{"id":14181,"date":"2018-02-19T15:34:03","date_gmt":"2018-02-19T15:34:03","guid":{"rendered":"http:\/\/blog.thestorefront.test\/mars-treats-the-public-to-a-candy-filled-pop-up-salon\/"},"modified":"2026-02-10T13:07:12","modified_gmt":"2026-02-10T13:07:12","slug":"mars-offre-un-salon-pop-up-rempli-de-bonbons","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/mars-offre-un-salon-pop-up-rempli-de-bonbons\/","title":{"rendered":"Le pop-up store de MARS r\u00e9gale ses clients !"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/mars-offre-un-salon-pop-up-rempli-de-bonbons\/#Le_lieu\" title=\"Le lieu\">Le lieu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/mars-offre-un-salon-pop-up-rempli-de-bonbons\/#La_strategie\" title=\"La strat\u00e9gie\">La strat\u00e9gie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/mars-offre-un-salon-pop-up-rempli-de-bonbons\/#Le_bilan\" title=\"Le bilan\">Le bilan<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/www.mars.com\/made-by-mars\/mars-wrigley\" class=\"ek-link\"><strong>Mars Wrigley Confectionery<\/strong><\/a> a ouvert en d\u00e9but d\u2019ann\u00e9e le premier institut de beaut\u00e9 pop-up enti\u00e8rement articul\u00e9 autour des bonbons et du chocolat. Et cela s\u2019est fait en fanfare\u00a0! En l\u2019honneur de la Saint-Valentin et \u00e0 la suite d\u2019une \u00e9tude indiquant que 47% des Am\u00e9ricains estime qu\u2019une sucrerie est encore plus agr\u00e9able quand elle est partag\u00e9e, MARS a imagin\u00e9 une exp\u00e9rience plaisir \u00e0 vivre \u00e0 deux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_lieu\"><\/span>Le lieu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le pop-up store, trouv\u00e9 gr\u00e2ce \u00e0 <a href=\"https:\/\/www.thestorefront.com\/fr\" class=\"ek-link\"><strong>Space to Pop<\/strong><\/a>, a \u00e9t\u00e9 ouvert les 13 et 14 f\u00e9vrier. La marque a choisi cet\u00a0<a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/new-york-times-square-new-york\" class=\"ek-link\">espace sur Times Square<\/a>\u00a0pour sa singularit\u00e9 et son sol rouge. Un style en ad\u00e9quation avec le concept d\u2019un pop-up autour du bonbon.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-1024x689.jpg\" alt=\"Mars pop up\" class=\"wp-image-5881\" style=\"width:542px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-1024x689.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-300x202.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-768x517.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-810x545.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/02122018_MarsSweetRetreat_LeandroJusten_005-1140x767.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><i>MARS \u00a9 Space to Pop<\/i><\/figcaption><\/figure>\n\n\n\n<p>Au terme de ces deux journ\u00e9es, les d\u00e9comptes ont \u00e9t\u00e9 impressionnants&nbsp;: 1&nbsp;200 personnes ont pouss\u00e9 les portes de la boutique durant cette courte p\u00e9riode, se r\u00e9galant \u00e0 l\u2019occasion de l\u2019un des 5 services en salon, avec une carte des soins 100% sucreries. <em>\u00ab&nbsp;C\u2019\u00e9tait super de voir affluer une telle foule&nbsp;: 1&nbsp;200 visiteurs, c\u2019est \u00e0 peine croyable.&nbsp;\u00bb<\/em> s\u2019enthousiasme un porte-parole du groupe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_strategie\"><\/span>La strat\u00e9gie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cet \u00e9v\u00e9nement o\u00f9 chacun \u00e9tait encourag\u00e9 \u00e0 faire plaisir \u00e0 sa moiti\u00e9 pour la Saint-Valentin a aussi \u00e9t\u00e9 l\u2019occasion pour Mars Wrigley Confectionery d\u2019afficher le lien qui unit toutes ses marques (M&amp;Ms, Skittles, Snickers, Dove, TWiX, MARS\u2026) <em>\u00ab&nbsp;Nous avons tenu \u00e0 montrer la grande famille que forment ces produits.&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Pour illustrer ce lien et le rendre palpable, la marque a articul\u00e9 l\u2019\u00e9v\u00e9nement autour d\u2019id\u00e9es imaginatives, malines et dans l\u2019air du temps, toutes ayant pour but de pr\u00e9senter les produits aux consommateurs. Ces derniers ont par exemple eu droit \u00e0 un brushing menthol\u00e9 infus\u00e9 aux pastilles Altoid ou une p\u00e9dicure avec Snickers. De quoi porter un nouveau regard sur les marques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_bilan\"><\/span><b>Le bilan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Des consommateurs conquis par l\u2019exp\u00e9rience, se sentant <em>\u00ab&nbsp;un rien privil\u00e9gi\u00e9s&nbsp;\u00bb<\/em>. Et, comme l\u2019a confi\u00e9 MARS, <em>\u00ab&nbsp;voir leur joie, leur excitation&nbsp;\u00bb<\/em> a rendu l\u2019\u00e9v\u00e9nement encore plus d\u00e9licieux (et largement r\u00e9compens\u00e9).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/garment-district\/retail\" class=\"ek-link\">Vous aussi, trouvez l&rsquo;espace id\u00e9al pour votre pop-up store \u00e0 Garment District, NY !<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion d\u2019un pop-up store immersif \u00e0 Times Square, Mars Wrigley Confectionery a r\u00e9invent\u00e9 l\u2019exp\u00e9rience de marque en m\u00ealant confiserie, storytelling et activation sensorielle.<\/p>\n","protected":false},"author":23,"featured_media":14183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Crane","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-usa-fr\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"\u00c0 l\u2019occasion d\u2019un pop-up store immersif \u00e0 Times Square, Mars Wrigley Confectionery a r\u00e9invent\u00e9 l\u2019exp\u00e9rience de marque en m\u00ealant confiserie, storytelling et activation sensorielle.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14181"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14183"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}