{"id":14043,"date":"2018-05-25T12:00:54","date_gmt":"2018-05-25T12:00:54","guid":{"rendered":"http:\/\/blog.thestorefront.test\/before-after-3-pop-up-store-transformations-in-nyc\/"},"modified":"2026-02-10T14:23:29","modified_gmt":"2026-02-10T14:23:29","slug":"avant-apres-espaces-vides-transformes-en-pop-up-stores-a-new-york","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-espaces-vides-transformes-en-pop-up-stores-a-new-york\/","title":{"rendered":"Avant\/Apr\u00e8s : 3 espaces vides transform\u00e9s en Pop-Up Stores \u00e0 NYC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-espaces-vides-transformes-en-pop-up-stores-a-new-york\/#1_Grammar\" title=\"1. Grammar\">1. Grammar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-espaces-vides-transformes-en-pop-up-stores-a-new-york\/#2_Princeton\" title=\"2. Princeton\">2. Princeton<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-espaces-vides-transformes-en-pop-up-stores-a-new-york\/#3_FILA\" title=\"3. FILA\">3. FILA<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>Galeries, boutiques ou encore \u00e9v\u00e9nements, les concepts<a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/retail\"> \u00e9ph\u00e9m\u00e8res sont l\u00e9gion \u00e0 New York<\/a>. E-commer\u00e7ants et marques digitales n&rsquo;h\u00e9sitent pas \u00e0 faire l&rsquo;exp\u00e9rience du Pop-Up Store au coeur de la Big Apple pour impressionner et surprendre leurs consommateurs.<\/p>\n<p>Space to Pop accompagne des milliers de marques dans le monde entier \u00e0 la recherche de l&rsquo;espace id\u00e9al pour concr\u00e9tiser leur projet. De FILA au pure player Grammar, en passant par l<span style=\"font-weight: 400;\">es \u00e9tudiants de l&rsquo;\u00e9cole d&rsquo;architecture Princeton, voici comment trois acteurs compl\u00e8tement diff\u00e9rents sont parvenus \u00e0<\/span>\u00a0transformer des bo\u00eetes vides en sublimes Pop-Up Stores.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7389 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-grammar-nyc-757x1024.jpg\" alt=\"avant apres pop up new york\" width=\"405\" height=\"548\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-grammar-nyc.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-grammar-nyc-222x300.jpg 222w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Grammar\"><\/span>1. Grammar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Grammar, la marque aux \u00ab\u00a0parfaites chemises blanches\u00a0\u00bb a mis\u00e9 sur un rendu minimaliste dans le Lower East Side.\u00a0Althea Simmons, la cr\u00e9atrice de la marque, a volontairement cr\u00e9\u00e9 un espace o\u00f9 passants et clients pourraient se rendre pour la rencontrer.<\/p>\n<ul>\n<li><strong>Le challenge :<\/strong>\u00a0Avoir un rendu qui refl\u00e8te les valeurs de la marque et provoque des \u00e9motions.<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co. :<\/strong>\u00a0Incorporer des \u00e9l\u00e9ments customis\u00e9s pour une approche tr\u00e8s personnelle.<\/li>\n<li><strong>L&rsquo;effet waouh : <\/strong>La grande vitrine de la <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/lower-east-side\/rivington\/retail\">boutique qui donne sur Rivington street<\/a> et permet aux passants de voir ce qui se passe \u00e0 l&rsquo;int\u00e9rieur.<\/li>\n<li><strong>Ce qu&rsquo;on adore :<\/strong>\u00a0La cr\u00e9atrice n&rsquo;a n\u00e9glig\u00e9 aucun d\u00e9tail, du logo sur la vitrine au grand rideau jaune qui longe le mur noir.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7390\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-princeton-757x1024.jpg\" alt=\"pop up new york\" width=\"327\" height=\"442\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-princeton.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA-princeton-222x300.jpg 222w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Princeton\"><\/span><strong>2. Princeton<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Les \u00e9tudiants de l&rsquo;\u00e9cole d&rsquo;architecture Princeton ont expos\u00e9 leurs th\u00e8ses dans cette galerie du Lower East Side. Leur choix s&rsquo;est port\u00e9 sur cet espace car, en plus d&rsquo;un emplacement id\u00e9al, il dispose d&rsquo;une large boutique qui attire les passants.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Le challenge:<\/strong>\u00a0Cr\u00e9er une galerie inspirante avec un budget limit\u00e9.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>L&rsquo;astuce d\u00e9co:<\/strong>\u00a0Utiliser les murs de l&rsquo;espace afin de le rentabiliser et de pouvoir en montrer le plus possible.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>L&rsquo;effet waouh:<\/strong>\u00a0Pour rendre cette galerie plus dynamique, chaque recoin a \u00e9t\u00e9 am\u00e9nag\u00e9 et optimis\u00e9.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ce qu&rsquo;on adore :<\/strong>\u00a0Cr\u00e9er un espace extraordinaire malgr\u00e9 un petit budget gr\u00e2ce \u00e0 des astuces d&rsquo;am\u00e9nagement. \u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7391 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AAFila-757x1024.jpg\" alt=\"boutique avant apres new york\" width=\"391\" height=\"529\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AAFila.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AAFila-222x300.jpg 222w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_FILA\"><\/span>3. FILA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">FILA a ouvert son Pop-Up Store \u00e0 SoHo le mois dernier, en hommage \u00e0 son h\u00e9ritage. Les nombreux passant \u00e9taient alors invit\u00e9s s&rsquo;immerger dans un espace hors du commun et \u00e0 venir essayer leur nouvelle collection.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Le challenge :<\/strong>\u00a0La marque \u00e9tait \u00e0 la recherche d&rsquo;un espace suffisamment large pour cr\u00e9er une exp\u00e9rience immersive.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>L&rsquo;astuce d\u00e9co :<\/strong>\u00a0Tout miser sur les illusions d&rsquo;optique pour cr\u00e9er un sentiment surr\u00e9aliste.<br \/>\n<\/span><\/li>\n<li><strong>L&rsquo;effet waouh : <\/strong>Un espace exp\u00e9rientiel\u00a0brand\u00e9 aux couleurs de FILA, de l&rsquo;ext\u00e9rieur \u00e0 l&rsquo;int\u00e9rieur.<\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ce qu&rsquo;on adore :<\/strong>\u00a0 Le soin apporter aux d\u00e9tails pour souligner la cr\u00e9ativit\u00e9 de la marque.<\/span><\/li>\n<\/ul>\n<p><strong><em><a href=\"https:\/\/www.thestorefront.com\/fr\">Trouvez l&rsquo;espace id\u00e9al pour votre projet parmi 10 000 r\u00e9f\u00e9rences dans le monde entier<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 travers trois projets men\u00e9s \u00e0 New York, cet article montre comment des espaces vides peuvent devenir des pop-up stores remarquables gr\u00e2ce \u00e0 une vision cr\u00e9ative et un am\u00e9nagement bien pens\u00e9.<\/p>\n","protected":false},"author":23,"featured_media":14045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1519,2472],"tags":[],"class_list":["post-14043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr","category-success-stories-usa-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",1920,1920,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",750,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",320,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-768x768.jpg",768,768,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",1536,1536,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",1920,1920,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",750,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",320,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",100,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/27653667668_2fcac72a59_o.jpg",120,120,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-usa-fr\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"\u00c0 travers trois projets men\u00e9s \u00e0 New York, cet article montre comment des espaces vides peuvent devenir des pop-up stores remarquables gr\u00e2ce \u00e0 une vision cr\u00e9ative et un am\u00e9nagement bien pens\u00e9.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14043"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14045"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}