Midtown is home to many of New York's most iconic landmarks and world-renowned retailers. From Grand Central Station to Times Square, Rockefeller Center to the Empire State Building, Midtown is a tourist haven, packed with designer and high street retailers.
Big-name retailers include the likes of Bergdorf Goodman, Macy's and multiple H&Ms line its busy streets. The designer goliaths that crowd 5th Avenue bring an upmarket feel to the hustle and bustle of this neighborhood. Gucci, Salvatore Ferragamo, Tiffany & Co and Moncler rub shoulders with Adidas, NBA Store, Muji and Urban Outfitters, making Midtown a diverse retail area with something for everyone.
Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.
In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.