{"id":20108,"date":"2022-07-23T16:03:00","date_gmt":"2022-07-23T16:03:00","guid":{"rendered":"https:\/\/www.thestorefront.com\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/"},"modified":"2026-02-11T16:11:06","modified_gmt":"2026-02-11T16:11:06","slug":"storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/","title":{"rendered":"Comment un pop-up store musical peut transformer une sortie d\u2019album en exp\u00e9rience immersive"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Une_strategie_globale_une_activation_locale\" title=\"Une strat\u00e9gie globale, une activation locale\">Une strat\u00e9gie globale, une activation locale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Objectif_recreer_lexperience_dun_concert_dans_un_espace_physique\" title=\"Objectif : recr\u00e9er l\u2019exp\u00e9rience d\u2019un concert dans un espace physique\">Objectif : recr\u00e9er l\u2019exp\u00e9rience d\u2019un concert dans un espace physique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Le_choix_de_lemplacement_un_facteur_determinant\" title=\"Le choix de l\u2019emplacement : un facteur d\u00e9terminant\">Le choix de l\u2019emplacement : un facteur d\u00e9terminant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Une_strategie_marketing_centree_sur_la_communaute\" title=\"Une strat\u00e9gie marketing centr\u00e9e sur la communaut\u00e9\">Une strat\u00e9gie marketing centr\u00e9e sur la communaut\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Une_experience_exclusive_pour_creer_levenement\" title=\"Une exp\u00e9rience exclusive pour cr\u00e9er l\u2019\u00e9v\u00e9nement\">Une exp\u00e9rience exclusive pour cr\u00e9er l\u2019\u00e9v\u00e9nement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Resultats_trafic_massif_et_forte_couverture_mediatique\" title=\"R\u00e9sultats : trafic massif et forte couverture m\u00e9diatique\">R\u00e9sultats : trafic massif et forte couverture m\u00e9diatique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Pourquoi_ce_cas_reste_pertinent_aujourdhui\" title=\"Pourquoi ce cas reste pertinent aujourd\u2019hui\">Pourquoi ce cas reste pertinent aujourd\u2019hui<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/storefront-hosts-ed-sheerans-no-6-collaborations-project-pop-up-shop-in-amsterdam\/#Creer_votre_propre_activation_ephemere\" title=\"Cr\u00e9er votre propre activation \u00e9ph\u00e9m\u00e8re\">Cr\u00e9er votre propre activation \u00e9ph\u00e9m\u00e8re<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><h2 data-start=\"669\" data-end=\"716\"><span class=\"ez-toc-section\" id=\"Une_strategie_globale_une_activation_locale\"><\/span>Une strat\u00e9gie globale, une activation locale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"718\" data-end=\"917\">Pour accompagner la sortie d\u2019un album international, Warner Music Benelux a d\u00e9ploy\u00e9 une strat\u00e9gie marketing ambitieuse : ouvrir simultan\u00e9ment plusieurs pop-up stores dans diff\u00e9rentes villes du monde.<\/p>\n<p data-start=\"919\" data-end=\"1117\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/amsterdam\">\u00c0 Amsterdam<\/a>, l\u2019objectif \u00e9tait clair : cr\u00e9er une exp\u00e9rience immersive permettant aux fans de vivre l\u2019univers de l\u2019artiste dans un espace physique con\u00e7u comme une extension de son identit\u00e9 artistique.<\/p>\n<p data-start=\"1119\" data-end=\"1305\">Cette initiative s\u2019inscrivait dans une campagne mondiale coordonn\u00e9e, avec une trentaine de pop-up stores ouverts le m\u00eame jour, chacun proposant des articles exclusifs adapt\u00e9s \u00e0 sa ville.<\/p>\n<h2 data-start=\"1312\" data-end=\"1383\"><span class=\"ez-toc-section\" id=\"Objectif_recreer_lexperience_dun_concert_dans_un_espace_physique\"><\/span>Objectif : recr\u00e9er l\u2019exp\u00e9rience d\u2019un concert dans un espace physique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1385\" data-end=\"1535\">Un artiste international ne peut \u00eatre pr\u00e9sent dans toutes les villes \u00e0 la fois. Le pop-up store devient alors un prolongement strat\u00e9gique de la sc\u00e8ne.<\/p>\n<p data-start=\"1537\" data-end=\"1590\">L\u2019id\u00e9e \u00e9tait de recr\u00e9er l\u2019atmosph\u00e8re d\u2019un concert :<\/p>\n<ul>\n<li data-start=\"1593\" data-end=\"1639\">D\u00e9cor pens\u00e9 comme une sc\u00e9nographie immersive<\/li>\n<li data-start=\"1642\" data-end=\"1670\">Univers graphique coh\u00e9rent<\/li>\n<li data-start=\"1673\" data-end=\"1706\">Exp\u00e9rience sensorielle partag\u00e9e<\/li>\n<\/ul>\n<p data-start=\"1708\" data-end=\"1840\">Le concept visuel \u2014 noir et blanc \u2014 a \u00e9t\u00e9 d\u00e9clin\u00e9 dans toutes les villes pour garantir une exp\u00e9rience homog\u00e8ne \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n<p data-start=\"1842\" data-end=\"1938\">R\u00e9sultat : un espace qui permettait aux fans de ressentir l\u2019univers musical de mani\u00e8re tangible.<\/p>\n<figure id=\"attachment_19685\" aria-describedby=\"caption-attachment-19685\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19685\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-7-1024x683.jpg\" alt=\"Ed SHeeran pop up\" width=\"610\" height=\"407\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-7-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-7-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-7-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-7-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-7-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-7-272x182.jpg 272w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><figcaption id=\"caption-attachment-19685\" class=\"wp-caption-text\">Photo: Robin Alysha Clemens\u00a0<\/figcaption><\/figure>\n<h2 data-start=\"1945\" data-end=\"1998\"><span class=\"ez-toc-section\" id=\"Le_choix_de_lemplacement_un_facteur_determinant\"><\/span>Le choix de l\u2019emplacement : un facteur d\u00e9terminant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2000\" data-end=\"2118\">Le pop-up d\u2019Amsterdam a \u00e9t\u00e9 install\u00e9 dans une rue centrale, tr\u00e8s fr\u00e9quent\u00e9e par les touristes comme par les habitants.<\/p>\n<p data-start=\"2120\" data-end=\"2163\">Plusieurs crit\u00e8res ont guid\u00e9 la s\u00e9lection :<\/p>\n<ul>\n<li data-start=\"2167\" data-end=\"2195\">Emplacement \u00e0 fort passage<\/li>\n<li data-start=\"2198\" data-end=\"2230\">Bonne visibilit\u00e9 depuis la rue<\/li>\n<li data-start=\"2233\" data-end=\"2266\">Hauteur sous plafond importante<\/li>\n<li data-start=\"2269\" data-end=\"2322\">Surface murale suffisante pour installer les d\u00e9cors<\/li>\n<\/ul>\n<p data-start=\"2324\" data-end=\"2514\">L\u2019espace offrait la flexibilit\u00e9 n\u00e9cessaire pour transformer enti\u00e8rement la boutique, \u00e0 condition de la remettre en \u00e9tat apr\u00e8s l\u2019\u00e9v\u00e9nement \u2014 un point crucial pour toute activation temporaire.<\/p>\n<h2 data-start=\"2521\" data-end=\"2573\"><span class=\"ez-toc-section\" id=\"Une_strategie_marketing_centree_sur_la_communaute\"><\/span>Une strat\u00e9gie marketing centr\u00e9e sur la communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2575\" data-end=\"2667\">La campagne de communication s\u2019est concentr\u00e9e sur l\u2019activation de la base de fans existante.<\/p>\n<p data-start=\"2669\" data-end=\"2691\">Les leviers utilis\u00e9s :<\/p>\n<ul>\n<li data-start=\"2695\" data-end=\"2713\">Relations presse<\/li>\n<li data-start=\"2716\" data-end=\"2730\">Influenceurs<\/li>\n<li data-start=\"2733\" data-end=\"2778\">Annonce directe par l\u2019artiste sur Instagram<\/li>\n<li data-start=\"2781\" data-end=\"2836\">Habillage ext\u00e9rieur intrigant avec vitrines occult\u00e9es<\/li>\n<\/ul>\n<p data-start=\"2838\" data-end=\"2977\">Seule une mention visible depuis la rue : le nom du pop-up.<br data-start=\"2897\" data-end=\"2900\" \/>Objectif : susciter la curiosit\u00e9 et cr\u00e9er un effet de surprise \u00e0 l\u2019int\u00e9rieur.<\/p>\n<h2 data-start=\"2984\" data-end=\"3034\"><span class=\"ez-toc-section\" id=\"Une_experience_exclusive_pour_creer_levenement\"><\/span>Une exp\u00e9rience exclusive pour cr\u00e9er l\u2019\u00e9v\u00e9nement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3036\" data-end=\"3134\">La veille de l\u2019ouverture officielle, une s\u00e9ance d\u2019\u00e9coute priv\u00e9e a \u00e9t\u00e9 organis\u00e9e en avant-premi\u00e8re.<\/p>\n<p data-start=\"3136\" data-end=\"3149\">Le format :<\/p>\n<ul>\n<li data-start=\"3152\" data-end=\"3181\">\u00c9coute int\u00e9grale de l\u2019album<\/li>\n<li data-start=\"3184\" data-end=\"3206\">Influenceurs invit\u00e9s<\/li>\n<li data-start=\"3209\" data-end=\"3242\">Exp\u00e9rience immersive collective<\/li>\n<\/ul>\n<p data-start=\"3244\" data-end=\"3348\">Ce moment exclusif a renforc\u00e9 la dimension \u00e9v\u00e9nementielle du pop-up et g\u00e9n\u00e9r\u00e9 un fort relais m\u00e9diatique.<\/p>\n<figure id=\"attachment_19673\" aria-describedby=\"caption-attachment-19673\" style=\"width: 608px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19673 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-13-1024x683.jpg\" alt=\"Sheeran pop up space to pop\" width=\"608\" height=\"406\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-13-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-13-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-13-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-13-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-13-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/07\/Hires_Warner-Music_Ed-Sheeran_Robin-Alysha-Clemens-13-272x182.jpg 272w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><figcaption id=\"caption-attachment-19673\" class=\"wp-caption-text\">Photo: Robin Alysha Clemens<\/figcaption><\/figure>\n<h2 data-start=\"3355\" data-end=\"3414\"><span class=\"ez-toc-section\" id=\"Resultats_trafic_massif_et_forte_couverture_mediatique\"><\/span>R\u00e9sultats : trafic massif et forte couverture m\u00e9diatique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3416\" data-end=\"3499\">Le jour de l\u2019ouverture, les premiers fans faisaient la queue d\u00e8s 6 heures du matin.<\/p>\n<p data-start=\"3501\" data-end=\"3564\">Le pop-up a affich\u00e9 complet pendant toute sa dur\u00e9e d\u2019ouverture.<\/p>\n<p data-start=\"3566\" data-end=\"3593\">Les indicateurs de succ\u00e8s :<\/p>\n<ul>\n<li data-start=\"3597\" data-end=\"3614\">Forte affluence<\/li>\n<li data-start=\"3617\" data-end=\"3650\">Couverture presse significative<\/li>\n<li data-start=\"3653\" data-end=\"3696\">Engagement massif sur les r\u00e9seaux sociaux<\/li>\n<li data-start=\"3699\" data-end=\"3724\">Retour positif des fans<\/li>\n<\/ul>\n<p data-start=\"3726\" data-end=\"3918\">Pour Warner Music Benelux, il s\u2019agissait d\u2019une premi\u00e8re activation retail de ce type. L\u2019incertitude initiale sur l\u2019impact potentiel a rapidement laiss\u00e9 place \u00e0 une validation claire du mod\u00e8le.<\/p>\n<figure id=\"attachment_19697\" aria-describedby=\"caption-attachment-19697\" style=\"width: 492px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19697\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2023\/06\/pop-up-shop-2.jpg\" alt=\"Ed Sheeran pop up store \" width=\"492\" height=\"328\" \/><figcaption id=\"caption-attachment-19697\" class=\"wp-caption-text\">Photo: Robin Alysha Clemens<\/figcaption><\/figure>\n<h2 data-start=\"3925\" data-end=\"3971\"><span class=\"ez-toc-section\" id=\"Pourquoi_ce_cas_reste_pertinent_aujourdhui\"><\/span>Pourquoi ce cas reste pertinent aujourd\u2019hui<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3973\" data-end=\"4024\">Ce cas illustre plusieurs enseignements evergreen :<\/p>\n<ul>\n<li data-start=\"4029\" data-end=\"4114\">Le pop-up store permet de transformer un lancement produit en exp\u00e9rience immersive.<\/li>\n<li data-start=\"4118\" data-end=\"4208\">Il cr\u00e9e un point de contact physique puissant pour des marques principalement digitales.<\/li>\n<li data-start=\"4212\" data-end=\"4292\">Il g\u00e9n\u00e8re \u00e0 la fois trafic, couverture m\u00e9diatique et engagement communautaire.<\/li>\n<li data-start=\"4296\" data-end=\"4356\">Il permet de tester un concept sans engagement long terme.<\/li>\n<\/ul>\n<p data-start=\"4358\" data-end=\"4560\">Ce type d\u2019activation ne concerne plus seulement la mode ou le retail traditionnel. Les industries culturelles, technologiques et digitales utilisent d\u00e9sormais les pop-up stores comme levier strat\u00e9gique.<\/p>\n<h2 data-start=\"4567\" data-end=\"4608\"><span class=\"ez-toc-section\" id=\"Creer_votre_propre_activation_ephemere\"><\/span>Cr\u00e9er votre propre activation \u00e9ph\u00e9m\u00e8re<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4610\" data-end=\"4678\">Les pop-up stores sont devenus un outil marketing strat\u00e9gique pour :<\/p>\n<ul>\n<li data-start=\"4682\" data-end=\"4700\">Tester un march\u00e9<\/li>\n<li data-start=\"4703\" data-end=\"4727\">Activer une communaut\u00e9<\/li>\n<li data-start=\"4730\" data-end=\"4749\">Lancer un produit<\/li>\n<li data-start=\"4752\" data-end=\"4771\">G\u00e9n\u00e9rer du trafic<\/li>\n<li data-start=\"4774\" data-end=\"4799\">Cr\u00e9er du contenu social<\/li>\n<\/ul>\n<p data-start=\"4801\" data-end=\"4983\">Pour d\u00e9couvrir d\u2019autres \u00e9tudes de cas et exemples concrets d\u2019activations r\u00e9ussies, consultez les <a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/success-stories-fr\/\" target=\"_new\" rel=\"noopener\" data-start=\"4898\" data-end=\"4982\">Success Stories<\/a>.<\/p>\n<p data-start=\"4985\" data-end=\"5148\">Si vous souhaitez organiser votre propre pop-up store ou trouver un espace adapt\u00e9 \u00e0 votre marque, rendez-vous sur <a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_new\" rel=\"noopener\" data-start=\"5099\" data-end=\"5147\">Space to Pop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment un pop-up store musical \u00e0 Amsterdam a permis de transformer une sortie d\u2019album en exp\u00e9rience immersive, g\u00e9n\u00e9rer du trafic massif et activer une communaut\u00e9 de fans.<\/p>\n","protected":false},"author":68,"featured_media":19671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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