{"id":14090,"date":"2025-05-10T14:23:00","date_gmt":"2025-05-10T14:23:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/need-rethink-vacant-retail-spaces\/"},"modified":"2026-02-06T23:47:27","modified_gmt":"2026-02-06T23:47:27","slug":"locaux-commerciaux-vacants-location-temporaire-paris","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/","title":{"rendered":"Il est temps de repenser les locaux commerciaux vacants \u00e0 Paris"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#Pourquoi_laisser_un_local_vide_nest_plus_une_option_viable\" title=\"Pourquoi laisser un local vide n\u2019est plus une option viable\">Pourquoi laisser un local vide n\u2019est plus une option viable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#Flexibilite_et_innovation_les_nouveaux_standards_du_commerce\" title=\"Flexibilit\u00e9 et innovation : les nouveaux standards du commerce\">Flexibilit\u00e9 et innovation : les nouveaux standards du commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#Les_marques_daujourdhui_nutilisent_plus_le_retail_comme_hier\" title=\"Les marques d\u2019aujourd\u2019hui n\u2019utilisent plus le retail comme hier\">Les marques d\u2019aujourd\u2019hui n\u2019utilisent plus le retail comme hier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#La_technologie_au_service_de_la_rentabilite_des_locaux_commerciaux\" title=\"La technologie au service de la rentabilit\u00e9 des locaux commerciaux\">La technologie au service de la rentabilit\u00e9 des locaux commerciaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#En_resume\" title=\"En r\u00e9sum\u00e9\">En r\u00e9sum\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#Section_FAQ_%E2%80%93_Proprietaires_locaux_commerciaux\" title=\"Section FAQ \u2013 Propri\u00e9taires &amp; locaux commerciaux\">Section FAQ \u2013 Propri\u00e9taires &amp; locaux commerciaux<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#Pourquoi_les_locaux_commerciaux_restent-ils_vacants_aujourdhui\" title=\"Pourquoi les locaux commerciaux restent-ils vacants aujourd\u2019hui ?\">Pourquoi les locaux commerciaux restent-ils vacants aujourd\u2019hui ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#La_location_temporaire_est-elle_rentable_pour_un_proprietaire\" title=\"La location temporaire est-elle rentable pour un propri\u00e9taire ?\">La location temporaire est-elle rentable pour un propri\u00e9taire ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#Pourquoi_les_marques_privilegient-elles_les_pop-up_stores\" title=\"Pourquoi les marques privil\u00e9gient-elles les pop-up stores ?\">Pourquoi les marques privil\u00e9gient-elles les pop-up stores ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#Les_locataires_temporaires_peuvent-ils_devenir_des_locataires_long_terme\" title=\"Les locataires temporaires peuvent-ils devenir des locataires long terme ?\">Les locataires temporaires peuvent-ils devenir des locataires long terme ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/locaux-commerciaux-vacants-location-temporaire-paris\/#La_location_temporaire_est-elle_adaptee_au_marche_parisien\" title=\"La location temporaire est-elle adapt\u00e9e au march\u00e9 parisien ?\">La location temporaire est-elle adapt\u00e9e au march\u00e9 parisien ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"856\" data-end=\"1264\">\u00c0 Paris comme dans de nombreuses grandes villes fran\u00e7aises, les <strong data-start=\"920\" data-end=\"950\">locaux commerciaux vacants<\/strong> sont devenus un enjeu majeur pour les propri\u00e9taires et gestionnaires immobiliers. La crise sanitaire, l\u2019\u00e9volution des usages et la mont\u00e9e en puissance du e-commerce ont profond\u00e9ment transform\u00e9 le commerce physique. R\u00e9sultat : <strong data-start=\"1177\" data-end=\"1263\">moins de baux longs, plus d\u2019incertitude, et une vacance commerciale plus fr\u00e9quente<\/strong>.<\/p>\n<p data-start=\"1266\" data-end=\"1615\">Aujourd\u2019hui, m\u00eame des emplacements premium peinent parfois \u00e0 trouver preneur sur le long terme. Les marques, en particulier les <strong data-start=\"1394\" data-end=\"1424\">DNVB et acteurs e-commerce<\/strong>, n\u2019utilisent plus les boutiques comme il y a dix ans. Le point de vente est d\u00e9sormais un <strong data-start=\"1514\" data-end=\"1561\">outil marketing, exp\u00e9rientiel et temporaire<\/strong>, au service de la notori\u00e9t\u00e9 et de la relation client.<\/p>\n<p data-start=\"1617\" data-end=\"1795\">Dans ce contexte, les propri\u00e9taires doivent <strong data-start=\"1661\" data-end=\"1696\">adapter leur strat\u00e9gie locative<\/strong> pour pr\u00e9server la valeur de leurs actifs et g\u00e9n\u00e9rer des revenus, m\u00eame en p\u00e9riode d\u2019inter-location.<\/p>\n<h2 data-start=\"1802\" data-end=\"1864\"><span class=\"ez-toc-section\" id=\"Pourquoi_laisser_un_local_vide_nest_plus_une_option_viable\"><\/span>Pourquoi laisser un local vide n\u2019est plus une option viable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1866\" data-end=\"2090\">Un local commercial vide se d\u00e9grade plus vite, se d\u00e9valorise aux yeux du march\u00e9 et p\u00e8se sur l\u2019attractivit\u00e9 d\u2019une rue ou d\u2019un quartier. \u00c0 l\u2019inverse, un espace occup\u00e9 \u2014 m\u00eame temporairement \u2014 reste vivant, visible et d\u00e9sirable.<\/p>\n<p data-start=\"2092\" data-end=\"2172\">Les boutiques \u00e9ph\u00e9m\u00e8res, pop-up stores et \u00e9v\u00e9nements commerciaux permettent de :<\/p>\n<ul>\n<li data-start=\"2175\" data-end=\"2212\"><strong data-start=\"2175\" data-end=\"2210\">maintenir une activit\u00e9 continue<\/strong><\/li>\n<li data-start=\"2175\" data-end=\"2212\">montrer le potentiel r\u00e9el du lieu<\/li>\n<li data-start=\"2175\" data-end=\"2212\">attirer des marques qualifi\u00e9es<\/li>\n<li data-start=\"2175\" data-end=\"2212\">g\u00e9n\u00e9rer des revenus \u00e0 court terme<\/li>\n<\/ul>\n<p data-start=\"2325\" data-end=\"2523\">Un espace exploit\u00e9 est bien plus convaincant qu\u2019un local vide lors des visites. Il b\u00e9n\u00e9ficie aussi \u00e0 son environnement imm\u00e9diat : trafic pi\u00e9ton, image du quartier, s\u00e9curit\u00e9 et dynamique commerciale.<\/p>\n<h2 data-start=\"2530\" data-end=\"2595\"><span class=\"ez-toc-section\" id=\"Flexibilite_et_innovation_les_nouveaux_standards_du_commerce\"><\/span>Flexibilit\u00e9 et innovation : les nouveaux standards du commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2597\" data-end=\"2652\">Le march\u00e9 a chang\u00e9. Les marques recherchent d\u00e9sormais :<\/p>\n<ul>\n<li data-start=\"2655\" data-end=\"2693\">des contrats courts et flexibles<\/li>\n<li data-start=\"2655\" data-end=\"2693\">des conditions adapt\u00e9es \u00e0 des projets temporaires<\/li>\n<li data-start=\"2750\" data-end=\"2810\">la possibilit\u00e9 de tester un emplacement avant de s\u2019engager<\/li>\n<\/ul>\n<p data-start=\"2812\" data-end=\"2945\">Accepter des formats plus souples (locations de courte dur\u00e9e, conventions d\u2019occupation, baux d\u00e9rogatoires) permet aux propri\u00e9taires :<\/p>\n<ul>\n<li data-start=\"2948\" data-end=\"2975\">de <strong data-start=\"2951\" data-end=\"2973\">limiter la vacance<\/strong><\/li>\n<li data-start=\"2978\" data-end=\"3019\">d\u2019augmenter le taux d\u2019occupation annuel<\/li>\n<li data-start=\"3022\" data-end=\"3063\">de s\u00e9curiser des revenus interm\u00e9diaires<\/li>\n<li data-start=\"3066\" data-end=\"3120\">de pr\u00e9parer plus sereinement une location long terme<\/li>\n<\/ul>\n<p data-start=\"3122\" data-end=\"3211\">Dans de nombreux cas, un locataire temporaire satisfait devient un <strong data-start=\"3189\" data-end=\"3210\">locataire durable<\/strong>.<\/p>\n<p data-start=\"3122\" data-end=\"3211\"><a href=\"https:\/\/www.thestorefront.com\/fr\/go\/lister-votre-espace\/\">En savoir plus sur la publication d\u2019un espace sur Space to Pop<\/a><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/go\/lister-votre-espace\/\"><img decoding=\"async\" class=\"aligncenter wp-image-6845\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3-1024x683.jpg\" alt=\"locaux commerciaux vacants\" width=\"643\" height=\"429\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/3.jpg 1440w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n<h2 data-start=\"3218\" data-end=\"3284\"><span class=\"ez-toc-section\" id=\"Les_marques_daujourdhui_nutilisent_plus_le_retail_comme_hier\"><\/span>Les marques d\u2019aujourd\u2019hui n\u2019utilisent plus le retail comme hier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3286\" data-end=\"3364\">Les boutiques ne sont plus seulement des lieux de vente. Elles sont devenues :<\/p>\n<ul>\n<li data-start=\"3367\" data-end=\"3393\">des espaces d\u2019exp\u00e9rience<\/li>\n<li data-start=\"3396\" data-end=\"3429\">des points de contact physiques<\/li>\n<li data-start=\"3432\" data-end=\"3473\">des leviers d\u2019acquisition et de contenu<\/li>\n<\/ul>\n<p data-start=\"3475\" data-end=\"3703\">Les marques digitales investissent le retail diff\u00e9remment : elles ouvrent <strong data-start=\"3549\" data-end=\"3582\">plus souvent, moins longtemps<\/strong>, dans des lieux strat\u00e9giques. Paris reste une ville cl\u00e9 pour ces activations, mais avec une logique beaucoup plus agile.<\/p>\n<p data-start=\"3705\" data-end=\"3800\">Pour les propri\u00e9taires, cela repr\u00e9sente une <strong data-start=\"3749\" data-end=\"3799\">opportunit\u00e9 r\u00e9elle de diversification locative<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/go\/lister-votre-espace\/\"><img decoding=\"async\" class=\"aligncenter wp-image-6831\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4-1024x683.jpg\" alt=\"Vacant space\" width=\"596\" height=\"398\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/6wnHAfaLRpOVOqznxeor_25872_4.jpg 1440w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/a><\/p>\n<h2 data-start=\"3807\" data-end=\"3876\"><span class=\"ez-toc-section\" id=\"La_technologie_au_service_de_la_rentabilite_des_locaux_commerciaux\"><\/span>La technologie au service de la rentabilit\u00e9 des locaux commerciaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3878\" data-end=\"4091\">La vacance commerciale n\u2019est pas une fatalit\u00e9. Des plateformes sp\u00e9cialis\u00e9es comme <strong data-start=\"3960\" data-end=\"3976\">Space to Pop<\/strong> permettent de connecter propri\u00e9taires et marques \u00e0 la recherche de <strong data-start=\"4044\" data-end=\"4069\">locations temporaires<\/strong>, en toute simplicit\u00e9.<\/p>\n<p data-start=\"4093\" data-end=\"4113\">Gr\u00e2ce \u00e0 ces outils :<\/p>\n<ul>\n<li data-start=\"4116\" data-end=\"4150\">les locaux gagnent en visibilit\u00e9<\/li>\n<li data-start=\"4153\" data-end=\"4212\">les propri\u00e9taires gardent le contr\u00f4le de leurs conditions<\/li>\n<li data-start=\"4215\" data-end=\"4261\">les espaces trouvent preneur plus rapidement<\/li>\n<li data-start=\"4264\" data-end=\"4316\">les quartiers b\u00e9n\u00e9ficient d\u2019une nouvelle dynamique<\/li>\n<\/ul>\n<p data-start=\"4318\" data-end=\"4554\">\ud83d\udc49 Vous pouvez d\u00e8s maintenant <strong data-start=\"4348\" data-end=\"4488\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/go\/lister-votre-espace\/\" target=\"_new\" rel=\"noopener\" data-start=\"4350\" data-end=\"4486\">proposer votre espace \u00e0 la location sur Space to Pop<\/a><\/strong> et commencer \u00e0 valoriser votre local, m\u00eame sur de courtes dur\u00e9es.<\/p>\n<hr data-start=\"4556\" data-end=\"4559\" \/>\n<h2 data-start=\"4561\" data-end=\"4573\"><span class=\"ez-toc-section\" id=\"En_resume\"><\/span>En r\u00e9sum\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4575\" data-end=\"4826\">\u00c0 Paris, la vacance des locaux commerciaux s\u2019inscrit dans une transformation profonde du retail. Face \u00e0 la rar\u00e9faction des baux longs et \u00e0 l\u2019\u00e9volution des usages, <strong data-start=\"4738\" data-end=\"4825\">la location temporaire s\u2019impose comme une solution pragmatique, rentable et durable<\/strong>.<\/p>\n<p data-start=\"4828\" data-end=\"5010\">Les propri\u00e9taires qui adoptent une approche flexible, orient\u00e9e vers les pop-up stores et les marques innovantes, <strong data-start=\"4941\" data-end=\"5009\">prot\u00e8gent la valeur de leurs actifs tout en g\u00e9n\u00e9rant des revenus<\/strong>.<\/p>\n<p data-start=\"5012\" data-end=\"5089\">C\u2019est le moment de repenser l\u2019usage de vos espaces \u2014 et de leur redonner vie.<\/p>\n<p data-start=\"5012\" data-end=\"5089\"><a href=\"https:\/\/www.thestorefront.com\/fr\/go\/lister-votre-espace\/\">Publiez votre espace d\u00e8s aujourd\u2019hui sur Space to Pop<\/a><\/p>\n<h2 data-start=\"797\" data-end=\"850\"><span class=\"ez-toc-section\" id=\"Section_FAQ_%E2%80%93_Proprietaires_locaux_commerciaux\"><\/span>Section FAQ \u2013 Propri\u00e9taires &amp; locaux commerciaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"900\" data-end=\"969\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_locaux_commerciaux_restent-ils_vacants_aujourdhui\"><\/span>Pourquoi les locaux commerciaux restent-ils vacants aujourd\u2019hui ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"970\" data-end=\"1197\">La vacance commerciale s\u2019explique par la hausse des loyers, la baisse des baux long terme, l\u2019impact du Covid et l\u2019\u00e9volution des strat\u00e9gies des marques, notamment digitales, qui privil\u00e9gient d\u00e9sormais des formats plus flexibles.<\/p>\n<h3 data-start=\"1199\" data-end=\"1266\"><span class=\"ez-toc-section\" id=\"La_location_temporaire_est-elle_rentable_pour_un_proprietaire\"><\/span>La location temporaire est-elle rentable pour un propri\u00e9taire ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1267\" data-end=\"1434\">Oui. La location de courte dur\u00e9e permet de g\u00e9n\u00e9rer des revenus entre deux locataires, de r\u00e9duire la vacance et de valoriser un local en le maintenant actif et visible.<\/p>\n<h3 data-start=\"1436\" data-end=\"1499\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_marques_privilegient-elles_les_pop-up_stores\"><\/span>Pourquoi les marques privil\u00e9gient-elles les pop-up stores ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1500\" data-end=\"1711\">Les marques, en particulier les DNVB et acteurs e-commerce, utilisent les pop-up stores pour tester des emplacements, cr\u00e9er des exp\u00e9riences physiques et renforcer leur notori\u00e9t\u00e9 sans s\u2019engager sur le long terme.<\/p>\n<h3 data-start=\"1713\" data-end=\"1791\"><span class=\"ez-toc-section\" id=\"Les_locataires_temporaires_peuvent-ils_devenir_des_locataires_long_terme\"><\/span>Les locataires temporaires peuvent-ils devenir des locataires long terme ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1792\" data-end=\"1947\">Oui. De nombreux projets d\u00e9butent par une occupation temporaire avant d\u2019\u00e9voluer vers un bail plus long, une fois le potentiel du lieu valid\u00e9 par la marque.<\/p>\n<h3 data-start=\"1949\" data-end=\"2013\"><span class=\"ez-toc-section\" id=\"La_location_temporaire_est-elle_adaptee_au_marche_parisien\"><\/span>La location temporaire est-elle adapt\u00e9e au march\u00e9 parisien ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2014\" data-end=\"2201\">Paris est l\u2019un des march\u00e9s les plus attractifs pour les pop-up stores gr\u00e2ce \u00e0 son trafic pi\u00e9ton, son dynamisme commercial et l\u2019int\u00e9r\u00eat constant des marques pour des activations physiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 la mont\u00e9e de la vacance commerciale et \u00e0 l\u2019\u00e9volution des usages du retail, les propri\u00e9taires doivent repenser la location de leurs locaux. La location temporaire et les pop-up stores offrent une solution flexible pour g\u00e9n\u00e9rer des revenus, maintenir l\u2019attractivit\u00e9 d\u2019un quartier et r\u00e9pondre aux nouvelles attentes des marques, notamment \u00e0 Paris.<\/p>\n","protected":false},"author":23,"featured_media":14091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1618,6503],"tags":[],"class_list":["post-14090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-fr","category-proprietaires"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",1440,960,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",1440,960,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",1440,960,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/05\/vacant-storefronts.jpg",120,80,false]},"qubely_author":{"display_name":"Arielle Crane","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/industry-news-fr\/\" rel=\"category tag\">Industry News<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/proprietaires\/\" rel=\"category tag\">Propri\u00e9taires<\/a>","qubely_excerpt":"Face \u00e0 la mont\u00e9e de la vacance commerciale et \u00e0 l\u2019\u00e9volution des usages du retail, les propri\u00e9taires doivent repenser la location de leurs locaux. La location temporaire et les pop-up stores offrent une solution flexible pour g\u00e9n\u00e9rer des revenus, maintenir l\u2019attractivit\u00e9 d\u2019un quartier et r\u00e9pondre aux nouvelles attentes des marques, notamment \u00e0 Paris.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14090"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14091"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}