{"id":5232,"date":"2022-12-04T17:42:00","date_gmt":"2022-12-04T17:42:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5232"},"modified":"2026-08-17T14:09:52","modified_gmt":"2026-08-17T14:09:52","slug":"la-magie-de-noel-le-pop-store-de-truffaut","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/","title":{"rendered":"Quand Truffaut installe la magie de No\u00ebl au c\u0153ur du Marais"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/#Un_pop-up_store_100_esprit_de_Noel\" title=\"Un pop-up store 100 % esprit de No\u00ebl\">Un pop-up store 100 % esprit de No\u00ebl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/#Une_atmosphere_%E2%80%9Ccomme_a_la_maison%E2%80%9D_en_plein_Paris\" title=\"Une atmosph\u00e8re \u201ccomme \u00e0 la maison\u201d en plein Paris\">Une atmosph\u00e8re \u201ccomme \u00e0 la maison\u201d en plein Paris<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/#Pret_a_lancer_votre_pop-up\" title=\"Pr\u00eat \u00e0 lancer votre pop-up ?\">Pr\u00eat \u00e0 lancer votre pop-up ?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/#Le_pop-up_store_comme_levier_de_proximite_et_dexperimentation\" title=\"Le pop-up store comme levier de proximit\u00e9 et d\u2019exp\u00e9rimentation\">Le pop-up store comme levier de proximit\u00e9 et d\u2019exp\u00e9rimentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/#Trouver_le_bon_espace_pour_votre_pop-up_a_Paris\" title=\"Trouver le bon espace pour votre pop-up \u00e0 Paris\">Trouver le bon espace pour votre pop-up \u00e0 Paris<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/la-magie-de-noel-le-pop-store-de-truffaut\/#A_vous_de_creer_votre_experience_ephemere\" title=\"\u00c0 vous de cr\u00e9er votre exp\u00e9rience \u00e9ph\u00e9m\u00e8re\">\u00c0 vous de cr\u00e9er votre exp\u00e9rience \u00e9ph\u00e9m\u00e8re<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>Se promener dans le Marais \u00e0 l\u2019approche des f\u00eates a toujours quelque chose de particulier. Les rues s\u2019animent, les vitrines s\u2019illuminent et l\u2019inspiration est partout. \u00c0 plusieurs reprises, <a href=\"https:\/\/www.truffaut.com\/\">Truffaut<\/a> a su capter cette \u00e9nergie en y installant des <strong data-start=\"574\" data-end=\"599\">pop-up stores de No\u00ebl<\/strong>, transformant des espaces \u00e9ph\u00e9m\u00e8res en v\u00e9ritables parenth\u00e8ses enchant\u00e9es.\n\nApr\u00e8s une premi\u00e8re exp\u00e9rience remarqu\u00e9e, la marque fran\u00e7aise de jardinage et d\u2019art de vivre a choisi de renouveler l\u2019aventure avec <strong data-start=\"806\" data-end=\"822\">Space to Pop<\/strong>, en imaginant un nouveau pop-up store enti\u00e8rement d\u00e9di\u00e9 \u00e0 l\u2019univers de No\u00ebl. Une d\u00e9marche qui illustre parfaitement la mani\u00e8re dont une marque \u00e9tablie peut utiliser l\u2019\u00e9ph\u00e9m\u00e8re pour se rapprocher de ses clients et proposer une exp\u00e9rience plus immersive et \u00e9motionnelle.\n\n<img decoding=\"async\" class=\"aligncenter wp-image-5252 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0182.jpg\" alt=\"traffaut pop up shop Paris\" width=\"421\" height=\"280\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0182.jpg 1642w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0182-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0182-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0182-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0182-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0182-1140x760.jpg 1140w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\n<h2 data-start=\"1098\" data-end=\"1137\"><span class=\"ez-toc-section\" id=\"Un_pop-up_store_100_esprit_de_Noel\"><\/span>Un pop-up store 100 % esprit de No\u00ebl<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1139\" data-end=\"1472\">Pens\u00e9 comme un v\u00e9ritable <em data-start=\"1164\" data-end=\"1180\">Christmas Shop<\/em>, ce pop-up mettait \u00e0 l\u2019honneur tout ce qui fait la magie des f\u00eates : sapins revisit\u00e9s, d\u00e9corations, id\u00e9es cadeaux et plaisirs gourmands. Loin du format classique d\u2019un grand magasin, l\u2019espace proposait une s\u00e9lection resserr\u00e9e et sc\u00e9nographi\u00e9e, invitant les visiteurs \u00e0 fl\u00e2ner et \u00e0 s\u2019inspirer.<\/p>\n<p data-start=\"1474\" data-end=\"1689\">En consacrant un pop-up exclusivement \u00e0 No\u00ebl, Truffaut d\u00e9montre comment le format \u00e9ph\u00e9m\u00e8re permet de tester de nouveaux univers de marque sans engagement \u00e0 long terme, tout en cr\u00e9ant un fort impact aupr\u00e8s du public.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-5251\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0177.jpg\" alt=\"noel pop up shop\" width=\"482\" height=\"321\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0177.jpg 1623w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0177-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0177-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0177-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0177-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0177-1140x760.jpg 1140w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\n\n<img decoding=\"async\" class=\"aligncenter wp-image-5249\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0153.jpg\" alt=\"pop up shop a noel\" width=\"525\" height=\"350\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0153.jpg 1642w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0153-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0153-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0153-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0153-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0153-1140x760.jpg 1140w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/>\n<h2 data-start=\"1696\" data-end=\"1748\"><span class=\"ez-toc-section\" id=\"Une_atmosphere_%E2%80%9Ccomme_a_la_maison%E2%80%9D_en_plein_Paris\"><\/span>Une atmosph\u00e8re \u201ccomme \u00e0 la maison\u201d en plein Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1750\" data-end=\"2058\">L\u2019un des partis pris forts de cette activation \u00e9tait son <strong data-start=\"1807\" data-end=\"1829\">ambiance intimiste<\/strong>, inspir\u00e9e d\u2019un appartement parisien. Contrairement aux grands formats auxquels la marque est habitu\u00e9e, ce lieu plus confidentiel offrait une exp\u00e9rience chaleureuse et accessible, renfor\u00e7ant le lien \u00e9motionnel avec les visiteurs.<\/p>\n<p data-start=\"2060\" data-end=\"2531\">Le choix du Marais s\u2019est impos\u00e9 naturellement : quartier central, vivant et tr\u00e8s fr\u00e9quent\u00e9, il constitue un terrain id\u00e9al pour capter aussi bien les Parisiens que les visiteurs de passage. Une localisation strat\u00e9gique, typique des op\u00e9rations pop-up r\u00e9ussies.<br data-start=\"2318\" data-end=\"2321\" \/>Pour d\u00e9couvrir une autre activation de la marque dans ce quartier embl\u00e9matique, consultez <strong data-start=\"2411\" data-end=\"2530\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-truffaut-marais-paris\/\" target=\"_new\" rel=\"noopener\" data-start=\"2413\" data-end=\"2528\">ce pop-up store Truffaut dans le Marais<\/a><\/strong>.<\/p>\n\n\n<div class=\"s2p-cta\" style=\"border:1px solid #DDDDDD;border-radius:14px;padding:22px 24px;margin:32px 0;font-family:inherit;background:#FFFFFF\">\n<p style=\"margin:0 0 8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#4A494B\">Pour les marques<\/p>\n<h4 style=\"margin:0 0 6px;font-size:19px;line-height:1.3;color:#1A1A1A\"><span class=\"ez-toc-section\" id=\"Pret_a_lancer_votre_pop-up\"><\/span>Pr\u00eat \u00e0 lancer votre pop-up ?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"margin:0 0 16px;font-size:14.5px;color:#4A494B;line-height:1.5\">Trouvez et r\u00e9servez votre boutique \u00e9ph\u00e9m\u00e8re \u00e0 Paris avec Space to Pop.<\/p>\n<a href=\"\/fr\/project\/location-pop-up-store-boutique-ephemere\" style=\"display:inline-block;background:#5DD297;color:#1A1A1A;font-weight:700;font-size:15px;padding:12px 22px;border-radius:9px;text-decoration:none\">Trouver un espace<\/a>\n<\/div>\n\n\n\n<img decoding=\"async\" class=\"aligncenter wp-image-5257\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0219.jpg\" alt=\"paris a noel retail\" width=\"401\" height=\"267\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0219.jpg 1642w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0219-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0219-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0219-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0219-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0219-1140x760.jpg 1140w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/>\n<h2 data-start=\"2538\" data-end=\"2603\"><span class=\"ez-toc-section\" id=\"Le_pop-up_store_comme_levier_de_proximite_et_dexperimentation\"><\/span>Le pop-up store comme levier de proximit\u00e9 et d\u2019exp\u00e9rimentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2605\" data-end=\"2902\">\u00c0 travers ces exp\u00e9riences, Truffaut illustre parfaitement le r\u00f4le du pop-up store dans une strat\u00e9gie retail moderne : cr\u00e9er de la proximit\u00e9 avec les clients, proposer une exp\u00e9rience de marque renouvel\u00e9e, tester de nouveaux formats et s\u2019implanter temporairement dans des quartiers \u00e0 fort potentiel.<\/p>\n<p data-start=\"2904\" data-end=\"3036\">C\u2019est pr\u00e9cis\u00e9ment cette agilit\u00e9 qui fait du pop-up un levier puissant pour les marques, quelle que soit leur taille ou leur secteur.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-5256\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0215.jpg\" alt=\"traffaut pop \" width=\"582\" height=\"388\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0215.jpg 1642w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0215-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0215-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0215-1024x682.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0215-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0215-1140x760.jpg 1140w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/>\n\n<img decoding=\"async\" class=\"aligncenter wp-image-5255\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0200.jpg\" alt=\"paris pop up\" width=\"368\" height=\"552\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0200.jpg 1094w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0200-200x300.jpg 200w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0200-768x1153.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0200-682x1024.jpg 682w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2017\/12\/IMG_0200-810x1216.jpg 810w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/>\n<h2 data-start=\"3043\" data-end=\"3093\"><span class=\"ez-toc-section\" id=\"Trouver_le_bon_espace_pour_votre_pop-up_a_Paris\"><\/span>Trouver le bon espace pour votre pop-up \u00e0 Paris<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3095\" data-end=\"3327\">Si vous envisagez de lancer votre propre boutique \u00e9ph\u00e9m\u00e8re, vous pouvez <strong data-start=\"3167\" data-end=\"3268\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/retail\" target=\"_new\" rel=\"noopener\" data-start=\"3169\" data-end=\"3266\">trouver un espace de pop-up store \u00e0 Paris<\/a><\/strong> et identifier l\u2019emplacement le plus adapt\u00e9 \u00e0 votre projet.<\/p>\n<p data-start=\"3329\" data-end=\"3569\">Pour structurer votre d\u00e9marche, ce <strong data-start=\"3364\" data-end=\"3481\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/comment-ouvrir-un-pop-up-store\/\" target=\"_new\" rel=\"noopener\" data-start=\"3366\" data-end=\"3479\">guide complet pour ouvrir un pop-up store<\/a><\/strong> vous aidera \u00e0 comprendre les grandes \u00e9tapes, de la d\u00e9finition du concept \u00e0 l\u2019ouverture.<\/p>\n<p data-start=\"3571\" data-end=\"3747\">Enfin, pour explorer d\u2019autres inspirations, ressources et success stories autour du retail \u00e9ph\u00e9m\u00e8re, d\u00e9couvrez <strong data-start=\"3682\" data-end=\"3746\"><a class=\"decorated-link\" href=\"https:\/\/www.thestorefront.com\/fr\" target=\"_new\" rel=\"noopener\" data-start=\"3684\" data-end=\"3744\">le magazine Space to Pop<\/a><\/strong>.<\/p>\n\n<h3 data-start=\"3754\" data-end=\"3799\"><span class=\"ez-toc-section\" id=\"A_vous_de_creer_votre_experience_ephemere\"><\/span>\u00c0 vous de cr\u00e9er votre exp\u00e9rience \u00e9ph\u00e9m\u00e8re<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3801\" data-end=\"4066\">Comme Truffaut, de nombreuses marques utilisent le pop-up store pour raconter une histoire, cr\u00e9er de l\u2019\u00e9motion et rencontrer leur public autrement. No\u00ebl, mais aussi bien d\u2019autres temps forts de l\u2019ann\u00e9e, offrent des opportunit\u00e9s uniques pour donner vie \u00e0 un concept.<\/p>\n<p data-start=\"4068\" data-end=\"4109\"><strong><a href=\"https:\/\/www.thestorefront.com\/fr\">Il ne reste plus qu\u2019\u00e0 imaginer le v\u00f4tre \u2728<\/a><\/strong><\/p>\n\n\n<div class=\"s2p-author\" style=\"display:flex;gap:16px;align-items:flex-start;border-top:1px solid #DDDDDD;margin:36px 0 0;padding:22px 0 0;font-family:inherit\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/81a334e8fd6a5f1a536f76a4b7ac02be?s=96&#038;d=mm&#038;r=g\" alt=\"Nicholas Roberts-Moore\" width=\"64\" height=\"64\" style=\"width:64px;height:64px;border-radius:50%;flex:0 0 64px\"\/><div><p style=\"margin:0 0 4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#4A494B\">\u00c9crit par<\/p><div style=\"margin:0 0 6px;font-size:17px;color:#1A1A1A;font-weight:700\"><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/\" rel=\"author\" style=\"color:#1A1A1A;text-decoration:none\">Nicholas Roberts-Moore<\/a><\/div><p style=\"margin:0 0 8px;font-size:14px;color:#4A494B;line-height:1.55\">Nicholas Roberts-Moore est Chief Marketing Officer de Space to Pop. Sp\u00e9cialiste du marketing augment\u00e9 par l&#x27;IA et des march\u00e9s europ\u00e9ens du retail et de l&#x27;immobilier, il aide les marques \u00e0 transformer le retail \u00e9ph\u00e9m\u00e8re en croissance mesurable. Ancien journaliste, il \u00e9crit sur la strat\u00e9gie pop-up et l&#x27;avenir du commerce physique.<\/p><a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/author\/nmoore\/\" style=\"font-size:13px;color:#1A1A1A;font-weight:700;text-decoration:none\">Plus d&rsquo;articles de Nicholas Roberts-Moore &rarr;<\/a><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>En installant des pop-up stores de No\u00ebl au c\u0153ur du Marais, Truffaut d\u00e9montre comment l\u2019\u00e9ph\u00e9m\u00e8re peut renforcer la proximit\u00e9 client et offrir une exp\u00e9rience de marque chaleureuse et immersive.<\/p>\n","protected":false},"author":67,"featured_media":5258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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immersive.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/5232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=5232"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/5232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/5258"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=5232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=5232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=5232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}