{"id":14635,"date":"2022-07-20T08:35:00","date_gmt":"2022-07-20T08:35:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/rom-the-windows-to-the-walls-how-to-effectively-display-your-products\/"},"modified":"2026-02-05T20:07:20","modified_gmt":"2026-02-05T20:07:20","slug":"de-la-vitrine-aux-murs-bien-presenter-vos-produits","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/de-la-vitrine-aux-murs-bien-presenter-vos-produits\/","title":{"rendered":"De Votre Vitrine \u00e0 Votre Int\u00e9rieur: Comment Agencer Efficacement Vos Articles"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/de-la-vitrine-aux-murs-bien-presenter-vos-produits\/#Votre_vitrine\" title=\"Votre vitrine\">Votre vitrine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/de-la-vitrine-aux-murs-bien-presenter-vos-produits\/#Laffichage_en_boutique\" title=\"L&rsquo;affichage en boutique\">L&rsquo;affichage en boutique<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><span id=\"ouHighlight__0_5TO0_8\" class=\"\">Alors que le ecommerce conna\u00eet une jolie popularit\u00e9 croissante, les boutiques demeurent le canal le plus utilis\u00e9 par les consommateurs. Les chiffres que nous donne Le <em>Wall Street Journal <\/em>sont \u00e9loquents; 89% des ventes de l&rsquo;ann\u00e9e derni\u00e8re,<em>\u00a0<\/em>en ce qui concerne le pr\u00eat-\u00e0-porter, ont \u00e9t\u00e9 effectu\u00e9es dans des magasins install\u00e9s. De m\u00eame pour l&rsquo;achat de mobilier ou appareils \u00e9lectroniques. C&rsquo;est maintenant au tour des marques elle-m\u00eames d&rsquo;investir leur temps et \u00e9nergie \u00e0 penser la conception et la mise en avant de leurs produits dans leurs boutiques. Ce qui suit peut vous \u00eatre utile pour optimiser l&rsquo;affichage au sein de votre Pop-Up Store.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Votre_vitrine\"><\/span><b>Votre vitrine<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13472 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/avoid-clutter-window.jpg\" alt=\"avoid-clutter-window\" width=\"584\" height=\"389\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/avoid-clutter-window.jpg 3000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/avoid-clutter-window-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/avoid-clutter-window-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/avoid-clutter-window-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/avoid-clutter-window-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/avoid-clutter-window-1140x760.jpg 1140w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><span id=\"ouHighlight__0_1TO0_1\" class=\"\">Si<\/span><span id=\"noHighlight_0.2617445672529424\">\u00a0votre P<\/span><span id=\"ouHighlight__8_13TO17_22\">op-Up<\/span><span id=\"noHighlight_0.7018173891479864\">\u00a0est situ\u00e9 sur un axe o\u00f9 le trafic est dense, vous allez avoir envie que votre boutique soit attrayante pour attirer un maximum de passants.\u00a0<\/span><span id=\"ouHighlight__127_128TO161_165\">Comme une invitation \u00e0 entrer, votre vitrine doit attiser la curiosit\u00e9 et susciter le d\u00e9sir.<\/span><\/p>\n<ul>\n<li><b>Pas de surcharge<\/b>: V<span id=\"ouHighlight__15_17TO24_27\">ous<\/span><span id=\"noHighlight_0.4248252105363548\"> n\u2019avez pas <\/span><span id=\"ouHighlight__25_28TO40_45\">besoin<\/span><span id=\"noHighlight_0.7907655839175687\"> <\/span><span id=\"ouHighlight__30_31TO47_48\">de<\/span><span id=\"noHighlight_0.8253931351532993\"> <\/span><span id=\"ouHighlight__33_40TO50_58\">pr\u00e9senter<\/span><span id=\"noHighlight_0.7994357170718924\">\u00a0toute\u00a0<\/span><span id=\"ouHighlight__42_45TO60_64\">votre<\/span><span id=\"noHighlight_0.39799457644911396\"> <\/span><span id=\"ouHighlight__62_65TO66_70\">gamme<\/span><span id=\"noHighlight_0.668199041367995\"> de <\/span><span id=\"ouHighlight__54_60TO75_82\" class=\"\">produits<\/span><span id=\"noHighlight_0.1834219631345686\">\u00a0au sein de votre vitrine. En revanche, offrez au regard vos articles les plus intrigants, ceux qui repr\u00e9sentent le mieux votre marque, tout en laissant suffisamment d&rsquo;espace pour que l&rsquo;on puisse garder un oeil sur votre int\u00e9rieur.<\/span><\/li>\n<li><b>Belle vitrine, meilleures ventes<\/b>: La vitrine est LE param\u00e8tre qui va booster vos ventes et l&rsquo;int\u00e9r\u00eat pour votre dernier produit. Mettez-le en avant et d\u00e9corez l&rsquo;ensemble d&rsquo;autres articles de votre choix.<\/li>\n<li><b>Utiliser les nombres impairs\u00a0<\/b>: En effet, un chiffre impair brise un certain \u00e9quilibre et dynamise le regard du client, m\u00eame si il est instinctif de penser un agencement sym\u00e9trique.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Laffichage_en_boutique\"><\/span><b>L&rsquo;affichage en boutique<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-13473  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/indochino-experience.jpg\" alt=\"indochino-experience\" width=\"683\" height=\"455\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/indochino-experience.jpg 3000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/indochino-experience-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/indochino-experience-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/indochino-experience-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/indochino-experience-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/indochino-experience-1140x760.jpg 1140w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><span id=\"ouHighlight__0_8TO0_10\" class=\"\">Pour n&rsquo;importe l&rsquo;article, qu&rsquo;il soit beau ou non, sa pr\u00e9sentation en boutique est essentielle au bon d\u00e9roulement des ventes. Prenons par exemple un plat command\u00e9 dans un restaurant haut de gamme, m\u00eame un repas des plus d\u00e9licieux, qui se suffirait \u00e0 lui-m\u00eame, sera agr\u00e9ment\u00e9 d&rsquo;une jolie d\u00e9coration ou d&rsquo;une garniture agr\u00e9able \u00e0 regarder pour mettre le client en app\u00e9tit.<\/span><\/p>\n<ul>\n<li><b>Int\u00e9ressez-vous \u00e0 la concurrence:<\/b>\u00a0O<span id=\"ouHighlight__19_25TO24_31\">bserver<\/span><span id=\"noHighlight_0.06356133667493657\"> leurs boutiques<\/span><span id=\"noHighlight_0.6434966874957768\">\u00a0pour mieux comprendre leur positionnement de marque et appr\u00e9hender au mieux comment vous allez agir pour sortir du lot \u00e0 votre tour, dans un environnement similaire. Prenez des notes, cela contribue \u00e0 votre r\u00e9ussite en \u00e9vitant certains \u00e9cueils.<\/span><\/li>\n<li><b>Faire un plan: <\/b>\u00a0Dessinez un plan approximatif de votre espace afin de d\u00e9terminer ce dont vous aurez besoin pour mener \u00e0 bien vos agencement et affichage.<\/li>\n<li><b>Le message v\u00e9hicul\u00e9: <\/b>Analyser l&rsquo;image de votre marque et le message que vous voulez faire passer autour d&rsquo;elle. Usez de la nouveaut\u00e9 ou raret\u00e9, comme un lancement de produit ou une fabrication locale. Voyez ces outils comme des param\u00e8tres promotionnels.<\/li>\n<li><b>Cr\u00e9er une exp\u00e9rience: <\/b>Votre image, votre affichage doivent raconter une histoire et montrer \u00e0 vos clients potentiels comment vos produits peuvent \u00eatre facilement int\u00e9gr\u00e9s \u00e0 leur quotidien. D\u00e9cidez d&rsquo;un \u00e9l\u00e9ment comme point central, point qui focalise l&rsquo;attention et entourez-le d&rsquo;autres composants pour encourager \u00e0 des achats suppl\u00e9mentaires.<\/li>\n<\/ul>\n<p>Voil\u00e0 en somme quelques conseils pour vous aider \u00e0 pr\u00e9parer au mieux votre Pop-Up Store. Bien entendu, vous pouvez envisager de vous entourer de professionnels pour vous guider.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 l\u2019essor du e-commerce et \u00e0 la lassitude des consommateurs envers le commerce traditionnel, le pop-up store appara\u00eet comme une alternative dynamique. En combinant vente \u00e9ph\u00e9m\u00e8re, nouveaut\u00e9 et contact direct avec les clients, il permet aux marques \u2014 notamment issues du digital \u2014 de tester leurs produits, recr\u00e9er l\u2019effet de surprise et redonner du sens \u00e0 l\u2019exp\u00e9rience en magasin.<\/p>\n","protected":false},"author":19,"featured_media":13471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/non-classifiee\/\" rel=\"category tag\">Non classifi\u00e9(e)<\/a>","qubely_excerpt":"Face \u00e0 l\u2019essor du e-commerce et \u00e0 la lassitude des consommateurs envers le commerce traditionnel, le pop-up store appara\u00eet comme une alternative dynamique. En combinant vente \u00e9ph\u00e9m\u00e8re, nouveaut\u00e9 et contact direct avec les clients, il permet aux marques \u2014 notamment issues du digital \u2014 de tester leurs produits, recr\u00e9er l\u2019effet de surprise et redonner du\u2026","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14635"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13471"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}