00e9norm\u00e9ment de photos, relay\u00e9es sur l\u2019ensemble de leurs r\u00e9seaux sociaux. Cela a consid\u00e9rablement amplifi\u00e9 l\u2019impact de leur initiative au-del\u00e0 du Marais !<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7364 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-1024x683.jpg\" alt=\"clarins pop up store paris\" width=\"679\" height=\"453\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/Clarins-\u00a9-2018-Storefront_IMG_3017Listing_25118-272x182.jpg 272w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Envie_de_surprendre_vos_clients_Lephemere_nattend_que_vous_sur_Space_to_Pop\"><\/span>Envie de surprendre vos clients ? L&rsquo;\u00e9ph\u00e9m\u00e8re n&rsquo;attend que vous <a href=\"https:\/\/www.thestorefront.com\/fr\"><strong>sur Space to Pop<\/strong><\/a> !<span class=\"ez-toc-section-end\"><\/span><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Avec son pop-up \u00ab Color Garden \u00bb dans le Marais, Clarins a mis\u00e9 sur une exp\u00e9rience immersive et phygitale, sans vente directe. Un format \u00e9ph\u00e9m\u00e8re pens\u00e9 pour engager, surprendre et renforcer le lien entre la marque et sa communaut\u00e9.<\/p>\n","protected":false},"author":36,"featured_media":13789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Avec son pop-up \u00ab Color Garden \u00bb dans le Marais, Clarins a mis\u00e9 sur une exp\u00e9rience immersive et phygitale, sans vente directe. Un format \u00e9ph\u00e9m\u00e8re pens\u00e9 pour engager, surprendre et renforcer le lien entre la marque et sa communaut\u00e9.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13787"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13789"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}