{"id":14343,"date":"2025-04-12T12:20:00","date_gmt":"2025-04-12T12:20:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/how-connect-generation-z-using-pop-up-stores\/"},"modified":"2026-02-05T22:33:47","modified_gmt":"2026-02-05T22:33:47","slug":"comment-toucher-la-generation-z-avec-les-pop-up-stores","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/","title":{"rendered":"Rencontrer la G\u00e9n\u00e9ration Z avec Un Pop-Up Store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Qui_est_la_Generation_Z\" title=\"Qui est la G\u00e9n\u00e9ration Z ?\">Qui est la G\u00e9n\u00e9ration Z ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Pourquoi_le_pop-up_store_seduit_la_Generation_Z\" title=\"Pourquoi le pop-up store s\u00e9duit la G\u00e9n\u00e9ration Z\">Pourquoi le pop-up store s\u00e9duit la G\u00e9n\u00e9ration Z<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Miser_sur_la_creativite_et_lexperience\" title=\"Miser sur la cr\u00e9ativit\u00e9 et l\u2019exp\u00e9rience\">Miser sur la cr\u00e9ativit\u00e9 et l\u2019exp\u00e9rience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Exploiter_pleinement_les_reseaux_sociaux\" title=\"Exploiter pleinement les r\u00e9seaux sociaux\">Exploiter pleinement les r\u00e9seaux sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Miser_sur_la_collaboration\" title=\"Miser sur la collaboration\">Miser sur la collaboration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Le_pop-up_store_un_levier_strategique_pour_les_marques_a_Paris\" title=\"Le pop-up store : un levier strat\u00e9gique pour les marques \u00e0 Paris\">Le pop-up store : un levier strat\u00e9gique pour les marques \u00e0 Paris<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#_En_resume\" title=\"\u00a0En r\u00e9sum\u00e9\">\u00a0En r\u00e9sum\u00e9<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Generation_Z_et_pop-up_stores_lessentiel\" title=\"G\u00e9n\u00e9ration Z et pop-up stores : l\u2019essentiel\">G\u00e9n\u00e9ration Z et pop-up stores : l\u2019essentiel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Quest-ce_que_la_Generation_Z\" title=\"Qu\u2019est-ce que la G\u00e9n\u00e9ration Z ?\">Qu\u2019est-ce que la G\u00e9n\u00e9ration Z ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Pourquoi_les_pop-up_stores_attirent-ils_la_Generation_Z\" title=\"Pourquoi les pop-up stores attirent-ils la G\u00e9n\u00e9ration Z ?\">Pourquoi les pop-up stores attirent-ils la G\u00e9n\u00e9ration Z ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#La_Generation_Z_prefere-t-elle_le_e-commerce_ou_les_magasins_physiques\" title=\"La G\u00e9n\u00e9ration Z pr\u00e9f\u00e8re-t-elle le e-commerce ou les magasins physiques ?\">La G\u00e9n\u00e9ration Z pr\u00e9f\u00e8re-t-elle le e-commerce ou les magasins physiques ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-toucher-la-generation-z-avec-les-pop-up-stores\/#Ou_lancer_un_pop-up_store_pour_toucher_la_Generation_Z\" title=\"O\u00f9 lancer un pop-up store pour toucher la G\u00e9n\u00e9ration Z ?\">O\u00f9 lancer un pop-up store pour toucher la G\u00e9n\u00e9ration Z ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>&nbsp;<\/p>\n\n\n\n<p>Depuis plusieurs ann\u00e9es, la <strong>G\u00e9n\u00e9ration Z<\/strong> est au c\u0153ur de toutes les attentions. N\u00e9e avec le num\u00e9rique, ultra-connect\u00e9e et exigeante, elle red\u00e9finit les codes de la consommation. Mais contrairement aux id\u00e9es re\u00e7ues, cette g\u00e9n\u00e9ration ne vit pas uniquement en ligne. Elle recherche aussi des <strong>exp\u00e9riences physiques fortes<\/strong>, capables de susciter \u00e9motion, engagement et partage.<\/p>\n\n\n\n<p>C\u2019est pr\u00e9cis\u00e9ment dans ce contexte que le <strong>pop-up store<\/strong> s\u2019impose comme un format particuli\u00e8rement pertinent pour toucher la G\u00e9n\u00e9ration Z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qui_est_la_Generation_Z\"><\/span>Qui est la G\u00e9n\u00e9ration Z ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La G\u00e9n\u00e9ration Z regroupe les personnes n\u00e9es approximativement entre <strong>1995 et 2010<\/strong>. Elle succ\u00e8de \u00e0 la G\u00e9n\u00e9ration Y (les Millennials) et repr\u00e9sente aujourd\u2019hui une part croissante de la population active et des consommateurs.<\/p>\n\n\n\n<p>Cette g\u00e9n\u00e9ration se distingue par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>une forte sensibilit\u00e9 \u00e0 l\u2019authenticit\u00e9<\/li>\n\n\n\n<li>un besoin de personnalisation<\/li>\n\n\n\n<li>une attention accrue aux valeurs des marques<\/li>\n\n\n\n<li>une recherche constante d\u2019exp\u00e9riences \u00e0 partager<\/li>\n<\/ul>\n\n\n\n<p>Son pouvoir d\u2019achat, encore en croissance, exerce d\u00e9j\u00e0 une <strong>influence majeure sur le retail<\/strong>, la mode et les marques digitales.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-3661\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/knit-for-you-whaelse.com_.jpg\" alt=\"Gen Z pop up\" class=\"wp-image-3661\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/knit-for-you-whaelse.com_.jpg 600w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/knit-for-you-whaelse.com_-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Via Whaelse<\/figcaption><\/figure>\n\n\n\n<p>\u00a0La place du magasin physique pour la G\u00e9n\u00e9ration Z<\/p>\n\n\n\n<p>Bien que la G\u00e9n\u00e9ration Z ait grandi avec Internet, elle ne rejette pas le commerce physique \u2014 bien au contraire. Les \u00e9tudes montrent que <strong>voir, toucher et essayer<\/strong> restent des \u00e9tapes essentielles dans le processus d\u2019achat.<\/p>\n\n\n\n<p>Le digital joue surtout un r\u00f4le de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recherche d\u2019inspiration<\/li>\n\n\n\n<li>comparaison<\/li>\n\n\n\n<li>validation sociale via les r\u00e9seaux<\/li>\n<\/ul>\n\n\n\n<p>Les r\u00e9seaux sociaux sont une source cl\u00e9 de d\u00e9couverte, mais l\u2019acte d\u2019achat prend souvent tout son sens dans un <strong>lieu physique exp\u00e9rientiel<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_le_pop-up_store_seduit_la_Generation_Z\"><\/span>Pourquoi le pop-up store s\u00e9duit la G\u00e9n\u00e9ration Z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miser_sur_la_creativite_et_lexperience\"><\/span>Miser sur la cr\u00e9ativit\u00e9 et l\u2019exp\u00e9rience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La G\u00e9n\u00e9ration Z attend des marques qu\u2019elles la surprennent. Un pop-up store ne doit pas \u00eatre une simple boutique temporaire, mais une <strong>exp\u00e9rience immersive<\/strong>, pens\u00e9e comme un \u00e9v\u00e9nement.<\/p>\n\n\n\n<p>Les concepts int\u00e9grant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>personnalisation produit<\/li>\n\n\n\n<li>technologies interactives<\/li>\n\n\n\n<li>sc\u00e9nographies fortes<\/li>\n<\/ul>\n\n\n\n<p>permettent de cr\u00e9er des moments m\u00e9morables, bien plus impactants qu\u2019une vitrine classique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exploiter_pleinement_les_reseaux_sociaux\"><\/span>Exploiter pleinement les r\u00e9seaux sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La G\u00e9n\u00e9ration Z vit en temps r\u00e9el sur les r\u00e9seaux sociaux. Le pop-up store devient alors un <strong>terrain de jeu social<\/strong>.<\/p>\n\n\n\n<p>Bonnes pratiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cr\u00e9er des espaces \u201cinstagrammables\u201d<\/li>\n\n\n\n<li>encourager la cr\u00e9ation de contenus par les visiteurs<\/li>\n\n\n\n<li>int\u00e9grer des concours ou activations sociales<\/li>\n<\/ul>\n\n\n\n<p>Ces interactions transforment les clients en <strong>ambassadeurs de marque<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-3743 size-full\"><img decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/nikeairmaxday.jpeg\" alt=\"Nike Air Max Day Pop-Up\" class=\"wp-image-3743\" style=\"width:624px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/nikeairmaxday.jpeg 2500w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/nikeairmaxday-300x200.jpeg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/nikeairmaxday-768x512.jpeg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/nikeairmaxday-1024x683.jpeg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/nikeairmaxday-810x540.jpeg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/nikeairmaxday-1140x760.jpeg 1140w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><figcaption class=\"wp-element-caption\">Photo via Satis&amp;fy USA<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miser_sur_la_collaboration\"><\/span>Miser sur la collaboration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La collaboration est un pilier fort de la culture Gen Z. Co-cr\u00e9ations, partenariats, \u00e9v\u00e9nements \u00e0 plusieurs voix : ces approches donnent au consommateur le sentiment de faire partie du projet.<\/p>\n\n\n\n<p>Les pop-up stores collaboratifs, int\u00e9grant plusieurs marques, artistes ou cr\u00e9ateurs, favorisent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l\u2019engagement<\/li>\n\n\n\n<li>la d\u00e9couverte<\/li>\n\n\n\n<li>le sentiment d\u2019appartenance<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_un_levier_strategique_pour_les_marques_a_Paris\"><\/span>Le pop-up store : un levier strat\u00e9gique pour les marques \u00e0 Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avec son trafic pi\u00e9ton, son attractivit\u00e9 culturelle et son dynamisme retail, <strong>Paris est un terrain id\u00e9al pour les pop-up stores<\/strong> destin\u00e9s \u00e0 la G\u00e9n\u00e9ration Z.<\/p>\n\n\n\n<p>Pour d\u00e9couvrir des <strong>espaces retail disponibles \u00e0 Paris<\/strong>, consultez :<br><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\">Espaces pour pop-up stores \u00e0 Paris<\/a><\/p>\n\n\n\n<p>Pour comprendre comment lancer une <strong>boutique \u00e9ph\u00e9m\u00e8re<\/strong>, explorez :<br><a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-pop-up-store-boutique-ephemere\">Location de pop-up store et boutique \u00e9ph\u00e9m\u00e8re<\/a><\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 <strong><a href=\"https:\/\/www.thestorefront.com\/fr\" class=\"ek-link\">Space to Pop<\/a><\/strong>, les marques peuvent facilement identifier des espaces adapt\u00e9s \u00e0 leurs projets et activer rapidement des pop-up stores en France et \u00e0 l\u2019international.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized size-large wp-image-3662\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Zalora-via-into-the-minds--1024x682.jpg\" alt=\"Gen z pop up stores\" class=\"wp-image-3662\" style=\"width:508px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Zalora-via-into-the-minds-.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Zalora-via-into-the-minds--300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Zalora-via-into-the-minds--768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/Zalora-via-into-the-minds--810x539.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo via Into the Minds<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_En_resume\"><\/span><b>\u00a0<\/b>En r\u00e9sum\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>La G\u00e9n\u00e9ration Z transforme durablement le retail. Elle attend des marques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des exp\u00e9riences sinc\u00e8res<\/li>\n\n\n\n<li>de l\u2019interaction<\/li>\n\n\n\n<li>de la cr\u00e9ativit\u00e9<\/li>\n\n\n\n<li>une pr\u00e9sence physique qui a du sens<\/li>\n<\/ul>\n\n\n\n<p>Le pop-up store r\u00e9pond parfaitement \u00e0 ces attentes. En allant \u00e0 la rencontre de la G\u00e9n\u00e9ration Z d\u00e8s aujourd\u2019hui, les marques investissent dans une relation durable et strat\u00e9gique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generation_Z_et_pop-up_stores_lessentiel\"><\/span>G\u00e9n\u00e9ration Z et pop-up stores : l\u2019essentiel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_la_Generation_Z\"><\/span>Qu\u2019est-ce que la G\u00e9n\u00e9ration Z ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La G\u00e9n\u00e9ration Z regroupe les personnes n\u00e9es apr\u00e8s le milieu des ann\u00e9es 1990. Elle se caract\u00e9rise par une forte culture digitale et une attente \u00e9lev\u00e9e en mati\u00e8re d\u2019exp\u00e9rience de marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_les_pop-up_stores_attirent-ils_la_Generation_Z\"><\/span>Pourquoi les pop-up stores attirent-ils la G\u00e9n\u00e9ration Z ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les pop-up stores offrent des exp\u00e9riences immersives, temporaires et partageables, parfaitement align\u00e9es avec les attentes de la G\u00e9n\u00e9ration Z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_Generation_Z_prefere-t-elle_le_e-commerce_ou_les_magasins_physiques\"><\/span>La G\u00e9n\u00e9ration Z pr\u00e9f\u00e8re-t-elle le e-commerce ou les magasins physiques ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Elle utilise le digital pour s\u2019informer, mais appr\u00e9cie les magasins physiques pour d\u00e9couvrir, tester et vivre une exp\u00e9rience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ou_lancer_un_pop-up_store_pour_toucher_la_Generation_Z\"><\/span>O\u00f9 lancer un pop-up store pour toucher la G\u00e9n\u00e9ration Z ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les grandes villes comme Paris, avec un fort trafic et une culture urbaine dynamique, sont particuli\u00e8rement adapt\u00e9es aux pop-up stores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La G\u00e9n\u00e9ration Z red\u00e9finit les attentes du retail. Cr\u00e9ative, connect\u00e9e et en qu\u00eate d\u2019exp\u00e9riences, elle trouve dans le pop-up store un format id\u00e9al m\u00ealant physique, digital et engagement de marque.<\/p>\n","protected":false},"author":19,"featured_media":14345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Cr\u00e9ative, connect\u00e9e et en qu\u00eate d\u2019exp\u00e9riences, elle trouve dans le pop-up store un format id\u00e9al m\u00ealant physique, digital et engagement de marque.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14343"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14345"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}