{"id":14166,"date":"2018-03-02T18:26:53","date_gmt":"2018-03-02T18:26:53","guid":{"rendered":"http:\/\/blog.thestorefront.test\/experiential-retail-appeal-five-senses-pop\/"},"modified":"2026-07-16T22:15:39","modified_gmt":"2026-07-16T22:15:39","slug":"experiential-retail-appeal-five-senses-pop","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/","title":{"rendered":"Comment offrir une exp\u00e9rience multisensorielle dans une boutique \u00e9ph\u00e9m\u00e8re ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/#La_vue\" title=\"La vue\">La vue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/#Louie\" title=\"L\u2019ou\u00efe\">L\u2019ou\u00efe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/#Le_toucher\" title=\"Le toucher\">Le toucher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/#Lodorat\" title=\"L\u2019odorat\">L\u2019odorat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/#Le_gout\" title=\"Le go\u00fbt\">Le go\u00fbt<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/#Pret_a_lancer_votre_pop-up\" title=\"Pr\u00eat \u00e0 lancer votre pop-up ?\">Pr\u00eat \u00e0 lancer votre pop-up ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/experiential-retail-appeal-five-senses-pop\/#Alexandra_Sheehan\" title=\"Alexandra Sheehan\">Alexandra Sheehan<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>Les clients sont \u00e0 la recherche d\u2019une exp\u00e9rience en magasin qui soit plus riche qu\u2019auparavant. Il en va de m\u00eame pour les pop-up stores, o\u00f9 les attentes sont plus importantes encore, puisqu&rsquo;il ne s&rsquo;agit pas de d\u00e9couvrir une boutique traditionnelle, bien au contraire.\u00a0Par ici l\u2019originalit\u00e9 et le shopping exp\u00e9rientiel\u00a0!\n\nUne exp\u00e9rience de marque multisensorielle a de quoi marquer positivement les esprits, et pour longtemps. <b>Voici comment flatter les 5 sens de vos clients dans votre prochain pop-up shop.\u00a0<\/b>\n\n<a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/soho\"><img decoding=\"async\" class=\"aligncenter wp-image-6894\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.21.52.png\" alt=\"color experiential retail\" width=\"522\" height=\"346\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.21.52.png 771w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.21.52-300x199.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.21.52-768x509.png 768w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/a>\n<h2><span class=\"ez-toc-section\" id=\"La_vue\"><\/span><b>La vue<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\nLa vue est naturellement le premier sens sollicit\u00e9 chez le shopper. On pense notamment aux panneaux, \u00e0 <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/conseils-dexpert-une-vitrine-plus-attractive-grace-a-la-couleur\/?utm_source=Blog&#038;utm_medium=Article&#038;utm_campaign=How-to\">la vitrine<\/a>, \u00e0\u00a0l\u2019agencement de la boutique\u00a0et au merchandising visuel. Sachez que votre \u00e9quipe passe \u00e9galement au radar et ne doit donc pas jouer les outsiders dans ce d\u00e9cor !\n\n<b>Astuce\u00a0<\/b>: choisissez un espace qui a d\u00e9j\u00e0 du caract\u00e8re, et appuyez-vous sur son cachet pour am\u00e9nager votre boutique \u00e9ph\u00e9m\u00e8re.\n\n<img decoding=\"async\" class=\"aligncenter wp-image-6888\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.04.56.png\" alt=\"white color pop up\" width=\"586\" height=\"389\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.04.56.png 771w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.04.56-300x199.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.04.56-768x510.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.04.56-272x182.png 272w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Louie\"><\/span><b>L\u2019ou\u00efe<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\nLe son est primordial lorsqu\u2019il s\u2019agit de cr\u00e9er une ambiance et d\u2019insuffler la bonne \u00e9nergie \u00e0 vos visiteurs. Il vous faut donc conna\u00eetre votre public et le type d\u2019exp\u00e9rience qu\u2019il attend, plut\u00f4t que celle que vous souhaitez lui faire vivre. Certains pop-up store doivent faire monter l\u2019adr\u00e9naline, quand d\u2019autres sont sur des ondes plus relaxantes\u00a0: quel que soit le cas, c\u2019est aussi une affaire d\u2019ambiance sonore.\n\nCe qu\u2019il faut garder \u00e0 l\u2019esprit\u00a0:\n<ul>\n \t<li>La musique : au-del\u00e0 du simple tempo, veillez \u00e0\u00a0pr\u00e9parer la bonne playlist pour votre pop-up store.<\/li>\n \t<li>Volume : les prospects les plus jeunes seront certainement davantage attir\u00e9s par une ambiance tr\u00e8s vivante et p\u00eachue. Mais si votre public est un peu plus \u00e2g\u00e9 ou sur la retenue, baissez le volume. Ayez \u00e9galement \u00e0 l\u2019esprit qu\u2019un volume un peu fort ne favorise pas l\u2019\u00e9change de parole (si c\u2019est ce que vous visez).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Le_toucher\"><\/span><b>Le toucher<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<b>Ce qui diff\u00e9rencie l\u2019online de l\u2019offline est principalement l\u2019exp\u00e9rience tactile. <\/b>Jouer sur le toucher va au-del\u00e0 du simple fait d\u2019exposer les produits. Bien entendu, il est n\u00e9cessaire que cela soit le cas, mais des<b> d\u00e9mos produit, par exemple, peuvent marquer les esprits en faisant vivre le produit de fa\u00e7on originale.\u00a0<\/b>\n\n<a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/nolita\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-6889 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.02.08.png\" alt=\"Color white pop up store\" width=\"498\" height=\"332\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.02.08.png 770w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.02.08-300x200.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.02.08-768x512.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/Capture-d\u2019\u00e9cran-2018-05-14-\u00e0-18.02.08-272x182.png 272w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/a>\n<h2><span class=\"ez-toc-section\" id=\"Lodorat\"><\/span><b>L\u2019odorat<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<b>Les odeurs ont la facult\u00e9 de r\u00e9veiller notre m\u00e9moire \u00e9motionnelle plus encore que les autres donn\u00e9es sensorielles.<\/b> Pour certaines marques, le marketing olfactif est \u00e9vident\u00a0: celles qui vendent des produits alimentaires peuvent mettre en valeur leurs parfums, tout comme celles qui vendent des fragrances ou produits pour le bain.\n\n<strong>Le saviez-vous ?<\/strong> Lorsque Nike a fait entrer du parfum dans ses magasins, cela a fait grimper l\u2019intention d\u2019achat de 80%. En p\u00e9riode de f\u00eates, l\u2019utilisation de parfums d\u2019ambiance (comme les \u00e9pices ou le sapin), peut engendrer une hausse des ventes \u2014 \u00e0 condition que cela soit congruent avec les attentes ou pr\u00e9f\u00e9rences des consommateurs vis-\u00e0-vis de cette boutique et de ses produits.\n\n<img decoding=\"async\" class=\"aligncenter wp-image-6895\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_2769-1024x683.jpg\" alt=\"Bright colors pop up\" width=\"495\" height=\"330\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_2769-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_2769-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_2769-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_2769-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_2769-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_2769-272x182.jpg 272w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Le_gout\"><\/span><b>Le go\u00fbt<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\nLe go\u00fbt est une affaire plus ou moins difficile d\u2019une marque \u00e0 l\u2019autre. Si vous vendez des produits alimentaires ou boissons, les d\u00e9gustations en boutique sont la voie royale pour les papilles des clients.\u00a0Proposez par exemple un comptoir de d\u00e9gustation\u00a0dans votre boutique si cela s\u2019accorde avec le th\u00e8me et le concept de votre projet \u00e9ph\u00e9m\u00e8re.\n\n<b>Solliciter les 5 sens\u00a0<\/b>\n\nSi envisager chacun des 5 sens s\u00e9par\u00e9ment peut vous aider stimuler votre cr\u00e9ativit\u00e9, vous serez plus efficace si vous les appr\u00e9hendez comme un tout. Comment peuvent-ils fonctionner de concert pour livrer l\u2019exp\u00e9rience \u00e9ph\u00e9m\u00e8re que vous avez en t\u00eate\u00a0? Cherchez \u00e0 la marier dans une compl\u00e9mentarit\u00e9 efficace.\n\n<em><a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=How-to\">Trouvez l\u2019espace id\u00e9al pour votre projet \u00e9ph\u00e9m\u00e8re parmi plus de 10 000 r\u00e9f\u00e9rences disponibles \u00e0 la location \u00e0 travers le monde<\/a><\/em>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Pret_a_lancer_votre_pop-up\"><\/span>Pr\u00eat \u00e0 lancer votre pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Trouvez et r\u00e9servez votre boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris avec Space to Pop.<\/p>\n<a href=\"\/fr\/project\/location-pop-up-store-boutique-ephemere\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Trouver un espace<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/f90ce7204c49fbc9e73fd81226387e20?s=96&#038;d=mm&#038;r=g\" alt=\"Alexandra Sheehan\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Alexandra_Sheehan\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/asheehan\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Alexandra Sheehan<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/asheehan\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Alexandra Sheehan &rarr;<\/a><\/div><\/div>\n\n\n\n\n<div class=\"s2p-pillar\" style=\"border-left:3px solid #5DD297;background:#F7F7F5;padding:12px 16px;margin:28px 0;font-family:inherit;font-size:14px\"><strong>Guide complet :<\/strong> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/boutique-ephemere-paris-guide-strategique-operationnel\/\" style=\"color:#1A1A1A;font-weight:700;text-decoration:none\">Ouvrir une boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris : le guide &rarr;<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les clients sont \u00e0 la recherche d\u2019une exp\u00e9rience en magasin qui soit plus riche qu\u2019auparavant. Il en va de m\u00eame pour les pop-up stores, o\u00f9 les attentes sont plus importantes encore, puisqu&rsquo;il ne s&rsquo;agit pas de d\u00e9couvrir une boutique traditionnelle, bien au contraire.<\/p>\n","protected":false},"author":27,"featured_media":14168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1518],"tags":[],"class_list":["post-14166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",825,550,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",825,550,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",825,550,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",825,550,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",825,550,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",825,550,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/03\/IMG_0823.jpg",120,80,false]},"qubely_author":{"display_name":"Alexandra Sheehan","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/asheehan\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/non-classifiee\/\" rel=\"category tag\">Non classifi\u00e9(e)<\/a>","qubely_excerpt":"Les clients sont \u00e0 la recherche d\u2019une exp\u00e9rience en magasin qui soit plus riche qu\u2019auparavant. 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