Local Hong Kong brand, Dustykid, opened an experimental pop-up store with Storefront for the festive season. The temporary store was located in the calm neighborhood of Circular Pathway, Sheung Wan.
Dustykid is a brand built from online strategies. Founded in 2005, Dustykid had a sudden boom in popularity between 2012 and 2013, as Facebook and social media started to grow in Hong Kong. It all began with short and sweet illustrated quotes posted every day, from little jokes to more motivational and inspiring quotes. Then, it started to build on followers talking about their ups and downs, secrets, and moods of all kinds.