{"id":14096,"date":"2026-01-05T21:03:00","date_gmt":"2026-01-05T21:03:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/pop-up-budget\/"},"modified":"2026-02-12T17:31:09","modified_gmt":"2026-02-12T17:31:09","slug":"pop-up-budget","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/","title":{"rendered":"Budget pop-up store : combien co\u00fbte r\u00e9ellement une boutique \u00e9ph\u00e9m\u00e8re ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Pourquoi_un_pop-up_store_coute_moins_cher_quun_magasin_classique\" title=\"Pourquoi un pop-up store co\u00fbte moins cher qu\u2019un magasin classique\">Pourquoi un pop-up store co\u00fbte moins cher qu\u2019un magasin classique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Comment_construire_le_budget_dun_pop-up_store\" title=\"Comment construire le budget d\u2019un pop-up store\">Comment construire le budget d\u2019un pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#1_Definir_le_type_de_pop-up_store_que_vous_souhaitez_ouvrir\" title=\"1. D\u00e9finir le type de pop-up store que vous souhaitez ouvrir\">1. D\u00e9finir le type de pop-up store que vous souhaitez ouvrir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#2_Les_couts_fixes_a_integrer_dans_votre_budget_pop-up\" title=\"2. Les co\u00fbts fixes \u00e0 int\u00e9grer dans votre budget pop-up\">2. Les co\u00fbts fixes \u00e0 int\u00e9grer dans votre budget pop-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#3_Les_couts_variables_et_operationnels_dun_pop-up_store\" title=\"3. Les co\u00fbts variables et op\u00e9rationnels d\u2019un pop-up store\">3. Les co\u00fbts variables et op\u00e9rationnels d\u2019un pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#4_Le_cout_dun_pop-up_store_a_Paris_ce_quil_faut_savoir\" title=\"4. Le co\u00fbt d\u2019un pop-up store \u00e0 Paris : ce qu\u2019il faut savoir\">4. Le co\u00fbt d\u2019un pop-up store \u00e0 Paris : ce qu\u2019il faut savoir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#5_Astuces_pour_maitriser_le_budget_de_votre_pop-up_shop\" title=\"5. Astuces pour ma\u00eetriser le budget de votre pop-up shop\">5. Astuces pour ma\u00eetriser le budget de votre pop-up shop<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Ressources_essentielles_pour_aller_plus_loin\" title=\"Ressources essentielles pour aller plus loin\">Ressources essentielles pour aller plus loin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#FAQ_%E2%80%93_Budget_et_cout_dun_pop-up_store\" title=\"FAQ \u2013 Budget et co\u00fbt d\u2019un pop-up store\">FAQ \u2013 Budget et co\u00fbt d\u2019un pop-up store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Combien_coute_un_pop-up_store_en_moyenne\" title=\"Combien co\u00fbte un pop-up store en moyenne ?\">Combien co\u00fbte un pop-up store en moyenne ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Quel_est_le_poste_de_depense_principal\" title=\"Quel est le poste de d\u00e9pense principal ?\">Quel est le poste de d\u00e9pense principal ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Peut-on_ouvrir_un_pop-up_store_avec_un_petit_budget\" title=\"Peut-on ouvrir un pop-up store avec un petit budget ?\">Peut-on ouvrir un pop-up store avec un petit budget ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Paris_est-elle_plus_chere_que_les_autres_villes\" title=\"Paris est-elle plus ch\u00e8re que les autres villes ?\">Paris est-elle plus ch\u00e8re que les autres villes ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/#Ou_trouver_un_espace_adapte_a_mon_budget\" title=\"O\u00f9 trouver un espace adapt\u00e9 \u00e0 mon budget ?\">O\u00f9 trouver un espace adapt\u00e9 \u00e0 mon budget ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"510\" data-end=\"865\"><em><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/\">Qu\u2019est-ce qu\u2019un Pop-Up Store ?<\/a> &gt; <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\">Comment ouvir un Pop-Up Store?<\/a> &gt; <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-budget\/\">Budget pop-up store : combien co\u00fbte r\u00e9ellement une boutique \u00e9ph\u00e9m\u00e8re ?<\/a><\/em><\/p>\n<p>Le <strong data-start=\"513\" data-end=\"529\">pop-up store<\/strong> s\u00e9duit de plus en plus de marques, des jeunes DNVB aux grands groupes internationaux. Flexible, rapide \u00e0 mettre en place et bien moins engageant qu\u2019un magasin permanent, il permet de tester un march\u00e9, lancer un produit ou cr\u00e9er un temps fort marketing.<br data-start=\"782\" data-end=\"785\" \/>Mais une question revient syst\u00e9matiquement : <strong data-start=\"830\" data-end=\"865\">combien co\u00fbte un pop-up store ?<\/strong><\/p>\n<p data-start=\"867\" data-end=\"1148\">La r\u00e9ponse d\u00e9pend de nombreux facteurs. Dans ce guide, nous vous aidons \u00e0 <strong data-start=\"941\" data-end=\"979\">\u00e9valuer le budget d\u2019un pop-up shop<\/strong>, \u00e0 identifier les postes de d\u00e9penses cl\u00e9s, et \u00e0 \u00e9viter les co\u00fbts souvent sous-estim\u00e9s \u2014 avec un focus particulier sur <strong data-start=\"1098\" data-end=\"1107\">Paris<\/strong>, l\u2019un des march\u00e9s les plus strat\u00e9giques.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6780 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/PLATFORM-Bird-1024x683.jpg\" alt=\"pop up shop costs\" width=\"584\" height=\"390\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/PLATFORM-Bird-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/PLATFORM-Bird-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/PLATFORM-Bird-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/PLATFORM-Bird-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/PLATFORM-Bird-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/PLATFORM-Bird-272x182.jpg 272w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<h2 data-start=\"1155\" data-end=\"1223\"><span class=\"ez-toc-section\" id=\"Pourquoi_un_pop-up_store_coute_moins_cher_quun_magasin_classique\"><\/span>Pourquoi un pop-up store co\u00fbte moins cher qu\u2019un magasin classique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1225\" data-end=\"1516\">Ouvrir une boutique \u00e9ph\u00e9m\u00e8re repr\u00e9sente g\u00e9n\u00e9ralement <strong data-start=\"1278\" data-end=\"1355\">une fraction de l\u2019investissement n\u00e9cessaire \u00e0 un point de vente permanent<\/strong>.<br data-start=\"1356\" data-end=\"1359\" \/>Pas de bail long terme, peu ou pas de travaux lourds, une dur\u00e9e ma\u00eetris\u00e9e : le mod\u00e8le est pens\u00e9 pour limiter le risque financier tout en maximisant l\u2019impact.<\/p>\n<p data-start=\"1518\" data-end=\"1695\">C\u2019est d\u2019ailleurs ce qui explique la croissance mondiale du retail \u00e9ph\u00e9m\u00e8re, qui g\u00e9n\u00e8re chaque ann\u00e9e plusieurs milliards d\u2019euros de chiffre d\u2019affaires \u00e0 l\u2019\u00e9chelle internationale.<\/p>\n<h2 data-start=\"1702\" data-end=\"1751\"><span class=\"ez-toc-section\" id=\"Comment_construire_le_budget_dun_pop-up_store\"><\/span>Comment construire le budget d\u2019un pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1753\" data-end=\"1937\">La meilleure fa\u00e7on d\u2019\u00e9valuer le co\u00fbt d\u2019un pop-up shop est de <strong data-start=\"1814\" data-end=\"1855\">segmenter votre budget par cat\u00e9gories<\/strong>. Cela vous permet d\u2019arbitrer plus facilement et d\u2019\u00e9viter les mauvaises surprises.<\/p>\n<figure id=\"attachment_7534\" aria-describedby=\"caption-attachment-7534\" style=\"width: 688px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-7534 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/F\u00eate-Imp\u00e9riale-\u00a9-2018-Storefront_IMG_3176_Listing_15023-1024x683.jpg\" alt=\"COst of pop up shop\" width=\"688\" height=\"459\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/F\u00eate-Imp\u00e9riale-\u00a9-2018-Storefront_IMG_3176_Listing_15023-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/F\u00eate-Imp\u00e9riale-\u00a9-2018-Storefront_IMG_3176_Listing_15023-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/F\u00eate-Imp\u00e9riale-\u00a9-2018-Storefront_IMG_3176_Listing_15023-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/F\u00eate-Imp\u00e9riale-\u00a9-2018-Storefront_IMG_3176_Listing_15023-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/F\u00eate-Imp\u00e9riale-\u00a9-2018-Storefront_IMG_3176_Listing_15023-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/F\u00eate-Imp\u00e9riale-\u00a9-2018-Storefront_IMG_3176_Listing_15023-272x182.jpg 272w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><figcaption id=\"caption-attachment-7534\" class=\"wp-caption-text\">Photo : F\u00eate Imp\u00e9riale \u00a9 Space to Pop<\/figcaption><\/figure>\n<h2 data-start=\"1944\" data-end=\"2007\"><span class=\"ez-toc-section\" id=\"1_Definir_le_type_de_pop-up_store_que_vous_souhaitez_ouvrir\"><\/span>1. D\u00e9finir le type de pop-up store que vous souhaitez ouvrir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2009\" data-end=\"2142\">Avant m\u00eame de parler chiffres, vous devez clarifier le <strong data-start=\"2064\" data-end=\"2074\">format<\/strong> de votre projet. Le type de pop-up influence directement le budget.<\/p>\n<p data-start=\"2144\" data-end=\"2190\">Posez-vous notamment les questions suivantes :<\/p>\n<ul>\n<li>Quelle surface est r\u00e9ellement n\u00e9cessaire ?<\/li>\n<li>Quelle dur\u00e9e d\u2019ouverture ?<\/li>\n<li>\u00c0 quelle p\u00e9riode de l\u2019ann\u00e9e ?<\/li>\n<li>Dans quelle ville ou quel quartier ?<\/li>\n<li>S\u2019agit-il d\u2019un pop-up commercial, \u00e9v\u00e9nementiel ou exp\u00e9rientiel ?<\/li>\n<li>Souhaitez-vous un espace fixe ou itin\u00e9rant ?<\/li>\n<\/ul>\n<p data-start=\"2451\" data-end=\"2488\">Parmi les formats les plus courants :<\/p>\n<ul>\n<li data-start=\"2491\" data-end=\"2520\">boutique \u00e9ph\u00e9m\u00e8re classique<\/li>\n<li data-start=\"2523\" data-end=\"2568\">pop-in store au sein d\u2019un commerce existant<\/li>\n<li data-start=\"2571\" data-end=\"2581\">showroom<\/li>\n<li data-start=\"2584\" data-end=\"2615\">stand ou kiosque \u00e9v\u00e9nementiel<\/li>\n<li data-start=\"2618\" data-end=\"2648\">galerie ou lieu \u00e9v\u00e9nementiel<\/li>\n<li data-start=\"2651\" data-end=\"2676\">local commercial vacant<\/li>\n<li data-start=\"2679\" data-end=\"2732\">lieu atypique (bateau, rooftop, espace industriel\u2026)<\/li>\n<li data-start=\"2735\" data-end=\"2780\">pop-up itin\u00e9rant (food truck, bus, container)<\/li>\n<\/ul>\n<p data-start=\"2782\" data-end=\"2937\">Une fois le format d\u00e9fini, vous pouvez <strong data-start=\"2824\" data-end=\"2858\">estimer le co\u00fbt de la location<\/strong>, qui repr\u00e9sente en moyenne <strong data-start=\"2886\" data-end=\"2918\">environ 30 % du budget total<\/strong> d\u2019un pop-up store.<\/p>\n<p data-start=\"2782\" data-end=\"2937\">Pour explorer des options adapt\u00e9es \u00e0 votre enveloppe, vous pouvez <strong data-start=\"3005\" data-end=\"3100\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"3007\" data-end=\"3098\">rechercher des espaces \u00e9ph\u00e9m\u00e8res partout dans le monde<\/a><\/strong> ou, si votre projet se situe dans la capitale, <strong data-start=\"3148\" data-end=\"3254\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" target=\"_new\" rel=\"noopener\" data-start=\"3150\" data-end=\"3252\">d\u00e9couvrir des pop-up shops disponibles \u00e0 Paris<\/a><\/strong>.<\/p>\n<h2 data-start=\"3262\" data-end=\"3319\"><span class=\"ez-toc-section\" id=\"2_Les_couts_fixes_a_integrer_dans_votre_budget_pop-up\"><\/span>2. Les co\u00fbts fixes \u00e0 int\u00e9grer dans votre budget pop-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3321\" data-end=\"3443\">Les <strong data-start=\"3325\" data-end=\"3340\">co\u00fbts fixes<\/strong> sont les d\u00e9penses ind\u00e9pendantes de votre chiffre d\u2019affaires. Ils doivent \u00eatre anticip\u00e9s d\u00e8s le d\u00e9part.<\/p>\n<p data-start=\"3445\" data-end=\"3464\">Exemples courants :<\/p>\n<ul>\n<li data-start=\"3467\" data-end=\"3476\">assurance<\/li>\n<li data-start=\"3479\" data-end=\"3497\">\u00e9lectricit\u00e9 et eau<\/li>\n<li data-start=\"3500\" data-end=\"3539\">connexion Internet \/ ligne t\u00e9l\u00e9phonique<\/li>\n<li data-start=\"3542\" data-end=\"3564\">entretien et nettoyage<\/li>\n<li data-start=\"3567\" data-end=\"3603\">salaires ou prestations du personnel<\/li>\n<li data-start=\"3606\" data-end=\"3630\">s\u00e9curit\u00e9 (selon le lieu)<\/li>\n<\/ul>\n<p data-start=\"3632\" data-end=\"3747\">Ces co\u00fbts varient selon le pays, la ville et la dur\u00e9e d\u2019exploitation, mais ils constituent une base incontournable.<\/p>\n<h2 data-start=\"3754\" data-end=\"3814\"><span class=\"ez-toc-section\" id=\"3_Les_couts_variables_et_operationnels_dun_pop-up_store\"><\/span>3. Les co\u00fbts variables et op\u00e9rationnels d\u2019un pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3816\" data-end=\"3902\">Viennent ensuite les <strong data-start=\"3837\" data-end=\"3856\">co\u00fbts variables<\/strong>, qui \u00e9voluent en fonction de votre activit\u00e9 :<\/p>\n<ul>\n<li data-start=\"3906\" data-end=\"3924\">gestion des stocks<\/li>\n<li data-start=\"3927\" data-end=\"3953\">commissions sur les ventes<\/li>\n<li data-start=\"3956\" data-end=\"3980\">emballages et logistique<\/li>\n<li data-start=\"3983\" data-end=\"4057\">marketing et communication (presse, r\u00e9seaux sociaux, publicit\u00e9, influence)<\/li>\n<li data-start=\"4060\" data-end=\"4100\">outils de paiement et gestion des ventes<\/li>\n<\/ul>\n<p data-start=\"4102\" data-end=\"4166\">\u00c0 cela s\u2019ajoutent les d\u00e9penses li\u00e9es \u00e0 l\u2019exp\u00e9rience en magasin :<\/p>\n<ul>\n<li data-start=\"4169\" data-end=\"4189\">\u00e9clairage sp\u00e9cifique<\/li>\n<li data-start=\"4192\" data-end=\"4218\">d\u00e9coration et sc\u00e9nographie<\/li>\n<li data-start=\"4221\" data-end=\"4261\">mobilier (tables, \u00e9tag\u00e8res, pr\u00e9sentoirs)<\/li>\n<li data-start=\"4264\" data-end=\"4301\">signal\u00e9tique int\u00e9rieure et ext\u00e9rieure<\/li>\n<li data-start=\"4304\" data-end=\"4331\">vitrine et \u00e9l\u00e9ments visuels<\/li>\n<li data-start=\"4334\" data-end=\"4376\">syst\u00e8me de caisse et terminaux de paiement<\/li>\n<\/ul>\n<p data-start=\"4378\" data-end=\"4622\">Ces postes sont souvent <strong data-start=\"4405\" data-end=\"4421\">sous-estim\u00e9s<\/strong>, notamment \u00e0 Paris. Le budget d\u2019un pop-up store ne se limite pas \u00e0 la location de l\u2019espace. Le design, les mat\u00e9riaux, la sc\u00e9nographie et l\u2019am\u00e9nagement peuvent repr\u00e9senter une part importante de l\u2019investissement, mais ils conditionnent aussi l\u2019impact du projet. Pour optimiser ces choix sans d\u00e9passer vos moyens, d\u00e9couvrez notre guide sur le <strong><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/design-pop-up-store-guide\/\" target=\"_new\" rel=\"noopener\" data-start=\"1772\" data-end=\"1861\">design de pop-up store<\/a>.<\/strong><\/p>\n<h2 data-start=\"4629\" data-end=\"4691\"><span class=\"ez-toc-section\" id=\"4_Le_cout_dun_pop-up_store_a_Paris_ce_quil_faut_savoir\"><\/span>4. Le co\u00fbt d\u2019un pop-up store \u00e0 Paris : ce qu\u2019il faut savoir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4693\" data-end=\"4867\">Paris est un march\u00e9 \u00e0 fort potentiel\u2026 mais aussi \u00e0 forte disparit\u00e9 de prix.<br data-start=\"4768\" data-end=\"4771\" \/>Le budget d\u2019un pop-up store varie \u00e9norm\u00e9ment selon le quartier, la visibilit\u00e9 et le flux pi\u00e9ton.<\/p>\n<p data-start=\"5057\" data-end=\"5183\">Le bon emplacement n\u2019est pas forc\u00e9ment le plus cher : il doit surtout \u00eatre <strong data-start=\"5135\" data-end=\"5182\">coh\u00e9rent avec votre marque et vos objectifs<\/strong>.<\/p>\n<h2 data-start=\"5190\" data-end=\"5249\"><span class=\"ez-toc-section\" id=\"5_Astuces_pour_maitriser_le_budget_de_votre_pop-up_shop\"><\/span>5. Astuces pour ma\u00eetriser le budget de votre pop-up shop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5251\" data-end=\"5335\">Un pop-up store peut rester tr\u00e8s rentable si vous adoptez une approche pragmatique :<\/p>\n<ul>\n<li data-start=\"5339\" data-end=\"5377\">privil\u00e9giez des espaces d\u00e9j\u00e0 \u00e9quip\u00e9s<\/li>\n<li data-start=\"5380\" data-end=\"5428\">r\u00e9alisez vous-m\u00eame une partie de la d\u00e9coration<\/li>\n<li data-start=\"5431\" data-end=\"5490\">adaptez les plannings du personnel aux heures d\u2019affluence<\/li>\n<li data-start=\"5493\" data-end=\"5546\">mutualisez un espace avec une marque compl\u00e9mentaire<\/li>\n<li data-start=\"5549\" data-end=\"5611\">concentrez vos d\u00e9penses sur ce qui cr\u00e9e r\u00e9ellement de l\u2019impact<\/li>\n<\/ul>\n<h3 data-start=\"5618\" data-end=\"5665\"><span class=\"ez-toc-section\" id=\"Ressources_essentielles_pour_aller_plus_loin\"><\/span>Ressources essentielles pour aller plus loin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"5667\" data-end=\"5754\">Pour structurer votre projet et \u00e9viter les erreurs classiques, nous vous recommandons :<\/p>\n<ul>\n<li data-start=\"5757\" data-end=\"5865\"><strong data-start=\"5757\" data-end=\"5863\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\" target=\"_new\" rel=\"noopener\" data-start=\"5759\" data-end=\"5861\">Comment ouvrir un pop-up store<\/a><\/strong><\/li>\n<li data-start=\"5868\" data-end=\"6014\"><strong data-start=\"5868\" data-end=\"6012\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/\" target=\"_new\" rel=\"noopener\" data-start=\"5870\" data-end=\"6010\">Qu\u2019est-ce qu\u2019un pop-up store ou une boutique \u00e9ph\u00e9m\u00e8re<\/a><\/strong><\/li>\n<li data-start=\"6017\" data-end=\"6197\"><strong data-start=\"6017\" data-end=\"6197\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/boutique-ephemere-paris-guide-strategique-operationnel\/\" target=\"_new\" rel=\"noopener\" data-start=\"6019\" data-end=\"6195\">Ouvrir une boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris : guide strat\u00e9gique et op\u00e9rationnel gratuit<\/a><\/strong><\/li>\n<\/ul>\n<h2 data-start=\"6204\" data-end=\"6245\"><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Budget_et_cout_dun_pop-up_store\"><\/span>FAQ \u2013 Budget et co\u00fbt d\u2019un pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"6247\" data-end=\"6293\"><span class=\"ez-toc-section\" id=\"Combien_coute_un_pop-up_store_en_moyenne\"><\/span>Combien co\u00fbte un pop-up store en moyenne ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6294\" data-end=\"6460\">Un pop-up store peut co\u00fbter de quelques milliers d\u2019euros \u00e0 plusieurs dizaines de milliers, selon la dur\u00e9e, la ville, l\u2019emplacement et le niveau d\u2019exp\u00e9rience souhait\u00e9.<\/p>\n<h3 data-start=\"6462\" data-end=\"6506\"><span class=\"ez-toc-section\" id=\"Quel_est_le_poste_de_depense_principal\"><\/span>Quel est le poste de d\u00e9pense principal ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6507\" data-end=\"6630\">La location de l\u2019espace repr\u00e9sente g\u00e9n\u00e9ralement <strong data-start=\"6555\" data-end=\"6587\">environ 30 % du budget total<\/strong>, suivie par l\u2019am\u00e9nagement et le marketing.<\/p>\n<h3 data-start=\"6632\" data-end=\"6689\"><span class=\"ez-toc-section\" id=\"Peut-on_ouvrir_un_pop-up_store_avec_un_petit_budget\"><\/span>Peut-on ouvrir un pop-up store avec un petit budget ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6690\" data-end=\"6856\">Oui. Le format est justement con\u00e7u pour \u00eatre flexible. En adaptant la dur\u00e9e, la surface et l\u2019emplacement, il est possible de lancer un pop-up avec un budget ma\u00eetris\u00e9.<\/p>\n<h3 data-start=\"6858\" data-end=\"6911\"><span class=\"ez-toc-section\" id=\"Paris_est-elle_plus_chere_que_les_autres_villes\"><\/span>Paris est-elle plus ch\u00e8re que les autres villes ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"6912\" data-end=\"7035\">Oui, mais les \u00e9carts d\u00e9pendent fortement des quartiers. Certains emplacements offrent un excellent rapport visibilit\u00e9\/prix.<\/p>\n<h3 data-start=\"7037\" data-end=\"7083\"><span class=\"ez-toc-section\" id=\"Ou_trouver_un_espace_adapte_a_mon_budget\"><\/span>O\u00f9 trouver un espace adapt\u00e9 \u00e0 mon budget ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"7084\" data-end=\"7253\">Vous pouvez <strong data-start=\"7096\" data-end=\"7192\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"7098\" data-end=\"7190\">rechercher des espaces \u00e9ph\u00e9m\u00e8res adapt\u00e9s \u00e0 votre budget<\/a><\/strong> et filtrer selon la ville, la surface et la dur\u00e9e souhait\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combien co\u00fbte un pop-up store ? Ce guide complet vous aide \u00e0 estimer le budget d\u2019une boutique \u00e9ph\u00e9m\u00e8re, \u00e9viter les co\u00fbts cach\u00e9s et r\u00e9ussir votre projet, \u00e0 Paris comme ailleurs.<\/p>\n","protected":false},"author":19,"featured_media":14098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1607],"tags":[1523,1530,1532,1553,1896],"class_list":["post-14096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to-fr","tag-fashion-fr","tag-retail-fr","tag-shopping-fr","tag-space-to-pop-fr","tag-stores-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",2000,1333,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",2000,1333,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/akinney_3.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Combien co\u00fbte un pop-up store ? Ce guide complet vous aide \u00e0 estimer le budget d\u2019une boutique \u00e9ph\u00e9m\u00e8re, \u00e9viter les co\u00fbts cach\u00e9s et r\u00e9ussir votre projet, \u00e0 Paris comme ailleurs.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14096"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14098"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}