{"id":14348,"date":"2021-04-11T15:53:00","date_gmt":"2021-04-11T15:53:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/"},"modified":"2026-07-17T09:27:31","modified_gmt":"2026-07-17T09:27:31","slug":"rihanna-puma-showroom-fashion-week-paris","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/rihanna-puma-showroom-fashion-week-paris\/","title":{"rendered":"Rihanna &#038; Puma Lancent un Showroom durant la Fashion Week de Paris avec Space to Pop"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rihanna-puma-showroom-fashion-week-paris\/#Vous_exposez_pendant_la_Fashion_Week\" title=\"Vous exposez pendant la Fashion Week ?\">Vous exposez pendant la Fashion Week ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rihanna-puma-showroom-fashion-week-paris\/#Adrien_Kerbrat\" title=\"Adrien Kerbrat\">Adrien Kerbrat<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>Rihanna et Puma ont sign\u00e9 leur derni\u00e8re collaboration \u00e0 travers une collection lors de la <a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\">Paris Fashion Week<\/a>. L&rsquo;\u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re a d\u00e9cha\u00een\u00e9 la presse et une retransmission en live du d\u00e9fil\u00e9 y \u00e9tait m\u00eame propos\u00e9e.\n\nLes fervents utilisateurs d&rsquo;Instagram ont eu la chance de p\u00e9n\u00e9trer dans les coulisses du show \u00e0 travers des clich\u00e9s que la star a post\u00e9s. Avant la presse et les invit\u00e9s, les internautes ont pu assister ainsi aux pr\u00e9paratifs du d\u00e9fil\u00e9 tout en profitant d&rsquo;un aper\u00e7u de cette collection in\u00e9dite tant attendue. Voici un exemple \u00e9loquent de la puissance des r\u00e9seaux sociaux comme outil cl\u00e9 d&rsquo;une communication coup de poing. Plus de 100 000 personnes ont regard\u00e9 la vid\u00e9o en live sur Instagram tandis qu&rsquo;une pluie de commentaires a d\u00e9ferl\u00e9 sur la page.\n<div id=\"attachment_3712\" class=\"wp-caption aligncenter\" style=\"width: 465px;\">\n\n<a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3712 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1.jpg\" alt=\"Rihanna Puma Fashion Show Instagram\" width=\"465\" height=\"251\" data-attachment-id=\"3712\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/riri1\/\" data-orig-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/riri1.jpg?fit=1074%2C580\" data-orig-size=\"1074,580\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"riri1\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/riri1.jpg?fit=300%2C162\" data-large-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/riri1.jpg?fit=810%2C437\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1.jpg 1074w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-300x162.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-768x415.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-1024x553.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/riri1-810x437.jpg 810w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/a>\n<p class=\"wp-caption-text\">Images via @badgalriri Instagram<\/p>\n\n<\/div>\n<div id=\"attachment_3684\" class=\"wp-caption aligncenter\" style=\"width: 501px;\">\n\n<a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/rhianna-puma.jpg\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?w=928 928w, https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?resize=300%2C169 300w, https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?resize=768%2C433 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/rhianna-puma.jpg 810w\" alt=\"Rihanna Puma Fashion Show PFW 2017\" width=\"501\" height=\"282\" data-attachment-id=\"3684\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?fit=928%2C523\" data-orig-size=\"928,523\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?fit=300%2C169\" data-large-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/fenty_puma_paris_fashion_show_-_getty_-_embed_split_2017.jpg?fit=810%2C456\" \/><\/a>\n<p class=\"wp-caption-text\">Image via Hollywood Reporter<\/p>\n\n<\/div>\n<div id=\"attachment_3685\" class=\"wp-caption aligncenter\" style=\"width: 571px;\">\n\n<a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3685\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2026\/02\/rhianna-puma-1.jpg\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?w=636 636w, https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?resize=300%2C199 300w\" alt=\"Rihanna Puma Fashion Show PFW 2017\" width=\"571\" height=\"378\" data-attachment-id=\"3685\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/rihanna-fenty-2017-billboard-1548\/\" data-orig-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?fit=636%2C421\" data-orig-size=\"636,421\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"rihanna-fenty-2017-billboard-1548\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?fit=300%2C199\" data-large-file=\"https:\/\/i1.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/rihanna-fenty-2017-billboard-1548.jpg?fit=636%2C421\" \/><\/a>\n<p class=\"wp-caption-text\">Image via Billboard<\/p>\n\n<\/div>\nAnn\u00e9es lyc\u00e9e sur fond de panth\u00e8re iconique Puma ont habill\u00e9 le Showroom priv\u00e9 qui s&rsquo;est ouvert apr\u00e8s le d\u00e9fil\u00e9. Une chance pour les visiteurs de d\u00e9couvrir la collection de Rihanna de plus pr\u00e8s tout en replongeant dans un univers estudiantin.\n<div align=\"center\">\n<div align=\"center\">\n<div class=\"wpb_button wpb_btn-danger wpb_btn-large\" style=\"text-align: center; font-size: 16px; color: #ffffff; background-color: #57d497; font-weight: bold; border-radius: 1px; width: 40%; padding: 5px;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Trouvez un espace<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\"><img decoding=\"async\" class=\"aligncenter wp-image-3724 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg\" alt=\"Rihanna Puma Paris Fashion Week Showroom \" width=\"518\" height=\"345\" data-attachment-id=\"3724\" data-permalink=\"https:\/\/www.thestorefront.com\/mag\/rihanna-puma-launch-fashion-week-showroom-paris-storefront\/img_6321\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg?fit=5472%2C3648\" data-orig-size=\"5472,3648\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 6D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1489142149&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;16&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.4&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"IMG_6321\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg?fit=300%2C200\" data-large-file=\"https:\/\/i0.wp.com\/blog.thestorefront.com\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg?fit=810%2C540\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321.jpg 5472w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/04\/IMG_6321-1140x760.jpg 1140w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/a>\n\n<strong>Pr\u00eat \u00e0 trouver et r\u00e9server votre Showroom parfait pour lancer \u00e0 votre tour votre collection ? N&rsquo;h\u00e9sitez pas \u00e0 voyager dans <a href=\"https:\/\/www.thestorefront.com\/fr\/selections\/showroom-fashion-week-paris\">notre catalogue<\/a> d&rsquo;espaces pour donner vie \u00e0 vos id\u00e9es.\u00a0<\/strong>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Vous_exposez_pendant_la_Fashion_Week\"><\/span>Vous exposez pendant la Fashion Week ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">R\u00e9servez votre showroom \u00e0 Paris avec Space to Pop.<\/p>\n<a href=\"\/fr\/selections\/showroom-fashion-week-paris\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Voir les showrooms<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Adrien_Kerbrat\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat est Chief Revenue Officer et cofondateur de Space to Pop. Fort de plus de 10 ans dans l&#x27;immobilier commercial, il est expert du march\u00e9 fran\u00e7ais et du retail \u00e9ph\u00e9m\u00e8re en Europe. Bas\u00e9 \u00e0 Bordeaux et souvent \u00e0 Paris, il \u00e9crit sur la strat\u00e9gie pop-up, l&#x27;emplacement commercial et le paysage du retail en France.<\/p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n\n\n\n<div class=\"s2p-pillar\" style=\"border-left:3px solid #5DD297;background:#F7F7F5;padding:12px 16px;margin:28px 0;font-family:inherit;font-size:14px\"><strong>Guide complet :<\/strong> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/fashion-week-paris\/\" style=\"color:#1A1A1A;font-weight:700;text-decoration:none\">Fashion Week Paris : le guide complet &rarr;<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la Paris Fashion Week, Rihanna et Puma ont cr\u00e9\u00e9 l\u2019\u00e9v\u00e9nement avec un d\u00e9fil\u00e9 et un showroom \u00e9ph\u00e9m\u00e8re, largement relay\u00e9s sur Instagram et les r\u00e9seaux sociaux.<\/p>\n","protected":false},"author":19,"featured_media":14349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/lindustrie-de-la-mode\/\" rel=\"category tag\">l\u2019industrie de la mode<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/success-stories-france-fr\/\" rel=\"category tag\">Success Stories France<\/a>","qubely_excerpt":"Lors de la Paris Fashion Week, Rihanna et Puma ont cr\u00e9\u00e9 l\u2019\u00e9v\u00e9nement avec un d\u00e9fil\u00e9 et un showroom \u00e9ph\u00e9m\u00e8re, largement relay\u00e9s sur Instagram et les r\u00e9seaux 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