{"id":14729,"date":"2026-01-25T15:42:00","date_gmt":"2026-01-25T15:42:00","guid":{"rendered":"http:\/\/blog.thestorefront.test\/what-exactly-is-a-pop-up-shop\/"},"modified":"2026-02-12T17:20:41","modified_gmt":"2026-02-12T17:20:41","slug":"quest-ce-qu-un-pop-up-store-boutique-ephemere","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un Pop-Up Store ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/#Les_specificites_du_Pop-Up_Store\" title=\"Les sp\u00e9cificit\u00e9s du Pop-Up Store\">Les sp\u00e9cificit\u00e9s du Pop-Up Store<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/#Quels_sont_les_benefices_du_Pop-Up_Store\" title=\"Quels sont les b\u00e9n\u00e9fices du Pop-Up Store ?\">Quels sont les b\u00e9n\u00e9fices du Pop-Up Store ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/#Un_Pop-Up_Store_pour_qui\" title=\"Un Pop-Up Store, pour qui ?\">Un Pop-Up Store, pour qui ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/#Ou_trouver_un_espace_pour_faire_un_Pop-Up_Store\" title=\"O\u00f9 trouver un espace pour faire un Pop-Up Store ?\">O\u00f9 trouver un espace pour faire un Pop-Up Store ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/#Vous_voulez_dynamiser_vos_ventes_et_gagner_en_visibilite_Faites-le_avec_un_Pop-Up_Store\" title=\"Vous voulez dynamiser vos ventes et gagner en visibilit\u00e9 ? Faites-le avec un Pop-Up Store !\">Vous voulez dynamiser vos ventes et gagner en visibilit\u00e9 ? Faites-le avec un Pop-Up Store !<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/#Recherchez_un_espace\" title=\"Recherchez un espace\">Recherchez un espace<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><div id=\"pl-6084\" class=\"panel-layout\">\n<div id=\"pg-6084-0\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;,&quot;bottom_margin&quot;:&quot;0px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\">\n<div id=\"pgc-6084-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-6084-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p>Que vous entendiez parler de <em>\u00ab\u00a0boutique \u00e9ph\u00e9m\u00e8re\u00a0\u00bb<\/em>, <em>\u00ab\u00a0espace \u00e9ph\u00e9m\u00e8re\u00a0\u00bb<\/em> ou de <em>\u00ab\u00a0Pop-Up Store\u00a0\u00bb<\/em>, il s&rsquo;agit strictement de la m\u00eame chose. Le Pop-Up Store s&rsquo;est empar\u00e9 du monde entier et s&rsquo;est affirm\u00e9 sur le march\u00e9 de l&rsquo;immobilier comme une grande tendance, vou\u00e9e \u00e0 le demeurer.<\/p>\n<p>Qu&rsquo;est-ce donc que ce nouveau format qui repense totalement le monde du retail ? Lanc\u00e9 dans les ann\u00e9es 90 dans les grandes villes comme Tokyo, <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/london\/retail\">Londres<\/a>, <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/los-angeles\/retail\">Los Angeles<\/a> et <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/new-york\/retail\">New York<\/a>, les <a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-pop-up-store-boutique-ephemere\">Pop-Up Stores<\/a> sont des espaces \u00e9ph\u00e9m\u00e8res commerciaux, ayant pour but de vendre de la marchandise, puis de dispara\u00eetre.<\/p>\n<p>Le type de produit commercialis\u00e9 ne conna\u00eet pas de fronti\u00e8res : mode, technologie, nourriture, beaut\u00e9&#8230; les marques s&rsquo;expriment sur tous les sujets, laissant libre court \u00e0 leur cr\u00e9ativit\u00e9. Le Pop-Up Store propose une exp\u00e9rience extr\u00eamement engageante pour le consommateur, ce qui lui donne de la valeur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Les_specificites_du_Pop-Up_Store\"><\/span>Les sp\u00e9cificit\u00e9s du Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>Dur\u00e9e.\u00a0<\/b>1 jour, 1 mois, 1 an.<\/li>\n<li><strong>Localisation.<\/strong>\u00a0Zones \u00e0 fort trafic ou \u00e0 fort potentiel comme les Centres-Villes, les Centres Commerciaux, les rues commer\u00e7antes.<\/li>\n<li><strong>Prix.<\/strong>\u00a0Bien moins \u00e9lev\u00e9 qu&rsquo;un bail traditionnel, pay\u00e9 en int\u00e9gralit\u00e9 avant entr\u00e9e dans les lieux.<\/li>\n<li><strong>Utilit\u00e9.<\/strong>\u00a0Vendre des produits, renforcer une pr\u00e9sence pendant les temps forts de l&rsquo;ann\u00e9e, lancement de nouvelles lignes, brand awareness, tester une id\u00e9e ou un march\u00e9, surfer sur la tendance.<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Quels_sont_les_benefices_du_Pop-Up_Store\"><\/span>Quels sont les b\u00e9n\u00e9fices du Pop-Up Store ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><em>Renforcer le lien avec le consommateur:<\/em>\u00a0Le format du Pop-Up Store permet d&rsquo;aller \u00e0 la rencontre de ses clients et de tisser des liens plus forts.<\/li>\n<li><em>Vendre davantage:<\/em>\u00a0Environ 95% des achats sont toujours effectu\u00e9s en boutique. C&rsquo;est donc l&rsquo;opportunit\u00e9 de cr\u00e9er une vraie strat\u00e9gie retail !<\/li>\n<li><em>Se faire conna\u00eetre:<\/em>\u00a0Les consommateurs et les m\u00e9dias adorent parler des Pop-Up Stores ! Contribuez \u00e0 votre propre rayonnement.<\/li>\n<li><em>Le prix:<\/em> Lancer un Pop-Up Store est 80% moins cher qu&rsquo;un bail traditionnel.<\/li>\n<li><em>Tester de nouveaux march\u00e9s:<\/em>\u00a0Facilement, rapidement : tester-vous \u00e0 tous les niveaux !<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-6084-0-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"1\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<div align=\"center\">\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Un_Pop-Up_Store_pour_qui\"><\/span><span class=\"s1\">Un Pop-Up Store, pour qui ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-13268 size-full\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/ebay_nyc.jpg\" alt=\"pop up ebay new york\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/ebay_nyc.jpg 550w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/ebay_nyc-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Tout le monde. Les marques au rayonnement international comme <a href=\"https:\/\/www.ebay.com\/\">eBay<\/a>, <a href=\"https:\/\/intl.target.com\/\">Target<\/a>, <a href=\"https:\/\/www.jcpenney.com\/index.jsp?cm_mmc=google%20brand-_-g_jcp_official_site_int_eng-_-g_jcpenney_exact-_-jcpenney&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=paid%20search&amp;cid=paid%20search|google|g_jcp_official_site_int_eng|g_jcpenney_exact&amp;utm_content=kwd-29181240&amp;gclid=CMuDkYGZ1dACFYOSvQod-0oD4Q\">JCPenney<\/a> et <a href=\"https:\/\/www.gap.com\/\">Gap<\/a> ont d\u00e9j\u00e0 test\u00e9 le format Pop-Up Store au sein m\u00eame de leurs magasins. On compte \u00e9galement de nombreux artistes, designers, cr\u00e9ateurs qui ont su profiter de cette opportunit\u00e9 pour se mettre en sc\u00e8ne et faire parler d&rsquo;eux. La force du Pop-Up Store, c&rsquo;est que tout le monde peut ais\u00e9ment se l&rsquo;approprier.<\/p>\n<p style=\"text-align: left;\">Le succ\u00e8s d\u2019une boutique \u00e9ph\u00e9m\u00e8re repose aussi largement sur la mani\u00e8re dont elle est con\u00e7ue. Au-del\u00e0 du concept, le design, l\u2019agencement et la sc\u00e9nographie jouent un r\u00f4le cl\u00e9 dans l\u2019attractivit\u00e9 et la performance du projet. Pour approfondir cet aspect essentiel, consultez notre guide complet sur le <a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/design-pop-up-store-guide\/\" target=\"_new\" rel=\"noopener\" data-start=\"708\" data-end=\"797\">design de pop-up store<\/a>.<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Ou_trouver_un_espace_pour_faire_un_Pop-Up_Store\"><\/span>O\u00f9 trouver un espace pour faire un Pop-Up Store ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.thestorefront.com\/fr\">Juste ici<\/a> ! Gr\u00e2ce \u00e0 Space to Pop, vous pouvez trouver un espace \u00e9ph\u00e9m\u00e8re en 3 clics. Lofts, boutique sur rue, appartements, centres commerciaux&#8230; vous trouverez tous types d&rsquo;espaces sur <a href=\"https:\/\/www.thestorefront.com\/fr\">Space to Pop<\/a>, \u00e0 partir de 75 euros la journ\u00e9e.<\/p>\n<\/div>\n<p>Vous rappelez-vous de ce temps o\u00f9 Space to Pop n&rsquo;existait pas ? Quand la recherche d&rsquo;espaces vous prenait des mois, et vidait vos comptes bancaires ? D\u00e9sormais, c&rsquo;est une recherche qui se fait et se cl\u00f4ture sur la pause d\u00e9j.<\/p>\n<p>Vous n&rsquo;avez qu&rsquo;\u00e0 vous rendre sur <a href=\"https:\/\/www.thestorefront.com\/fr\">le site de Space to Pop<\/a>, effectuer votre recherche selon votre lieu et type d&rsquo;espace, puis envoyer un message au propri\u00e9taire. Tous nos espaces r\u00e9f\u00e9renc\u00e9s sur Space to Pop sont ouverts \u00e0 l&rsquo;exp\u00e9rience \u00e9ph\u00e9m\u00e8re.\u00a0 C&rsquo;est dit, vous n&rsquo;avez plus aucune raison de ne pas vous lancer.<\/p>\n<div align=\"center\">\n<p class=\"p1\" style=\"text-align: left;\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-6084-0-0-2\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"2\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Vous_voulez_dynamiser_vos_ventes_et_gagner_en_visibilite_Faites-le_avec_un_Pop-Up_Store\"><\/span>Vous voulez dynamiser vos ventes et gagner en visibilit\u00e9 ? Faites-le avec un Pop-Up Store !<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Recherchez_un_espace\"><\/span><a href=\"https:\/\/www.thestorefront.com\/fr\/\">Recherchez un espace<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Guides gratuits<\/strong><br \/>\n<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/boutique-ephemere-paris-guide-strategique-operationnel\/\"><span data-sheets-root=\"1\">Ouvrir une boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris : guide strat\u00e9gique et op\u00e9rationnel<\/span><\/a><br \/>\n<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/boutique-ephemere-paris-marche-strategique\/\"><span data-sheets-root=\"1\">Pourquoi Paris est un march\u00e9 cl\u00e9 pour une boutique \u00e9ph\u00e9m\u00e8re de marque<\/span><\/a><br \/>\n<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/boutique-ephemere-paris-fixer-prix-strategie\/\"><span data-sheets-root=\"1\">Fixer ses prix en boutique \u00e9ph\u00e9m\u00e8re sans casser sa strat\u00e9gie de marque<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-6084-1\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\">\n<div id=\"pgc-6084-1-1\" class=\"panel-grid-cell\" data-weight=\"0.5\">\n<div id=\"panel-6084-1-1-0\" class=\"so-panel widget widget_sow-button panel-first-child panel-last-child\" data-index=\"4\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un pop-up shop est une boutique \u00e9ph\u00e9m\u00e8re qui ouvre pour une dur\u00e9e limit\u00e9e afin de vendre des produits, tester un march\u00e9 et cr\u00e9er une exp\u00e9rience de marque unique.<\/p>\n","protected":false},"author":19,"featured_media":14730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1607],"tags":[],"class_list":["post-14729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",5150,3433,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2016\/06\/IMG_1204.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Un pop-up shop est une boutique \u00e9ph\u00e9m\u00e8re qui ouvre pour une dur\u00e9e limit\u00e9e afin de vendre des produits, tester un march\u00e9 et cr\u00e9er une exp\u00e9rience de marque unique.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=14729"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/14729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/14730"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=14729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=14729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=14729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}