{"id":14522,"date":"2024-09-07T14:18:00","date_gmt":"2024-09-07T14:18:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/design-effective-layout-for-your-popup-store\/"},"modified":"2026-02-05T22:04:20","modified_gmt":"2026-02-05T22:04:20","slug":"agencement-pop-up-store-reussir-boutique-ephemere","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/","title":{"rendered":"Comment concevoir l\u2019agencement id\u00e9al pour r\u00e9ussir votre pop-up store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#1_Creer_une_zone_de_decompression_des_lentree\" title=\"1. Cr\u00e9er une zone de d\u00e9compression d\u00e8s l\u2019entr\u00e9e\">1. Cr\u00e9er une zone de d\u00e9compression d\u00e8s l\u2019entr\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#2_Valoriser_le_%E2%80%9Cmur_de_puissance%E2%80%9D\" title=\"2. Valoriser le \u201cmur de puissance\u201d\">2. Valoriser le \u201cmur de puissance\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#3_Concevoir_un_parcours_client_fluide\" title=\"3. Concevoir un parcours client fluide\">3. Concevoir un parcours client fluide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#4_Integrer_des_points_de_ralentissement\" title=\"4. Int\u00e9grer des points de ralentissement\">4. Int\u00e9grer des points de ralentissement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#5_Optimiser_la_zone_de_caisse\" title=\"5. Optimiser la zone de caisse\">5. Optimiser la zone de caisse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#Lagencement_un_levier_cle_de_performance_pour_votre_pop-up_store\" title=\"L\u2019agencement : un levier cl\u00e9 de performance pour votre pop-up store\">L\u2019agencement : un levier cl\u00e9 de performance pour votre pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#Trouver_le_bon_espace_pour_votre_pop-up_store\" title=\"Trouver le bon espace pour votre pop-up store\">Trouver le bon espace pour votre pop-up store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#Agencement_de_pop-up_store_lessentiel\" title=\"Agencement de pop-up store : l\u2019essentiel\">Agencement de pop-up store : l\u2019essentiel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#Quest-ce_que_lagencement_dun_pop-up_store\" title=\"Qu\u2019est-ce que l\u2019agencement d\u2019un pop-up store ?\">Qu\u2019est-ce que l\u2019agencement d\u2019un pop-up store ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#Pourquoi_lagencement_est-il_crucial_dans_un_pop-up_store\" title=\"Pourquoi l\u2019agencement est-il crucial dans un pop-up store ?\">Pourquoi l\u2019agencement est-il crucial dans un pop-up store ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#Quels_sont_les_elements_cles_dun_bon_agencement\" title=\"Quels sont les \u00e9l\u00e9ments cl\u00e9s d\u2019un bon agencement ?\">Quels sont les \u00e9l\u00e9ments cl\u00e9s d\u2019un bon agencement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/agencement-pop-up-store-reussir-boutique-ephemere\/#Lagencement_influence-t-il_les_ventes\" title=\"L\u2019agencement influence-t-il les ventes ?\">L\u2019agencement influence-t-il les ventes ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00a0L\u2019agencement d\u2019un pop-up store joue un r\u00f4le d\u00e9terminant dans le succ\u00e8s de votre boutique \u00e9ph\u00e9m\u00e8re. En quelques secondes seulement, un visiteur d\u00e9cide s\u2019il reste, explore\u2026 ou repart. Une sc\u00e9nographie bien pens\u00e9e peut transformer une simple visite en achat, tandis qu\u2019un espace mal organis\u00e9 peut freiner l\u2019engagement, m\u00eame avec de bons produits.<\/p>\n\n\n\n<p>Voici les <strong>principes cl\u00e9s d\u2019agencement<\/strong> \u00e0 conna\u00eetre pour optimiser votre pop-up store, am\u00e9liorer l\u2019exp\u00e9rience client et maximiser vos ventes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"2048\" height=\"1356\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1.jpg\" alt=\"pop-up-store-layouts\" class=\"wp-image-1492\" style=\"width:534px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1.jpg 2048w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-300x199.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-768x509.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-1024x678.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-810x536.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/pop-up-store2-1-1140x755.jpg 1140w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Creer_une_zone_de_decompression_des_lentree\"><\/span>1. Cr\u00e9er une zone de d\u00e9compression d\u00e8s l\u2019entr\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La <strong>zone de d\u00e9compression<\/strong> correspond aux premiers pas du visiteur \u00e0 l\u2019int\u00e9rieur de votre boutique. C\u2019est un espace de transition entre l\u2019ext\u00e9rieur et votre univers de marque.<\/p>\n\n\n\n<p>Son r\u00f4le :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>plonger imm\u00e9diatement le client dans votre identit\u00e9<\/li>\n\n\n\n<li>donner envie de rester<\/li>\n\n\n\n<li>\u00e9viter une surcharge d\u2019informations d\u00e8s l\u2019entr\u00e9e<\/li>\n<\/ul>\n\n\n\n<p>Un espace a\u00e9r\u00e9, accueillant et lisible est essentiel. L\u2019objectif n\u2019est pas encore de vendre, mais de <strong>mettre le visiteur en confiance<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Valoriser_le_%E2%80%9Cmur_de_puissance%E2%80%9D\"><\/span>2. Valoriser le \u201cmur de puissance\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La majorit\u00e9 des consommateurs ont tendance \u00e0 se diriger naturellement vers la droite en entrant dans un magasin. Ce mur, souvent appel\u00e9 <strong>mur de puissance<\/strong>, est donc strat\u00e9gique.<\/p>\n\n\n\n<p>Utilisez-le pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>afficher vos produits phares<\/li>\n\n\n\n<li>raconter l\u2019histoire de votre marque<\/li>\n\n\n\n<li>mettre en avant une nouveaut\u00e9 ou une collaboration<\/li>\n<\/ul>\n\n\n\n<p>Un visuel fort \u00e0 cet endroit cr\u00e9e une <strong>premi\u00e8re impression m\u00e9morable<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Concevoir_un_parcours_client_fluide\"><\/span>3. Concevoir un parcours client fluide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme dans de nombreux concept stores ou grandes enseignes, le parcours client est rarement laiss\u00e9 au hasard. On parle souvent de <strong>chemin invisible<\/strong>.<\/p>\n\n\n\n<p>L\u2019objectif :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>guider naturellement les visiteurs<\/li>\n\n\n\n<li>contr\u00f4ler les flux<\/li>\n\n\n\n<li>exposer un maximum de produits sans impression de contrainte<\/li>\n<\/ul>\n\n\n\n<p>Un parcours circulaire, souvent dans le sens des aiguilles d\u2019une montre, incite les clients \u00e0 parcourir l\u2019ensemble du pop-up store. Mobilier, pr\u00e9sentoirs, tables et \u00e9tag\u00e8res deviennent alors de v\u00e9ritables outils de navigation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Integrer_des_points_de_ralentissement\"><\/span>4. Int\u00e9grer des points de ralentissement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour \u00e9viter que les visiteurs traversent votre pop-up trop rapidement, il est conseill\u00e9 d\u2019ajouter des <strong>ralentisseurs<\/strong>.<\/p>\n\n\n\n<p>Il peut s\u2019agir de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>signal\u00e9tiques diff\u00e9renciantes<\/li>\n\n\n\n<li>mises en sc\u00e8ne produits<\/li>\n\n\n\n<li>t\u00eates de gondole<\/li>\n\n\n\n<li>zones d\u2019animation ou d\u2019interaction<\/li>\n<\/ul>\n\n\n\n<p>Ces \u00e9l\u00e9ments cassent le rythme, favorisent la d\u00e9couverte et encouragent les <strong>achats d\u2019impulsion<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Optimiser_la_zone_de_caisse\"><\/span>5. Optimiser la zone de caisse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La caisse ne doit pas \u00eatre pens\u00e9e uniquement comme un point de paiement. Plac\u00e9e id\u00e9alement \u00e0 la fin du parcours, elle repr\u00e9sente une <strong>opportunit\u00e9 commerciale importante<\/strong>.<\/p>\n\n\n\n<p>Mettez-y :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de petits produits<\/li>\n\n\n\n<li>des accessoires<\/li>\n\n\n\n<li>des \u00e9ditions limit\u00e9es<\/li>\n<\/ul>\n\n\n\n<p>Ces articles de derni\u00e8re minute augmentent le panier moyen sans perturber l\u2019exp\u00e9rience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"720\" height=\"537\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Pop-up-store5.jpg\" alt=\"pop-up-store-layout\" class=\"wp-image-1491\" style=\"width:444px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Pop-up-store5.jpg 720w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/09\/Pop-up-store5-300x224.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lagencement_un_levier_cle_de_performance_pour_votre_pop-up_store\"><\/span>L\u2019agencement : un levier cl\u00e9 de performance pour votre pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un bon agencement ne sert pas seulement \u00e0 embellir votre boutique \u00e9ph\u00e9m\u00e8re. Il permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>prolonger le temps pass\u00e9 en magasin<\/li>\n\n\n\n<li>am\u00e9liorer la compr\u00e9hension de votre offre<\/li>\n\n\n\n<li>renforcer votre image de marque<\/li>\n\n\n\n<li>augmenter vos ventes<\/li>\n<\/ul>\n\n\n\n<p>Dans un format temporaire comme le pop-up store, chaque m\u00e8tre carr\u00e9 compte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trouver_le_bon_espace_pour_votre_pop-up_store\"><\/span>Trouver le bon espace pour votre pop-up store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un agencement r\u00e9ussi commence par le choix du bon lieu. L\u2019emplacement, la surface et la configuration influencent directement votre sc\u00e9nographie.<\/p>\n\n\n\n<p>Pour d\u00e9couvrir des <strong>espaces disponibles pour des pop-up stores \u00e0 Paris<\/strong>, consultez :<br><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" class=\"ek-link\">Trouver un espace retail \u00e0 Paris<\/a><\/p>\n\n\n\n<p>Pour explorer des <strong>solutions de location de boutiques \u00e9ph\u00e9m\u00e8res<\/strong>, rendez-vous sur :<br><a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-pop-up-store-boutique-ephemere\">Location de pop-up store et boutique \u00e9ph\u00e9m\u00e8re<\/a><\/p>\n\n\n\n<p>Avec <strong><a href=\"https:\/\/www.thestorefront.com\/fr\" class=\"ek-link\">Space to Pop<\/a><\/strong>, les marques peuvent facilement identifier des espaces adapt\u00e9s \u00e0 leurs projets de pop-up stores, en France et \u00e0 l\u2019international.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Agencement_de_pop-up_store_lessentiel\"><\/span>Agencement de pop-up store : l\u2019essentiel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_lagencement_dun_pop-up_store\"><\/span>Qu\u2019est-ce que l\u2019agencement d\u2019un pop-up store ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L\u2019agencement d\u2019un pop-up store correspond \u00e0 l\u2019organisation de l\u2019espace, du mobilier et du parcours client afin d\u2019optimiser l\u2019exp\u00e9rience et les ventes dans une boutique \u00e9ph\u00e9m\u00e8re.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_lagencement_est-il_crucial_dans_un_pop-up_store\"><\/span>Pourquoi l\u2019agencement est-il crucial dans un pop-up store ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Parce qu\u2019un pop-up store dispose d\u2019un temps et d\u2019un espace limit\u00e9s. Un bon agencement permet de capter l\u2019attention rapidement et d\u2019encourager l\u2019achat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quels_sont_les_elements_cles_dun_bon_agencement\"><\/span>Quels sont les \u00e9l\u00e9ments cl\u00e9s d\u2019un bon agencement ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une zone de d\u00e9compression, un mur de puissance, un parcours client fluide, des points de ralentissement et une zone de caisse optimis\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lagencement_influence-t-il_les_ventes\"><\/span>L\u2019agencement influence-t-il les ventes ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Oui. Un agencement bien pens\u00e9 augmente le temps pass\u00e9 en magasin, favorise les achats d\u2019impulsion et am\u00e9liore le taux de conversion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Inspir\u00e9(e) ?<\/strong> Lancez votre pop-up store et trouvez l\u2019espace id\u00e9al gr\u00e2ce \u00e0 <strong>Space to Pop<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agencement d\u2019un pop-up store est un levier essentiel pour capter l\u2019attention, guider les visiteurs et stimuler les ventes. De la zone d\u2019entr\u00e9e au parcours client, d\u00e9couvrez les bonnes pratiques pour concevoir une boutique \u00e9ph\u00e9m\u00e8re efficace, immersive et performante.<\/p>\n","protected":false},"author":19,"featured_media":14523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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