{"id":20007,"date":"2021-08-08T20:14:00","date_gmt":"2021-08-08T20:14:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/5-financial-advantages-of-hosting-a-pop-up-shop\/"},"modified":"2026-03-30T22:13:24","modified_gmt":"2026-03-30T22:13:24","slug":"5-avantages-financiers-des-pop-up","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/5-avantages-financiers-des-pop-up\/","title":{"rendered":"Les 5 Avantages Financiers d&rsquo;un Pop-Up Store"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-avantages-financiers-des-pop-up\/#Les_benefices_dune_boutique_sans_engagement_sur_le_long_terme\" title=\"Les b\u00e9n\u00e9fices d&rsquo;une boutique sans engagement sur le long terme.\">Les b\u00e9n\u00e9fices d&rsquo;une boutique sans engagement sur le long terme.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-avantages-financiers-des-pop-up\/#Profitez_des_temps_forts_de_lannee\" title=\"Profitez des temps forts de l&rsquo;ann\u00e9e.&nbsp;\">Profitez des temps forts de l&rsquo;ann\u00e9e.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-avantages-financiers-des-pop-up\/#Creez_du_bouche_a_oreille_pour_votre_boutique_en_ligne\" title=\"Cr\u00e9ez du bouche \u00e0 oreille pour votre boutique en ligne.\">Cr\u00e9ez du bouche \u00e0 oreille pour votre boutique en ligne.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-avantages-financiers-des-pop-up\/#Boostez_votre_marketing\" title=\"Boostez votre marketing\">Boostez votre marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-avantages-financiers-des-pop-up\/#Une_solution_pour_votre_inventaire_invendu\" title=\"Une solution pour votre inventaire invendu\">Une solution pour votre inventaire invendu<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p><span style=\"font-weight: 400;\">Si votre marque se vend principalement en ligne, au travers de votre propre site, ou si vous vendez vos produits lors de march\u00e9s sp\u00e9cialis\u00e9s, ou au travers de distributeurs, vous avez probablement d\u00e9j\u00e0 eu l&rsquo;id\u00e9e d&rsquo;ouvrir votre propre boutique.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Si vous n&rsquo;\u00eates pas s\u00fbr si investir la majorit\u00e9 de votre capital repr\u00e9sente un bon investissement, pourquoi ne pas tester le march\u00e9 gr\u00e2ce \u00e0 un pop-up store?<\/span><\/p>\n\n\n\n<p>Un <a href=\"https:\/\/www.thestorefront.com\/fr\/mahttps:\/\/www.thestorefront.com\/fr\/mag\/quest-ce-qu-un-pop-up-store-boutique-ephemere\/g\/what-exactly-is-a-pop-up-shop\/\" class=\"ek-link\">pop-up store<\/a> est un espace commercial \u00e9ph\u00e9m\u00e8re qui peut durer une seule journ\u00e9e ou plusieurs mois. Contrairement \u00e0 une boutique permanente, ils ne sont sont l\u00e0 que pour un lapse de temps pr\u00e9-d\u00e9termin\u00e9 et peuvent \u00eatre utilis\u00e9s pour tester le potentiel que repr\u00e9sente l&rsquo;ouverture d&rsquo;une boutique, ou pour tester de nouveaux produits, une nouvelle strat\u00e9gie marketing ou un nouveau march\u00e9, sans que cela repr\u00e9sente un investissement important.<\/p>\n\n\n\n<p><em><strong>Si vous n&rsquo;\u00eates toujours pas s\u00fbr si un pop-up store m\u00e9rite un investissement de votre part, en temps ou en budget, d\u00e9couvrez ci-dessous les 5 avantages financiers de tenter l&rsquo;aventure pop-up:&nbsp;<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_benefices_dune_boutique_sans_engagement_sur_le_long_terme\"><\/span><b>Les b\u00e9n\u00e9fices d&rsquo;une boutique sans engagement sur le long terme.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">La raison la plus \u00e9vidente d&rsquo;ouvrir un pop-up store plut\u00f4t qu&rsquo;une boutique permanente est la possibilit\u00e9 de tester l&rsquo;ouverture d&rsquo;une boutique et de mesurer si l&rsquo;investissement en vaut la peine.&nbsp;<\/span><\/p>\n\n\n\n<p>Avec un pop-up, vous pourrez mesurer si les ventes en boutiques correspondent \u00e0 celles en ligne, ou le potentiel du quartier o\u00f9 vous envisager de vous installer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store.jpg\" alt=\"SPace to pop venue\" class=\"wp-image-19877\" style=\"width:634px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profitez_des_temps_forts_de_lannee\"><\/span><b>Profitez des temps forts de l&rsquo;ann\u00e9e.&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u00eame s&rsquo;il peut sembler que tout le monde fait son shopping en ligne de nos jours, durant les f\u00eates de fin d&rsquo;ann\u00e9es la majorit\u00e9 des achats se font encore en magasin. En 2017, <a href=\"https:\/\/www.retaildive.com\/news\/brick-and-mortar-stores-raked-in-84-of-holiday-sales-in-2017\/531496\/\" class=\"ek-link\">84% des ventes pendant la p\u00e9riode des f\u00eates<\/a> ont \u00e9t\u00e9 r\u00e9alis\u00e9es en boutique.&nbsp;<\/span><\/p>\n\n\n\n<p>Boostez vos ventes en fin d&rsquo;ann\u00e9e en ouvrant un pop-up store et profitez de cette p\u00e9riode propice au l\u00e8che vitrine et aux achats spontan\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creez_du_bouche_a_oreille_pour_votre_boutique_en_ligne\"><\/span><b>Cr\u00e9ez du bouche \u00e0 oreille pour votre boutique en ligne.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Le bouche \u00e0 oreille est l&rsquo;une des plus anciennes et plus fiables technique marketing qui existe, bien que difficile \u00e0 mesurer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Un pop-up shop r\u00e9ussi est un tr\u00e8s bon moyen de fare le buzz aupr\u00e8s d&rsquo;un public qui ne vous connait pas forc\u00e9ment. Vous pourrez mesurer son impact en invitant les nouveaux venus \u00e0 visiter une page sp\u00e9cifique au pop-up sur votre site ou en leur donnant un code promo particulier pour leur futurs achats.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-1.jpg\" alt=\"Space to pop Storefront\" class=\"wp-image-19881\" style=\"width:516px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boostez_votre_marketing\"><\/span><b>Boostez votre marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">L&rsquo;un des canaux marketing les plus efficaces est la communication par email, au ROI incomparable et qui permet de vraioment mesurer les r\u00e9sultats.&nbsp;<\/span><\/p>\n\n\n\n<p>Utilisez votre pop-up store comme une occasion de faire grandir votre mailing list en collectant les adresses emails de vos clients en boutique. Vous pourrez les encourager en cr\u00e9ant un concours ou une offre sp\u00e9ciale. Vous pourrez ensuite continuer de communiquer avec eux par email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Une_solution_pour_votre_inventaire_invendu\"><\/span><b>Une solution pour votre inventaire invendu<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Les invendus peuvent devenir tr\u00e8s couteux, et perdent leur valeur au fil du temps.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-store-2.jpg\" alt=\"Beauty pop up store space to pop\" class=\"wp-image-19885\" style=\"width:598px;height:auto\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Votre pop-up peut devenir le lieu parfait pour \u00e9couler votre stock et lui donner une nouvelle chance. Pr\u00e9sentez cet inventaire avec un discount, plut\u00f4t que de vous r\u00e9signer \u00e0 le d\u00e9clarer comme perte.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">***<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/conseils-pop-up-store-dun-expert-design-experientiel\/\" class=\"ek-link\">Boutique \u00e9ph\u00e9m\u00e8re\u00a0: Les pr\u00e9cieux conseils d\u2019une cr\u00e9atrice d\u2019exp\u00e9riences<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Le co\u00fbt de l&rsquo;ouverture d&rsquo;une boutique permanente est tr\u00e8s \u00e9lev\u00e9 et vous engage sur plusieurs ann\u00e9es. <strong>Un pop-up store vous permet d&rsquo;exp\u00e9rimenter et de voir votre marque vivre aupr\u00e8s d&rsquo;un nouveau public.&nbsp;<\/strong><\/span><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-light-green-cyan-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\" style=\"color:#ffffff\">Bookez votre pop-up shop avec Space to Pop d\u00e8s aujourd&rsquo;hui!\ufeff<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous h\u00e9sitez \u00e0 ouvrir une boutique permanente ? D\u00e9couvrez les 5 avantages financiers d\u2019un pop-up store : test de march\u00e9, hausse des ventes saisonni\u00e8res, acquisition client, optimisation marketing et \u00e9coulement des stocks.<\/p>\n","protected":false},"author":68,"featured_media":19895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1607],"tags":[192,2554,1523,1002,1009,1539,1530],"class_list":["post-20007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-up-retail-how-to-fr","tag-business","tag-department-stores","tag-fashion-fr","tag-finance","tag-malls","tag-pop-up-store-fr","tag-retail-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1800,1200,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1800,1200,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/08\/181004_Marste_Space_003.jpg",120,80,false]},"qubely_author":{"display_name":"Rohan Singh","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/rohansingh\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/pop-up-retail-how-to-fr\/\" rel=\"category tag\">How-to<\/a>","qubely_excerpt":"Vous h\u00e9sitez \u00e0 ouvrir une boutique permanente ? D\u00e9couvrez les 5 avantages financiers d\u2019un pop-up store : test de march\u00e9, hausse des ventes saisonni\u00e8res, acquisition client, optimisation marketing et \u00e9coulement des stocks.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/20007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=20007"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/20007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/19895"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=20007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=20007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=20007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}