{"id":14160,"date":"2024-03-06T19:38:00","date_gmt":"2024-03-06T19:38:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/make-your-pop-up-instagrammable\/"},"modified":"2026-02-05T17:02:47","modified_gmt":"2026-02-05T17:02:47","slug":"rendre-pop-up-store-instagrammable","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/","title":{"rendered":"6 fa\u00e7ons de rendre votre pop-up store Insta-compatible"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#1_Des_citations_qui_accrochent\" title=\"1. Des citations qui accrochent\">1. Des citations qui accrochent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#2_Une_deco_propre_a_votre_ADN\" title=\"2. Une d\u00e9co propre \u00e0 votre ADN\">2. Une d\u00e9co propre \u00e0 votre ADN<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#Des_murs_vivants\" title=\"Des murs vivants\">Des murs vivants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#Des_sols_qui_detonnent\" title=\"Des sols qui d\u00e9tonnent\">Des sols qui d\u00e9tonnent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#Des_details_qui_tuent\" title=\"Des d\u00e9tails qui tuent\">Des d\u00e9tails qui tuent<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#3_Piochez_dans_la_pop_culture\" title=\"3. Piochez dans la pop culture\">3. Piochez dans la pop culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#4_Des_experiences_qui_se_partagent\" title=\"4. Des exp\u00e9riences qui se partagent\">4. Des exp\u00e9riences qui se partagent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#5_Embrace_Art\" title=\"5. Embrace Art\">5. Embrace Art<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/#Votre_projet_ephemere_est_a_portee_de_clic\" title=\"Votre projet \u00e9ph\u00e9m\u00e8re est \u00e0 port\u00e9e de clic !\">Votre projet \u00e9ph\u00e9m\u00e8re est \u00e0 port\u00e9e de clic !<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><a class=\"ek-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/\">Qu\u2019est-ce qu\u2019un Pop-Up Store ?<\/a>\u00a0&gt;\u00a0<a class=\"ek-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\">Comment ouvir un Pop-Up Store?<\/a>\u00a0&gt;\u00a0<a class=\"ek-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-et-marketing\/\">Pop-Up Stores : Quelle strat\u00e9gie marketing \u00e0 adopter ?<\/a>\u00a0&gt;\u00a0<a class=\"ek-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/promouvoir-pop-up-store-sur-reseaux-sociaux\/\">Faire la promotion d\u2019un \u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re sur les r\u00e9seaux sociaux<\/a> &gt; <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rendre-pop-up-store-instagrammable\/\">6 fa\u00e7ons de rendre votre pop-up store Insta-compatible<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Toute marque r\u00eave que ses clients chantent ses louanges sur les r\u00e9seaux sociaux. Pour cela, rien de tel que d\u2019imaginer un pop-up store pour favoriser l\u2019engagement, que les fans pourront explorer et s\u2019approprier. <b>Instagram compte parmi les plateformes sociales \u00e0 fort impact en mati\u00e8re de d\u00e9couverte et de partage d\u2019exp\u00e9rience de marque, depuis un magasin, une boutique \u00e9ph\u00e9m\u00e8re ou un \u00e9v\u00e9nement. <\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Prenez Beauty House, le nouveau pop-up sign\u00e9 Chanel, dont l\u2019ambition et de devenir le plus \u00ab\u00a0Instagrammable\u00a0\u00bb de tous. Pour votre prochain pop-up store, ne passez pas \u00e0 c\u00f4t\u00e9 de la puissance de frappe du social media\u00a0: concevez une exp\u00e9rience Insta-compatible.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Voici quelques bonnes pratiques \u00e0 suivre pour votre prochain pop-up store : <\/b><\/span><\/p>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"1_Des_citations_qui_accrochent\"><\/span><span class=\"s1\">1. Des citations qui accrochent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Une id\u00e9e facile \u00e0 r\u00e9aliser pour encourager le partage de visuels sur les r\u00e9seaux sociaux lors de votre pop-up store : cr\u00e9er de petits panneaux portant une citation. Selon l\u2019\u00e9v\u00e9nement et l\u2019audience, optez pour de l\u2019humour, de l\u2019inspirationnel ou ce qui caract\u00e9rise la personnalit\u00e9 de votre marque.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">En termes de cr\u00e9ativit\u00e9, les id\u00e9es ne manquent pas\u00a0:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s1\">Craie sur ardoise<\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">Image encadr\u00e9e avec du texte <\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">\u00c9cran <\/span><\/li>\n<li class=\"li5\"><span class=\"s1\">Lumi\u00e8res au sol ou aux murs<\/span><\/li>\n<li class=\"li6\"><span class=\"s4\">Texte en n\u00e9on<\/span><\/li>\n<\/ul>\n<h2 class=\"p4\"><span class=\"ez-toc-section\" id=\"2_Une_deco_propre_a_votre_ADN\"><\/span><span class=\"s1\">2. Une d\u00e9co propre \u00e0 votre ADN<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li5\">\n<h3><span class=\"ez-toc-section\" id=\"Des_murs_vivants\"><\/span><span class=\"s1\"><b>Des murs vivants<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Affichez sur certains pans de murs des visuels pouvant faire office d\u2019arri\u00e8re-plan id\u00e9al aux selfies.<\/b> Ils peuvent \u00e9galement jouer les stars \u00e0 eux seuls sur Instagram ou Snapchat.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour les autres, laissez parler votre cr\u00e9ativit\u00e9.\u00a0<b>Choisissez du papier peint \u00e0 motifs, un paysage grandeur nature ou jouez sur l\u2019interactivit\u00e9 pour cr\u00e9er un moment que vos clients auront envie de partager.<\/b><\/span><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/los-angeles\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-6871 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1-1024x683.jpg\" alt=\"Instagram pop up LA\" width=\"694\" height=\"463\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/hS44MwBR2OVHzlQIb8MQ_25308_1.jpg 1440w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><i>Astuce :<\/i>\u00a0certains espaces pop-up store arborent d\u00e9j\u00e0 un mur original tout pr\u00eat pour vous. <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/los-angeles\/retail\">\u00c0 Los Angeles<\/a>, cette galerie d\u2019art (<em>voir ci-dessus<\/em>) comporte par exemple un pan de mur en gazon. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"Des_sols_qui_detonnent\"><\/span><span class=\"s1\"><b>Des sols qui d\u00e9tonnent<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">\u00c0 l\u2019instar des murs, les sols peuvent aussi servir de d\u00e9cor \u00e0 de s\u00e9duisants clich\u00e9s \u00e0 poster sur Instagram. Un sol original offre l\u2019occasion de se d\u00e9partir du selfie <em>\u00ab\u00a0traditionnel\u00a0\u00bb<\/em> pour se laisser tenter par un selfie de pieds. Si vous \u00eates une marque de chaussures, accordez une attention plus particuli\u00e8re aux sols \u2013 c\u2019est une bonne mani\u00e8re de voir vos produits sur les r\u00e9seaux sociaux.<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li4\">\n<h3><span class=\"ez-toc-section\" id=\"Des_details_qui_tuent\"><\/span><span class=\"s1\"><b>Des d\u00e9tails qui tuent<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">\u00c9clairage, poign\u00e9es de portes, boutons de tiroirs\u00a0: des touches d\u2019originalit\u00e9 sont toujours susceptibles de cr\u00e9er du buzz social. Choisissez un th\u00e8me en accord avec votre \u00e9v\u00e9nement et d\u00e9clinez-le pour chouchouter votre image de marque ou peaufiner un peu plus l\u2019exp\u00e9rience utilisateur.<\/span><\/p>\n<h2 class=\"p5\"><span class=\"ez-toc-section\" id=\"3_Piochez_dans_la_pop_culture\"><\/span><span class=\"s1\">3. Piochez dans la pop culture<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Il n\u2019est pas imp\u00e9ratif que votre marque soit l\u2019unique sujet de votre pop-up store. Pensez plut\u00f4t \u00e0 votre audience et ce qui l\u2019int\u00e9resse.\u00a0<b>La pop culture et ses tendances peuvent \u00eatre source d\u2019inspiration pour des photos Insta-compatibles depuis votre pop-up store.<\/b><\/span><\/p>\n<h2 class=\"p7\"><span class=\"ez-toc-section\" id=\"4_Des_experiences_qui_se_partagent\"><\/span><span class=\"s1\">4. Des exp\u00e9riences qui se partagent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">On entend beaucoup parler de l\u2019importance de cr\u00e9er des exp\u00e9riences de marques qui ont du sens. Le partage sur les r\u00e9seaux sociaux n\u2019\u00e9chappe pas \u00e0 la r\u00e8gle. Proposez des exp\u00e9riences m\u00e9morables et que l\u2019on a envie de partager. Votre pop-up store doit encourager par nature les posts sur Instagram et Snapchat.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Lors de son pop-up store \u00e0 SoHo, FILA a imagin\u00e9 ce mur original pour pr\u00e9senter ses nouveaux mod\u00e8les de baskets. De quoi donner envie de sortir son portable pour prendre des photos.<\/span><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"aligncenter wp-image-6904 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25.jpg\" alt=\"Instagrammable moments pop up store\" width=\"628\" height=\"364\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25.jpg 3820w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-300x174.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-768x446.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-1024x594.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-810x470.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/FILA_EDITED-SELECTS_3-25-1140x661.jpg 1140w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/a><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"5_Embrace_Art\"><\/span><span class=\"s1\">5. Embrace Art<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Que vous lanciez une boutique ou une galerie \u00e9ph\u00e9m\u00e8re, des touches artistiques peuvent donner de joli Insta-clich\u00e9s.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Les marques retail ont tout int\u00e9r\u00eat \u00e0 faire parler ce qu\u2019il y a d\u2019artistique dans leurs produits. <\/b>Ou \u00e0 les exposer de fa\u00e7on artistique. Mieux encore\u00a0: le faire en collaboration avec un artiste local.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Permettre aux clients d\u2019interagir pleinement avec l\u2019espace et les installations peut g\u00e9n\u00e9rer des millions d\u2019impressions autour de votre marque.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Votre_projet_ephemere_est_a_portee_de_clic\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=How%20To\">Votre projet \u00e9ph\u00e9m\u00e8re est \u00e0 port\u00e9e de clic !<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Toute marque r\u00eave que ses clients chantent ses louanges sur les r\u00e9seaux sociaux. Pour cela, rien de tel que d\u2019imaginer un pop-up store pour favoriser l\u2019engagement, que les fans pourront explorer et s\u2019approprier.<\/p>\n","protected":false},"author":27,"featured_media":14162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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