{"id":7843,"date":"2021-06-20T07:37:00","date_gmt":"2021-06-20T07:37:00","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=7843"},"modified":"2026-02-10T16:25:42","modified_gmt":"2026-02-10T16:25:42","slug":"pop-up-store-diy-une-combinaison-gagnante","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-diy-une-combinaison-gagnante\/","title":{"rendered":"Pop-Up Store &#038; DIY : Une combinaison gagnante"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-diy-une-combinaison-gagnante\/#Leroy_Merlin_A_la_conquete_dune_nouvelle_clientele\" title=\"Leroy Merlin : A la conqu\u00eate d\u2019une nouvelle client\u00e8le\">Leroy Merlin : A la conqu\u00eate d\u2019une nouvelle client\u00e8le<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-diy-une-combinaison-gagnante\/#Mondial_Tissus_Utiliser_le_DIY_pour_se_faire_connaitre\" title=\"Mondial Tissus : Utiliser le DIY pour se faire conna\u00eetre\">Mondial Tissus : Utiliser le DIY pour se faire conna\u00eetre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/pop-up-store-diy-une-combinaison-gagnante\/#MADEcom_Sassocier_a_une_influenceuse_pour_creer_un_temps_fort\" title=\"MADE.com : S\u2019associer \u00e0 une influenceuse pour cr\u00e9er un temps fort\">MADE.com : S\u2019associer \u00e0 une influenceuse pour cr\u00e9er un temps fort<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Le <strong>DIY<\/strong>, ou Do It Yourself, correspond \u00e0 l\u2019art de <em>\u201cfaire soi-m\u00eame\u201d<\/em>, par passion pour le bricolage et les activit\u00e9s manuelles, par souci d\u2019\u00e9conomie, par envie de fabriquer un objet unique enti\u00e8rement personnalis\u00e9 ou bien par engagement contre la consommation de masse. Quoi qu\u2019il en soit, le DIY fait recette depuis plusieurs ann\u00e9es d\u00e9j\u00e0, port\u00e9 par les influenceurs, les magazines et m\u00eame les \u00e9missions de t\u00e9l\u00e9vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Derni\u00e8re tendance en date ? L\u2019utilisation du <strong>Pop-Up Store par de grandes marques de d\u00e9coration<\/strong> et d\u2019\u00e9quipement de la maison pour proposer des ateliers DIY. Et pour cause : ce nouveau format de vente \u00e9ph\u00e9m\u00e8re dans une boutique physique place l\u2019exp\u00e9rience, la rencontre et le partage au centre des sc\u00e9nographies pour vendre, mais pas que. Fid\u00e9lisation des clients, communication des valeurs de la marque, r\u00e9colte de t\u00e9moignages et \u00e9tude des consommateurs : les objectifs de la boutique \u00e9ph\u00e9m\u00e8re sont nombreux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Leroy Merlin, Mondial Tissus, MADE.com<\/strong> : pleins feux sur 3 strat\u00e9gies habilement ficel\u00e9es pour placer le DIY au coeur d\u2019un Pop-Up Store r\u00e9ussi.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7847 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2561_Listing_15333-1024x683.jpg\" alt=\"leroy martin pop up store\" width=\"477\" height=\"318\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2561_Listing_15333-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2561_Listing_15333-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2561_Listing_15333-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2561_Listing_15333-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2561_Listing_15333-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2561_Listing_15333-272x182.jpg 272w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Leroy_Merlin_A_la_conquete_dune_nouvelle_clientele\"><\/span><b>Leroy Merlin : A la conqu\u00eate d\u2019une nouvelle client\u00e8le<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Leroy Merlin a choisi de s\u2019installer <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\">dans le quartier du Marais<\/a> pendant deux semaines afin d\u2019affiner la fa\u00e7on dont il s\u2019adresse \u00e0 une nouvelle g\u00e9n\u00e9ration de bricoleurs peu enclins \u00e0 pousser la porte de ses magasins. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En proposant des ateliers de bricolage et de DIY, Leroy Merlin a ainsi souhait\u00e9 accompagner les amateurs de DIY sur leurs projets pour leur faciliter la t\u00e2che tout en comprenant mieux leurs besoins. Antony Guinvarch, Chef de Produit chez Leroy Merlin, explique que <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">cette cible a un r\u00e9el besoin d\u2019accompagnement pour sauter le pas. Utiliser une scie sauteuse par exemple, n\u2019est pas chose facile. Leroy Merlin se positionne ici comme coach et confirme sa volont\u00e9 de d\u00e9mocratiser l\u2019univers du bricolage.\u201d<\/span><\/i><\/p>\n<p><strong>Le secret de la r\u00e9ussite<\/strong><span style=\"font-weight: 400;\"><strong> :<\/strong> Associer l\u2019image d\u2019une marque historique \u00e0 un format fun parfaitement align\u00e9 avec le mode de vie des g\u00e9n\u00e9rations Y et Z pour mieux les comprendre et les adresser. Le tout dans un espace central, lumineux, et parfaitement optimis\u00e9.<\/span><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/mag\/leroy-merlin-un-pop-up-store-pour-conquerir-une-nouvelle-cible\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Retail_Trends\"><em>En savoir plus<\/em><\/a><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/3e-75003\/le-marais\/retail\"><img decoding=\"async\" class=\"aligncenter wp-image-7849 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Instagram-Mondial-Tissus-1024x768.png\" alt=\"mondial pop up\" width=\"565\" height=\"424\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Instagram-Mondial-Tissus.png 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Instagram-Mondial-Tissus-300x225.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Instagram-Mondial-Tissus-768x576.png 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Instagram-Mondial-Tissus-810x608.png 810w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Mondial_Tissus_Utiliser_le_DIY_pour_se_faire_connaitre\"><\/span><b>Mondial Tissus : Utiliser le DIY pour se faire conna\u00eetre<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pour sa toute premi\u00e8re boutique physique, Mondial Tissus a choisi d\u2019ouvrir un pop-up store dans <a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/1er-75001\/retail\">le 1er arrondissement de Paris<\/a> et ce, pendant seulement 48 heures. Son but ? Se faire conna\u00eetre ! Car si la province fran\u00e7aise a d\u00e9j\u00e0 une belle id\u00e9e de l\u2019offre de la marque, son positionnement est moins \u00e9tabli dans l\u2019esprit des parisiens. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cr\u00e9er l\u2019\u00e9v\u00e9nement et faire venir un maximum de monde, l\u2019enseigne sp\u00e9cialis\u00e9e dans les loisirs cr\u00e9atifs en ligne a organis\u00e9 des ateliers tricot et DIY. Au programme, confection de pochette, headbands et autres accessoires mode pour petits et grands. \u00a0<\/span><\/p>\n<p><strong>Le secret de la r\u00e9ussite<\/strong><span style=\"font-weight: 400;\"><strong> :<\/strong> Faire intervenir des professionnels de l\u2019industrie et M\u00e9lanie, grande gagnante de \u201cCousu Main\u201d, l\u2019\u00e9mission de Cristina Cordula diffus\u00e9e sur M6 pour l\u2019occasion, pour renforcer le buzz autour de la boutique \u00e9ph\u00e9m\u00e8re. \u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7850 \" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/elsamuse.jpg\" alt=\"Ela Muse pop up shop\" width=\"568\" height=\"408\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/elsamuse.jpg 1010w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/elsamuse-300x215.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/elsamuse-768x551.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/elsamuse-810x581.jpg 810w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"MADEcom_Sassocier_a_une_influenceuse_pour_creer_un_temps_fort\"><\/span><b>MADE.com : S\u2019associer \u00e0 une influenceuse pour cr\u00e9er un temps fort<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">La c\u00e9l\u00e8bre marque digitale de d\u00e9coration et mobilier design abordables MADE.com a am\u00e9nag\u00e9 un corner \u00e9ph\u00e9m\u00e8re \u00e0 l\u2019int\u00e9rieur de son showroom parisien \u00e0 l\u2019occasion du lancement de la Box DIY d\u2019Elsa Muse, une influence connue pour ses tutoriels fun et color\u00e9s. Baptis\u00e9 \u201cHomemade for the makers\u201d, cette initiative a \u00e9t\u00e9 l\u2019occasion pour les protagonistes d\u2019organiser, pendant dix jours, des ateliers DIY mode et beaut\u00e9, des rencontres cr\u00e9atives et des challenges design \u00e0 relever seul ou entre amis.<\/span><\/p>\n<p><strong>Le secret de la r\u00e9ussite<\/strong><span style=\"font-weight: 400;\"><strong> :<\/strong> D\u00e9cupler l\u2019attractivit\u00e9 d\u2019un showroom permanent \u00e0 moindre co\u00fbt en am\u00e9nageant un corner \u00e9ph\u00e9m\u00e8re, mis \u00e0 la disposition d\u2019un influenceur. En plus de communiquer et de g\u00e9n\u00e9rer du contenu de son c\u00f4t\u00e9, la marque peut ainsi capitaliser sur la communaut\u00e9 de son invit\u00e9.<\/span><\/p>\n<p><em><a href=\"https:\/\/www.thestorefront.com\/fr\/search\/paris\/\">Trouvez l&rsquo;espace id\u00e9al pour votre projet \u00e9ph\u00e9m\u00e8re parmi \u00a0plus de 10 000 r\u00e9f\u00e9rences disponibles dans le monde entier<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En pla\u00e7ant le DIY au c\u0153ur de leurs pop-up stores, certaines marques transforment la boutique \u00e9ph\u00e9m\u00e8re en un espace d\u2019apprentissage, de partage et d\u2019engagement, bien au-del\u00e0 de la simple vente.<\/p>\n","protected":false},"author":36,"featured_media":7845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1518],"tags":[],"class_list":["post-7843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",5235,3490,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",2048,1365,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/06\/Leroy-Merlin-\u00a9-2018-Storefront_IMG_2585_Listing_15333.jpg",120,80,false]},"qubely_author":{"display_name":"Stephanie Kidder","author_link":"https:\/\/www.thestorefront.com\/fr\/mag\/author\/skidder\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/fr\/mag\/category\/non-classifiee\/\" rel=\"category tag\">Non classifi\u00e9(e)<\/a>","qubely_excerpt":"En pla\u00e7ant le DIY au c\u0153ur de leurs pop-up stores, certaines marques transforment la boutique \u00e9ph\u00e9m\u00e8re en un espace d\u2019apprentissage, de partage et d\u2019engagement, bien au-del\u00e0 de la simple vente.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/7843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/comments?post=7843"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/posts\/7843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media\/7845"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/media?parent=7843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/categories?post=7843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/fr\/mag\/wp-json\/wp\/v2\/tags?post=7843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}