{"id":14209,"date":"2024-01-30T12:34:00","date_gmt":"2024-01-30T12:34:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront\/"},"modified":"2026-02-09T16:36:08","modified_gmt":"2026-02-09T16:36:08","slug":"obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront\/","title":{"rendered":"OBEY Clothing : comment choisir le bon showroom \u00e0 Paris pendant la Fashion Week"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront\/#Le_bon_quartier_un_lieu_qui_ressemble_a_votre_marque\" title=\"Le bon quartier : un lieu qui ressemble \u00e0 votre marque\">Le bon quartier : un lieu qui ressemble \u00e0 votre marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront\/#Le_bon_espace_mettre_en_scene_vos_produits\" title=\"Le bon espace : mettre en sc\u00e8ne vos produits\">Le bon espace : mettre en sc\u00e8ne vos produits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront\/#Le_bon_timing_anticiper_la_forte_demande\" title=\"Le bon timing : anticiper la forte demande\">Le bon timing : anticiper la forte demande<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/obey-clothing-un-showroom-en-3-clics-pendant-la-fashion-week-avec-storefront\/#Trouver_votre_prochain_showroom_avec_Space_to_Pop\" title=\"Trouver votre prochain showroom avec Space to Pop\">Trouver votre prochain showroom avec Space to Pop<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p>\u00c0 l\u2019occasion de la Fashion Week parisienne, la marque am\u00e9ricaine de streetwear <strong data-start=\"415\" data-end=\"432\">OBEY Clothing<\/strong> a install\u00e9 son showroom \u00e0 Paris pour pr\u00e9senter ses collections dans un lieu en accord avec son ADN visuel et culturel. Accompagn\u00e9e par <strong data-start=\"568\" data-end=\"584\">Space to Pop<\/strong>, la marque a utilis\u00e9 le showroom \u00e9ph\u00e9m\u00e8re comme un v\u00e9ritable levier strat\u00e9gique \u2014 \u00e0 condition de faire les bons choix de <strong data-start=\"706\" data-end=\"718\">quartier<\/strong>, d\u2019<strong data-start=\"722\" data-end=\"732\">espace<\/strong> et de <strong data-start=\"739\" data-end=\"749\">timing<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/showroom\"><img decoding=\"async\" class=\"aligncenter wp-image-5638 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0123.jpg\" alt=\"Obey showroom paris\" width=\"603\" height=\"402\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0123.jpg 2736w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0123-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0123-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0123-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0123-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0123-1140x760.jpg 1140w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/a><\/p>\n<h2 data-start=\"757\" data-end=\"814\"><span class=\"ez-toc-section\" id=\"Le_bon_quartier_un_lieu_qui_ressemble_a_votre_marque\"><\/span>Le bon quartier : un lieu qui ressemble \u00e0 votre marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"816\" data-end=\"1027\">Contrairement aux id\u00e9es re\u00e7ues, le quartier id\u00e9al pendant la Fashion Week n\u2019est pas forc\u00e9ment celui que tout le monde choisit. Le bon quartier, c\u2019est surtout celui qui correspond \u00e0 votre marque et \u00e0 vos clients.<\/p>\n<p data-start=\"1029\" data-end=\"1337\">OBEY Clothing a privil\u00e9gi\u00e9 un secteur proche de R\u00e9publique, un quartier vivant et engag\u00e9, coh\u00e9rent avec l\u2019univers street, artistique et culturel de la marque. Et si <strong data-start=\"1194\" data-end=\"1207\">Le Marais<\/strong> reste un point n\u00e9vralgique mode, l\u2019enjeu est de profiter de la synergie Fashion Week tout en restant fid\u00e8le \u00e0 son positionnement.<\/p>\n<p data-start=\"1339\" data-end=\"1669\">Pour d\u00e9marrer votre recherche, vous pouvez <strong data-start=\"1382\" data-end=\"1487\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/showroom\" target=\"_new\" rel=\"noopener\" data-start=\"1384\" data-end=\"1485\">parcourir les showrooms disponibles \u00e0 Paris<\/a><\/strong>.<br data-start=\"1488\" data-end=\"1491\" \/>Si vous souhaitez \u00eatre au plus pr\u00e8s des zones mode, d\u00e9couvrez aussi <strong data-start=\"1559\" data-end=\"1668\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/showroom\" target=\"_new\" rel=\"noopener\" data-start=\"1561\" data-end=\"1666\">les showrooms dans Le Marais<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/showroom\"><img decoding=\"async\" class=\"aligncenter wp-image-5634 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114.jpg\" alt=\"Obey showroom paris\" width=\"635\" height=\"423\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114.jpg 2736w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0114-1140x760.jpg 1140w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/p>\n<h2 data-start=\"1676\" data-end=\"1723\"><span class=\"ez-toc-section\" id=\"Le_bon_espace_mettre_en_scene_vos_produits\"><\/span>Le bon espace : mettre en sc\u00e8ne vos produits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1725\" data-end=\"1941\">Dans un showroom, le produit est roi \u2014 mais l\u2019exp\u00e9rience l\u2019est tout autant. Pour OBEY Clothing, l\u2019atmosph\u00e8re devait refl\u00e9ter l\u2019identit\u00e9 de la marque : visuels forts, touches graphiques, et une sc\u00e9nographie coh\u00e9rente.<\/p>\n<p data-start=\"1943\" data-end=\"2107\">Autre point cl\u00e9 : un espace <strong data-start=\"1971\" data-end=\"1990\">pr\u00eat \u00e0 l\u2019emploi<\/strong>. Un lieu d\u00e9j\u00e0 bien agenc\u00e9 permet de gagner un temps pr\u00e9cieux, surtout quand les plannings Fashion Week s\u2019acc\u00e9l\u00e8rent.<\/p>\n<h2><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/showroom\"><img decoding=\"async\" class=\"aligncenter wp-image-5636\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119.jpg\" alt=\"obey clothing pop up shop\" width=\"591\" height=\"394\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119.jpg 2736w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0119-1140x760.jpg 1140w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Le_bon_timing_anticiper_la_forte_demande\"><\/span>Le bon timing : anticiper la forte demande<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2161\" data-end=\"2400\">Pendant la Fashion Week, la demande de showrooms est tr\u00e8s \u00e9lev\u00e9e. Les lieux qui cochent les bonnes cases partent vite, parfois plusieurs saisons \u00e0 l\u2019avance. Anticiper, c\u2019est se donner plus de choix, de flexibilit\u00e9 et de meilleures options.<\/p>\n<p data-start=\"2402\" data-end=\"2603\">Pour cibler des lieux adapt\u00e9s \u00e0 cette p\u00e9riode, vous pouvez consulter <strong data-start=\"2471\" data-end=\"2602\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\" target=\"_new\" rel=\"noopener\" data-start=\"2473\" data-end=\"2600\">une s\u00e9lection d\u2019espaces pour la Fashion Week \u00e0 Paris<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/showroom\"><img decoding=\"async\" class=\"wp-image-5631  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102.jpg\" alt=\"Showroom in le marias\" width=\"506\" height=\"337\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102.jpg 2736w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/01\/IMG_0102-1140x760.jpg 1140w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/p>\n<h2 data-start=\"2610\" data-end=\"2662\"><span class=\"ez-toc-section\" id=\"Trouver_votre_prochain_showroom_avec_Space_to_Pop\"><\/span>Trouver votre prochain showroom avec Space to Pop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2664\" data-end=\"2871\">Que vous recherchiez un showroom vitr\u00e9 et visible, un loft plus confidentiel, ou un espace proche des hotspots mode, <strong data-start=\"2781\" data-end=\"2797\">Space to Pop<\/strong> vous permet d\u2019identifier rapidement des lieux coh\u00e9rents avec votre brief.<\/p>\n<p data-start=\"2873\" data-end=\"3057\">Vous pouvez aussi <strong data-start=\"2891\" data-end=\"2971\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"2893\" data-end=\"2969\">d\u00e9couvrir des espaces partout en France<\/a><\/strong> et affiner ensuite selon votre ville, votre surface, votre budget et vos contraintes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 travers son showroom parisien, OBEY Clothing montre comment un espace bien choisi pendant la Fashion Week peut renforcer l\u2019image de marque et optimiser l\u2019exp\u00e9rience acheteurs.<\/p>\n","protected":false},"author":36,"featured_media":14211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"\u00c0 travers son showroom parisien, OBEY Clothing montre comment un espace bien choisi pendant la Fashion Week peut renforcer l\u2019image de marque et optimiser l\u2019exp\u00e9rience acheteurs.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14209"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14211"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}