{"id":5746,"date":"2021-02-09T11:07:00","date_gmt":"2021-02-09T11:07:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=5746"},"modified":"2026-02-10T12:34:14","modified_gmt":"2026-02-10T12:34:14","slug":"pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/","title":{"rendered":"Pop-Up Store prolong\u00e9, succ\u00e8s confirm\u00e9\u00a0: la belle histoire des Raffineurs \u00a0\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Bonjour_Romain_Comment_pourriez-vous_decrire_Les_Raffineurs\" title=\"Bonjour Romain, Comment pourriez-vous d\u00e9crire Les Raffineurs\u00a0?\">Bonjour Romain, Comment pourriez-vous d\u00e9crire Les Raffineurs\u00a0?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Quel_est_le_%C2%AB_petit_truc_en_plus_%C2%BB_des_Raffineurs\" title=\"Quel est le \u00ab\u00a0petit truc en plus\u00a0\u00bb des Raffineurs\u00a0?\">Quel est le \u00ab\u00a0petit truc en plus\u00a0\u00bb des Raffineurs\u00a0?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Quel_est_le_but_de_votre_Pop-Up_Store\" title=\"Quel est le but de votre Pop-Up Store\u00a0?\">Quel est le but de votre Pop-Up Store\u00a0?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Quelle_est_lexperience_que_vous_voulez_faire_vivre_dans_ce_Pop-Up_Store\" title=\"Quelle est l\u2019exp\u00e9rience que vous voulez faire vivre dans ce Pop-Up Store\u00a0?\">Quelle est l\u2019exp\u00e9rience que vous voulez faire vivre dans ce Pop-Up Store\u00a0?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Revenons_sur_ce_prolongement_quest_ce_qui_vous_a_pousse_a_prolonger_cette_experience_de_lephemere_pas_prevue_initialement\" title=\"Revenons sur ce prolongement, qu\u2019est ce qui vous a pouss\u00e9 \u00e0 prolonger cette exp\u00e9rience de l\u2019\u00e9ph\u00e9m\u00e8re, pas pr\u00e9vue initialement\u00a0?\">Revenons sur ce prolongement, qu\u2019est ce qui vous a pouss\u00e9 \u00e0 prolonger cette exp\u00e9rience de l\u2019\u00e9ph\u00e9m\u00e8re, pas pr\u00e9vue initialement\u00a0?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#En_quoi_est-ce_different_dune_experience_en_ligne_pour_votre_produit\" title=\"En quoi est-ce diff\u00e9rent d\u2019une exp\u00e9rience en ligne pour votre produit\u00a0?\">En quoi est-ce diff\u00e9rent d\u2019une exp\u00e9rience en ligne pour votre produit\u00a0?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#En_quoi_est-ce_le_lieu_ideal\" title=\"En quoi est-ce le lieu id\u00e9al\u00a0?\">En quoi est-ce le lieu id\u00e9al\u00a0?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Quelle_est_la_prochaine_etape_pour_la_marque\" title=\"Quelle est la prochaine \u00e9tape pour la marque\u00a0?\">Quelle est la prochaine \u00e9tape pour la marque\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Quest_ce_que_vous_nachetez_quen_magasin\" title=\"Qu\u2019est ce que vous n\u2019achetez qu\u2019en magasin ?\">Qu\u2019est ce que vous n\u2019achetez qu\u2019en magasin ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-prolonge-succes-confirme-la-belle-histoire-des-raffineurs\/#Quest-ce_que_le_succes_pour_vous\" title=\"Qu\u2019est-ce que le succ\u00e8s pour vous ?\u00a0\">Qu\u2019est-ce que le succ\u00e8s pour vous ?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p style=\"font-weight: 400;\"><a href=\"https:\/\/www.lesraffineurs.com\/\">Les Raffineurs.com<\/a>, le site de produits qu\u2019on aime offrir, a ouvert <strong>son Pop-Up Store<\/strong> <strong>rue Vieille du Temple<\/strong> \u00e0 Paris <a href=\"https:\/\/www.thestorefront.com\/fr\/\">avec Space to Pop<\/a>. Apr\u00e8s 6 mois concluants pendant les F\u00eates, la marque <strong>renouvelle<\/strong> cette exp\u00e9rience \u00e9ph\u00e9m\u00e8re pour 3 mois de plus.<\/p>\n<p>Nous avons rencontr\u00e9 <strong>Romain Jourdan<\/strong>, co-fondateur du site <a href=\"https:\/\/www.lesraffineurs.com\/\">Lesraffineurs.com<\/a>, qui revient sur cette formidable opportunit\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5752  aligncenter\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0275-1024x683.jpg\" alt=\"pop up shop paris\" width=\"533\" height=\"356\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0275-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0275-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0275-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0275-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0275-1140x760.jpg 1140w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Bonjour_Romain_Comment_pourriez-vous_decrire_Les_Raffineurs\"><\/span><strong>Bonjour Romain, Comment pourriez-vous d\u00e9crire Les Raffineurs\u00a0?<br \/><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">C\u2019est une marque \u00e0 la base destin\u00e9e aux hommes, qui se veut singuli\u00e8re, originale et qualitative.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5757\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0288-1024x683.jpg\" alt=\"pop up store paris\" width=\"515\" height=\"343\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0288-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0288-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0288-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0288-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0288-1140x760.jpg 1140w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<h3 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Quel_est_le_%C2%AB_petit_truc_en_plus_%C2%BB_des_Raffineurs\"><\/span><strong>Quel est le \u00ab\u00a0petit truc en plus\u00a0\u00bb des Raffineurs\u00a0?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-weight: 400;\">Notre promesse est de trouver des produits rares, de toujours surprendre nos clients par l\u2019originalit\u00e9 des produits qu\u2019on va d\u00e9nicher et des savoir-faire qu\u2019on pr\u00e9sente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quel_est_le_but_de_votre_Pop-Up_Store\"><\/span><strong>Quel est le but de votre Pop-Up Store\u00a0?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depuis 3 ans, nous sommes un e-shop. Le but de ce <a href=\"https:\/\/www.thestorefront.com\/fr\/project\/location-pop-up-store-boutique-ephemere\">Pop-Up Store<\/a> \u00e9tait\u00a0:<\/p>\n<p>&#8211; Premi\u00e8rement de tester notre capacit\u00e9 \u00e0 d\u00e9ployer notre gamme et nos produits en physique<\/p>\n<p>&#8211; Deuxi\u00e8mement de venir \u00e0 la rencontre de nos clients. Ce qui est frustrant sur Internet c\u2019est que nous n\u2019avons pas de visages derri\u00e8re les adresses email et c\u2019est toujours agr\u00e9able de pouvoir \u00e9changer sur les exp\u00e9riences d\u2019achats, sur tout ce qu\u2019on peut am\u00e9liorer\u2026<\/p>\n<p>&#8211; La troisi\u00e8me id\u00e9e, c\u2019est de savoir si on d\u00e9veloppe notre strat\u00e9gie de boutique ou si on se concentre sur l\u2019online pour l\u2019avenir.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5760 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0307-1024x683.jpg\" alt=\"pop up store\" width=\"641\" height=\"428\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0307-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0307-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0307-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0307-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0307-1140x760.jpg 1140w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Quelle_est_lexperience_que_vous_voulez_faire_vivre_dans_ce_Pop-Up_Store\"><\/span><strong>Quelle est l\u2019exp\u00e9rience que vous voulez faire vivre dans ce Pop-Up Store\u00a0?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nous sommes un site de plaisirs. Nos clients consomment nos produits sur les temps forts du cadeau comme <a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/bonnes-raisons-ouvrir-pop-up-store-noel\/\">pour No\u00ebl<\/a>, qui \u00e9tait la raison principale de notre ouverture en Octobre. Nous avons eu la chance de pouvoir prolonger l\u2019exp\u00e9rience dans ce lieu pour couvrir deux autres temps forts du cadeau que sont <strong>la Saint Valentin<\/strong> et <strong>la F\u00eate des P\u00e8res<\/strong>, deux grosses p\u00e9riodes pour nous. L\u2019id\u00e9e sera de proposer de nouvelles boutiques \u00e0 chaque fois avec de nouveaux assortiments de produits et des nouvelles s\u00e9lections pour ces trois temps forts.<img decoding=\"async\" class=\"aligncenter wp-image-5763\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0324-1024x683.jpg\" alt=\"pop up store\" width=\"542\" height=\"361\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0324-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0324-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0324-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0324-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0324-1140x760.jpg 1140w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Revenons_sur_ce_prolongement_quest_ce_qui_vous_a_pousse_a_prolonger_cette_experience_de_lephemere_pas_prevue_initialement\"><\/span><strong>Revenons sur ce prolongement, qu\u2019est ce qui vous a pouss\u00e9 \u00e0 prolonger cette exp\u00e9rience de l\u2019\u00e9ph\u00e9m\u00e8re, pas pr\u00e9vue initialement\u00a0?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nous avons fait <strong>un bon mois de D\u00e9cembre<\/strong>, bien <strong>au-dessus de nos attentes<\/strong>. Nous voulions vraiment \u00eatre pr\u00e9sents pour la F\u00eate des P\u00e8res qui est un temps fort majeur sur le site, et s\u2019exprimer ici <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\"><strong>dans le Marais<\/strong><\/a>, au mois de Juin, quand la rue sera pi\u00e9tonne le dimanche. Une boutique portes-ouvertes avec le soleil qui entre \u00e0 l\u2019int\u00e9rieur \u00e7a peut \u00eatre sympa. Nous aimerions animer, faire vivre cette boutique. Ce qui nous a pouss\u00e9 c\u2019est surtout la curiosit\u00e9, et l\u2019opportunit\u00e9 de la F\u00eate des P\u00e8res.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5761 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0310-1024x683.jpg\" alt=\"pop up store paris\" width=\"656\" height=\"438\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0310-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0310-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0310-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0310-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0310-1140x760.jpg 1140w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"En_quoi_est-ce_different_dune_experience_en_ligne_pour_votre_produit\"><\/span><strong>En quoi est-ce diff\u00e9rent d\u2019une exp\u00e9rience en ligne pour votre produit\u00a0?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Notre m\u00e9tier, c\u2019est d\u2019arriver \u00e0 bien <em>\u00ab\u00a0raconter\u00a0\u00bb<\/em> des produits. Sur le site, on a une s\u00e9rie de photos et une zone de texte, tandis que dans la boutique c\u2019est plus vaste, on peut \u00e9changer, rebondir, partir \u00e0 la rencontre de nos clients, raconter des petites anecdotes qu\u2019on ne peut pas raconter sur le site. Ici, dans cette boutique, il y a un vrai dialogue et c\u2019est tr\u00e8s agr\u00e9able de pouvoir parler de nos produits qu\u2019on passe beaucoup de temps \u00e0 trouver sur nos r\u00e9seaux, dans le monde entier. Il faut savoir qu\u2019aujourd\u2019hui nous travaillons avec plus de 80 marques issues de plus d\u2019une trentaine de pays, donc une tr\u00e8s belle vari\u00e9t\u00e9.<\/p>\n<h2 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"En_quoi_est-ce_le_lieu_ideal\"><\/span><strong>En quoi est-ce le lieu id\u00e9al\u00a0?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Le quartier est g\u00e9nial<\/strong><span style=\"font-weight: 400; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">, la rue Vieille du Temple c\u2019est <\/span><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">l\u2019une des meilleures rues de Paris<\/strong><span style=\"font-weight: 400; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> pour tester son concept. Elle b\u00e9n\u00e9ficie d\u2019ouvertures le dimanche, d\u2019un trafic \u00e9norme et regorge de tous types de clients\u00a0: connaisseurs avec haut pouvoir d\u2019achat qui habitent dans le quartier, touristes, familles&#8230; C\u2019est un super exercice pour <\/span><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">tester son concept<\/strong><span style=\"font-weight: 400; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5753 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0276-1024x683.jpg\" alt=\"inside pop up store paris\" width=\"634\" height=\"423\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0276-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0276-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0276-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0276-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0276-1140x760.jpg 1140w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Quelle_est_la_prochaine_etape_pour_la_marque\"><\/span><strong>Quelle est la prochaine \u00e9tape pour la marque\u00a0?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A priori, on cherche \u00e0 ouvrir une boutique de mani\u00e8re p\u00e9renne. On conna\u00eet \u00e9galement une grande croissance sur le site qu\u2019on doit soutenir. Un autre projet \u00e9galement, <a href=\"https:\/\/www.lespetitsraffineurs.com\/\">Les Petits Raffineurs<\/a> le site enfant des Raffineurs lanc\u00e9 il y a 1 an et demi et qui est en train de conna\u00eetre un tr\u00e8s beau succ\u00e8s.\u00a0<\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Quest_ce_que_vous_nachetez_quen_magasin\"><\/span><strong>Qu\u2019est ce que vous n\u2019achetez qu\u2019en magasin ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">J\u2019ach\u00e8te assez peu pour moi, m\u00eame si mon m\u00e9tier c\u2019est d\u2019acheter. Je dirais les v\u00eatements, j\u2019aime bien toucher et essayer.<img decoding=\"async\" class=\"aligncenter wp-image-5755\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0281-1024x683.jpg\" alt=\"Pop up paris\" width=\"491\" height=\"327\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0281-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0281-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0281-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0281-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0281-1140x760.jpg 1140w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_succes_pour_vous\"><\/span><strong>Qu\u2019est-ce que le succ\u00e8s pour vous ?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">Avoir r\u00e9ussi, c\u2019est d\u00e9j\u00e0 le cas aujourd\u2019hui\u00a0! On est contents d\u2019avoir r\u00e9ussi \u00e0 monter un concept dont on vit, de continuer \u00e0 trouver des produits qu\u2019on aime et \u00e0 bien les raconter, \u00e0 avoir une \u00e9quipe qui s\u2019agrandit de jours en jours, de pouvoir tester de nouveaux terrains de jeu comme cette boutique. Carpe Diem, on continue.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec un pop-up store dans le Marais, Les Raffineurs explorent le retail physique pour compl\u00e9ter leur mod\u00e8le en ligne, dialoguer avec leurs clients et tester de nouvelles strat\u00e9gies de d\u00e9veloppement.<\/p>\n","protected":false},"author":36,"featured_media":5769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1620],"tags":[],"class_list":["post-5746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-fr"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",2429,1645,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",1107,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",473,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359-300x203.jpg",300,203,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359-768x520.jpg",768,520,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359-1024x693.jpg",1024,693,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",1536,1040,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",2048,1387,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",1107,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",473,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",140,95,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/02\/IMG_0359.jpg",120,81,false]},"qubely_author":{"display_name":"Stephanie 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d\u00e9veloppement.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/5746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=5746"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/5746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/5769"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=5746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=5746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=5746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}