{"id":8512,"date":"2018-07-26T08:35:59","date_gmt":"2018-07-26T08:35:59","guid":{"rendered":"http:\/\/blog.thestorefront.com\/?p=8512"},"modified":"2019-03-16T14:17:27","modified_gmt":"2019-03-16T14:17:27","slug":"5-idees-creatives-piquer-aux-pop-stores-de-lete","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/fr\/mag\/5-idees-creatives-piquer-aux-pop-stores-de-lete\/","title":{"rendered":"5 id\u00e9es cr\u00e9atives \u00e0 piquer aux Pop-Up Stores de l\u2019\u00e9t\u00e9 !"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-idees-creatives-piquer-aux-pop-stores-de-lete\/#1_Une_bulle_vegetale_avec_Yves_Rocher\" title=\"1. Une bulle v\u00e9g\u00e9tale avec Yves Rocher\">1. Une bulle v\u00e9g\u00e9tale avec Yves Rocher<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-idees-creatives-piquer-aux-pop-stores-de-lete\/#2_Un_Pop-Up_Store_nomade_avec_Roxy\" title=\"2. Un Pop-Up Store nomade avec Roxy\">2. Un Pop-Up Store nomade avec Roxy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-idees-creatives-piquer-aux-pop-stores-de-lete\/#3_Une_rue_dediee_au_Made_in_France\" title=\"3. Une rue d\u00e9di\u00e9e au Made in France\">3. Une rue d\u00e9di\u00e9e au Made in France<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-idees-creatives-piquer-aux-pop-stores-de-lete\/#4_Une_boutique_facon_galerie_dart_digitale_avec_Bulgari\" title=\"4. Une boutique fa\u00e7on galerie d\u2019art digitale avec Bulgari\">4. Une boutique fa\u00e7on galerie d\u2019art digitale avec Bulgari<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/fr\/mag\/5-idees-creatives-piquer-aux-pop-stores-de-lete\/#5_Un_espace_detente_en_plein_Paris_avec_le_Lifestyle_Market_de_La_Maison_Bineau\" title=\"5. Un espace d\u00e9tente en plein Paris avec le Lifestyle Market de La Maison Bineau\">5. Un espace d\u00e9tente en plein Paris avec le Lifestyle Market de La Maison Bineau<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;arriv\u00e9e des beaux jours, les concepts \u00e9ph\u00e9m\u00e8res fleurissent et se montrent toujours plus cr\u00e9atifs chaque ann\u00e9e. Pour 2018, les marques se sont surpass\u00e9es et ont offert \u00e0 leurs consommateurs un cocktail original dans le but de se diversifier, de se faire remarquer et de leur offrir la meilleure exp\u00e9rience possible. Entre plage nomade, bulle v\u00e9g\u00e9tale et galerie d\u2019art digitalis\u00e9e, retour sur les id\u00e9es les plus audacieuses de l\u2019\u00e9t\u00e9 ! <\/span><\/p>\n<figure id=\"attachment_8516\" aria-describedby=\"caption-attachment-8516\" style=\"width: 604px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search?address=Paris%2C%20France&amp;zoom=20&amp;latitude=48.85661400000001&amp;longitude=2.3522219000000177&amp;lat_g=48.815573&amp;lat_l=48.9021449&amp;lng_g=2.2241989999999987&amp;lng_l=2.4699207999999544&amp;s=score%20DESC&amp;country=France&amp;city=Paris&amp;page=1&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Trends\"><img decoding=\"async\" class=\" wp-image-8516\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Yves-Rocher-FB.jpg\" alt=\"\" width=\"604\" height=\"604\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Yves-Rocher-FB.jpg 960w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Yves-Rocher-FB-150x150.jpg 150w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Yves-Rocher-FB-300x300.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Yves-Rocher-FB-768x768.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Yves-Rocher-FB-810x810.jpg 810w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/a><figcaption id=\"caption-attachment-8516\" class=\"wp-caption-text\">\u00a9 Facebook Yves Rocher<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Une_bulle_vegetale_avec_Yves_Rocher\"><\/span><b>1. Une bulle v\u00e9g\u00e9tale avec Yves Rocher <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">C\u2019est sur la fameuse place Colette \u00e0 Paris, en plein coeur du 1er arrondissement, qu\u2019une bulle champ\u00eatre a vu le jour d\u00e9but juillet 2018, en m\u00eame temps que les premiers rayons de soleil sur la capitale. La \u00a0marque de cosm\u00e9tique v\u00e9g\u00e9tale <strong>Yves Rocher<\/strong> est \u00e0 l\u2019initiative du projet \u00e9ph\u00e9m\u00e8re et propose ainsi au consommateur de d\u00e9couvrir sa toute nouvelle gamme estivale et green, tout en lui offrant une exp\u00e9rience immersive. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>L\u2019astuce \u00e0 retenir<\/b><span style=\"font-weight: 400;\"> : Attirer ses (potentiels) clients avec des activit\u00e9s annexes qui vont non seulement piquer leur curiosit\u00e9, leur donner envie de tester et surtout, de rester ! La marque Yves Rocher a mis\u00e9 sur un photocall \u00e0 360\u00b0 et un atelier DIY pour faire sa propre couronne de fleurs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8513\" aria-describedby=\"caption-attachment-8513\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Trends\"><img decoding=\"async\" class=\"wp-image-8513 size-full\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/roxy.jpg\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/roxy.jpg 650w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/roxy-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/roxy-272x182.jpg 272w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><figcaption id=\"caption-attachment-8513\" class=\"wp-caption-text\">\u00a9 Roxy<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"2_Un_Pop-Up_Store_nomade_avec_Roxy\"><\/span><span style=\"font-weight: 400;\"><b>2. Un Pop-Up Store nomade avec Roxy<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>C\u2019est un vrai road trip plac\u00e9 sous le signe du sport de glisse que propose la marque <strong>Roxy<\/strong> pour l\u2019\u00e9t\u00e9 2018 ! Leader dans le milieu du surf, Roxy d\u00e9bute son p\u00e9riple \u00e9ph\u00e9m\u00e8re \u00e0 Saint-Jean-de-Luz, sur la c\u00f4te Basque, pour ensuite se prolonger \u00e0 Ericeira au Portugal, \u00e0 Biarritz, sur les c\u00f4tes anglaises \u00e0 Newquay et terminer la saison \u00e0 Hossegor. Au programme : une collection f\u00e9minine sportive et estivale pr\u00e9sent\u00e9e dans 20 m\u00b2 parfaitement \u00e9co-responsables, construits dans des essences de bois locales d\u2019origine contr\u00f4l\u00e9e, produisant sa propre \u00e9nergie gr\u00e2ce \u00e0 des panneaux photovolta\u00efques.<\/p>\n<p><b>L\u2019astuce \u00e0 retenir<\/b> : 1 Pop-Up Store, 3 messages ! Roxy parvient \u00e0 la fois \u00e0 montrer son engagement et son profond respect pour la nature, \u00e0 confirmer son positionnement de leader dans l\u2019univers du surf et \u00e0 s\u2019adresser \u00e0 une client\u00e8le souvent n\u00e9glig\u00e9e dans ce domaine : les femmes.<\/p>\n<figure id=\"attachment_8517\" aria-describedby=\"caption-attachment-8517\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\/search?address=Le%20Marais%2C%20Paris%2C%20France&amp;zoom=15&amp;latitude=48.8587029&amp;longitude=2.3588038000000324&amp;lat_g=48.8511795&amp;lat_l=48.867456&amp;lng_g=2.3506655999999566&amp;lng_l=2.3691334000000097&amp;s=score%20DESC&amp;country=France&amp;city=Paris&amp;page=1&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Trends\"><img decoding=\"async\" class=\"size-large wp-image-8517\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france-1024x683.jpg\" alt=\"\" width=\"810\" height=\"540\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/la-rue-du-made-in-france.jpg 1980w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><figcaption id=\"caption-attachment-8517\" class=\"wp-caption-text\">\u00a9 Facebook La Rue du Made in France<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"3_Une_rue_dediee_au_Made_in_France\"><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>3. Une rue d\u00e9di\u00e9e au Made in France <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">C\u00e9l\u00e9brer la richesse artisanale de la France en lui consacrant une rue enti\u00e8re, c\u2019est le projet fou de <em>\u201cLa Rue du Made in France\u201d<\/em>. Pendant deux mois, la rue du Vertbois dans le 3\u00e8me arrondissement de Paris s\u2019est transform\u00e9e en march\u00e9 de cr\u00e9ateurs fiers de la provenance de leurs produits et de leur fabrication fran\u00e7aise. R\u00e9sultat : cinq boutiques, deux concept-stores et un pic de trafic pour cette rue pourtant d\u00e9laiss\u00e9e par l\u2019activit\u00e9 commerciale de la capitale.<\/span><\/p>\n<p><b>L\u2019astuce \u00e0 retenir<\/b><span style=\"font-weight: 400;\"> : Profiter de la synergie de plusieurs marques pour booster sa visibilit\u00e9 sur les r\u00e9seaux sociaux et dans les m\u00e9dias.<\/span><\/p>\n<figure id=\"attachment_8519\" aria-describedby=\"caption-attachment-8519\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Trends\"><img decoding=\"async\" class=\"size-full wp-image-8519\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/lvmh.jpg\" alt=\"\" width=\"1000\" height=\"550\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/lvmh.jpg 1000w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/lvmh-300x165.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/lvmh-768x422.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/lvmh-810x446.jpg 810w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-8519\" class=\"wp-caption-text\">\u00a9 LVMH<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"4_Une_boutique_facon_galerie_dart_digitale_avec_Bulgari\"><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>4. Une boutique fa\u00e7on galerie d\u2019art digitale avec Bulgari<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Baptis\u00e9e <em>\u201cNew Curiosity Shop\u201d<\/em>, la boutique <strong>Bulgari<\/strong> de Rome est le r\u00e9sultat de dix-huit mois de travail acharn\u00e9, et pour cause : \u00e9cran interactif, espace bar, exposition d\u2019oeuvres d\u2019art et d\u2019objets design\u2026 la marque propose ici une toute nouvelle exp\u00e9rience \u00e0 ses consommateurs. Un espace de vente totalement repens\u00e9 pour l\u2019occasion, con\u00e7u \u00e0 mi-chemin entre une boutique <em>\u201caugment\u00e9e\u201d<\/em> et une galerie d\u2019art. En effet, Bulgari d\u00e9voile pour l\u2019occasion des oeuvres sp\u00e9cialement imagin\u00e9es par le peintre chinois <strong>Wi Jian\u2019an<\/strong>. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>L\u2019astuce \u00e0 retenir<\/b><span style=\"font-weight: 400;\"> : Retravailler le design d\u2019une boutique est un message fort qui peut donner une toute nouvelle direction et impulsion \u00e0 une marque. Ici, Bulgari affiche une image plus jeune, plus internationale, plus sensible \u00e0 l\u2019art. Enfin, c\u2019est le moyen d\u2019attirer l\u2019attention de la presse, en plus de nouveaux consommateurs ! <\/span><\/p>\n<figure id=\"attachment_8520\" aria-describedby=\"caption-attachment-8520\" style=\"width: 538px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/whttps\/\/www.thestorefront.com\/fr\/search?address=Le%20Marais%2C%20Paris%2C%20France&amp;zoom=20&amp;latitude=48.8587029&amp;longitude=2.3588038000000324&amp;lat_g=48.8511795&amp;lat_l=48.867456&amp;lng_g=2.3506655999999566&amp;lng_l=2.3691334000000097&amp;s=score%20DESC&amp;country=France&amp;city=Paris&amp;page=1ww.thestorefront.com\/fr%2F&amp;utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Trends\"><img decoding=\"async\" class=\"size-full wp-image-8520\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-26-a\u0300-10.26.24.png\" alt=\"\" width=\"538\" height=\"540\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-26-a\u0300-10.26.24.png 538w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-26-a\u0300-10.26.24-150x150.png 150w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/07\/Capture-d\u2019e\u0301cran-2018-07-26-a\u0300-10.26.24-300x300.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/a><figcaption id=\"caption-attachment-8520\" class=\"wp-caption-text\">\u00a9 Instagram La Maison Bineau<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"5_Un_espace_detente_en_plein_Paris_avec_le_Lifestyle_Market_de_La_Maison_Bineau\"><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>5. Un espace d\u00e9tente en plein Paris avec le Lifestyle Market de La Maison Bineau<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Si le nouveau Pop-Up Store de <strong>La Maison Bineau<\/strong> ressemble davantage \u00e0 un espace d\u00e9tente qu\u2019\u00e0 un espace de vente, ce n\u2019est pas par hasard ! Un snack, un bar \u00e0 jus d\u00e9tox sous une magnifique verri\u00e8re, un atelier confection de savons et des cours de yoga &#8230; le <em><strong>\u201cLifestyle Market\u201d<\/strong><\/em> a tout l\u2019air de l\u2019espace parfait pour faire une pause en plein 1er arrondissement de Paris ! Au beau milieu de ce lieu de vie de 1500 <\/span><span style=\"font-weight: 400;\">m\u00b2<\/span><span style=\"font-weight: 400;\">, tr\u00f4nent de somptueux corners d\u00e9co : rideaux, textiles, papiers peints, peintures, tapis\u2026 il y en a pour tous les go\u00fbts ! <\/span><\/p>\n<p><b>L\u2019astuce \u00e0 retenir<\/b><span style=\"font-weight: 400;\"> : En plus d\u2019une offre d\u00e9co incroyablement large, La Maison Bineau propose \u00e0 sa client\u00e8le un service de coaching \u00e0 disposition des visiteurs en cours de projet. Cette attention particuli\u00e8re saura r\u00e9sonner dans le coeur des consommateurs, ainsi conquis par la marque ! <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/www.thestorefront.com\/fr\/?utm_source=Blog&amp;utm_medium=Article&amp;utm_campaign=Retail%20Trends\"><i><span style=\"font-weight: 400;\">Trouvez l\u2019espace id\u00e9al pour votre projet \u00e9ph\u00e9m\u00e8re parmi plus de 10 000 r\u00e9f\u00e9rences disponibles dans le monde entier<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;arriv\u00e9e des beaux jours, les concepts \u00e9ph\u00e9m\u00e8res fleurissent et se montrent toujours plus cr\u00e9atifs chaque ann\u00e9e. Pour 2018, les marques se sont surpass\u00e9es et ont offert \u00e0 leurs consommateurs un cocktail original dans le but de se diversifier, de se faire remarquer et de leur offrir la meilleure exp\u00e9rience possible. Entre plage nomade, bulle 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