{"id":14646,"date":"2024-07-18T12:39:00","date_gmt":"2024-07-18T12:39:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/how-to-organize-a-multi-seller-pop-up-stores\/"},"modified":"2026-02-05T23:01:51","modified_gmt":"2026-02-05T23:01:51","slug":"organiser-un-pop-up-store-multi-marques","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/","title":{"rendered":"Boutique partag\u00e9e et pop-up store : tester sa marque autrement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/#Pourquoi_choisir_une_boutique_partagee\" title=\"Pourquoi choisir une boutique partag\u00e9e ?\">Pourquoi choisir une boutique partag\u00e9e ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/#Paris_terrain_ideal_pour_le_shop_share\" title=\"Paris, terrain id\u00e9al pour le shop share\">Paris, terrain id\u00e9al pour le shop share<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/#Apprendre_a_deleguer\" title=\"Apprendre \u00e0 d\u00e9l\u00e9guer\">Apprendre \u00e0 d\u00e9l\u00e9guer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/#Creer_ensemble\" title=\"Cr\u00e9er ensemble\">Cr\u00e9er ensemble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/#Anticiper_les_risques\" title=\"Anticiper les risques\">Anticiper les risques<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/#La_boutique_partagee_un_levier_strategique_pour_les_marques\" title=\"La boutique partag\u00e9e, un levier strat\u00e9gique pour les marques\">La boutique partag\u00e9e, un levier strat\u00e9gique pour les marques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/organiser-un-pop-up-store-multi-marques\/#Section_de_fin_%E2%80%93_Definitions_essentiels\" title=\"Section de fin \u2013 D\u00e9finitions &amp; essentiels\">Section de fin \u2013 D\u00e9finitions &amp; essentiels<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Le <strong>pop-up store<\/strong> est aujourd\u2019hui l\u2019un des formats les plus efficaces pour tester une marque sur le march\u00e9, rencontrer ses clients et cr\u00e9er de la d\u00e9sirabilit\u00e9. Mais face \u00e0 la mont\u00e9e des co\u00fbts, \u00e0 la recherche de flexibilit\u00e9 et \u00e0 l\u2019\u00e9volution des usages, une alternative s\u00e9duit de plus en plus de marques : la <strong>boutique partag\u00e9e<\/strong>, aussi appel\u00e9e <em>shop share<\/em>.<\/p>\n\n\n\n<p>Si le e-commerce permet de recueillir rapidement des retours clients, il lui manque encore l\u2019essentiel : le <strong>contact humain<\/strong>, l\u2019exp\u00e9rience physique et l\u2019\u00e9change direct. C\u2019est pr\u00e9cis\u00e9ment ce que permettent les formats \u00e9ph\u00e9m\u00e8res \u2014 et plus encore lorsqu\u2019ils sont <strong>collaboratifs<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pourquoi_choisir_une_boutique_partagee\"><\/span>Pourquoi choisir une boutique partag\u00e9e ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Contrairement au pop-up store \u201csolo\u201d, la boutique partag\u00e9e r\u00e9unit plusieurs marques au sein d\u2019un m\u00eame espace. Ce mod\u00e8le r\u00e9pond \u00e0 plusieurs enjeux cl\u00e9s du retail actuel :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mutualiser les co\u00fbts (loyer, am\u00e9nagement, personnel)<\/li>\n\n\n\n<li>b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 crois\u00e9e des marques<\/li>\n\n\n\n<li>augmenter la fr\u00e9quentation gr\u00e2ce \u00e0 des audiences compl\u00e9mentaires<\/li>\n\n\n\n<li>cr\u00e9er une exp\u00e9rience plus riche et plus vivante<\/li>\n<\/ul>\n\n\n\n<p>La r\u00e9ussite d\u2019un point de vente d\u00e9pend largement de sa <strong>fr\u00e9quentation locale<\/strong>. En combinant plusieurs univers dans un m\u00eame lieu, la boutique partag\u00e9e maximise les chances d\u2019attirer un public curieux, engag\u00e9 et diversifi\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paris_terrain_ideal_pour_le_shop_share\"><\/span>Paris, terrain id\u00e9al pour le shop share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avec son fort trafic pi\u00e9ton, ses quartiers commer\u00e7ants vari\u00e9s et son \u00e9cosyst\u00e8me cr\u00e9atif, <strong>Paris est particuli\u00e8rement propice aux boutiques partag\u00e9es<\/strong>.<\/p>\n\n\n\n<p>Pour d\u00e9couvrir <strong>tous les espaces disponibles \u00e0 Paris<\/strong>, consultez : <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\" class=\"ek-link\">Espaces commerciaux \u00e0 Paris<\/a><\/p>\n\n\n\n<p>Pour identifier des <strong>opportunit\u00e9s de shop share \u00e0 Paris<\/strong>, explorez : <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/shop-share\">Boutiques partag\u00e9es \u00e0 Paris<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" width=\"1600\" height=\"1096\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1.jpg\" alt=\"Bake shop\" class=\"wp-image-552\" style=\"width:467px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1.jpg 1600w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1-300x206.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1-768x526.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1-1024x701.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1-810x555.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1-1140x781.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1-145x100.jpg 145w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/1.20.10CarlosBakeShopByLuigiNovi1-380x260.jpg 380w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">\u00a0R\u00e9ussir une boutique partag\u00e9e : les bonnes pratiques<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apprendre_a_deleguer\"><\/span>Apprendre \u00e0 d\u00e9l\u00e9guer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Un projet collaboratif demande une organisation claire. Il est essentiel de r\u00e9partir les r\u00f4les selon les comp\u00e9tences de chacun (communication, merchandising, logistique\u2026) et de d\u00e9signer un <strong>r\u00e9f\u00e9rent<\/strong> pour coordonner l\u2019ensemble.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creer_ensemble\"><\/span>Cr\u00e9er ensemble<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>La force d\u2019une boutique partag\u00e9e r\u00e9side dans l\u2019intelligence collective. Concept, sc\u00e9nographie, parcours client, mise en valeur des produits : toutes les id\u00e9es doivent \u00eatre \u00e9tudi\u00e9es pour construire une exp\u00e9rience coh\u00e9rente, diff\u00e9renciante et m\u00e9morable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anticiper_les_risques\"><\/span>Anticiper les risques<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Comme tout projet commercial, un pop-up collaboratif comporte des risques. Les anticiper passe par des \u00e9changes r\u00e9guliers, du brainstorming et une vision partag\u00e9e des objectifs. Une bonne pr\u00e9paration permet de transformer les contraintes en leviers de succ\u00e8s.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_boutique_partagee_un_levier_strategique_pour_les_marques\"><\/span>La boutique partag\u00e9e, un levier strat\u00e9gique pour les marques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Partager un espace, c\u2019est aussi partager une dynamique. Travailler \u00e0 plusieurs favorise la cr\u00e9ativit\u00e9, renforce l\u2019engagement et peut s\u2019av\u00e9rer <strong>plus rentable<\/strong> qu\u2019un projet men\u00e9 seul. La boutique partag\u00e9e devient alors un v\u00e9ritable laboratoire retail, \u00e0 la fois ludique, strat\u00e9gique et inspirant.<\/p>\n\n\n\n<p>Pour en savoir plus sur les formats \u00e9ph\u00e9m\u00e8res et les tendances du retail, consultez le <strong><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/\" class=\"ek-link\">magazine Space to Pop<\/a><\/strong>.<br>Pour d\u00e9couvrir la <strong>location de boutique partag\u00e9e<\/strong>, rendez-vous sur la page d\u00e9di\u00e9e : <a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-boutique-partagee-\">Location de boutique partag\u00e9e<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Section_de_fin_%E2%80%93_Definitions_essentiels\"><\/span>Section de fin \u2013 D\u00e9finitions &amp; essentiels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Qu\u2019est-ce qu\u2019une boutique partag\u00e9e ?<\/strong><br>Une boutique partag\u00e9e est un espace commercial temporaire ou flexible occup\u00e9 par plusieurs marques, permettant de mutualiser les co\u00fbts et de cr\u00e9er une exp\u00e9rience multi-univers.<\/p>\n\n\n\n<p><strong>Quelle est la diff\u00e9rence entre pop-up store et shop share ?<\/strong><br>Un pop-up store peut \u00eatre mono-marque ou multi-marques. Le shop share d\u00e9signe sp\u00e9cifiquement un format collaboratif, pens\u00e9 d\u00e8s le d\u00e9part pour \u00eatre partag\u00e9.<\/p>\n\n\n\n<p><strong>Pourquoi les marques choisissent-elles le shop share ?<\/strong><br>Pour r\u00e9duire les risques, tester un march\u00e9, toucher de nouvelles audiences et cr\u00e9er des synergies avec d\u2019autres marques.<\/p>\n\n\n\n<p><strong>La boutique partag\u00e9e est-elle adapt\u00e9e aux jeunes marques ?<\/strong><br>Oui. Elle permet de se lancer dans le retail physique avec plus de flexibilit\u00e9 et un investissement ma\u00eetris\u00e9.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La boutique partag\u00e9e, ou shop share, est une alternative flexible au pop-up store traditionnel. En r\u00e9unissant plusieurs marques dans un m\u00eame espace, elle favorise la cr\u00e9ativit\u00e9, la fr\u00e9quentation et le test de march\u00e9, notamment \u00e0 Paris.<\/p>\n","protected":false},"author":19,"featured_media":13433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1607],"tags":[1591],"class_list":["post-14646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to-fr","tag-pop-up-stores-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",600,325,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",600,325,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",540,293,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy-300x163.jpg",300,163,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",600,325,false],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",600,325,false],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",600,325,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",600,325,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",600,325,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",540,293,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",140,76,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/07\/Etsy.jpg",120,65,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"La boutique partag\u00e9e, ou shop share, est une alternative flexible au pop-up store traditionnel. En r\u00e9unissant plusieurs marques dans un m\u00eame espace, elle favorise la cr\u00e9ativit\u00e9, la fr\u00e9quentation et le test de march\u00e9, notamment \u00e0 Paris.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14646"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/13433"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}