Traditional brick-and-mortar retailers and e-commerce brands are cashing in on creative pop up shop ideas to boost sales and stay relevant. Pop-up stores help brands build better customer relationships, expand into new cities, and test new concepts. Because of this, more retailers and e-commerce businesses are using pop-up shops to rewrite the rules of retail and tap into the shifting consumer mindset.
Below are our favorite pop-up shop display ideas being executed this month that are creative and inspiring.
1. A pop-up shop with purpose
Setting a clear pop-up shop idea and concept drives more consumers and media attention. Storefront worked with India Store to create a pop-up shop in Hong Kong where customers can feel the quality of the hand-picked fabrics. With this physical store, the brand can show off its items and connect with customers, who also benefit from this in-person experience. India Store is a simple pop up shop idea that’s well executed and has the customer in mind.
Why a charitable pop-up shop is a great idea
Driving consumers to your store for a charitable purpose is a pop up shop idea brands are also successfully employing. Harrod recently unveiled its luxury charity pop-up store idea with NSPCC. The pop-up boutique, open the rest of the month, is located in a place called Fashion Re-Told. All of the clothes sold were donated by Harrod’s customers and employees, with proceeds going directly to NSPCC. The retailer’s mission for this pop up shop idea was to make the space entirely Instagrammable. As their Head of Visual Merchandising states, “when you’re doing a charitable initiative, if you don’t generate noise on every platform, you’re never going to make it a success.”
2. Use nostalgia to drive sales
This Spring is all about heritage. As retailers cash in on selling vintage styles and heritage pieces, pop up shop ideas are going retro. This in turn drives engagement, foot traffic, and buzz!
Fila is opening pop-up stores in NYC with Storefront – plus 3 additional ones worldwide – for the relaunch of its popular ‘90s shoe. The brand set up its Soho shop for a limited time, and had 650 people come through its doors on just the first day.
Fila also tapped influencers to create their own version of the ‘Mindblower’ sneaker, and put them prominently on display in-store. This pop up shop display idea created a lot of media hype and drew wide attention to the space.
Streetwear label Cherry Los Angeles is also using nostalgia for its debut collection, opening a pop-up installation on the historic Fairfax Avenue. Titled ‘MICRODOSE’, the installation will feature iconic ‘90s images sprinkled on the pieces.
3. Tap Into Smart (and Thrift-Loving) Shoppers
Today, people have become smarter shoppers not only with their pockets but by sharing exclusive deals and sales with each other. This is facilitated even more with social media. Retailers and secondhand e-commerce companies like ThredUp, the RealReal and Luxury Garage Sale are cashing in on the consignment concept using customer data its already collected online and translating it into the physical realm.
As ThredUp is experimenting with brick-and-mortar locations, Luxury Garage Sales announced a month-long pop up shop idea in Atlanta. This cool pop up shop idea offers one-on-one styling and full-service consignment purposes.
The RealReal is also on a pop-up tour, rolling out pop up shop display activations in new cities to capture its online audience through in-store sales inside creative physical spaces. Utilizing the power of online data and the off-pricing trend, similar brands can use this tactic to launch a pop up of their own.
The key to pop-up success is based on consumer reactions, whether it be an in-person emotion or through social media buzz and mentions. Brands that are popping up should follow these ideas to succeed.
Ready to book your next pop-up store? Find the ideal space for your project!