{"id":14226,"date":"2023-12-21T11:01:00","date_gmt":"2023-12-21T11:01:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/"},"modified":"2026-02-09T16:07:21","modified_gmt":"2026-02-09T16:07:21","slug":"leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/","title":{"rendered":"Quand Leboncoin transforme l\u2019occasion en exp\u00e9rience immersive gr\u00e2ce au pop-up store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/#Un_concept_creatif_imagine_pour_le_offline\" title=\"Un concept cr\u00e9atif imagin\u00e9 pour le offline\">Un concept cr\u00e9atif imagin\u00e9 pour le offline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/#Une_experience_alignee_avec_lADN_de_la_marque\" title=\"Une exp\u00e9rience align\u00e9e avec l\u2019ADN de la marque\">Une exp\u00e9rience align\u00e9e avec l\u2019ADN de la marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/#Lexperience_avant_la_vente\" title=\"L\u2019exp\u00e9rience avant la vente\">L\u2019exp\u00e9rience avant la vente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/#Un_message_engage_et_responsable\" title=\"Un message engag\u00e9 et responsable\">Un message engag\u00e9 et responsable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/#Le_pop-up_store_comme_terrain_dexpression_pour_les_marques\" title=\"Le pop-up store comme terrain d\u2019expression pour les marques\">Le pop-up store comme terrain d\u2019expression pour les marques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/leboncoin-donne-une-seconde-vie-aux-jouets-avec-un-pop-up-store-by-storefront-et-wild-buzz-agency\/#A_vous_dimaginer_votre_experience_ephemere\" title=\"\u00c0 vous d\u2019imaginer votre exp\u00e9rience \u00e9ph\u00e9m\u00e8re\">\u00c0 vous d\u2019imaginer votre exp\u00e9rience \u00e9ph\u00e9m\u00e8re<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"323\" data-end=\"703\">En plein c\u0153ur de Paris, sur un axe embl\u00e9matique du shopping, Leboncoin a choisi le <strong data-start=\"406\" data-end=\"422\">pop-up store<\/strong> pour donner vie \u00e0 son univers et d\u00e9montrer que l\u2019exp\u00e9rience physique peut parfaitement compl\u00e9ter une strat\u00e9gie digitale. Avec cette activation \u00e9ph\u00e9m\u00e8re, la marque a imagin\u00e9 un espace immersif et ludique autour d\u2019un th\u00e8me f\u00e9d\u00e9rateur : l\u2019histoire et la valeur des jouets d\u2019occasion.<\/p>\n<p data-start=\"705\" data-end=\"924\">Acteur incontournable de la vente en ligne, <strong data-start=\"749\" data-end=\"791\"><a class=\"decorated-link\" href=\"https:\/\/www.leboncoin.fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"751\" data-end=\"789\">Leboncoin<\/a><\/strong> prouve ici que le retail \u00e9ph\u00e9m\u00e8re est un formidable levier pour cr\u00e9er du lien, raconter une histoire et engager le public autrement.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5521 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109.jpg\" alt=\"leboncoin pop up shop paris\" width=\"497\" height=\"331\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0109-810x540.jpg 810w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/p>\n<h2 data-start=\"931\" data-end=\"976\"><span class=\"ez-toc-section\" id=\"Un_concept_creatif_imagine_pour_le_offline\"><\/span>Un concept cr\u00e9atif imagin\u00e9 pour le offline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"978\" data-end=\"1327\">Con\u00e7u en collaboration avec <strong data-start=\"1006\" data-end=\"1061\"><a class=\"decorated-link\" href=\"https:\/\/www.wildbuzzagency.com\/\" target=\"_new\" rel=\"noopener\" data-start=\"1008\" data-end=\"1059\">Wild Buzz Agency<\/a><\/strong>, ce pop-up a pris la forme d\u2019un v\u00e9ritable mus\u00e9e d\u00e9cal\u00e9 et interactif, enti\u00e8rement d\u00e9di\u00e9 aux jouets d\u2019occasion. Loin d\u2019un point de vente classique, l\u2019espace proposait une sc\u00e9nographie immersive m\u00ealant expositions, installations ludiques et clins d\u2019\u0153il humoristiques.<\/p>\n<p data-start=\"1329\" data-end=\"1549\">Petits trains, photographies, citations pleines d\u2019autod\u00e9rision, montagnes de jouets et espaces de jeu composaient un d\u00e9cor pens\u00e9 pour faire sourire, r\u00e9fl\u00e9chir et replonger petits et grands dans leurs souvenirs d\u2019enfance.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5519\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080.jpg\" alt=\"leboncoin pop up store paris\" width=\"545\" height=\"363\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0080-810x540.jpg 810w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<h2 data-start=\"1556\" data-end=\"1605\"><span class=\"ez-toc-section\" id=\"Une_experience_alignee_avec_lADN_de_la_marque\"><\/span>Une exp\u00e9rience align\u00e9e avec l\u2019ADN de la marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1607\" data-end=\"1901\">Le pop-up store faisait directement \u00e9cho \u00e0 la strat\u00e9gie de communication de Leboncoin, connue pour humaniser les objets de seconde main et leur donner une voix. Dans cet espace, les jouets devenaient les v\u00e9ritables h\u00e9ros du lieu, mis en sc\u00e8ne comme des objets charg\u00e9s d\u2019histoires et d\u2019\u00e9motions.<\/p>\n<p data-start=\"1903\" data-end=\"2078\">Cette approche permettait de valoriser l\u2019occasion avec humour et bienveillance, tout en rappelant qu\u2019un objet v\u00e9cu peut avoir autant \u2013 voire plus \u2013 de valeur qu\u2019un objet neuf.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5512 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022.jpg\" alt=\"leboncoin et Space to Pop\" width=\"428\" height=\"285\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0022-810x540.jpg 810w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<h2 data-start=\"2085\" data-end=\"2115\"><span class=\"ez-toc-section\" id=\"Lexperience_avant_la_vente\"><\/span>L\u2019exp\u00e9rience avant la vente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2117\" data-end=\"2445\">Trouv\u00e9 avec l\u2019accompagnement de <strong data-start=\"2149\" data-end=\"2165\">Space to Pop<\/strong>, l\u2019espace a \u00e9t\u00e9 pens\u00e9 comme un <strong data-start=\"2197\" data-end=\"2229\">lieu d\u2019exp\u00e9rience avant tout<\/strong>. Aucun enjeu commercial direct : ici, on ne venait pas acheter, mais vivre quelque chose. Ateliers cr\u00e9atifs, jeux, animations pour enfants et adultes, moments de partage\u2026 le pop-up devenait un v\u00e9ritable lieu de vie.<\/p>\n<p data-start=\"2447\" data-end=\"2664\">Cette libert\u00e9 est l\u2019un des grands atouts du format \u00e9ph\u00e9m\u00e8re : permettre aux marques de s\u2019exprimer autrement, sans les contraintes d\u2019un magasin traditionnel, et de cr\u00e9er une relation plus \u00e9motionnelle avec leur public.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5511\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0017.jpg\" alt=\"pop up store leboncoin\" width=\"488\" height=\"325\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0017.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0017-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0017-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0017-810x540.jpg 810w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<h2 data-start=\"2671\" data-end=\"2706\"><span class=\"ez-toc-section\" id=\"Un_message_engage_et_responsable\"><\/span>Un message engag\u00e9 et responsable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2708\" data-end=\"2972\">Au-del\u00e0 de l\u2019aspect marketing, ce pop-up portait un message fort autour de la consommation responsable. Des ateliers de r\u00e9paration et de customisation de jouets mettaient en lumi\u00e8re des alternatives \u00e0 la surconsommation et encourageaient une approche plus durable.<\/p>\n<p data-start=\"2974\" data-end=\"3091\">Une mani\u00e8re coh\u00e9rente pour Leboncoin d\u2019ancrer ses valeurs dans une exp\u00e9rience concr\u00e8te, visible et accessible \u00e0 tous.<\/p>\n<h2 data-start=\"3098\" data-end=\"3160\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_comme_terrain_dexpression_pour_les_marques\"><\/span>Le pop-up store comme terrain d\u2019expression pour les marques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3162\" data-end=\"3377\">Cette activation illustre parfaitement comment le pop-up store peut devenir un <strong data-start=\"3241\" data-end=\"3282\">outil de communication \u00e0 part enti\u00e8re<\/strong> : un espace pour raconter une histoire, engager une communaut\u00e9 et donner du sens \u00e0 une marque.<\/p>\n<p data-start=\"3379\" data-end=\"3703\">Pour les enseignes qui souhaitent imaginer leur propre exp\u00e9rience \u00e9ph\u00e9m\u00e8re, il est possible de <strong data-start=\"3474\" data-end=\"3566\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"3476\" data-end=\"3564\">d\u00e9couvrir des espaces disponibles partout en France<\/a><\/strong> ou de <strong data-start=\"3573\" data-end=\"3664\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" target=\"_new\" rel=\"noopener\" data-start=\"3575\" data-end=\"3662\">trouver un pop-up store \u00e0 Paris<\/a><\/strong>, selon leurs objectifs et leur public.<\/p>\n<h3 data-start=\"3710\" data-end=\"3757\"><span class=\"ez-toc-section\" id=\"A_vous_dimaginer_votre_experience_ephemere\"><\/span>\u00c0 vous d\u2019imaginer votre exp\u00e9rience \u00e9ph\u00e9m\u00e8re<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3759\" data-end=\"3978\">Qu\u2019il s\u2019agisse de sensibiliser, de divertir ou de f\u00e9d\u00e9rer, le pop-up store offre une libert\u00e9 cr\u00e9ative unique. Avec le bon concept et le bon lieu, l\u2019\u00e9ph\u00e9m\u00e8re peut devenir un puissant levier d\u2019engagement et de visibilit\u00e9.<\/p>\n<p data-start=\"3980\" data-end=\"4085\"><strong data-start=\"3980\" data-end=\"3996\">Space to Pop<\/strong> accompagne les marques \u00e0 chaque \u00e9tape pour transformer une id\u00e9e en exp\u00e9rience m\u00e9morable.<\/p>\n<h4 class=\"m_2190605209921239889gmail-MsoNormal\" style=\"text-align: center;\"><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 travers un pop-up store exp\u00e9rientiel et engag\u00e9, Leboncoin d\u00e9montre comment le retail \u00e9ph\u00e9m\u00e8re peut valoriser l\u2019occasion, cr\u00e9er du lien et faire vivre une marque autrement.<\/p>\n","protected":false},"author":36,"featured_media":14228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2471],"tags":[],"class_list":["post-14226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-france-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",1024,683,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",1024,683,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",1024,683,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",1024,683,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",1024,683,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0023.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"\u00c0 travers un pop-up store exp\u00e9rientiel et engag\u00e9, Leboncoin d\u00e9montre comment le retail \u00e9ph\u00e9m\u00e8re peut valoriser l\u2019occasion, cr\u00e9er du lien et faire vivre une marque autrement.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14226"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14228"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}