{"id":14085,"date":"2018-05-11T13:43:11","date_gmt":"2018-05-11T13:43:11","guid":{"rendered":"http:\/\/blog.thestorefront.test\/before-after-4-window-displays-that-stand-out\/"},"modified":"2026-02-05T18:32:33","modified_gmt":"2026-02-05T18:32:33","slug":"avant-apres-4-vitrines-qui-attirent-lattention","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-4-vitrines-qui-attirent-lattention\/","title":{"rendered":"Avant\/Apr\u00e8s : 4 vitrines de pop-up stores transform\u00e9es pour attirer l&rsquo;\u0153il"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-4-vitrines-qui-attirent-lattention\/#1_BUREAU_PATIO\" title=\"1. BUREAU PATIO\">1. BUREAU PATIO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-4-vitrines-qui-attirent-lattention\/#2_SOGERES\" title=\"2. SOGERES\">2. SOGERES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-4-vitrines-qui-attirent-lattention\/#3_MASTER_DYNAMIC\" title=\"3. MASTER &amp; DYNAMIC\u00a0\">3. MASTER &amp; DYNAMIC\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/avant-apres-4-vitrines-qui-attirent-lattention\/#4_WINSER_LONDON\" title=\"4. WINSER LONDON\">4. WINSER LONDON<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-pop-up-store-boutique-ephemere\">Un Pop-Up Store<\/a> n&rsquo;a qu&rsquo;une seule chance de faire une bonne premi\u00e8re impression \u00e0 des clients potentiels. Son atout ? La vitrine !\u00a0Minimaliste ou color\u00e9e, myst\u00e9rieuse ou non, elle a pour r\u00f4le de susciter la curiosit\u00e9 des consommateurs pour les inviter \u00e0 l&rsquo;int\u00e9rieur de votre boutique \u00e9ph\u00e9m\u00e8re. Il faut donc l&rsquo;am\u00e9nager avec soin pour qu&rsquo;elle refl\u00e8te l&rsquo;identit\u00e9 de votre marque et renforce le concept du lieu en question. La preuve en images avec ces 4 devantures am\u00e9nag\u00e9es avec brio.<img decoding=\"async\" class=\"aligncenter wp-image-14086 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Bureau-Patio-757x1024.jpg\" alt=\"shop windows\" width=\"417\" height=\"564\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Bureau-Patio-757x1024.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Bureau-Patio-222x300.jpg 222w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Bureau-Patio-768x1039.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Bureau-Patio-810x1096.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Bureau-Patio-1140x1543.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Bureau-Patio.jpg 1200w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_BUREAU_PATIO\"><\/span><b><\/b><strong>1. BUREAU PATIO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L&rsquo;e-commer\u00e7ant amoureux des plantes a choisi de s&rsquo;implanter en plein Marais, le temps des f\u00eates de fin d&rsquo;ann\u00e9e.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0Sortir du lot rue de Turenne, o\u00f9 sont r\u00e9unis les meilleurs concepts parisiens.<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co<\/strong><em> :<\/em>\u00a0Utiliser l&rsquo;accumulation de plantes pour r\u00e9chauffer un environnement sobre.<\/li>\n<li><b>L&rsquo;effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0Le charme de la vitrine, qui offre une parfaite sym\u00e9trie et un bel aper\u00e7u de l&rsquo;int\u00e9rieur de la boutique.<\/li>\n<li><b>L&rsquo;id\u00e9e qu&rsquo;on adore<\/b><em><b>\u00a0<\/b><\/em>: La pose d&rsquo;un sticker sur la vitrine pour afficher le logo de la marque de fa\u00e7on d\u00e9licate et peu co\u00fbteuse.<\/li>\n<\/ul>\n<h4><strong><img decoding=\"async\" class=\"aligncenter wp-image-6817\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Sodexo-757x1024.jpg\" alt=\"pop up displays before\" width=\"378\" height=\"511\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Sodexo-757x1024.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Sodexo-222x300.jpg 222w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Sodexo-768x1039.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Sodexo-810x1096.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Sodexo-1140x1543.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Sodexo.jpg 1200w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/strong><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"2_SOGERES\"><\/span><strong>2. SOGERES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La\u00a0deuxi\u00e8me marque de restauration du groupe Sodexo en France a investi le 1er arrondissement pour 2 mois afin de d\u00e9voiler sa nouvelle offre de restauration collective, \u00ab\u00a0Signature\u00a0\u00bb.<\/p>\n<ul>\n<li><strong>Le challenge\u00a0<\/strong><em>:<\/em>\u00a0Comprendre l&rsquo;ADN du menu francovore, green et healthy avant m\u00eame de passer la porte du Pop-Up Store.<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co<\/strong><em> : <\/em>Utiliser des \u00e9l\u00e9ments graphiques comme les lignes verticales pour mettre en valeur l&rsquo;architecture du lieu, apporter caract\u00e8re et graphisme \u00e0 la vitrine et jouer avec la transparence pour susciter la curiosit\u00e9 des passants.<\/li>\n<li><b>L&rsquo;effet waouh<\/b><em><b>\u00a0<\/b>:<\/em>\u00a0Le bandeau peint et accessoiris\u00e9 de quelques v\u00e9g\u00e9taux pour renforcer l&rsquo;\u00e9l\u00e9gance du lieu, attirer l&rsquo;oeil et mettre en valeur le concept \u00ab\u00a0Signature\u00a0\u00bb<\/li>\n<li><b>L&rsquo;id\u00e9e qu&rsquo;on adore<\/b><em><b>\u00a0<\/b>:<\/em> L&rsquo;utilisation de stickers pour communiquer les valeurs de la marque et expliquer le concept du lieu.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6816\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2022\/12\/beforeafter-1.jpg\" alt=\"Window displays pop up store\" width=\"446\" height=\"603\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_MASTER_DYNAMIC\"><\/span><strong>3. MASTER &amp; DYNAMIC\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Master &amp; Dynamic a int\u00e9gralement transform\u00e9 cette vitrine de Nolita en un jardin moderne aux n\u00e9ons jaunes.<\/p>\n<ul>\n<li><strong>Le challenge<\/strong> :\u00a0Rendre hommage \u00e0 la ville de New York, une source d&rsquo;inspiration pour la marque.<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co<\/strong>\u00a0:<strong>\u00a0<\/strong>Se concentrer sur un \u00e9l\u00e9ment visuel pour faire ressortir la vitrine et attirer l&rsquo;\u0153il des passants<b>.<\/b><\/li>\n<li><strong>L&rsquo;effet waouh<\/strong> :\u00a0Utiliser des n\u00e9ons pour renforcer l&rsquo;impact de la vitrine, m\u00eame si la nuit tombe.<\/li>\n<li><strong>L&rsquo;id\u00e9e qu&rsquo;on adore\u00a0<\/strong>: Am\u00e9nager la vitrine de fa\u00e7on \u00e0 d\u00e9voiler en partie l&rsquo;int\u00e9rieur de la boutique pour susciter la curiosit\u00e9 des passants.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/london\/chelsea\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-6818\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Winster-London-757x1024.jpg\" alt=\"Beautify display\" width=\"409\" height=\"553\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Winster-London-757x1024.jpg 757w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Winster-London-222x300.jpg 222w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Winster-London-768x1039.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Winster-London-810x1096.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Winster-London-1140x1543.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/AA_Winster-London.jpg 1200w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_WINSER_LONDON\"><\/span><strong>4. WINSER LONDON<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour ouvrir une boutique \u00e9ph\u00e9m\u00e8re \u00e0 la demande de ses clients, la marque de pr\u00eat-\u00e0-porter a choisi le square de Duke of York \u00e0 Londres, r\u00e9put\u00e9 pour un trafic dense et une client\u00e8le CSP+<\/p>\n<ul>\n<li><strong>Le challenge :<\/strong>\u00a0Capter l&rsquo;attention des nombreux passants par l&rsquo;utilisation de larges vitrines<\/li>\n<li><strong>L&rsquo;astuce d\u00e9co : <\/strong>Capitaliser sur le caract\u00e8re fort du b\u00e2timent et le tourner \u00e0 son avantage<\/li>\n<li><strong>L&rsquo;effet waouh\u00a0<\/strong>: Les grandes vitrines qui permettent au client potentiel de visualiser l&rsquo;int\u00e9rieur et de se projeter<\/li>\n<li><strong>L&rsquo;id\u00e9e qu&rsquo;on adore<\/strong>: Cr\u00e9er un environnement haut-de-gamme avec peu d&rsquo;\u00e9l\u00e9ments<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Before-After\">Trouvez et r\u00e9servez le futur espace<\/a> de votre Pop-Up Store en quelques clics !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un Pop-Up Store n&rsquo;a qu&rsquo;une seule chance de faire une bonne premi\u00e8re impression \u00e0 des clients potentiels. Son atout ? La vitrine !\u00a0Minimaliste ou color\u00e9e, myst\u00e9rieuse ou non, elle a pour r\u00f4le de susciter la curiosit\u00e9 des consommateurs pour les inviter \u00e0 l&rsquo;int\u00e9rieur de votre boutique \u00e9ph\u00e9m\u00e8re. Il faut donc l&rsquo;am\u00e9nager avec soin pour qu&rsquo;elle [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":14087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1519],"tags":[],"class_list":["post-14085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",2736,1824,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/IMG_2430-1.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"Un Pop-Up Store n&rsquo;a qu&rsquo;une seule chance de faire une bonne premi\u00e8re impression \u00e0 des clients potentiels. Son atout ? La vitrine !\u00a0Minimaliste ou color\u00e9e, myst\u00e9rieuse ou non, elle a pour r\u00f4le de susciter la curiosit\u00e9 des consommateurs pour les inviter \u00e0 l&rsquo;int\u00e9rieur de votre boutique \u00e9ph\u00e9m\u00e8re. Il faut donc l&rsquo;am\u00e9nager avec soin pour qu&rsquo;elle\u2026","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14085"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14087"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}