{"id":13895,"date":"2021-07-12T05:00:00","date_gmt":"2021-07-12T05:00:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/furniture-company-resident-opens-first-ever-nyc-pop-showroom-display\/"},"modified":"2026-02-10T18:24:47","modified_gmt":"2026-02-10T18:24:47","slug":"resident-showroom-ephemere-new-york-design-week","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/resident-showroom-ephemere-new-york-design-week\/","title":{"rendered":"Le fabricant de meubles Resident ouvre son premier pop-up showroom \u00e0 New York"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/resident-showroom-ephemere-new-york-design-week\/#Entree_de_Resident_sur_le_marche_US_avec_son_tout_premier_pop-up_store\" title=\"Entr\u00e9e de Resident sur le march\u00e9 US avec son tout premier pop-up store\">Entr\u00e9e de Resident sur le march\u00e9 US avec son tout premier pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/resident-showroom-ephemere-new-york-design-week\/#Trouver_le_lieu_qui_incarne_le_mieux_New_York\" title=\"Trouver le lieu qui incarne le mieux New York\">Trouver le lieu qui incarne le mieux New York<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/resident-showroom-ephemere-new-york-design-week\/#Les_prochains_objectifs_des_showrooms_Resident\" title=\"Les prochains objectifs des showrooms Resident\">Les prochains objectifs des showrooms Resident<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p class=\"p1\"><span class=\"s1\">Alors que se tenait la New York Design Week, <a href=\"https:\/\/resident.co.nz\/\">Resident<\/a>, la marque de mobilier n\u00e9o-z\u00e9landaise, a ouvert un pop-up pour exposer et vendre ses cr\u00e9ations et luminaires au style \u00e9pur\u00e9. Les produits, \u00e0 destination d\u2019un public sensible au design, ont trouv\u00e9 leur place dans ce <span class=\"s2\">showroom industriel Space to Pop<\/span>\u00a0du <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/lower-east-side\/retail\">Lower East Side<\/a>, sur la tr\u00e8s passante Spring Street.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019\u00e9quipe Space to Pop a visit\u00e9 ce showroom \u00e9ph\u00e9m\u00e8re de 915 m\u00b2 appel\u00e9 \u00ab\u00a0Traveling Without Bags\u00a0\u00bb [Voyager sans sac, NDRL] et <b>\u00e9chang\u00e9 avec le cofondateur de Resident, Scott Bridgens, au sujet de cet espace, du choix de New York et de ce qu\u2019il appelle sa \u00ab\u00a0solution en retail exp\u00e9rentiel\u00a0\u00bb.<\/b><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8219 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-683x1024.jpg\" alt=\"Resident boutique New York\" width=\"361\" height=\"541\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-683x1024.jpg 683w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-Edit_IMG_0211-1140x1710.jpg 1140w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Entree_de_Resident_sur_le_marche_US_avec_son_tout_premier_pop-up_store\"><\/span><span class=\"s2\"><b>Entr\u00e9e de Resident sur le march\u00e9 US avec son tout premier pop-up store<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Scott Bridgens admet que, bien que les \u00c9tats-Unis soit son plus gros march\u00e9 et que l\u2019\u00e9quipe ne manque jamais la Design Week annuelle, il lui \u00ab <b>fallait marquer davantage le coup pour aller plus loin, donner aux clients une exp\u00e9rience plus pure, audacieuse, compl\u00e8te de la marque<\/b>.\u00a0\u00bb\u00a0Avec la volont\u00e9 de mettre en avant les cr\u00e9ations selon ses propres termes, son cofondateur a d\u00e9cid\u00e9 que <b>le moment \u00e9tait venu de faire vivre la marque dans un espace d\u00e9di\u00e9 o\u00f9 les \u00e9quipes auraient la main sur tout.<\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00ab\u00a0Si vous r\u00e9ussissez \u00e0 New York, vous r\u00e9ussirez partout\u00a0\u00bb, paraphrase Scott Bridgens. \u00ab\u00a0Nous avons toujours lorgn\u00e9 du c\u00f4t\u00e9 de Big Apple. Quel plaisir d\u2019y \u00eatre \u00e0 l\u2019heure o\u00f9 je vous parle\u00a0! Tous nos amis sont ici et c\u2019est aussi l\u00e0 que nous r\u00e9alisons le gros de notre activit\u00e9.\u00a0\u00bb<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><b>Il a choisi <\/b><span class=\"s2\"><b>cet espace sur Spring Street<\/b><\/span><b>\u00a0pour y pr\u00e9senter les cr\u00e9ations Resident et faire vivre une exp\u00e9rience in\u00e9dite aux clients \u2013 de celles impossibles \u00e0 proposer en ligne. <\/b>\u00ab\u00a0Pour nous, ce n\u2019est pas un pop-up, mais davantage une solution de retail exp\u00e9rientiel. Vendre pour vendre, non merci. Parler de notre marque, de notre travail de conception, de notre philosophie\u00a0: voil\u00e0 l\u2019id\u00e9e.\u00a0\u00bb<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Cette \u00e9tape cruciale, Scott Bridgens esp\u00e8re l\u2019avoir pass\u00e9e avec succ\u00e8s. Si sa marque s\u00e9duit, l\u2019achat et la vente en d\u00e9couleront naturellement.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trouver_le_lieu_qui_incarne_le_mieux_New_York\"><\/span><span class=\"s2\"><b>Trouver le lieu qui incarne le mieux New York<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u00ab\u00a0Le plafond est tr\u00e8s haut, avec de la\u00a0<span class=\"s2\">belle brique, tellement New York<\/span>\u00a0! Les dimensions de l\u2019espace \u00e9taient parfaites pour notre projet.\u00a0\u00bb se f\u00e9licite Scott Bridgens. Son \u00e9quipe a divis\u00e9 le site en 6 zones dont la conception a \u00e9t\u00e9 mise entre les mains de l\u2019architecte d\u2019int\u00e9rieur Rufus Knight, avec des rideaux habilement dispos\u00e9s de fa\u00e7on \u00e0 ne pas entraver l\u2019impression d\u2019ouverture.\u00a0<b>Resident a \u00e9galement pu y mettre en avant l\u2019\u00e9ventail de ses cr\u00e9ations, chaque \u00ab\u00a0pi\u00e8ce\u00a0\u00bb visant \u00e0 refl\u00e9ter un vrai int\u00e9rieur.<\/b><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8221 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-683x1024.jpg\" alt=\"Resident pop up Space to pop\" width=\"363\" height=\"544\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-683x1024.jpg 683w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-768x1152.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-810x1215.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Resident-IMG_0183-1140x1710.jpg 1140w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Scott Bridgens s\u2019est tout d\u2019abord concentr\u00e9 sur le public new-yorkais, pour se tourner lors de la deuxi\u00e8me phase du pop-up vers les autres populations venues \u00e0 NYC pour la Design Week. Il a \u00e9galement d\u00e9croch\u00e9 des rendez-vous avec des influenceurs de l\u2019industrie du design pour promouvoir le showroom \u00e9ph\u00e9m\u00e8re, organis\u00e9 des petits-d\u00e9jeuners et nocturnes avec des cr\u00e9ateurs et m\u00e9dias invit\u00e9s \u00e0 d\u00e9couvrir l\u2019espace.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_prochains_objectifs_des_showrooms_Resident\"><\/span><span class=\"s2\"><b>Les prochains objectifs des showrooms Resident<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u00ab\u00a0Notre but num\u00e9ro 1 et d\u2019avoir notre propre enseigne aux USA \u2013 pas juste un magasin, plein\u00a0! \u2013 et ce showroom nous met le pied \u00e0 l\u2019\u00e9trier.\u00a0\u00bb Scott Bridgens a voulu passer son entreprise au scanner pour d\u00e9terminer si elle a le potentiel de s\u2019en tirer comme une grande ici.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00ab La sc\u00e8ne new-yorkaise du design est en plein essor, avec l\u2019arriv\u00e9e il y a 6-7 de cr\u00e9ateurs en mobilier et luminaires tout droit venus de <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Success%2520Stories\"><span class=\"s2\">New York<\/span><\/a>\u00a0et\u00a0<a href=\"https:\/\/www.thestorefront.com\/fr\/search\/brooklyn\"><span class=\"s2\">Brooklyn<\/span><\/a>.\u00a0\u00bb explique-t-il. Il estime \u00e9galement que le design estampill\u00e9 NYC est mieux accueilli l\u00e0-bas aux \u00c9tats-Unis qu\u2019ici en Europe, marqu\u00e9e par le design italien et scandinave.\u00a0<b>Il esp\u00e8re ouvrir durablement boutique \u00e0 New York dans un futur proche et s\u00e9duire le plus large public possible.<\/b><\/span><\/p>\n<p><em><strong><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/lower-east-side\/retail\">D\u00e9couvrez nos plus beaux espaces \u00e0 Lower East Side, NYC pour votre prochain Pop-Up Store !<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de la Design Week de New York, la marque n\u00e9o-z\u00e9landaise Resident a ouvert un showroom \u00e9ph\u00e9m\u00e8re dans le Lower East Side pour pr\u00e9senter ses cr\u00e9ations de mobilier et de luminaires. Une strat\u00e9gie de retail exp\u00e9rientiel pens\u00e9e pour incarner l\u2019ADN de la marque, tester le march\u00e9 am\u00e9ricain et poser les bases d\u2019un d\u00e9veloppement durable aux \u00c9tats-Unis.<\/p>\n","protected":false},"author":23,"featured_media":13896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Crane","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-usa-fr\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"\u00c0 l\u2019occasion de la Design Week de New York, la marque n\u00e9o-z\u00e9landaise Resident a ouvert un showroom \u00e9ph\u00e9m\u00e8re dans le Lower East Side pour pr\u00e9senter ses cr\u00e9ations de mobilier et de luminaires. Une strat\u00e9gie de retail exp\u00e9rientiel pens\u00e9e pour incarner l\u2019ADN de la marque, tester le march\u00e9 am\u00e9ricain et poser les bases d\u2019un d\u00e9veloppement durable\u2026","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13895"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13896"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}