Virtual reality showrooms with Storefront and Obsess

Feature your collection in a fully-branded 360 virtual showroom

Interested in a virtual reality showroom? Fill out the form and we’ll be in touch



What is a virtual reality showroom?

With multiple cancellations of fashion week events, the global crisis has heavily disrupted the Fashion Week calendar.

Fortunately, thanks to Storefront’s partnership with Obsess, fashion and luxury brands can now immerse buyers in their brand experience with short-term fully-branded 360 virtual showrooms.

A virtual reality showroom enables brands to visually present the theme of a collection, going beyond the basic catalogue view in b2b ordering platforms.

A virtual reality showroom is the perfect way to engage with buyers.

Benefits of a virtual reality showroom

Immersive  Engage wholesale buyers with an engaging 360 experience 

Branded – Showcase your merchandise in your brand and style

Accessible – Virtual reality showrooms are available 24/7 from a phone or computer

Fast – Your virtual reality showroom could be up and running in two weeks

Take a closer look, check out this demo.

How does it work?

The process of building a virtual reality showroom is surprisingly quick. The virtual showroom sits on top of existing ecommerce platforms, reducing the need for extended development work.
Virtual showrooms are fully branded, entirely customisable and feature all the retailer’s own inventory. Visitors walk around the showroom, browse the shelves and select what they want to buy. The virtual showroom links directly to the retailer’s website where customers can check out.

How much does it cost?

The price of a virtual reality showroom varies depending on the number of products, the complexity of the design and how long you want it for. The best option is to contact us and talk through your requirements so we can calculate the cost.

I want one! How do I get started?

The first step is to fill out an inquiry form on this page. We will then be in touch to discuss your requirements.

We work with a partner, Obsess , who will then implement your virtual store. You could be up and running within two weeks!

Interested in a virtual reality store? Fill out the form and we’ll be in touch



Check out this demo video – your showroom could be live in two weeks!

We also offer virtual reality stores for direct to consumer sales. Click here for more information.

Join the Storefront family

Ben L.
“Great platform. Saved us so much time & money! We had to launch under a very tight deadline (seasonal product) and the task seemed daunting… Came Storefront and we were in business in a great location. Thanks again to Sophie and the rest of the team to making it happen. Until next year...
Jason B.

“Amazing workspaces in a wide range of big cities worldwide. The website is nice and well organized. The helpline is very reactive, all my answers in less than 1 minute. Helpful tips given for free. Good job and thanks @thestorefront!”
Napoleon S.
“Very good experience, large choices of places, I was very happy with the advice I was given. Two thumbs up !”
Stef K.
“Great spaces. Found many interesting options for my pop-up.”