{"id":13939,"date":"2023-06-29T12:08:00","date_gmt":"2023-06-29T12:08:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/before-after-3-pop-up-space-transformations-around-the-world\/"},"modified":"2026-02-06T11:42:21","modified_gmt":"2026-02-06T11:42:21","slug":"avant-apres-3-transformations-espaces-pop-up-monde","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-3-transformations-espaces-pop-up-monde\/","title":{"rendered":"Avant\/Apr\u00e8s : 3 espaces m\u00e9tamorphos\u00e9s par l&rsquo;am\u00e9nagement d&rsquo;une boutique \u00e9ph\u00e9m\u00e8re"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-3-transformations-espaces-pop-up-monde\/#1_Brompton_Junction\" title=\"1. Brompton Junction\">1. Brompton Junction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-3-transformations-espaces-pop-up-monde\/#2_Dundas_London\" title=\"2. Dundas London\u00a0\">2. Dundas London\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-3-transformations-espaces-pop-up-monde\/#3_Mon_Petit_Bikini\" title=\"3. Mon Petit Bikini\">3. Mon Petit Bikini<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>Le format Pop-Up Store est id\u00e9al pour donner l&rsquo;occasion aux marques de raconter leur histoire, de lancer un nouveau produit ou de proposer une exp\u00e9rience client hors du commun. En s&rsquo;appropriant des espaces vides et en personnalisant des murs blancs, les marques font appel \u00e0 toute leur cr\u00e9ativit\u00e9 pour surprendre et s&rsquo;affirmer. D\u00e9corer les vitrines, repeindre les murs, customiser l&rsquo;espace&#8230; les possibilit\u00e9s sont infinies.<\/p>\n<p><b>Space to Pop<\/b> accompagne les marques dans la concr\u00e9tisation de leurs projets \u00e9ph\u00e9m\u00e8res en les aidant \u00e0 trouver l&rsquo;espace id\u00e9al, dans les plus grandes villes du monde. Les 3 marques ci-dessous ont fait une entr\u00e9e remarqu\u00e9e \u00e0 Londres, New York et Paris. Retour en images sur la transformation de leur espace commercial.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\"><img decoding=\"async\" class=\"aligncenter wp-image-8023 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton2-Avant_Apr\u00e8s-757x1024.png\" alt=\"before after pop up store\" width=\"347\" height=\"469\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton2-Avant_Apr\u00e8s.png 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton2-Avant_Apr\u00e8s-222x300.png 222w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Brompton_Junction\"><\/span><strong>1. Brompton Junction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brompton Junction, la marque londonienne qui a r\u00e9volutionn\u00e9 le v\u00e9lo en le rendant pliable, a ouvert son premier Pop-Up Store en plein West Village, \u00e0 NYC. En ouvrant plus de 12 magasins physiques dans le monde entier (ainsi qu&rsquo;un Pop-Up Store avec <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/amsterdam\">Space to Pop \u00e0 Amsterdam<\/a>), la marque affirme son d\u00e9sir de se faire conna\u00eetre et de booster ses ventes, juste \u00e0 temps pour la p\u00e9riode pr\u00e9f\u00e9r\u00e9e des cyclistes \u00e0 NYC.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\"><img decoding=\"async\" class=\"aligncenter wp-image-8026\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Avant_Apr\u00e8s-757x1024.png\" alt=\"Brompton pop up\" width=\"368\" height=\"498\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Avant_Apr\u00e8s.png 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Avant_Apr\u00e8s-222x300.png 222w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/a><\/p>\n<ul>\n<li><strong>Le challenge :<\/strong>\u00a0cr\u00e9er un espace d&rsquo;exposition agr\u00e9able pour leurs nombreux v\u00e9los.<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co :<\/strong>\u00a0 optimiser les murs pour exposer les produits sans entraver la circulation \u00e0 l&rsquo;int\u00e9rieur de la boutique.<\/li>\n<li><strong>L&rsquo;effet waouh :<\/strong>\u00a0dans sa boutique \u00e9ph\u00e9m\u00e8re, Brompton a souhait\u00e9 offrir une exp\u00e9rience client la plus agr\u00e9able possible. L&rsquo;\u00e9quipe a donc organis\u00e9 l&rsquo;espace de mani\u00e8re \u00e0 offrir au client un accompagnement complet, m\u00eame apr\u00e8s-vente.<\/li>\n<li><strong>On adore :<\/strong>\u00a0le fait que la marque ait impos\u00e9 son ADN dans toute la boutique, par des logos et des couleurs vives<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Dundas_London\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-8031\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Dundas-Avant_Apres-757x1024.png\" alt=\"Before after fashion pop up\" width=\"334\" height=\"452\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Dundas-Avant_Apres.png 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Dundas-Avant_Apres-222x300.png 222w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><a href=\"https:\/\/www.thestorefront.com\/fr\/listings\/16103?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%20After\"><br \/>\n<\/a><strong>2. Dundas London\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C&rsquo;est le quartier de Chelsea que la marque Dundas London a choisi pour promouvoir sa nouvelle collection estivale de pr\u00eat-\u00e0-porter et accessoires. Situ\u00e9 sur King&rsquo;s Road, le Pop-Up Store a \u00e9t\u00e9 pens\u00e9 pour mettre en valeur la collection homme et souligner son caract\u00e8re haut-de-gamme.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/london\"><img decoding=\"async\" class=\"aligncenter wp-image-8033\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Dundas_Avant_Ap\u00e8s-757x1024.png\" alt=\"Pop up shops\" width=\"379\" height=\"513\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Dundas_Avant_Ap\u00e8s.png 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Dundas_Avant_Ap\u00e8s-222x300.png 222w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/a><a href=\"https:\/\/www.thestorefront.com\/fr\/listings\/16103?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before%20After\"><br \/>\n<\/a><\/p>\n<ul>\n<li><strong>Le challenge:<\/strong>\u00a0cr\u00e9er un espace compos\u00e9 de plusieurs marques qui se compl\u00e8tent et ne se cannibalisent pas<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co : <\/strong>garder un rendu minimaliste tout en proposant \u00e0 la vente de nombreux produits<\/li>\n<li><strong>L&rsquo;effet waouh :<\/strong>\u00a0leurs clients ont particuli\u00e8rement \u00e9t\u00e9 impressionn\u00e9s par le go\u00fbt de la d\u00e9coration int\u00e9rieure<\/li>\n<li><strong>On adore :<\/strong>\u00a0le fait que Dundas London ait choisi un espace \u00e0 la fois pour exposer sa marchandise et accueillir ses invit\u00e9s pour des \u00e9v\u00e9nements<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-8002\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/MonPetitBikini-Avant_Apr\u00e8s-4-757x1024.png\" alt=\"Before after pop up shop le marias\" width=\"331\" height=\"448\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Mon_Petit_Bikini\"><\/span><strong>3. Mon Petit Bikini<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le jeune site multimarque de maillots de bain pr\u00e9f\u00e9r\u00e9 des fran\u00e7aises\u00a0Mon Petit Bikini\u00a0a ouvert ses portes pour 1 mois avant l&rsquo;\u00e9t\u00e9 en plein coeur de la capitale, dans le Marais. R\u00e9sultat : un espace plein de charme, cosy qui donne envie de partir vite en vacances pour se parer de ses nouveaux achats !<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-8014\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/MonPetitBikini-Avant_Apr\u00e8s1-1-757x1024.png\" alt=\"petit bikini pop up\" width=\"360\" height=\"487\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/MonPetitBikini-Avant_Apr\u00e8s1-1.png 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/MonPetitBikini-Avant_Apr\u00e8s1-1-222x300.png 222w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><\/p>\n<ul>\n<li><strong>Le challenge :<\/strong>\u00a0faire le buzz avant l&rsquo;\u00e9t\u00e9 et profiter des mois de juin et juillet pour booster les ventes, tout \u00e7a sans se ruiner !<\/li>\n<li><b>L\u2019astuce d\u00e9co :\u00a0<\/b>l&rsquo;utilisation des stickers, un moyen rapide, facile et bon march\u00e9 de faire sensation et de personnaliser sa boutique \u00e9ph\u00e9m\u00e8re \u00e0 l&rsquo;infini !<\/li>\n<li><b>L\u2019effet waouh :\u00a0<\/b>le kak\u00e9mono et la table de th\u00e9s de la marque Wandertea qui mettent particuli\u00e8rement bien en valeur les collaborations de Mon Petit Bikini avec les influenceuses Noholita et Caroline Receveur<\/li>\n<li><strong>On adore :<\/strong>\u00a0l&rsquo;effet a\u00e9rien des portants suspendus compos\u00e9s de fines barres de bois et de cordes, pour mettre en valeur les mod\u00e8les de maillots de bain de la marque. Un bon DIY \u00e0 retenir !<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\">Trouvez et r\u00e9servez le futur espace<\/a>\u00a0de votre Pop-Up Store en quelques clics !<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Londres \u00e0 New York en passant par Paris, ces pop-up stores illustrent comment les marques transforment des espaces vides en exp\u00e9riences retail uniques.<\/p>\n","protected":false},"author":23,"featured_media":13941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1519],"tags":[],"class_list":["post-13939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",1475,888,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",1200,722,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",532,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront-300x181.jpg",300,181,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront-768x462.jpg",768,462,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront-1024x616.jpg",1024,616,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",1475,888,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",1475,888,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",1200,722,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",532,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",140,84,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Brompton-Bicycle-\u00a9-Storefront.jpg",120,72,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"De Londres \u00e0 New York en passant par Paris, ces pop-up stores illustrent comment les marques transforment des espaces vides en exp\u00e9riences retail uniques.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=13939"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/13939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13941"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=13939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=13939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=13939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}