{"id":14221,"date":"2022-12-22T09:55:00","date_gmt":"2022-12-22T09:55:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/the-rossignol-pop-up-store-in-paris-premium-and-central\/"},"modified":"2026-02-06T12:43:12","modified_gmt":"2026-02-06T12:43:12","slug":"pop-up-store-rossignol-a-paris-premium-et-central","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/","title":{"rendered":"Le Pop-Up Store de Rossignol \u00e0 Paris : \u00ab\u00a0le retail doit coexister avec l&rsquo;offre e-commerce\u00a0\u00bb"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Le_principal_defi_passer_de_la_montagne_a_la_ville\" title=\"Le principal d\u00e9fi : passer de la montagne \u00e0 la ville\">Le principal d\u00e9fi : passer de la montagne \u00e0 la ville<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Pourquoi_le_retail_ephemere_fait_sens_pour_Rossignol\" title=\"Pourquoi le retail \u00e9ph\u00e9m\u00e8re fait sens pour Rossignol\">Pourquoi le retail \u00e9ph\u00e9m\u00e8re fait sens pour Rossignol<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Une_experience_pop-up_pensee_comme_une_galerie_de_marque\" title=\"Une exp\u00e9rience pop-up pens\u00e9e comme une galerie de marque\">Une exp\u00e9rience pop-up pens\u00e9e comme une galerie de marque<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Quelle_experience_voulez-vous_creer_avec_ce_Pop-Up_Store\" title=\"Quelle exp\u00e9rience voulez-vous cr\u00e9er avec ce Pop-Up Store ?\u00a0\">Quelle exp\u00e9rience voulez-vous cr\u00e9er avec ce Pop-Up Store ?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Pourquoi_Paris_et_la_rue_de_la_Paix\" title=\"Pourquoi Paris et la rue de la Paix\">Pourquoi Paris et la rue de la Paix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Le_retail_comme_pilier_dune_strategie_omnicanale\" title=\"Le retail comme pilier d\u2019une strat\u00e9gie omnicanale\">Le retail comme pilier d\u2019une strat\u00e9gie omnicanale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Le_pop-up_store_revelateur_de_lADN_Rossignol\" title=\"Le pop-up store, r\u00e9v\u00e9lateur de l\u2019ADN Rossignol\">Le pop-up store, r\u00e9v\u00e9lateur de l\u2019ADN Rossignol<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-rossignol-a-paris-premium-et-central\/#Tentez_lexperience_de_lephemere_avec_Space_to_Pop\" title=\"Tentez l&rsquo;exp\u00e9rience de l&rsquo;\u00e9ph\u00e9m\u00e8re avec Space to Pop\u00a0\">Tentez l&rsquo;exp\u00e9rience de l&rsquo;\u00e9ph\u00e9m\u00e8re avec Space to Pop\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"514\" data-end=\"958\">Marque fran\u00e7aise iconique des sports d\u2019hiver, <a href=\"https:\/\/www.rossignol.com\/fr\/\"><strong data-start=\"560\" data-end=\"573\">Rossignol<\/strong><\/a> s\u2019est progressivement impos\u00e9e bien au-del\u00e0 des pistes de ski, s\u00e9duisant une nouvelle g\u00e9n\u00e9ration d\u2019adeptes du <strong data-start=\"683\" data-end=\"705\">sportswear premium<\/strong>. Pour accompagner cette \u00e9volution et affirmer son positionnement lifestyle, la marque a choisi le <a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-pop-up-store-boutique-ephemere\"><strong data-start=\"804\" data-end=\"827\">format pop-up store<\/strong><\/a>, en s\u2019installant dans l\u2019un des quartiers les plus prestigieux de Paris : la <strong data-start=\"904\" data-end=\"922\">rue de la Paix<\/strong>, entre l\u2019Op\u00e9ra et la place Vend\u00f4me.<\/p>\n<p data-start=\"960\" data-end=\"1143\">\u00c0 travers cette boutique \u00e9ph\u00e9m\u00e8re, Rossignol a explor\u00e9 une nouvelle mani\u00e8re de raconter son histoire, de rencontrer ses clients et de faire dialoguer h\u00e9ritage sportif et mode urbaine.<\/p>\n<p data-start=\"960\" data-end=\"1143\">Une marque forg\u00e9e par l\u2019histoire du ski<a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\"><img decoding=\"async\" class=\"aligncenter wp-image-5409 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0564-copie.jpg\" alt=\"rossignol pop up paris\" width=\"421\" height=\"281\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0564-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0564-copie-300x200.jpg 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a>\u00ab Rossignol est avant tout une marque de sports d\u2019hiver, profond\u00e9ment ancr\u00e9e dans son histoire et son territoire \u00bb, rappelle <strong data-start=\"1319\" data-end=\"1343\">Alessandro Locatelli<\/strong>, CEO de Rossignol Apparel. N\u00e9e \u00e0 Grenoble, la marque a accompagn\u00e9 l\u2019\u00e9volution du ski pendant plus d\u2019un si\u00e8cle, port\u00e9e par des athl\u00e8tes l\u00e9gendaires tels qu\u2019Alberto Tomba, Bode Miller, \u00c9milie Allais ou encore Martin Fourcade.<\/p>\n<p data-start=\"1569\" data-end=\"1801\">Cette l\u00e9gitimit\u00e9 sportive constitue aujourd\u2019hui le socle d\u2019une ambition plus large : devenir une marque de r\u00e9f\u00e9rence <strong data-start=\"1686\" data-end=\"1717\">sur et en dehors des pistes<\/strong>, en proposant un vestiaire complet qui conjugue performance, \u00e9l\u00e9gance et modernit\u00e9.<\/p>\n<p data-start=\"1803\" data-end=\"1956\">\u00ab Nous avons transform\u00e9 notre ADN technique en une ligne contemporaine, capable de s\u2019adapter \u00e0 une vie urbaine sans renier nos origines \u00bb, explique-t-il.<\/p>\n<h2 data-start=\"1803\" data-end=\"1956\"><span class=\"ez-toc-section\" id=\"Le_principal_defi_passer_de_la_montagne_a_la_ville\"><\/span>Le principal d\u00e9fi : passer de la montagne \u00e0 la ville<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.thestorefront.com\/fr\"><img decoding=\"async\" class=\"wp-image-5408  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0555-copie.jpg\" alt=\"rossignol ski pop up paris\" width=\"275\" height=\"421\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0555-copie.jpg 359w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0555-copie-196x300.jpg 196w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/a><\/p>\n<p class=\"gmail-MsoNormal\" style=\"text-align: center;\"><span lang=\"EN-US\">En quoi Rossignol se diff\u00e9rencie-t-elle de ses concurrents ?\u00a0<\/span><\/p>\n<p data-start=\"2020\" data-end=\"2159\">Le d\u00e9fi pour Rossignol est clair : <strong data-start=\"2055\" data-end=\"2110\">transposer l\u2019univers du ski dans un contexte urbain<\/strong>, tout en respectant plus d\u2019un si\u00e8cle d\u2019h\u00e9ritage.<\/p>\n<p data-start=\"2161\" data-end=\"2385\">\u00ab Il s\u2019agit de d\u00e9mocratiser nos valeurs dans une approche sport chic, sans les d\u00e9naturer. \u00c0 terme, une marque lifestyle ne vend pas seulement des produits, mais une exp\u00e9rience et une \u00e9motion \u00bb, souligne Alessandro Locatelli.<\/p>\n<p data-start=\"2387\" data-end=\"2537\">C\u2019est pr\u00e9cis\u00e9ment dans cette logique que le pop-up store s\u2019impose comme un outil strat\u00e9gique, capable de cr\u00e9er un lien \u00e9motionnel fort avec le public.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\"><img decoding=\"async\" class=\"wp-image-5411  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0582-copie.jpg\" alt=\"rossignol pop up shop paris\" width=\"487\" height=\"325\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0582-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0582-copie-300x200.jpg 300w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/a><\/p>\n<p class=\"gmail-MsoNormal\" style=\"text-align: center;\"><span lang=\"EN-US\">Quel est le challenge principal pour Rossignol ?\u00a0<\/span><\/p>\n<h2 data-start=\"2544\" data-end=\"2599\"><span class=\"ez-toc-section\" id=\"Pourquoi_le_retail_ephemere_fait_sens_pour_Rossignol\"><\/span>Pourquoi le retail \u00e9ph\u00e9m\u00e8re fait sens pour Rossignol<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2601\" data-end=\"2903\">La strat\u00e9gie retail de Rossignol s\u2019est d\u2019abord d\u00e9velopp\u00e9e dans des destinations embl\u00e9matiques de la montagne : Chamonix, Meg\u00e8ve, Courmayeur, St. Moritz ou Crans-Montana. Puis, progressivement, la marque a investi des environnements plus urbains, tout en conservant un lien fort avec les sports d\u2019hiver.<\/p>\n<p data-start=\"2905\" data-end=\"3279\">Lyon, Oslo ou encore des collaborations \u00e9ph\u00e9m\u00e8res dans des lieux iconiques ont permis \u00e0 Rossignol de tester de nouveaux formats, d\u2019affiner son discours et d\u2019adapter son offre. Chaque boutique devient alors une <strong data-start=\"3115\" data-end=\"3159\">extension physique de l\u2019ADN de la marque<\/strong>, \u00e0 travers des mat\u00e9riaux bruts et min\u00e9raux : pierre, ardoise, m\u00e9tal, bois, \u00e9voquant le contact de la neige et des skis.<\/p>\n<p data-start=\"3281\" data-end=\"3473\">Parall\u00e8lement, Rossignol a repens\u00e9 son exp\u00e9rience digitale afin de cr\u00e9er une continuit\u00e9 fluide entre <strong data-start=\"3382\" data-end=\"3403\">online et offline<\/strong>, o\u00f9 le magasin et l\u2019e-commerce se compl\u00e8tent plut\u00f4t que de s\u2019opposer.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"wp-image-5403  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0524-copie.jpg\" alt=\"Rossignol pop up store paris\" width=\"504\" height=\"336\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0524-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0524-copie-300x200.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<h2 data-start=\"3480\" data-end=\"3539\"><span class=\"ez-toc-section\" id=\"Une_experience_pop-up_pensee_comme_une_galerie_de_marque\"><\/span>Une exp\u00e9rience pop-up pens\u00e9e comme une galerie de marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3541\" data-end=\"3866\">Le pop-up store de la rue de la Paix a \u00e9t\u00e9 con\u00e7u comme un <strong data-start=\"3599\" data-end=\"3618\">espace immersif<\/strong>, \u00e0 mi-chemin entre galerie d\u2019art et boutique de mode. Les codes de la marque y sont omnipr\u00e9sents : le bleu, le blanc et le rouge, les mati\u00e8res techniques rappelant les vestes Rossignol, et une sc\u00e9nographie \u00e9pur\u00e9e mettant en valeur les collections.<\/p>\n<p data-start=\"3868\" data-end=\"4200\">Les visuels de la campagne <em data-start=\"3895\" data-end=\"3909\">Urban Escape<\/em>, mettant en sc\u00e8ne des personnalit\u00e9s embl\u00e9matiques comme <strong data-start=\"3966\" data-end=\"3985\">Martin Fourcade<\/strong> ou <strong data-start=\"3989\" data-end=\"4009\">Marizanne Visser<\/strong>, dialoguent avec l\u2019espace. Le sol, pens\u00e9 comme un tapis d\u2019accueil, guide naturellement le visiteur, tandis que les lignes lumineuses au plafond \u00e9voquent la trajectoire des skis sur la neige.<\/p>\n<p data-start=\"4202\" data-end=\"4245\">Le lieu s\u2019articule autour de deux univers :<\/p>\n<ul data-start=\"4246\" data-end=\"4510\">\n<li data-start=\"4246\" data-end=\"4363\">\n<p data-start=\"4248\" data-end=\"4363\">un premier espace pr\u00e9sentant l\u2019ensemble de la collection, de l\u2019h\u00e9ritage ski aux lignes sportswear contemporaines,<\/p>\n<\/li>\n<li data-start=\"4364\" data-end=\"4510\">\n<p data-start=\"4366\" data-end=\"4510\">un second d\u00e9di\u00e9 \u00e0 la <strong data-start=\"4387\" data-end=\"4437\">collaboration avec Jean-Charles de Castelbajac<\/strong>, mise en sc\u00e8ne dans un univers color\u00e9 fid\u00e8le \u00e0 l\u2019esth\u00e9tique du cr\u00e9ateur.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0508-copie.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5400\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0508-copie.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0508-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0508-copie-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h5 class=\"gmail-MsoNormal\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Quelle_experience_voulez-vous_creer_avec_ce_Pop-Up_Store\"><\/span><span lang=\"EN-US\">Quelle exp\u00e9rience voulez-vous cr\u00e9er avec ce Pop-Up Store ?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<h2 data-start=\"4517\" data-end=\"4555\"><span class=\"ez-toc-section\" id=\"Pourquoi_Paris_et_la_rue_de_la_Paix\"><\/span>Pourquoi Paris et la rue de la Paix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4557\" data-end=\"4896\">\u00ab Paris est la capitale de la mode. Pour une marque fran\u00e7aise \u00e0 ambition internationale, y \u00eatre pr\u00e9sent est une \u00e9vidence \u00bb, explique Alessandro Locatelli. Le choix de la rue de la Paix r\u00e9pond \u00e0 un objectif clair : <strong data-start=\"4771\" data-end=\"4805\">visibilit\u00e9, prestige et trafic<\/strong>, dans un environnement en parfaite ad\u00e9quation avec le positionnement premium de Rossignol.<\/p>\n<h2 data-start=\"4903\" data-end=\"4955\"><span class=\"ez-toc-section\" id=\"Le_retail_comme_pilier_dune_strategie_omnicanale\"><\/span>Le retail comme pilier d\u2019une strat\u00e9gie omnicanale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4957\" data-end=\"5267\">Rossignol croit fermement \u00e0 la compl\u00e9mentarit\u00e9 entre boutique physique et digital. Le retail devient un point d\u2019entr\u00e9e vers une exp\u00e9rience globale, enrichie par des services pens\u00e9s pour simplifier le parcours client : livraison \u00e0 domicile depuis le magasin, click &amp; collect, ajustements et services en atelier.<\/p>\n<p data-start=\"5269\" data-end=\"5390\">\u00ab Aujourd\u2019hui, tout doit \u00eatre fluide. L\u2019exp\u00e9rience ne doit jamais s\u2019arr\u00eater \u00e0 la porte du magasin \u00bb, r\u00e9sume le dirigeant.<\/p>\n<h2 data-start=\"5397\" data-end=\"5446\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_revelateur_de_lADN_Rossignol\"><\/span>Le pop-up store, r\u00e9v\u00e9lateur de l\u2019ADN Rossignol<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5448\" data-end=\"5673\">\u00c0 travers ce pop-up store parisien, Rossignol d\u00e9montre que le <strong data-start=\"5510\" data-end=\"5529\">retail \u00e9ph\u00e9m\u00e8re<\/strong> est bien plus qu\u2019un canal de vente. C\u2019est un outil strat\u00e9gique pour tester, raconter, rencontrer et incarner une marque dans toute sa richesse.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0547-copie.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5407\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0547-copie.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0547-copie.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0547-copie-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<h6><\/h6>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Tentez_lexperience_de_lephemere_avec_Space_to_Pop\"><\/span>Tentez l&rsquo;exp\u00e9rience de l&rsquo;\u00e9ph\u00e9m\u00e8re avec <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/1er-75001\/vendome\/retail\">Space to Pop\u00a0<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Rossignol a choisi le pop-up store \u00e0 Paris pour affirmer son positionnement sportswear premium et cr\u00e9er une exp\u00e9rience immersive entre h\u00e9ritage du ski et mode urbaine.<\/p>\n","protected":false},"author":36,"featured_media":14223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2471],"tags":[1528],"class_list":["post-14221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-france-fr","tag-paris-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",5472,3648,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0585.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Rossignol a choisi le pop-up store \u00e0 Paris pour affirmer son positionnement sportswear premium et cr\u00e9er une exp\u00e9rience immersive entre h\u00e9ritage du ski et mode urbaine.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14221"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14223"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}