{"id":14231,"date":"2024-12-20T09:05:00","date_gmt":"2024-12-20T09:05:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/"},"modified":"2026-02-09T15:57:28","modified_gmt":"2026-02-09T15:57:28","slug":"le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/","title":{"rendered":"Bergamotte : quand le pop-up store devient un acc\u00e9l\u00e9rateur d\u2019exp\u00e9rience et de notori\u00e9t\u00e9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/#Une_marque_nee_du_digital_ancree_dans_le_reel\" title=\"Une marque n\u00e9e du digital, ancr\u00e9e dans le r\u00e9el\">Une marque n\u00e9e du digital, ancr\u00e9e dans le r\u00e9el<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/#Pourquoi_ouvrir_un_pop-up_store\" title=\"Pourquoi ouvrir un pop-up store ?\">Pourquoi ouvrir un pop-up store ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/#Une_experience_vegetale_immersive\" title=\"Une exp\u00e9rience v\u00e9g\u00e9tale immersive\">Une exp\u00e9rience v\u00e9g\u00e9tale immersive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/#Le_role_cle_de_lemplacement\" title=\"Le r\u00f4le cl\u00e9 de l\u2019emplacement\">Le r\u00f4le cl\u00e9 de l\u2019emplacement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/#Le_pop-up_store_comme_levier_de_developpement\" title=\"Le pop-up store comme levier de d\u00e9veloppement\">Le pop-up store comme levier de d\u00e9veloppement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-pop-up-store-de-bergamotte-une-nouvelle-experience-une-nouvelle-clientele\/#A_vous_dimaginer_votre_boutique_ephemere\" title=\"\u00c0 vous d\u2019imaginer votre boutique \u00e9ph\u00e9m\u00e8re\">\u00c0 vous d\u2019imaginer votre boutique \u00e9ph\u00e9m\u00e8re<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p data-start=\"345\" data-end=\"688\">Marque embl\u00e9matique du v\u00e9g\u00e9tal nouvelle g\u00e9n\u00e9ration, Bergamotte a su s\u2019imposer gr\u00e2ce \u00e0 une approche exigeante du produit, du design et du service. Initialement pens\u00e9e comme une marque digitale, elle a fait le choix strat\u00e9gique du <strong data-start=\"574\" data-end=\"590\">pop-up store<\/strong> pour compl\u00e9ter son mod\u00e8le en ligne et aller \u00e0 la rencontre de ses clients dans le monde physique.<\/p>\n<p data-start=\"690\" data-end=\"899\">Accompagn\u00e9e par <a href=\"http:\/\/www.thestorefront.com\/fr\"><strong data-start=\"706\" data-end=\"722\">Space to Pop<\/strong><\/a>, <a href=\"https:\/\/www.bergamotte.com\/\">Bergamotte<\/a> a imagin\u00e9 une boutique \u00e9ph\u00e9m\u00e8re au <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/\">c\u0153ur de Paris<\/a>, pens\u00e9e comme une extension naturelle de son univers : immersive, v\u00e9g\u00e9tale et r\u00e9solument tourn\u00e9e vers l\u2019exp\u00e9rience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5483\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834.jpg\" alt=\"Bergamotte pop up store paris\" width=\"455\" height=\"303\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0834-810x540.jpg 810w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/p>\n<h2 data-start=\"906\" data-end=\"955\"><span class=\"ez-toc-section\" id=\"Une_marque_nee_du_digital_ancree_dans_le_reel\"><\/span>Une marque n\u00e9e du digital, ancr\u00e9e dans le r\u00e9el<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"957\" data-end=\"1251\">Bergamotte se d\u00e9finit comme un v\u00e9ritable atelier v\u00e9g\u00e9tal, proposant des bouquets et des plantes de grande qualit\u00e9, livr\u00e9s rapidement partout en France. Son ADN repose sur des circuits courts, une s\u00e9lection rigoureuse aupr\u00e8s des producteurs et une transparence totale sur l\u2019origine des produits.<\/p>\n<p data-start=\"1253\" data-end=\"1438\">Au-del\u00e0 du produit, la marque se distingue par des collections au design affirm\u00e9, imagin\u00e9es au fil des saisons, et par un niveau de service \u00e9lev\u00e9, devenu un standard pour sa communaut\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5482\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823.jpg\" alt=\"Bergamotte paris pop up shop\" width=\"504\" height=\"336\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0823-810x540.jpg 810w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<h2 data-start=\"1445\" data-end=\"1481\"><span class=\"ez-toc-section\" id=\"Pourquoi_ouvrir_un_pop-up_store\"><\/span>Pourquoi ouvrir un pop-up store ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1483\" data-end=\"1532\">Avec ce pop-up store, l\u2019objectif \u00e9tait double :<\/p>\n<ul data-start=\"1533\" data-end=\"1664\">\n<li data-start=\"1533\" data-end=\"1591\">\n<p data-start=\"1535\" data-end=\"1591\"><strong data-start=\"1535\" data-end=\"1588\">rencontrer physiquement une client\u00e8le d\u00e9j\u00e0 fid\u00e8le<\/strong>,<\/p>\n<\/li>\n<li data-start=\"1592\" data-end=\"1664\">\n<p data-start=\"1594\" data-end=\"1664\"><strong data-start=\"1594\" data-end=\"1643\">se faire conna\u00eetre aupr\u00e8s d\u2019un nouveau public<\/strong>, au-del\u00e0 du digital.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1666\" data-end=\"1955\">Si Bergamotte est largement identifi\u00e9e pour ses bouquets, la boutique \u00e9ph\u00e9m\u00e8re a permis de mettre en lumi\u00e8re une s\u00e9lection de plantes parfois moins visibles en ligne. Le format pop-up s\u2019est ainsi r\u00e9v\u00e9l\u00e9 id\u00e9al pour enrichir la perception de la marque et \u00e9largir son territoire d\u2019expression.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5475\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776.jpg\" alt=\"Bergamotte pop up store case study paris\" width=\"525\" height=\"350\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0776-810x540.jpg 810w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<h2 data-start=\"1962\" data-end=\"1998\"><span class=\"ez-toc-section\" id=\"Une_experience_vegetale_immersive\"><\/span>Une exp\u00e9rience v\u00e9g\u00e9tale immersive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2000\" data-end=\"2296\">Le pop-up a \u00e9t\u00e9 con\u00e7u comme une v\u00e9ritable parenth\u00e8se v\u00e9g\u00e9tale. Chaque plante, unique par nature, pouvait \u00eatre choisie directement par les visiteurs. L\u2019espace permettait \u00e9galement de pr\u00e9senter des vari\u00e9t\u00e9s plus volumineuses ou atypiques, difficiles \u00e0 int\u00e9grer dans un mod\u00e8le de livraison standard.<\/p>\n<p data-start=\"2298\" data-end=\"2493\">Gr\u00e2ce \u00e0 un travail soign\u00e9 de merchandising, la boutique plongeait les visiteurs dans un d\u00e9cor luxuriant, fid\u00e8le \u00e0 l\u2019univers de la marque, o\u00f9 le v\u00e9g\u00e9tal devenait l\u2019\u00e9l\u00e9ment central de l\u2019exp\u00e9rience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5473\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761.jpg\" alt=\"bergamotte pop up store outside\" width=\"605\" height=\"403\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0761-810x540.jpg 810w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<h2 data-start=\"2390\" data-end=\"2421\"><span class=\"ez-toc-section\" id=\"Le_role_cle_de_lemplacement\"><\/span>Le r\u00f4le cl\u00e9 de l\u2019emplacement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2423\" data-end=\"2669\">Le succ\u00e8s d\u2019un pop-up repose en grande partie sur le choix du lieu. Install\u00e9e dans un quartier parisien \u00e0 fort passage, la boutique b\u00e9n\u00e9ficiait d\u2019une excellente visibilit\u00e9, d\u2019une belle luminosit\u00e9 et d\u2019un espace adapt\u00e9 aux contraintes logistiques.<\/p>\n<p data-start=\"2671\" data-end=\"2973\">Pour les marques souhaitant se lancer, il est possible de <strong data-start=\"2729\" data-end=\"2823\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_new\" rel=\"noopener\" data-start=\"2731\" data-end=\"2821\">rechercher des espaces \u00e9ph\u00e9m\u00e8res adapt\u00e9s \u00e0 leur projet<\/a><\/strong> ou de <strong data-start=\"2830\" data-end=\"2936\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" target=\"_new\" rel=\"noopener\" data-start=\"2832\" data-end=\"2934\">d\u00e9couvrir des pop-up shops disponibles \u00e0 Paris<\/a><\/strong> afin de trouver l\u2019emplacement id\u00e9al.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5476 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0779.jpg\" alt=\"Bergamotte pop up store\" width=\"581\" height=\"387\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0779.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0779-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0779-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0779-810x540.jpg 810w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<h2 data-start=\"2980\" data-end=\"3028\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_comme_levier_de_developpement\"><\/span>Le pop-up store comme levier de d\u00e9veloppement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3030\" data-end=\"3308\">Cette exp\u00e9rience a confirm\u00e9 le pop-up store comme un v\u00e9ritable outil strat\u00e9gique : tester un nouveau canal, renforcer la relation client et envisager des d\u00e9ploiements dans d\u2019autres villes. Une approche agile et inspirante, particuli\u00e8rement pertinente pour les marques digitales.<\/p>\n<p data-start=\"3310\" data-end=\"3492\">Pour d\u00e9couvrir d\u2019autres marques ayant fait le choix de l\u2019\u00e9ph\u00e9m\u00e8re, explorez <strong data-start=\"3386\" data-end=\"3491\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"3388\" data-end=\"3489\">nos success stories pop-up store<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5471 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754.jpg\" alt=\"Bergamotte\" width=\"557\" height=\"371\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754.jpg 825w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0754-810x540.jpg 810w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/p>\n<h3 data-start=\"3499\" data-end=\"3544\"><span class=\"ez-toc-section\" id=\"A_vous_dimaginer_votre_boutique_ephemere\"><\/span>\u00c0 vous d\u2019imaginer votre boutique \u00e9ph\u00e9m\u00e8re<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3546\" data-end=\"3775\">Jeunes marques, DNVB ou enseignes \u00e9tablies, le pop-up store offre une libert\u00e9 unique pour exp\u00e9rimenter, rencontrer et raconter. Avec le bon concept et le bon espace, l\u2019\u00e9ph\u00e9m\u00e8re peut devenir un puissant acc\u00e9l\u00e9rateur de visibilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ouvrant un pop-up store \u00e0 Paris, Bergamotte montre comment une marque digitale peut cr\u00e9er une exp\u00e9rience v\u00e9g\u00e9tale immersive et renforcer le lien client gr\u00e2ce au retail \u00e9ph\u00e9m\u00e8re.<\/p>\n","protected":false},"author":36,"featured_media":14233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2471],"tags":[],"class_list":["post-14231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-france-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",825,550,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",825,550,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",825,550,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",825,550,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",825,550,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",825,550,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0758.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"En ouvrant un pop-up store \u00e0 Paris, Bergamotte montre comment une marque digitale peut cr\u00e9er une exp\u00e9rience v\u00e9g\u00e9tale immersive et renforcer le lien client gr\u00e2ce au retail 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