{"id":14348,"date":"2021-04-11T15:53:00","date_gmt":"2021-04-11T15:53:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/"},"modified":"2026-02-06T11:04:03","modified_gmt":"2026-02-06T11:04:03","slug":"rihanna-puma-showroom-fashion-week-paris","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/rihanna-puma-showroom-fashion-week-paris\/","title":{"rendered":"Rihanna &#038; Puma Lancent un Showroom durant la Fashion Week de Paris avec Space to Pop"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Rihanna et Puma ont sign\u00e9 leur derni\u00e8re collaboration \u00e0 travers une collection lors de la <a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\">Paris Fashion Week<\/a>. L&rsquo;\u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re a d\u00e9cha\u00een\u00e9 la presse et une retransmission en live du d\u00e9fil\u00e9 y \u00e9tait m\u00eame propos\u00e9e.<\/p>\n<p>Les fervents utilisateurs d&rsquo;Instagram ont eu la chance de p\u00e9n\u00e9trer dans les coulisses du show \u00e0 travers des clich\u00e9s que la star a post\u00e9s. Avant la presse et les invit\u00e9s, les internautes ont pu assister ainsi aux pr\u00e9paratifs du d\u00e9fil\u00e9 tout en profitant d&rsquo;un aper\u00e7u de cette collection in\u00e9dite tant attendue. Voici un exemple \u00e9loquent de la puissance des r\u00e9seaux sociaux comme outil cl\u00e9 d&rsquo;une communication coup de poing. Plus de 100 000 personnes ont regard\u00e9 la vid\u00e9o en live sur Instagram tandis qu&rsquo;une pluie de commentaires a d\u00e9ferl\u00e9 sur la page.<\/p>\n<div id=\"attachment_3712\" class=\"wp-caption aligncenter\" style=\"width: 465px;\">\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3712 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1.jpg\" alt=\"Rihanna Puma Fashion Show Instagram\" width=\"465\" height=\"251\" data-attachment-id=\"3712\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/riri1\/\" data-orig-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/riri1.jpg?fit=1074%2C580\" data-orig-size=\"1074,580\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"riri1\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/riri1.jpg?fit=300%2C162\" data-large-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/riri1.jpg?fit=810%2C437\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1.jpg 1074w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-300x162.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-768x415.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-1024x553.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-810x437.jpg 810w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Images via @badgalriri Instagram<\/p>\n<\/div>\n<div id=\"attachment_3684\" class=\"wp-caption aligncenter\" style=\"width: 501px;\">\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/rhianna-puma.jpg\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?w=928 928w, https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?resize=300%2C169 300w, https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?resize=768%2C433 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/rhianna-puma.jpg 810w\" alt=\"Rihanna Puma Fashion Show PFW 2017\" width=\"501\" height=\"282\" data-attachment-id=\"3684\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?fit=928%2C523\" data-orig-size=\"928,523\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?fit=300%2C169\" data-large-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?fit=810%2C456\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Image via Hollywood Reporter<\/p>\n<\/div>\n<div id=\"attachment_3685\" class=\"wp-caption aligncenter\" style=\"width: 571px;\">\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3685\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/rhianna-puma-1.jpg\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?w=636 636w, https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?resize=300%2C199 300w\" alt=\"Rihanna Puma Fashion Show PFW 2017\" width=\"571\" height=\"378\" data-attachment-id=\"3685\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/rihanna-fenty-2017-billboard-1548\/\" data-orig-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?fit=636%2C421\" data-orig-size=\"636,421\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"rihanna-fenty-2017-billboard-1548\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?fit=300%2C199\" data-large-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?fit=636%2C421\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Image via Billboard<\/p>\n<\/div>\n<p>Ann\u00e9es lyc\u00e9e sur fond de panth\u00e8re iconique Puma ont habill\u00e9 le Showroom priv\u00e9 qui s&rsquo;est ouvert apr\u00e8s le d\u00e9fil\u00e9. Une chance pour les visiteurs de d\u00e9couvrir la collection de Rihanna de plus pr\u00e8s tout en replongeant dans un univers estudiantin.<\/p>\n<div align=\"center\">\n<div align=\"center\">\n<div class=\"wpb_button wpb_btn-danger wpb_btn-large\" style=\"text-align: center; font-size: 16px; color: #ffffff; background-color: #57d497; font-weight: bold; border-radius: 1px; width: 40%; padding: 5px;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Trouvez un espace<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3724 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg\" alt=\"Rihanna Puma Paris Fashion Week Showroom \" width=\"518\" height=\"345\" data-attachment-id=\"3724\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/img_6321\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg?fit=5472%2C3648\" data-orig-size=\"5472,3648\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 6D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1489142149&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;16&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.4&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_6321\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg?fit=300%2C200\" data-large-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg?fit=810%2C540\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg 5472w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-1140x760.jpg 1140w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/a><\/p>\n<p><strong>Pr\u00eat \u00e0 trouver et r\u00e9server votre Showroom parfait pour lancer \u00e0 votre tour votre collection ? N&rsquo;h\u00e9sitez pas \u00e0 voyager dans <a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\">notre catalogue<\/a> d&rsquo;espaces pour donner vie \u00e0 vos id\u00e9es.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la Paris Fashion Week, Rihanna et Puma ont cr\u00e9\u00e9 l\u2019\u00e9v\u00e9nement avec un d\u00e9fil\u00e9 et un showroom \u00e9ph\u00e9m\u00e8re, largement relay\u00e9s sur Instagram et les r\u00e9seaux sociaux.<\/p>\n","protected":false},"author":19,"featured_media":14349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6834,1620,2471],"tags":[],"class_list":["post-14348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lindustrie-de-la-mode","category-success-stories-fr","category-success-stories-france-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",1280,853,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",1280,853,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",1280,853,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/rihanna-at-fenty-puma-fashion-show-in-paris-3-6-2017-1.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/lindustrie-de-la-mode\/\" rel=\"category tag\">l\u2019industrie de la mode<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Lors de la Paris Fashion Week, Rihanna et Puma ont cr\u00e9\u00e9 l\u2019\u00e9v\u00e9nement avec un d\u00e9fil\u00e9 et un showroom \u00e9ph\u00e9m\u00e8re, largement relay\u00e9s sur Instagram et les r\u00e9seaux sociaux.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14348"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14349"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}