{"id":14292,"date":"2022-10-18T10:18:00","date_gmt":"2022-10-18T10:18:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/pop-up-store-truffaut-marais-paris\/"},"modified":"2026-02-09T15:10:03","modified_gmt":"2026-02-09T15:10:03","slug":"pop-up-store-truffaut-marais-paris","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-truffaut-marais-paris\/","title":{"rendered":"Truffaut explore le pop-up store v\u00e9g\u00e9tal et s\u2019inscrit dans la tendance green"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-truffaut-marais-paris\/#Le_pop-up_store_comme_levier_dexploration_et_dinnovation\" title=\"Le pop-up store comme levier d\u2019exploration et d\u2019innovation\">Le pop-up store comme levier d\u2019exploration et d\u2019innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-truffaut-marais-paris\/#Un_ecrin_vegetal_au_coeur_de_Paris\" title=\"Un \u00e9crin v\u00e9g\u00e9tal au c\u0153ur de Paris\">Un \u00e9crin v\u00e9g\u00e9tal au c\u0153ur de Paris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-truffaut-marais-paris\/#Le_pop-up_store_un_accelerateur_de_visibilite\" title=\"Le pop-up store, un acc\u00e9l\u00e9rateur de visibilit\u00e9\">Le pop-up store, un acc\u00e9l\u00e9rateur de visibilit\u00e9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-truffaut-marais-paris\/#Comme_Truffaut_donnez_vie_a_votre_concept\" title=\"Comme Truffaut, donnez vie \u00e0 votre concept\">Comme Truffaut, donnez vie \u00e0 votre concept<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>R\u00e9f\u00e9rence incontournable de l\u2019univers du jardin depuis pr\u00e8s de deux si\u00e8cles, Truffaut n\u2019a jamais cess\u00e9 d\u2019\u00e9voluer avec son temps. Fond\u00e9e en 1824, la marque fran\u00e7aise s\u2019est impos\u00e9e comme un acteur de confiance pour tous les amoureux de nature, de bien-\u00eatre et d\u2019art de vivre, tout en restant attentive aux nouvelles attentes des consommateurs urbains.<\/p>\n\n\n\n<p>Dans cette logique d\u2019innovation continue, Truffaut a fait le choix du <strong>pop-up store<\/strong> pour aller \u00e0 la rencontre de nouveaux publics et tester de nouveaux territoires. Accompagn\u00e9e par <strong><a href=\"http:\/\/www.thestorefront.com\/fr\" class=\"ek-link\">Space to Pop<\/a><\/strong>, la marque a imagin\u00e9 un concept \u00e9ph\u00e9m\u00e8re enti\u00e8rement d\u00e9di\u00e9 au v\u00e9g\u00e9tal : une parenth\u00e8se verte en plein c\u0153ur de la ville.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5089\" height=\"3393\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771.jpg\" alt=\"Truffaut Pop-Up Store v\u00e9g\u00e9tal\" class=\"wp-image-14128\" style=\"width:703px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771.jpg 5089w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8771-1140x760.jpg 1140w\" sizes=\"(max-width: 5089px) 100vw, 5089px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_comme_levier_dexploration_et_dinnovation\"><\/span>Le pop-up store comme levier d\u2019exploration et d\u2019innovation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u2019objectif de cette op\u00e9ration \u00e9tait clair : s\u2019implanter temporairement dans des zones o\u00f9 la marque est moins pr\u00e9sente, exp\u00e9rimenter de nouveaux formats de vente et tester des produits dans un contexte urbain. Le pop-up store s\u2019est naturellement impos\u00e9 comme un outil agile et strat\u00e9gique, capable de v\u00e9hiculer une image moderne tout en attirant une client\u00e8le plus jeune et curieuse.<\/p>\n\n\n\n<p>Ce format \u00e9ph\u00e9m\u00e8re permet \u00e9galement de raconter une histoire diff\u00e9rente, plus exp\u00e9rientielle, et de renforcer la proximit\u00e9 avec les consommateurs, dans un cadre moins institutionnel qu\u2019un point de vente classique.<span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_ecrin_vegetal_au_coeur_de_Paris\"><\/span>Un \u00e9crin v\u00e9g\u00e9tal au c\u0153ur de Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Install\u00e9 dans un quartier parisien dynamique et tr\u00e8s fr\u00e9quent\u00e9, le pop-up store a \u00e9t\u00e9 pens\u00e9 comme une v\u00e9ritable <strong>bulle de nature en ville<\/strong>. L\u2019espace, \u00e0 la fois moderne et chaleureux, mettait \u00e0 l\u2019honneur les fondamentaux de la marque : plantes d\u2019int\u00e9rieur, terrariums, plantes aromatiques et cact\u00e9es.<\/p>\n\n\n\n<p>Chaque d\u00e9tail de l\u2019am\u00e9nagement a \u00e9t\u00e9 con\u00e7u pour cr\u00e9er une atmosph\u00e8re immersive, \u00e9voquant une jungle urbaine apaisante et inspirante. Un exemple parfait de la mani\u00e8re dont un espace bien choisi et intelligemment sc\u00e9nographi\u00e9 peut transformer une simple boutique \u00e9ph\u00e9m\u00e8re en exp\u00e9rience de marque m\u00e9morable.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5472\" height=\"3648\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8824.jpg\" alt=\"pop up shop paris\" class=\"wp-image-4491\" style=\"width:524px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8824.jpg 5472w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8824-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8824-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8824-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8824-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8824-1140x760.jpg 1140w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"5389\" height=\"3593\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8831.jpg\" alt=\"traffaut pop up paris\" class=\"wp-image-4492\" style=\"width:517px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8831.jpg 5389w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8831-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8831-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8831-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8831-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8831-1140x760.jpg 1140w\" sizes=\"(max-width: 5389px) 100vw, 5389px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"4599\" height=\"3066\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8890.jpg\" alt=\"Green pop up\" class=\"wp-image-4493\" style=\"width:518px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8890.jpg 4599w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8890-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8890-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8890-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8890-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8890-1140x760.jpg 1140w\" sizes=\"(max-width: 4599px) 100vw, 4599px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_un_accelerateur_de_visibilite\"><\/span>Le pop-up store, un acc\u00e9l\u00e9rateur de visibilit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cette op\u00e9ration illustre parfaitement comment une marque \u00e9tablie peut utiliser le pop-up store pour se renouveler, renforcer son image et tester de nouveaux march\u00e9s sans engagement \u00e0 long terme. Flexible, rapide \u00e0 d\u00e9ployer et hautement visible, le pop-up s\u2019impose aujourd\u2019hui comme un outil incontournable de toute strat\u00e9gie retail.<\/p>\n\n\n\n<p>Si vous envisagez de lancer votre propre projet, d\u00e9couvrez notre <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/boutique-ephemere-paris-guide-strategique-operationnel\/\" class=\"ek-link\">guide gratuit pour ouvrir une boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris<\/a><\/strong>, pens\u00e9 pour vous accompagner \u00e0 chaque \u00e9tape :<\/p>\n\n\n\n<p>Pour une approche plus globale, consultez \u00e9galement notre <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\" class=\"ek-link\">guide pratique pour ouvrir un pop-up store<\/a><\/strong>, quel que soit votre march\u00e9 :<\/p>\n\n\n\n<p>Et pour passer \u00e0 l\u2019action, explorez les <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" class=\"ek-link\">espaces disponibles \u00e0 Paris<\/a><\/strong> et trouvez le lieu id\u00e9al pour votre boutique \u00e9ph\u00e9m\u00e8re :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comme_Truffaut_donnez_vie_a_votre_concept\"><\/span>Comme Truffaut, donnez vie \u00e0 votre concept<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le pop-up store offre une libert\u00e9 cr\u00e9ative unique pour tester, raconter et connecter. Qu\u2019il s\u2019agisse de v\u00e9g\u00e9tal, de mode, de design ou de food, l\u2019\u00e9ph\u00e9m\u00e8re permet aux marques de se r\u00e9inventer tout en restant proches de leur ADN.<\/p>\n\n\n\n<p>\u00c0 vous de cr\u00e9er votre prochaine exp\u00e9rience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En lan\u00e7ant un pop-up store v\u00e9g\u00e9tal \u00e0 Paris, Truffaut d\u00e9montre comment le format \u00e9ph\u00e9m\u00e8re permet d\u2019innover, de tester de nouveaux territoires et de cr\u00e9er une exp\u00e9rience de marque immersive et durable.<\/p>\n","protected":false},"author":36,"featured_media":14293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620,2471],"tags":[1999,1749,2006],"class_list":["post-14292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr","category-success-stories-france-fr","tag-how-to-pop-up-fr","tag-retail-space-fr","tag-temporary-retail-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",5472,3648,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/07\/IMG_8746.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"En lan\u00e7ant un pop-up store v\u00e9g\u00e9tal \u00e0 Paris, Truffaut d\u00e9montre comment le format \u00e9ph\u00e9m\u00e8re permet d\u2019innover, de tester de nouveaux territoires et de cr\u00e9er une exp\u00e9rience de marque immersive et durable.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14292"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14293"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}