{"id":18903,"date":"2019-06-05T14:06:27","date_gmt":"2019-06-05T14:06:27","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/?p=18903"},"modified":"2026-02-11T16:21:52","modified_gmt":"2026-02-11T16:21:52","slug":"rencontre-avec-stephane-artaud-directeur-truffaut-paris-rive-gauche","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/rencontre-avec-stephane-artaud-directeur-truffaut-paris-rive-gauche\/","title":{"rendered":"Rencontre avec St\u00e9phane Artaud, Directeur Truffaut Paris Rive Gauche"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rencontre-avec-stephane-artaud-directeur-truffaut-paris-rive-gauche\/#1_Organiser_une_foire_aux_plantes_exclusive_de_15_jours\" title=\"1. Organiser une foire aux plantes exclusive de 15 jours\">1. Organiser une foire aux plantes exclusive de 15 jours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rencontre-avec-stephane-artaud-directeur-truffaut-paris-rive-gauche\/#2_Proposer_des_ateliers_jardinages\" title=\"2. Proposer des ateliers jardinages\">2. Proposer des ateliers jardinages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rencontre-avec-stephane-artaud-directeur-truffaut-paris-rive-gauche\/#3_Offrir_un_espace_de_co-working_vegetal_en_plein_coeur_de_Paris\" title=\"3. Offrir un espace de co-working v\u00e9g\u00e9tal en plein coeur de Paris\">3. Offrir un espace de co-working v\u00e9g\u00e9tal en plein coeur de Paris<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rencontre-avec-stephane-artaud-directeur-truffaut-paris-rive-gauche\/#Decouvrez_des_maintenant_linterview\" title=\"D\u00e9couvrez d\u00e8s maintenant l&rsquo;interview :\">D\u00e9couvrez d\u00e8s maintenant l&rsquo;interview :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/rencontre-avec-stephane-artaud-directeur-truffaut-paris-rive-gauche\/#Vous_aussi_Louez_votre_boutique_ephemere_dans_le_marais_avec_Space_to_Pop\" title=\"Vous aussi, Louez votre boutique \u00e9ph\u00e9m\u00e8re dans le marais avec Space to Pop!\">Vous aussi, Louez votre boutique \u00e9ph\u00e9m\u00e8re dans le marais avec Space to Pop!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><a href=\"https:\/\/www.truffaut.com\">Truffaut<\/a>, enseigne de jardinage reconnue en r\u00e9gion parisienne, a r\u00e9cemment termin\u00e9 son 4\u00e8me pop-up store avec Space to Pop.<\/p>\n\n\n\n<p>Cette fois-ci, Truffaut, s&rsquo;est install\u00e9 en plein coeur de Paris, \u00e0 c\u00f4t\u00e9 du centre <strong>Georges Pompidou<\/strong> pour lancer un concept un peu diff\u00e9rent de leurs <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/truffaut-1-marque-3-boutiques-ephemeres-et-autant-de-strategies\/\">trois derni\u00e8res boutiques \u00e9ph\u00e9m\u00e8res Truffaut<\/a>.<\/p>\n\n\n\n<p>La proposition regroupait 3 points essentiels :<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Organiser_une_foire_aux_plantes_exclusive_de_15_jours\"><\/span>1. Organiser une foire aux plantes exclusive de 15 jours <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-truffaut.jpg\" alt=\"pop up store\" class=\"wp-image-18924\" style=\"width:603px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Proposer_des_ateliers_jardinages\"><\/span>2. Proposer des ateliers jardinages <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-truffaut-1.jpg\" alt=\"jardinage\" class=\"wp-image-18912\" style=\"width:637px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offrir_un_espace_de_co-working_vegetal_en_plein_coeur_de_Paris\"><\/span>3. Offrir un espace de co-working v\u00e9g\u00e9tal en plein coeur de Paris <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-truffaut-2.jpg\" alt=\"co working truffaut\" class=\"wp-image-18928\" style=\"width:576px;height:auto\"\/><\/figure>\n\n\n\n<p>Nous sommes partis \u00e0 la rencontre de <strong>St\u00e9phane Artaud<\/strong> afin de comprendre pourquoi la marque est aussi attach\u00e9e aux <strong>boutiques \u00e9ph\u00e9m\u00e8res<\/strong> et en apprendre davantage sur ce pop-up store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decouvrez_des_maintenant_linterview\"><\/span>D\u00e9couvrez d\u00e8s maintenant l&rsquo;interview :<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vous_aussi_Louez_votre_boutique_ephemere_dans_le_marais_avec_Space_to_Pop\"><\/span>Vous aussi, <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\" class=\"ek-link\">Louez votre boutique \u00e9ph\u00e9m\u00e8re dans le marais avec Space to Pop!<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Truffaut a transform\u00e9 un pop-up store au c\u0153ur de Paris en v\u00e9ritable lieu d\u2019exp\u00e9rience : foire aux plantes exclusive, ateliers jardinage et espace de co-working v\u00e9g\u00e9tal.<\/p>\n","protected":false},"author":68,"featured_media":18920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1519,1620],"tags":[1539,1530],"class_list":["post-18903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr","category-success-stories-fr","tag-pop-up-store-fr","tag-retail-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",2736,1824,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/IMG_3589.jpg",120,80,false]},"qubely_author":{"display_name":"Rohan Singh","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/rohansingh\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/inspiration-fr\/\" rel=\"category tag\">Inspiration<\/a> <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" rel=\"category tag\">Success Stories<\/a>","qubely_excerpt":"D\u00e9couvrez comment Truffaut a transform\u00e9 un pop-up store au c\u0153ur de Paris en v\u00e9ritable lieu d\u2019exp\u00e9rience : foire aux plantes exclusive, ateliers jardinage et espace de co-working v\u00e9g\u00e9tal.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/18903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=18903"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/18903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/18920"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=18903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=18903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=18903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}