{"id":14068,"date":"2018-05-18T01:00:42","date_gmt":"2018-05-18T01:00:42","guid":{"rendered":"http:\/\/blog.thestorefront.test\/before-after-5-transformations-despaces-en-showrooms-for-paris-fashion-week\/"},"modified":"2026-02-10T14:10:05","modified_gmt":"2026-02-10T14:10:05","slug":"showroom-fashion-week-paris-exemples-espaces","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/showroom-fashion-week-paris-exemples-espaces\/","title":{"rendered":"Avant\/Apr\u00e8s : 5 espaces transform\u00e9s en showrooms pour la Paris Fashion Week"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/showroom-fashion-week-paris-exemples-espaces\/#1_OBEY_CLOTHING\" title=\"1. OBEY CLOTHING\">1. OBEY CLOTHING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/showroom-fashion-week-paris-exemples-espaces\/#2_RUPERT_SANDERSON\" title=\"2. RUPERT SANDERSON\">2. RUPERT SANDERSON<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/showroom-fashion-week-paris-exemples-espaces\/#3_CHALAYAN\" title=\"3. CHALAYAN\">3. CHALAYAN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/showroom-fashion-week-paris-exemples-espaces\/#4_WON_HUNDRED\" title=\"4. WON HUNDRED\">4. WON HUNDRED<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/showroom-fashion-week-paris-exemples-espaces\/#5_NICO_PANDA\" title=\"5. NICO PANDA\">5. NICO PANDA<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>Le showroom est \u00e0 la Fashion Week ce que le mus\u00e9e est \u00e0 l&rsquo;art : sa plus belle vitrine et son centre le plus attractif. Il est donc important de ne pas se tromper lors de <a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\">la s\u00e9lection de l&rsquo;espace commercial que vous am\u00e9nagerez en showroom<\/a>\u00a0pour offrir un \u00e9crin \u00e0 vos produits et conqu\u00e9rir vos clients.<\/p>\n<p>Paris regorge d&rsquo;espaces en tous genres <a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\">pour la Fashion Week<\/a> : boutiques, galeries, appartement et lofts. Chez <a href=\"https:\/\/www.thestorefront.com\/fr\/\">Space to Pop<\/a>, nous vous confions les clefs des plus jolies perles et surtout, de celles qui correspondent \u00e0 l&rsquo;ADN de votre marque. Et comme nous savons qu&rsquo;il est parfois difficile de se projeter dans un espace vide, voici 5 exemples d&rsquo;espaces transform\u00e9s en showrooms \u00e0 l&rsquo;occasion de la Fashion Week de Paris.<strong><img decoding=\"async\" class=\"aligncenter wp-image-6941 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Obey-757x1024.jpg\" alt=\"avant pop up shop\" width=\"398\" height=\"538\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Obey.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Obey-222x300.jpg 222w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_OBEY_CLOTHING\"><\/span><strong>1. OBEY CLOTHING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>La c\u00e9l\u00e8bre marque am\u00e9ricaine de streetwear\u00a0<strong>OBEY Clothing<\/strong>\u00a0a trouv\u00e9 son showroom id\u00e9al pendant la Fashion Week de Paris dans le quartier de R\u00e9publique.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0S&rsquo;approprier l&rsquo;espace en conservant le mobilier d&rsquo;origine.<\/li>\n<li><strong>L\u2019astuce d\u00e9co<\/strong><em>\u00a0:<\/em>\u00a0Quand vous avez la chance de trouver un espace avec du rangement, misez dessus !<\/li>\n<li><b>L\u2019effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0La ma\u00eetrise du merchandising qui ne tombe pas dans la surcharge.<\/li>\n<li><b>L\u2019id\u00e9e qu\u2019on adore<\/b><em><b>\u00a0<\/b><\/em>: Le quartier populaire de R\u00e9publique qui se marie parfaitement avec l&rsquo;ADN streetwear de la collection.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront\/?utm_source=Blog&#038;utm_medium=Article&#038;utm_campaign=Before%20After\" target=\"_blank\" rel=\"noopener noreferrer\">En savoir plus<\/a><\/p>\n<h4><strong><img decoding=\"async\" class=\"aligncenter wp-image-6942 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_RupertSanderson-757x1024.jpg\" alt=\"avant boutique pop up shop\" width=\"438\" height=\"593\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_RupertSanderson.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_RupertSanderson-222x300.jpg 222w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/strong><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"2_RUPERT_SANDERSON\"><\/span><strong>2. RUPERT SANDERSON<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Rupert Sanderson<\/strong>, marque londonienne de souliers, s&rsquo;est install\u00e9e dans le 1er arrondissement de Paris pour exposer sa nouvelle collection aux futurs acheteurs.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0Faire d&rsquo;un espace neutre, un showroom premium.<\/li>\n<li><strong>L\u2019astuce d\u00e9co<\/strong><em>\u00a0:<\/em>\u00a0Utiliser des \u00e9l\u00e9ments de d\u00e9coration pour cacher l&rsquo;int\u00e9rieur du showroom et le rendre plus intime tout en suscitant la curiosit\u00e9.<\/li>\n<li><b>L\u2019effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0L&rsquo;esth\u00e9tique du mur de papiers journaux.<\/li>\n<li><b>L\u2019id\u00e9e qu\u2019on adore<\/b><em><b>\u00a0<\/b><\/em>: La marque est tr\u00e8s souvent vue dans la presse aux pieds de c\u00e9l\u00e9brit\u00e9s. L&rsquo;id\u00e9e d&rsquo;utiliser du papier journal comme lien direct est brillante !<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6939 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Chalayan-757x1024.jpg\" alt=\"avant apres pop up shop paris\" width=\"416\" height=\"563\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Chalayan.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Chalayan-222x300.jpg 222w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_CHALAYAN\"><\/span><strong>3. CHALAYAN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>La marque Chalayan a choisi de s\u2019implanter en plein Marais, le temps de la Fashion Week de Paris.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0Am\u00e9nager un espace tout en longueur.<\/li>\n<li><strong>L\u2019astuce d\u00e9co<\/strong><em>\u00a0:<\/em>\u00a0Faire que les collections longent les murs, afin de ne pas encombrer l&rsquo;espace, couper la perspective et g\u00eaner la circulation.<\/li>\n<li><b>L\u2019effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0Ajouter des \u00e9l\u00e9ments de d\u00e9coration comme les fleurs pour \u00e9gayer le showroom.<\/li>\n<li><b>L\u2019id\u00e9e qu\u2019on adore<\/b><em><b>\u00a0<\/b><\/em>: La sobri\u00e9t\u00e9 pour un rendu premium, tout simplement !<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6943\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_WonHundred-757x1024.jpg\" alt=\"avant apres pop up shop paris\" width=\"424\" height=\"574\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_WonHundred.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_WonHundred-222x300.jpg 222w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_WON_HUNDRED\"><\/span><strong>4. WON HUNDRED<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Won Hundred a astucieusement transform\u00e9 une galerie du Marais en un showroom organis\u00e9 pour la Fashion Week.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0Habiller une galerie immacul\u00e9e et lui donner du caract\u00e8re.<\/li>\n<li><strong>L\u2019astuce d\u00e9co<\/strong><em>\u00a0:<\/em>\u00a0Ne pas h\u00e9siter \u00e0 placer des \u00e9l\u00e9ments en plein milieu de la pi\u00e8ce pour casser l&rsquo;impression de vide et ajouter des fonctions au sein d&rsquo;un espace ouvert sans avoir besoin de le cloisonner.<\/li>\n<li><b>L\u2019effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0Le contraste entre le mur blanc et la collection color\u00e9e, qui fait ressortir les cr\u00e9ations de la marque.<\/li>\n<li><b>L\u2019id\u00e9e qu\u2019on adore<\/b><em><b>\u00a0<\/b><\/em>: Faire d&rsquo;un grand espace de 156m<em>\u00b2<\/em> un cocon de la mode.<img decoding=\"async\" class=\"aligncenter wp-image-6940 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Nicopanda-757x1024.jpg\" alt=\"avant apres paris pop up\" width=\"333\" height=\"450\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Nicopanda.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Nicopanda-222x300.jpg 222w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"5_NICO_PANDA\"><\/span><strong>5. NICO PANDA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>L\u2019am\u00e9ricain Nico Panda a choisi le quartier de pr\u00e9dilection de la Fashion Week, le Marais, pour son showroom commercial.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0Faire des sp\u00e9cificit\u00e9s esth\u00e9tiques de l&rsquo;espace une valeur ajout\u00e9e.<\/li>\n<li><strong>L\u2019astuce d\u00e9co<\/strong><em>\u00a0:<\/em>\u00a0Utiliser les murs de briques de l&rsquo;espace pour un rendu brut qui met en valeur la collection diff\u00e9remment.<\/li>\n<li><b>L\u2019effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0La grande vitrine, qui inonde l&rsquo;espace de lumi\u00e8re naturelle.<\/li>\n<li><b>L\u2019id\u00e9e qu\u2019on adore<\/b><em><b>\u00a0<\/b><\/em>: La pose d\u2019un sticker discret sur la vitrine pour afficher le logo de la marque.<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/www.thestorefront.com\/fr\">Trouvez l&rsquo;espace id\u00e9al pour votre projet \u00e9ph\u00e9m\u00e8re en quelques clics<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de la Fashion Week de Paris, ces exemples de showrooms illustrent comment des espaces bien choisis et intelligemment am\u00e9nag\u00e9s peuvent sublimer les collections et renforcer l\u2019image de marque.<\/p>\n","protected":false},"author":36,"featured_media":14070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1519],"tags":[],"class_list":["post-14068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",2713,1809,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",2048,1366,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0198-1.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"\u00c0 l\u2019occasion de la Fashion Week de Paris, ces exemples de showrooms illustrent comment des espaces bien choisis et intelligemment am\u00e9nag\u00e9s peuvent sublimer les collections et renforcer l\u2019image de marque.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14068"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14070"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}