{"id":14617,"date":"2020-07-21T09:57:00","date_gmt":"2020-07-21T09:57:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/worlds-smallest-pop-up-store-is-biggest-japanese-export-since-godzilla\/"},"modified":"2026-07-16T21:19:44","modified_gmt":"2026-07-16T21:19:44","slug":"le-plus-petit-pop-up-store-du-monde-plus-exporte-que-godzilla","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/le-plus-petit-pop-up-store-du-monde-plus-exporte-que-godzilla\/","title":{"rendered":"Le Plus Petit Pop-Up Store du Monde au Japon, plus Export\u00e9 que Godzilla !"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-plus-petit-pop-up-store-du-monde-plus-exporte-que-godzilla\/#Pret_a_lancer_votre_pop-up\" title=\"Pr\u00eat \u00e0 lancer votre pop-up ?\">Pr\u00eat \u00e0 lancer votre pop-up ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/le-plus-petit-pop-up-store-du-monde-plus-exporte-que-godzilla\/#Adrien_Kerbrat\" title=\"Adrien Kerbrat\">Adrien Kerbrat<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>Avec une d\u00e9mographie parmi les plus denses du monde et une superficie qui ne d\u00e9passe pas celle de l&rsquo;\u00e9tat de Californie, le Japon a de quoi se sentir parfois un peu \u00e0 l&rsquo;\u00e9troit.\n\nDe leur c\u00f4t\u00e9, les infrastructures ne poussent pas leurs murs, la population s&rsquo;accro\u00eet et le Japon reste le leader sur la sc\u00e8ne plan\u00e9taire de la vente et exportation d&rsquo;un nombre incalculable de produits.\n\nAfin de parer \u00e0 leur manque d&rsquo;espace, ing\u00e9niosit\u00e9, technologie et innovation sont devenus leurs ma\u00eetres mots et ils n&rsquo;ont pas fini de nous surprendre. Tandis qu&rsquo;ils rivalisent de cr\u00e9ativit\u00e9, <a href=\"https:\/\/dshott.co.uk\/\">Duncan Shotton<\/a>, c\u00e9l\u00e8bre designer anglais ayant pos\u00e9 ses valises \u00e0 Tokyo, a mis en place le plus petit Pop-Up Store du monde. Connu pour avoir inventer un d\u00e9licat <a href=\"https:\/\/dshott.co.uk\/treeshop\">Pop-Up dans un arbre<\/a>, reflet de son travail ludique et gracieux, c&rsquo;est dans le quartier pris\u00e9 d&rsquo;Harajuku, v\u00e9ritable \u00e9picentre de la mode et du design qu&rsquo;il a cr\u00e9e cette incroyable Boutique Eph\u00e9m\u00e8re miniature. Les places prises d&rsquo;assaut et hors de prix, quoi de plus naturel qu&rsquo;imaginer un Pop-Up Store t\u00e9l\u00e9command\u00e9 ! C&rsquo;est autour de son projet du <a href=\"https:\/\/dshott.co.uk\/realboy\">\u00ab\u00a0Real Boy\u00a0\u00bb<\/a>, petit Pinocchio dont les mensonges ont permis \u00e0 son nez d&rsquo;\u00eatre \u00e9pingl\u00e9 sur vos murs, qu&rsquo;il a magnifiquement mat\u00e9rialis\u00e9 son concept.\n\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Remote-Control Shop\" src=\"https:\/\/player.vimeo.com\/video\/87440458?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n\n<img decoding=\"async\" class=\"aligncenter wp-image-13504\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Studio-Duncan-Shotton-Rainbow-Pencils-Design-04-1.jpg\" alt=\"Studio-Duncan-Shotton-Rainbow-Pencils-Design-04\" width=\"463\" height=\"503\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Studio-Duncan-Shotton-Rainbow-Pencils-Design-04-1.jpg 590w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Studio-Duncan-Shotton-Rainbow-Pencils-Design-04-1-276x300.jpg 276w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/>\n\nEn voyant cet espi\u00e8gle petit bonhomme, on ne l&rsquo;imagine pas, en effet, perdu dans un Pop-Up Store \u00e0 taille humaine ! Un joli coup m\u00e9diatique, qui a sans doute permis \u00e0 Duncan Shutton de mettre en lumi\u00e8re son travail et d&rsquo;attirer une nouvelle client\u00e8le dans sa boutique \u00ab\u00a0Polly Pocket\u00a0\u00bb.\n\nPour la petite histoire, notre adorable Pop-Up mobile a fait face \u00e0 un Godzilla d&rsquo;un genre nouveau et s&rsquo;est fait \u00e9cras\u00e9 par un chariot pour sa premi\u00e8re sortie en ville.\n\n<img decoding=\"async\" class=\"wp-image-13500  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/DuncanShotton_profile1.jpg\" alt=\"DuncanShotton_profile1\" width=\"630\" height=\"411\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/DuncanShotton_profile1.jpg 957w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/DuncanShotton_profile1-300x196.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/DuncanShotton_profile1-768x501.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/DuncanShotton_profile1-810x528.jpg 810w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/>\n<div align=\"center\">\n<div align=\"center\">\n<div class=\"wpb_button wpb_btn-danger wpb_btn-large\" style=\"text-align: center; font-size: 16px; color: #ffffff; background-color: #57d497; font-weight: bold; border-radius: 1px; width: 40%; padding: 5px;\"><a style=\"color: #ffffff; text-decoration: none;\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_blank\" rel=\"noopener\">Trouvez un espace<\/a><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Pret_a_lancer_votre_pop-up\"><\/span>Pr\u00eat \u00e0 lancer votre pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Trouvez et r\u00e9servez votre boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris avec Space to Pop.<\/p>\n<a href=\"\/fr\/project\/location-pop-up-store-boutique-ephemere\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Trouver un espace<\/a>\n<\/div>\n\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6255af24ce7cff65f798f633e79aa967?s=96&#038;d=mm&#038;r=g\" alt=\"Adrien Kerbrat\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><h4 style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Adrien_Kerbrat\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Adrien Kerbrat<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Adrien Kerbrat est Chief Revenue Officer et cofondateur de Space to Pop. Fort de plus de 10 ans dans l&#x27;immobilier commercial, il est expert du march\u00e9 fran\u00e7ais et du retail \u00e9ph\u00e9m\u00e8re en Europe. Bas\u00e9 \u00e0 Bordeaux et souvent \u00e0 Paris, il \u00e9crit sur la strat\u00e9gie pop-up, l&#x27;emplacement commercial et le paysage du retail en France.<\/p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Adrien Kerbrat &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Dans les rues d\u2019Harajuku, \u00e0 Tokyo, le designer Duncan Shotton a cr\u00e9\u00e9 le plus petit pop-up store du monde, une boutique miniature et t\u00e9l\u00e9command\u00e9e n\u00e9e du manque d\u2019espace et d\u2019une cr\u00e9ativit\u00e9 sans limites.<\/p>\n","protected":false},"author":19,"featured_media":13499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1519],"tags":[],"class_list":["post-14617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",1000,714,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",1000,714,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",448,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks-300x214.jpg",300,214,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks-768x548.jpg",768,548,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",1000,714,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",1000,714,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",1000,714,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",1000,714,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",448,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",140,100,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Duncan-Shotton-Push-Tacks.jpg",120,86,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a>","qubely_excerpt":"Dans les rues d\u2019Harajuku, \u00e0 Tokyo, le designer Duncan Shotton a cr\u00e9\u00e9 le plus petit pop-up store du monde, une boutique miniature et t\u00e9l\u00e9command\u00e9e n\u00e9e du manque d\u2019espace et d\u2019une cr\u00e9ativit\u00e9 sans limites.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14617"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13499"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}