Nolita, North of Little Italy, sits at the heart of Downtown's iconic neighborhoods including SoHo, NoHo and the Lower East Side. It's a perfect combination between chic and tradition, with many long-time residents mixing with the young trend-setting demographic.
Elizabeth Street is a melting pot of gorgeous boutiques, designer brands and one-of-a-kind retailers. Over on Mott and Mulberry streets you'll find a mix of restaurants, bars, high street brands and trendy independents.
A hub for Fashion Week boutiques, Nolita is a seriously stylish neighborhood with a high turnover of brands popping in and out of the area. This keeps shoppers coming back to the ever-changing retail landscape, eager to find the latest product release or hidden gem.
Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.
In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.